GROUP MEMBERS: Aififah Ahmad Hisham (4314050), Siti Aishah Maulad Jainudin (4304810), Sherdynal Ozza (4324986), & Angelina Ling Hui Eng (4304829)

Key controversies that Coca-Cola has been accused

• Corporate Hierarchy against African American employees (bottom of organisation’s wages chart)

(Winter 2000)

Diversity Initiatives taken by Coca-Cola

• Coca-Cola University offers diversity training & education

(The Coca-Cola Company n.d)

• Managers & Executives must attend Diversity and Inclusion action plan towards equal diversity in organisation

(Coca-Cola Enterprises 2015)

How Coca-Cola Started

Diversity • Year1999• R e a l i s a t i o n : Ta r g e t

d i f f e r e n t & w i d e r segmented consumers

• Tried to boost percentage of non-dominant groups (women & minority races)

(Harvard Management Update 2008)

How’s Coca-Cola Company’s Diversity in Organisation?

• Asleep Stage

• WHY?: Coca-Cola Company only believe in dominant ethics rights.

• Systematic Discrimination, lawsuits caused organisational loss and bad reputation.

(Training Programs & Resources 2012)

What Coca-Cola thinks about DIVERSITY?

• Female has less opportunity compare to men

(The Coca-Cola Company n.d)(The Coca -Cola Company n.d)

RecommendationsMain Issue: Discrimination in Workplace & Lack of

Diversity

Equal Employment Opportunities (EEO) Policy

• Coca Cola doesn’t have EEO Policy

• Introduce EEO protects employees from discrimination & harassment

• Is is implementable as it forms a better organisational culture

(Anthony, Kacmar & Perrewe 2002, pg.155)

HR Practice: Training & Development

• Increase knowledge, working skills and creativity in employees

• Focus in ones particular profession or multitask professions

(Mayhew n.d)

• Introduce diversity value

• Negativity of discrimination & benefits of diversity

• Implementable but depends the commitment of diversity by

(Training Programs & Resources 2012)

Bibliography • Anthony, W, Kacmar, K & Perrewe, P 2002, Human Resource Management A Strategic

Approach, 4th edn,South-Western, United States of America.

• Global Diversity Mission n.d, The Coca-Cola Company, viewed 2 May 2015, <http://www.coca-colacompany.com/our-company/diversity/global-diversity-mission>.

• Winter, G 2000, ‘COCA-COLA SETTLES RACIAL BIAS CASE’, The New York Times Company, 17 November, viewed 11 May 2015, <http://www.nytimes.com/2000/11/17/business/coca-cola-settles-racial-bias-case.html>.

• Coca-Cola Enterprises 2015, Workplace, Coca-Cola Enterprises, viewed 15 May 2015, <https://www.cokecce.com/corporate-responsibility-sustainability/workplace>.

• The Coca-Cola Company n.d, Diversity Education & Training, The Coca-Cola Company, viewed 15 May 2015, <http://www.coca-colacompany.com/our-company/diversity/diversity-education-training>

• Training Programs & Resources 2012, The Regents of the University of California, viewed 24 May 2015, <http://www.oeod.uci.edu/training.html>

• How Coca-Cola Build Strength on Diversity 2008, Harvard Management Update, viewed 21 May 2015, <http://www.diversityresources.stlrbc.org/wp-content/uploads/2013/10/CocaCola_StrengthOnDiversity.pdf>