Click here to load reader
Upload
philip-perry
View
31
Download
0
Embed Size (px)
Citation preview
Your Business Sector
WOWWelcome Center
Project Purpose
Phase IProvide Site Surveys, Fact Gathering , Assessment and Programming
• Conduct meetings with business representatives and key stakeholders to identify requirements, needs and goals of the new Visitors Center
• Conduct Site Survey of Competitor’s business to benchmark against as a similar Visitors Center
• Conduct Site Survey of “other” business assets to be considered as part of the overall experience
• Review preliminary findings with leadership during initial visit to validate preliminary findings and thoughts
• Develop a written report and PowerPoint presentation identifying our Visitors Center program recommendations
Objectives
Our specific objectives for this preview are as follows:
1. To gain your input on the analysis we have completed to date and the conclusions and recommendations we have drawn from them.
2. To review our initial considerations on how you can more effectively utilize the Businesses resources, make them available to visitors and guests, and preserve and maintain the legacy.
3. To incorporate any additional considerations you may have into our recommendations presented in this Report.
4. To reach agreement on the Visitors Center program and fill remaining information gaps.
Develop an interpretive plan for the Visitors Center that creates a viable self-sustaining business opportunity which positively reflects on the culture and values of your business
Execute a leadership feasibility review, site survey, and other related analytical tools to develop programs and a business model that meets the requirements of the business.
A Visitor Center program that highlights the talent & natural resources of the business and reflects the values of the native people through an efficient, effective business model.
Understanding the
Deliverables
The following is a Road Map which will help our team arrive at the most effective plan with engagement and support at all organizational levels.
The “Strategic Planning Road Map” addresses the requirements, tasks, actions and deliverables we refer to in our proposal.
For your consideration we have also included “The Road Map for Ongoing Success” which outlines in broad brush strokes a recommended process for maintaining success after the plan has been implemented. We are available to discuss this in further detail at your convenience.
Gain input and
validation
Test Assumptions
Prioritize
Opportunities and
Recommendations
Obtain feedback
and course correct
as needed
Present Fact Based
Analysis and
Market validation
to support the
challenge
Seek input from
stakeholders; enable
working sessions for
committees to
discuss and draft
road maps for
success
Create Draft of
Plan; validation
Create Metrics for
future success
measurement:
•System Delivery
•Financial
Considerations
•Food Security
•Program Alignment
Market
Need/Opportunities
•Sustainability &
Growth
Develop
Communication Plan
for both internal and
external customersPrepare an
analysis
Identify examples
of Best Practices
from other
Organizations
Begin to Develop
PPT presentation
Review of
current data
Develop pre-
work
assignments for
the Charrette
Design the Program
Research and Best
Practices
Define the
Challenges/
Opportunities
Engage
Stakeholders
Optimized Plan
Host Charrette
and client focus
groups
Prepare &
Prioritize
Opportunities and
Recommendations
Report combining
research, best
practices , survey
data and
Charrette
outcomes
Strategic Planning Road Map
Planning
Realize Recommend Reveal
For The Visitors Center
ananas llc
Research Methodology
Understand the Visitors Center opportunity:
• Site Survey Visit your Business, listen to the leadership, tour Visit like facilities as benchmarks Identify best practices from sites visited
• Fact Gathering Interview and discussions with Leadership Conduct “Charrette” meetings with key stakeholders from the facility Present initial findings to senior management for discussion and
approval of recommended direction• Programming
Develop size and space analysis and preliminary capital budget estimates
Create Pro forma financial statement for Visitors Center Issue final report to Senior Leadership
Interpretation
Canyon Interpretation is sharing the stories of an area in meaningful ways. It is more
than just giving people facts or information.
Culture – Bread Making, Storyteller ArtNatural Geography Historical Artifacts, Structures & Personalities, MilestonesEnvironment – Dry Farming, Rio GrandeRecreation – Golf, Tribal Lake, WildlifeSacred/Spiritual Dimensions
Align messageEducate in a compelling wayInnovateUse indoor & outdoor mediaSite improvements
ananas llc
Programming Dimensions
Tourism Information & Admission Facility Resident Safety & Controlled AccessEducationHistoric PreservationNatural Environment & SitesFinancial StewardshipCultural & Art DemonstrationRecreationRetail – Gift Shop & Café Landlord Regional SponsorsMembership
Build the “Foundation”Tax Code 501 C3Membership and Sponsors
CorporateGovernmentPrivate
BenefitsSpecial Programs & Events
Archeological DigsTravel Opportunities
DiscountsQuarterly Newsletter
Summary Interpretive Cultural & Environmental Center
Controlled Access to the Facility Community
Jobs for Local Residents
Staff Positions
Artist in Residence
Docent & Guide Services
Additional Community Services
Restaurant, Pet Hostel and C-Store
Leases - Local, State and Federal Agency “on-site”
Public Works Improvements
Additional Revenue for the Business
Welcoming Public Facility - Brand Differentiation
Value-Added ServicesMenu and Recipe developmentBrand Development, merchandising and advertising strategiesHAACP procedures, manual and trainingFoodservice Management and Staff job descriptions,
Core competency and skill set
Interview Parameters and Process,
Selection and training process,
Operation Standards.
Business oversight and asset management Year 2 and future: Quarterly Operations Review