Case Chapter 3 :COCA-COLA GOES SMALL

IN RUSSIA

• Stephanie Tanya Claresta

• Shidqi Dwi Prasetio• Alvin Dwi Putranto• Reza Akbar

Background of company

Coca-Cola Company is the number-one seller of soft drinks in the world

Coca-Cola company has the world’s largest production and distribution system for soft drinks and sells more than twice as many soft drinks as its nearest competitor.

Coca-Cola products are sold in more than 200 countries around the globe.

Product of Coca-Cola Company such as Coca-Cola Zero, Fanta, sprite, diet coke Peace Tea, Powerade, etc.

Background case

In June 1999, Coca-Cola Russia introduced a 200-milliliter Coke bottle in Volgograd, Russia, in a campaign to market Coke to its poorest customers.

The bottle sells for 12 cents, making it affordable to almost everyone.

In 2001, Coca-Cola enjoyed a 25% volume growth in Russia, including an 18% increase in unit case sales of Coca-Cola.

Questions & Answer 1. Because of the variability of bottling machinery,

it is likely that every 200-milliliter bottle of Coca-Cola does not contain exactly 200 milliliters of fluid. Some bottles may contain more fluid and others less. Because 200-milliliter bottle fills are somewhat unusual, a production engineer wants to test some of the bottles from the first production runs to determine how close they are to the 200-milliliter specification. Suppose the following data are the fill measurements from a random sample of 50 bottles. Use the techniques presented in this chapter to describe the sample. Consider measures of central tendency, variability, and skewness. Based on this analysis, how is the bottling process working?

Answer #1

The best measure to analyze this sample is Median, which falls between the 25th and 26th terms. The value occurs the most is 200,2. Even so, there is no significant influence of frequency occurrence of the value. Overall, the bottling process is relatively normal as the bottles contains less liquid is in by chance minimum amount.

Question 2

suppose that at another plant Coca-Cola is filling bottles with the more traditional 20 ounces of fluid. A lab randomly samples 150 bottles and tests the bottles for fill volume. The descriptive statistics are given in both Minitab and Excel computer output. Write a brief report to supervisors summarizing what this output is saying about the process.

Answer #2

The bottling process is practically normal. All the values shown are close to mean, which means most bottles are filled evenly and any variation of volume differences is minimal. Standard deviation is very little, also minimum number of skewness which indicates a relatively close values on mean, mode and median

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