Embed Size (px)
Citation preview
Coexisting in San Francisco
Eileen C. Ross
City & County of San Francisco
Traffic Engineering
Bicycle Program Staff with Mayor and DPT Director
SF Bicycle Network (2002)*
Bike Lane 34 mi
Bicycle Path 29 mi
Bicycle Route (signed) 88
mi
Wide Curb lane (signed)54
mi
Total 205 mi*NOTE: This is the approximate number of miles of City streets with bicycle facilities and not the actual number of miles of bicycle facilities...i.e., it is not 34 miles of bike lanes, but 34 miles of City streets with bicycle lanes (whether a two-way street with bike lanes in each direction or a one-way street with a bike lane in one direction).
Bicyclist Injury Collisions 1998 - 2002
347
412 407
339
285
0
50
100
150
200
250
300
350
400
450
1998 1999 2000 2001 2002
Chart 6-A
Nu
mb
er o
f C
olli
sio
ns
To increase awareness of the Door Zone persuading drivers to
leave enough room when passing bikes
persuading bicyclists to leave enough space when pedalling by parked cars.
Coexist Media Campaign Goal
Coexist Media Funding and Timing
TEA-21 funds Transit posters,
bumper stickers Signs Sharrow
“Although most people (80%) indicated it would be good for society if more people rode bikes to work and school, 32% of the study group indicated that they actually get angry when bicyclists block their lane or slow them down.”
Weiss, Phoenix Children’s Hospital 2001 study
Coexist Media - Phase I elementsWatch for Bikes side mirror decalTraffic Safety, It’s a Two Way Street
Motorist Knowledge Gaps and Negative Attitudes
“…motorists need to be able to predict the movements, speed, and reactions of a bicyclist.”
Coexist Campaign Phase 2
Why share the roadInform a concerned & confused publicProvide real street skills infoTiming to coincide with BAUFL signs,
sharrow study
Primary and Secondary Project Goals
Increase awareness of “door zone” to prevent injuries
Encourage bicycle use Promote mutual
respect between cyclists and motorists
Encourage bicycle use and promote mutual respect -
Get more people on bikesMutual respect-->increased awareness-->increased safety
Role of the Bicycle Community
Strong grassroots organizationLots of creative energy Public Image challenge
Reality check
Funding constraintsWorking together Goals are aligned
Compromise & Creativity
How to achieve goals simultaneously?Can safety be sexy?
Rewards of Sharing the Road
Rewards of Sharing the Road
Coexisting in San Francisco
FeedbackMostly positiveMeasures of successLessons learned
0100200300400500600700800900
Apr
il
May
June
July
Aug
ust
Sept
web page views
Conclusion
Engage advocates to generate lots of ideasMake boundaries clear from the startCommunicate often
bicycle.sfgov.org
sfbike.org
585-BIKE
www.bicycle.sfgov.org
585-BIKEResources on motorist education:
www.bicyclinginfo.org
Upcoming work
