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Digital Marketing Services
Domain Info
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Ranking on the Google First Page (DEC 2018)
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Ranking on the Google First Page (Mar 2019)
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Ranking on the Google First Page (Mar 2019)
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Proof
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Proof (Surprise case: 500 pax badminton court)
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How To Develop an Successful SEO Strategy
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The most important while time consuming steps
•Keyword Research
• Find actual search keywords online visitors use for info, product or
services.
•Content Writing
• Writing SEO articles with Latent Semantic Indexing (LSI) keywords
• Industry specific terms, slangs and synonyms to increase relevancy of
your Page
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•And More
Keyword Research
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Keyword Competition (Adult badminton lessons)
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Keyword Competition (kids badminton lessons)
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Content Writing
● Outsourcing
○ There are a lot online platform for outsourcing
○ But you need do Quality Control
● OFF Page SEO
○ Link building strategy
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Other SEO factors
● Technical SEO○ Https
○ Hosting Up time, speed etc.
○ Make Sure Your Site is Mobile-Friendly
○ Fix Crawling errors
○ Etc.
● On Page SEO○ Optimize Images
○ Use Internal Links
○ Etc.
● OFF Page SEO
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Search Engine Optimization Mistakes
1.SEO is all about writing more Content. 知道一点比完全不知道更危险www.abc.com is different website with abc.com from Google
2.Believing SEO is only a web design issue
3.Not identifying commercial keywords that people actually search
4.Not optimizing pages for desired “keywords”
5.Keyword-stuffing / over-optimizing
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Google ADs (PPC)
Google ADs (PPC Myth)
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Google ADs (PPC Myth)
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Google ADs (PPC)
● Pros:
○ Immediacy
■ Fastest traffic generation method
○ Higher Conversions
■ Targeted & relevant
○ Wide Exposure
■ 8/10 web sessions start at search
○ Relevancy
■ ADs appeared for targeted keywords or geography only18
Google ADs (PPC)
● Cons
○ Expensive
○ 觉得贵不是PPC的缺点,而是你的缺点
■ If ROI (Return Of Investment) is positive, it’s not expensive
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Facebook ADs
● KEY: Create HIGHLY TARGETED ADs for a HIGHLY TARGETED
AUDIENCE
● Pros:
○ Easy to setup compared to Google ADs
○ Over 2 Billion people (half the online world) are on Facebook
○ Allows geographical, demographic and interest targeting
● Cons:
○ The performance will be worse with time passing by.
○ Click Through Rate (CTR) is much lower than Google ADs
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The most difficult while rewarding way
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Google SEO
● It’s Long Term solution with FREE Traffic○ 提供了一个长期从互联网获取免费目标客户的方法
● 6 Months to see the effect
○ At least 3 months
● Need long term view
● The most difficult way is never crowded○ The truth always be held in minority
○ 真理在少数人手里
Our Services: SEO Website Service
If you don’t have website● Using my proven money making SEO website Template
● https://badmintonlessonssg.com/
○ Responsive mobile and PC friendly
○ Blogging area
○ Most popular wordpress theme template
○ All Pages will be SEO friendly
● We will solve other SEO factors except keyword research and
content writing (Recommend this way if you don’t have IT team)○ Min SGD$5960 + SGD$300/mth (12 months) consultation= $9600
○ Final Quote price depends on client requirements and SEO complexity22
Our Services: SEO Consultation Service
If you want to use your existing website to do SEO
● Will be more expensive compared to use my SEO website template
○ Audit your existing website
○ Develop SEO strategy and approch
○ Training key stakeholders to do keyword research and content
writing
● Only recommend this method if you have dedicated IT team
○ Min SGD$6800 + SGD500/mth (12 month) consultation
○ Final Quote price depends on client requirements and SEO complexity
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Our Services: Google ADs Service
● One-Time Campaign Set Up Fee SGD$1500
○ keywords selection,
○ determine match type
○ Campaign Setup
○ Ad copywriting
● On-Going Cost-Per-Click (CPC) Activities for 6 months
○ Min SGD500/mth (6 month) = SGD$3000
○ 30% management fee will be deducted
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