Cognitive IoT and The Economy

of Things

Anthony Behan, June 2016

1

What is Cognitive IoT?

IBM Watson IoT

Cognitive computing is characterized

by systems that can

Cognitive systems are not explicitly programmed.

IBM Watson IoT

Programmable systems

thrive on prescribed.

scenarios

This rigidity is not well adapted for IoT

applications, which generate

unstructured, real-time or sensitive

personal data.

IBM Watson IoT

Cognitive computing provides our best opportunity

to fully exploit the IoT because at its heart

Cognitive IoT is unlocking the 88% of IoT data that’s not acted on today.

IoT is a data challenge

IBM Watson IoT

Make sense of the combination of the full set of IoT data, unstructured dark

data, external data such as weather and social, and enterprise data. Then

apply cognitive computing to find patterns, make correlations and unlock the

full value of IoT data.

Cognitive brings five fundamentally

new characteristics to the IoT.

IBM Watson IoT

Deep human engagement

Increasingly nuanced customer

interactions are based on a

contextual understanding of

customer behaviors.

1.

Cognitive brings five fundamentally

new characteristics to the IoT.

IBM Watson IoT

Extended expertise

The data from billions of connected

devices expands the knowledge

that base cognitive systems can

access to advise experts and

practitioners.

2.

Cognitive brings five fundamentally

new characteristics to the IoT.

IBM Watson IoT

Products and services

infused with cognition

Where code and data go, cognition

can follow, allowing IoT products

and services themselves to become

cognitive.

3.

Cognitive brings five fundamentally

new characteristics to the IoT.

IBM Watson IoT

Cognitive processes

and operations

Cognition allows IoT processes and

operations to understand and

reason, then act autonomously to

optimize.

4.

Cognitive brings five fundamentally

new characteristics to the IoT.

IBM Watson IoT

Enhanced exploration

and discovery

The data from IoT devices creates

a feedback loop that provides

insight into previously unseen

patterns.

5.

11

The Commodity Dystopia of the M2M Model

Connectivity Services

Coffee Co Commerce Apps

BMW Telemetry

Apps

The State of the Art: Connecting Things. Billions of Things

$1 per car $1 per payment terminal

Smartphone Integration

Orchestration Services

Cognitive IoT: Getting Coffee for Joe

$1 per car $1 per payment terminal

$0.20 per order

Coffee Co Commerce Apps

BMW Telemetry

Apps

Seamless, Transparent Integration

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SERVICES & DIAGNOSTICS

ADVERTISING PAYMENTS & WALLETS

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LOGISTICS

CAR HIRE CAR SVCS

Every ecosystem participant is both a buyer and a seller, of services and data, a consumer and contributor of value. What will your business orchestrate?

IBM Watson IoT

Cognitive computing is essential

in realizing the full potential of the Internet of Things.

Thank You!