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© 2015 Cognitive Ink Commercial in Confidence
User Experience, when one wearable becomes many
! Warning ! Unabashed consumer
focus
© 2015 Cognitive Ink Commercial in Confidence
Why are we here?
© 2015 Cognitive Ink Commercial in Confidence
© 2015 Cognitive Ink Commercial in Confidence
© 2015 Cognitive Ink Commercial in Confidence
Wearables recording: location, heartbeat, temperature, breathing rate, perspiration, content of
our waste products, blood, etc, etc, etc…
© 2015 Cognitive Ink Commercial in Confidence
Wearables are one of several key driving
forces of innovation in healthcare
© 2015 Cognitive Ink Commercial in Confidence
The question is, what does this innovation
look like?
© 2015 Cognitive Ink Commercial in Confidence
Busy
© 2015 Cognitive Ink Commercial in Confidence
Users at the coalface of wearable device experience “Do I need to wear all these devices?” “When and how often should I check each one?” “How do I use all this different data?” “Do I really have to look at all these screens?” “What information is being captured and why?” “Why should I bother?” “How do I get these to connect?”
© 2015 Cognitive Ink Commercial in Confidence
Elephant-sized themes:
Trust Value
Workload Freedom
We risk creating a confusing and overwhelming
experience
© 2015 Cognitive Ink Commercial in Confidence
© 2015 Cognitive Ink Commercial in Confidence
Solution?
© 2015 Cognitive Ink Commercial in Confidence
More devices?!
(not quite)
© 2015 Cognitive Ink Commercial in Confidence
WE’D LIKE YOU TO MEET USER EXPERIENCE DESIGN
User Experience is the emotional, psychological and physical sum that
emerges when someone uses or is part of a larger product, service or system.
© 2015 Cognitive Ink Commercial in Confidence
© 2015 Cognitive Ink Commercial in Confidence
“Design is a funny word. Some people think design means how it looks. But, of
course, if you dig deeper, it’s really how it works.” - Steve Jobs
© 2015 Cognitive Ink Commercial in Confidence
© 2015 Cognitive Ink Commercial in Confidence
© 2015 Cognitive Ink Commercial in Confidence
So… what does UX say? (lots)
© 2015 Cognitive Ink Commercial in Confidence
Example UX insights for wearables in healthcare
© 2015 Cognitive Ink Commercial in Confidence
Have to fit into many varied journeys
© 2015 Cognitive Ink Commercial in Confidence
Have to work across varied touch-points
© 2015 Cognitive Ink Commercial in Confidence
So can the experience be redesigned?
© 2015 Cognitive Ink Commercial in Confidence
A redefined experience that puts the user at the centre
UX principles for integrated Wearable experiences
© 2015 Cognitive Ink Commercial in Confidence
Strategic - Create an experience framework
Idealistic - Protect the user at the centre of the experience
Meaning - Deliver insight, not just aggregation
Overhead - Equal or less work than existing processes
Physical - Physically comfortable and practical
UX principles for integrated Wearable experiences:
© 2015 Cognitive Ink Commercial in Confidence
Emotional - Increase comfort and dignity
Privacy - Let people control their privacy
Stress - Reduce stress and distractions by adopting natural cues (e.g, temperature/pressure triggers)
Cognitive - Provide a centralised controller touch-point to reduce cognitive load
© 2015 Cognitive Ink Commercial in Confidence
Any cohesive & integrated wearable experiences that are
reaching into healthcare?
© 2015 Cognitive Ink Commercial in Confidence
Maybe / Maybe not?
© 2015 Cognitive Ink Commercial in Confidence
SUMMARYThe present state
Wearables are a key innovation in healthcare, but there is a risk of creating a complex and confusing experiences as a web of devices ensnares us
Introducing user experience design (UXD)
User Experience Design is an interesting perspective that proposes designing from consumer experience down
UX design considerations for wearables
Explore end-to-end cross-device/channel/service frameworks that work together with numerous UX insights (e.g. privacy, trust and confusion) to produce integrated experiences
© 2015 Cognitive Ink Commercial in Confidence
Thanks! [email protected] www.cognitiveink.com
© 2015 Cognitive Ink Commercial in Confidence