A QUICK SNAPSHOT

Codename Big Bang by Lodha

WITH WHICH WE OPERATED

STORMED THE MARKET

WITH WHICH WE PLANNED

DUMBFOUNDED THE MARKET

WE ACHIEVED IN THIS SHORT DURATION

LAID THE FOUNDATION OF SUCCESS

THAT CHANGED

HOW REAL ESTATE IS BOUGHT AND SOLD

THAT SAW HALF OF

THANE’S ANNUAL RESIDENTIAL BUSINESS

THAT SAW OVER 2,000 CHANNEL

PARTNERS WORK FOR A SINGLE

OPPORTUNITY 9 DAYS

WHICH SAW OVER

2,500 BOOKINGS APPLICATIONS

IS ALL IT TOOK TO MAKE CODENAME BIG

BANG THE LARGEST GLOBAL PRELAUNCH

FOUNDATION AND PLINTH

FOR 13 TOWERS COMPLETED!

EXCAVATION OF 5 TOWERS

SET TO COMPLETE!

THE SPEED WHICH THANE

IS TRANSFORMING IS ASTONISHING

11 KM SIX LANE TUNNEL CONNECTING

THANE TO BORIVALI APPROVED

TCS COMPLETES THE LARGEST OFFICE

LEASE DEAL IN THE COUNTRY

Thane District

Prime Central Thane

Thane West

Thane East

PRIME CENTRAL THANE : IN A CLASS OF ITS OWN

PRIME CENTRAL THANE : CONNECTIVITY

Seamlessly

connected all major

Business and Cultural

districts.

Prime

Central

Thane

A recent study conducted with

IMRB indicated that people are

comfortable with travelling up to 1

hour for work*

*1000 Respondents

PRIME CENTRAL THANE : A LIFE LESS ORDINARY

• A social fabric which rivals global cities

• Over 60 Schools

• Over 5 Engineering, Medical and Law Colleges

• Over 50 Government Hospitals and Dispensaries

• Over 15 Multispecialty Hospitals | 6 Hyper Malls

• Largest Multiplex in MMR | Proximity to Sanjay

Gandhi National Park

• 3 Large Water and Amusement Parks | 2 Botanical

Gardens

• Ice Skating at Dadoji Konddev Stadium | Theme

parks

• Performing arts Centre – Gadkari Rangayathan is the

hub of drama and theatre in Thane

Metro Monorail HCMTR

Thane Creek Waterways

PRIME CENTRAL THANE THE THROBBING HEART OF A FUTURISTIC CITY

FOR THANE

Codename Big Bang By Lodha created a large delta.

• Made over 5,000 intenders consider this micro-market

– Before CBB Thane (W) RE sales was only ~ 425-450 units /month

• Inducted CPs across MMR to the micro-market

– O er ,7 CPs ere et a d told about Tha e story

• Confided in investors to focus on Thane

– Over 60% of CBB applicant considered it as investment

What CBB did to RE in Thane (W)?

Generated Demand

Roped-in Influencers

Created Believability

Location

Act. type

Month

Base psf

Kolshet,

Thane (W)

Pre-launch

No 3

7,500

Kolshet,

Thane (W)

Pre-launch

Mar 5

7,500

GB Road,

Thane (W)

Launch

Ja 5

8,100

What CBB did to RE in Thane (W)?

Before CBB After CBB

Pokhran Road,

Thane (W)

Pre-launch

Sep 5

12,500

Balkum,

Thane (W)

Pre-launch

Sep 5

8,080-8,640

Balkum,

Thane (W)

Pre-launch

No 5

8,800

New Pre-launch / Launch price:

Rs. 7,500-8,100psf

New Pre-launch / Launch

price:

Rs.8,080 - 8,800psf

A QUICK GLANCE

THE NEIGHBOURHOOD

A BEAUTIFUL LIFE FOR THE ASPIRATIONAL

YOUNG CONSUMER

- India’s foremost Master Architect

AN URBAN OASIS

Acres of Gree scape

A fair share of personal greens for all

Optimized to reduce concrete footprint

& maximize greens

A pedestrian friendly neighborhood

LIMITLESS AMENITIES

• A mega clubhouse spread over 25,000 sq. ft.

