Coke 65%

The rest 35%

Soft Drink Market

$1.6 Billion

was accused

of pesticides 2006 - 2007

Water exploitation

was

asked for its secret formula

Strong brand

People still use coke

had to run numerous ads to

protect their brands

Misunderstanding in

Culture

Different Ways of Communication

Different styles of Communication

What’s wrong with

Blaming on the Indian ground

water

What is needed to

CHANGE?

Use pesticide-free

water

Use less water

HOFSTEDE

Analysis

Dependence on the boss

Loyalty and Belonging

success and achievements

Flexible for invasions

SWOT

Analysis

STRENGTHS

REPUTED BRAND

BOTTLING SYSTEM

TECHNOLOGY ADVANCEMENT

efficient management

system

Weaknesses

New culture

Uncertainty Avoidance

Opportunities

HUGE

MARKET

Growing India Market

Reduced Barrier of Trade

English Speaking

Substitudes

Health Consciousness

Cultural Habits

Price war

Unstable Political Condition

Different Management Styles

Finding

Solution?

Running PR

Enhance relationship

with Government

Listen

to the customer

Launch Marketing

Compaigns

Adopt new

managing style

Running ads insisting their products are safe

Having their products tested by laboratory

Installing water- cathching device to harvest rain water

Improving water use efficiency in their bottlers

Developing corporate social responsibility (CSR) campain: