Swede Codes and Conventions

Lauren Morgan

Codes and Conventions- It must be based on an already existing film, preferably well known so that

it is easier for the audience to relate to and understand the humour.

- Swedes usually range from 2-8 minutes in length as you don’t want your audience to lose interest if it is too long and the more simply summarised, the better.

- Sound included in the Swedes are produced by the human voice, whether it is the theme tune for the film or sound effects. This provides a sense of humour and also shows that they are making fun out of the real film, mimicking what they have done but in an unprofessional way.

- Special effects are limited to what the camera can do, so no hi-tech editing can be done otherwise it would come across as too professional for it to be classed as a “Swede”.

- Arts and crafts are a popular use within Swedes as well, either posing as a building or as certain props such as a gun or an animal. These handmade items clearly show that it is unprofessional and merely imitating the film but in a way that portrays the humorous side and that it is not to be taken seriously.