• Fully featured gymnasium

• Multipurpose indoor courts – basket ball, volley ball

• Indoor games area – table tennis, carrom, chess,

snooker

• Grand indoor play area by KidzFun

• Cricket Field, Tennis courts & Basketball courts

• Play village – large outdoor kids play ground

• Multiple Swimming Pools

• Mini clubhouse with Gymnasium, indoor games

roo a d outdoor kid s play area

• Ample provision for quality retail - convenience

store, laundry, medical clinic & ATM.

MASTER PLANNED

By the best in the world

Architectural design

HAFEEZ CONTRACTOR

Landscape Design:

SITETECTONIX, SINGAPORE

Services planning:

BURO HAPPOLD

Interior design

HBA, UK

DIFFERENTIATED

A pedestrian friendly landscape.

25 acres of high quality open spaces.

1000s of trees for sports and recreation.

A complete forest area.

DESIRABLE APARTMENTS

– Fully air-conditioned homes with Marbital©

flooring

– L-Shaped living/ dining rooms

– Highly efficient layouts with high carpet

utilization

– Separate utility area, store, pooja niche built-

in wardrobe

– Branded Electrical switches / sockets

– Excellent natural lighting and cross ventilation

– Luxurious finishes in every part of apartment

UNDERSTANDING OF LAYOUTS

1 BED APARTMENT

2 BED OPTIMA

2 BED ULTIMA

A NEIGHBOURHOOD.

What s ore?

GET READY

TO WITNESS

THE BIRTH OF A NEW

NEIGHBOURHOOD

A GREEN FIELD PROJECT

NOT CONSTRAINED BY PRIOR PLANNING OR

DEVELOPMENTS

A DEVELOPMENT BASED ON PRINCIPLES OF NEW

URBANISM

REPUTATIONAL PREMIUM

The premium residents are willing to pay for the pride of living in a great

neighbourhood

FUTURE APPRECIATION

Planned neighbourhoods command a premium of approx. 10% as compared to

other developments

WHY IS THERE A CLAMOUR FOR PLANNED

NEIGHBOURHOODS? EVEN AT A PREMIUM?

Opens on News-1

THE

BOOKING

WINDOW

YES. 15 DAYS FROM NOW.

Closes on News-2

THE

BOOKING

WINDOW

YES. AN 11 DAY WINDOW.

News-3 NO.

IS THIS

COMPLETE

LAUNCH?

IT S .

News-4

EARLY BOOKING

PRIVILEGE

OFFER

EPO.

News-5

SALES

METHODOLOGY

News-6

THE

REAL

PRIVILEGE BEFORE LAUNCH

News-7

THE

INVENTORY NEW INVENTORY

News-8

THE LAUNCH

PRICE

REVELATION ON 3RD FEB 2016

BIGGEST

NEWS

THE REAL

EPO BENEFIT.

EPO PRICE

EPO

PRICE

FOR

1 BED APARTMENT

57.51

EPO benefit on 1BHK Rs. 1.26 lacs

EPO PRICE .

EPO Price 1 BHK 2 BHK Optima 2 BHK Ultima

Carpet area 453 551 640

Starting Price

(Silver Band) 57.51 71.37 83.07

ADDITIONAL CHARGES .

Charges

(Rs. Lacs)

Building Dev

Charges

Building Other

Expenses Other Charges

1BHK 3.96 4.68 1.26

2BHK Optima 3.96 5.76 1.26

2BHK Ultima 3.96 6.39 1.26

Fresh

Inventory

Early

allocation

EPO

Discount

1 & 2 BED

APARTMENTS

By

Application

Only

EPO

Window

18-28th Feb

2016

Details 1 BHK 2 BHK

Optima

2 BHK

Ultima

EPO Staring

Price (Rs. Lacs) 57.51 71.37 83.07

Launch Price

(Rs. Lacs) 58.77 72.90 84.78

THANK YOU !