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8/13/2019 Coffee Parlours in India Ppt
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Coffee Parlours in India-Hotting Up
-A presentation by group 8
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SWOT Analysis- Barista
StrengthsDifferentiating Factor- AmbienceLarge no. of outletsStrong logistics
Well defined TG Attractive Brand elementsCustomization
Customization
WeaknessHigh reliability on imports
OpportunityChanging Lifestyle
ThreatCompetition
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SWOT Analysis- CCD
StrengthsRelaxing ambiencePriced products at 20%lower than competitors
WeaknessFailure to leverage 1 st mover adv
antageOld fashioned and conservative in approachLack of experience
OpportunityChanging Lifestyle
ThreatCompetition
Tea based culture
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SWOT Analysis- QWIKY
Strengths Well defined TG-(Youth)Offered varieties of Coffee
Weakness
OpportunityChanging Lifestyle
ThreatCompetition
Tea based Culture
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Porters 5 Force Analysis
Threat from competitors- HIGH
Bargaining power of suppliers- Low
Bargaining power of buyers- HIGH
Threat from substitutes- HIGH
Overall attractiveness-MODERATE
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PESTEL Analysis
Social environment Change in Habits Change in lifestyle
Economic- Increase in spending power of people
Legal- Reduction in licensing and permit costs
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Growth Strategies
Barista Expansion( Marketing tie-ups) Widen their Target group
Strategic alliance with Tata Coffee
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CCD
Expansion- Opened 15 cafes in Delhi and 5 in Mumbai Differential pricing strategy Re-launch its coffee parlours It positioned itself as mass brand market
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Qwiky
It targeted the youth Differential pricing strategy Expansion
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