Coca Col Appt Final

8/13/2019 Coca Col Appt Final

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RELOAD ENERGY

RELOAD MASTI


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NO CAFFEINE

NON ADDICTIVE


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Sodium Saccharin

Filtered carbonated water

Natural citric acid Natural flavors

Natural potassium citrate

Total Fat,Protein- 0g

Sodium 25mg- 1%

Total Carb 26g- 9%


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Rural 75% population engaged in agriculturerelated activity

According to industry estimates 70% of populationengaged in agricultural activity.

700 million people (Aug. 2002) 1/3rd of countrys GNP 450 districts, 6,30,000 villages approx. Rural India is also characterized by growing

affluence: agricultural output increasingly to early 215 millions

tonnes in 2004 compared to 176 millions in 1991.


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Flat sales in urban markets.

Huge size of untapped rural market.

Improvement in income and spendingpower of rural people.

Better physical distribution channel.

Aspirations for urban lifestyle. Increased awareness due to television

reach.


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Availability: Capacity expansion25 prod. lines and doubled bottle

capacity. Unique and different distribution strategyhub & spoke

distribution. Coverage of 1,58,342 villages by Aug. 2003 (81,383 in 2001). 2,00,000 refrigerators to rural retailers.

Affordability Introduction of 200ml bottle . Priced at Rs. 5, closed the gap between Big cola and basic

refreshments.

Acceptability Mass media marketing. Launched TVCs targeted at rural consumers.


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Huge market

High growth in terms of sales Change in the life style

Increase in the per capita income

It can substitute other products


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By the specific survey, which wasconducted by Reload organizationwanted to know about the right picture

of market of rural region?

This work study provided extensiveinformation about the position of

companys brand in rural market.


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The company has divided their outlets onthe basis of the following criteria-

Volume Income group


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There are four types of outlets according to thevolume of sales of the outlet-

Diamond - 800>C/s & above

Gold - 500-799C/s

Silver - 200-499C/s

Bronze -


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According to the income group of thearea-

Low Medium

High


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BRAND AMBASSDORS

& TV COMMERCIALSBY POSTERS

PRINT ADVERTISING


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Promotional strategy during IPL matches


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Sampling unit - Owners of the retailoutlets.

Sampling size- 250 outlets Sampling procedure-Random sampling

Sampling method- Retailers survey


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Price factor (price has increasedin compression of 2006-07)

Competition with local drink like-

Fruit juice,lemon water, sharbat &lassi.

Competition with local drink

brands like- Jayanti,Lijjet,Premji insmall areas. Irregular supply in small villages.Some retailers complain about

the service & repair of coolers.


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The most popular flavor is Thumsup in thewhole market.

Cocacola is the market leader and Pepsiis the market challenger.

Thumsup has the highest sales from theCoca colas side and from the Pepsis

side mountain Dew has the highest sales. Aquafina has more sales then Kinley in

mineral water segment.


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Pepsi provides more schemes thenCoca-Cola.

Sprite has the fastest grownup brand inthe clear lime segment in the recentyears.

In the off season when the sale isreduced retailers want more schemes.

Minute maid has not getting goodresponse from the market.


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Delivery position should be maintained toget good return from the market.

The company must try to make different

brands of Reload available at every retailoutlet whether it is large or small, otherwisethe consumer may go for substitute.

The company should take steps to replacedamaged Reload goods frequently fromthe retailers.

The Company employees should makedirect contact with the consumers,


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Distributors should be convinced to pass theincentives to the retailers so that they aremotivated to promote this brand.

Try to decrease the price of commodity incompetition of Other soft drinks.

Documents

Coca Col Appt Final