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1
Cobra Electronics CorporationAnnual Meeting
May 9, 2006
2
Safe HarborCertain statements in this presentation regarding Cobra’s long-term growth, value creation, and dominance of the relevant market place are forward-looking statements that invoke substantial risks and uncertainties. Actual results may differ materially from those implied by such forward-looking statements as a result of various factors. Listeners and readers are encouraged to review Cobra’s 2005 Annual Report on Form 10-K for other important factors that may cause actual results to differ materially from those implied in these forward-looking statements. This presentation contains certain non-GAAP financial measures. A reconciliation of these financial measures to the comparable GAAP financial measures is contained in the version of this presentation located on Cobra's web site at www.cobra.com
3
Cobra Electronics Corporation Annual Meeting
Harnessing Harnessing InnovationInnovation
James R. Bazet
President and CEO
4
AgendaIntroduction James Bazet
President & CEO
Marketing & Sales Overview Tony MirabelliSVP, Marketing & Sales
Financial Overview Michael SmithSVP & Chief Financial Officer
Concluding Remarks James Bazet
Q & A
5
Harnessing InnovationExtend leadership in legacy categories
Two-way radiosRadar detectionCitizens Band radios
Drive growth in emerging categoriesMobile navigationMarine electronics
Leverage strong marketing and distribution relationshipsImprove financial performanceIncrease shareholder value
6
“Cash Cows”Two-Way Radio
Innovator in product design and featuresInnovator in marketing and merchandisingMaintaining leading market share worldwide
Radar DetectionContinued innovation in design, features and performanceExpanding #1 market share
Citizens Band RadioCreative merchandising to drive purchasesContinued leader - in reputation and market share
7
“Rising Stars”Mobile Navigation
Three new NAV ONE™ models launched in 2005• GPSM 2750• GPSM 4000• GPSM 4500
Marine ElectronicsMarine VHF radios established market presence and key distribution addedChartplotter introduced in late 2005Expanding domestic and international presence
8
A History of Innovation
FRS/GMRS• Smallest high-powered radio• VibrAlert™ silent vibrating alert• Private Call™ voice scrambling
Radar Detection• Voice Alert ™ technology
• 3600 laser detection
• Strobe Alert™ technology
• 6, 9, 10, 11 & 12 Bands
Citizen’s Band Radio• NOAA All Hazards Alert Radio• SoundTracker® noise reduction• NightWatch™ illumination
Mobile Navigation• IR port for address entry from PDA
• Largest screen in category
• Real-time traffic
9
Marketing and DistributionStrengthening partnerships with consumer electronics retailersIncreased placement and more product categories in mass merchandisersGrowing presence in marine, sporting goods and outdoor retailersCobra products continue to drive business at travel centers and distributors
10
Marketing and DistributionIntroduced new products in Europe leading to broader distributionGrowing presence in other international markets fueled by new product introductions
11
Shareholder Value CreationBrand EquityRetail PlacementProduct and Marketing InnovationNew Product CategoriesIntellectual PropertyEmployeesAnnual Dividend
12
2005 in ReviewChallenges
Continued pricing pressures and competition in two-way radioImpact of fuel price increases on professional driversNew entrants putting mobile navigation competitive landscape in fluxIncreased seasonality of our business
SuccessesLaunched new and innovative mobile navigation products to critical acclaimExpanded channels for radar detection and Citizens Band radiosAttracted new distribution partners for marine electronicsBroadened Cobra Europe product lines
13
Cobra in the News
14
CES Innovations AwardsCES Innovations Awards
Introduced in September 2005, the NAV ONE™4500 received an Innovation award at the 2006 International CES
15
Cobra Media CoverageNational
USA TodayBusiness WeekC NetCar & DriverMotor WeekStuffMen’s FitnessFortuneEsquireWiredMotor TrendRoad & TrackPC Magazine
RegionalNBC 5 ChicagoDaily HeraldABC News New YorkFOX ChicagoChicago TribuneChicago Sun Time
16
Media Quotes
“I preferred the Cobra, mostly for its big, bright 5-inch screen and its built-in radio receiver. (The Garmin receiver is $200 extra and needs to be installed between your car antenna and radio)”
CobraGarminTomTom
Business Week/BW Online, September 12, 2005
17
“Signal reliability is awesome…”
“I think I want to own one.”
Daily Herald, October 12, 2005
Media Quotes
“New GPS unit helps dodge traffic jams”“Chicago firm offers first portable device for real-time road info…”Chicago Sun Times, August 22, 2005
18
Media Quotes
“Cobra Electronics’ new Nav One 4500 GPS system warns you of delays on your route and helps you find a detour….” Fortune Magazine, October 17, 2005
“The bottom line: Real time traffic updates, highly detailed maps, and a beautiful 5-inch color touch screen give the Cobra NavOne 4500 bragging rights as one of the hottest vehicle-navigation systems around.”c׀net, December 20, 2005
19
Chartplotter Media Quotes“For the small boater, one combinationchartplotter/fishfinder combo we liked was manufactured by Cobra Electronics….
…The MC600Ci and MC600Cx are both waterproof and we found them the most intuitive to use of any chartplotter we have seen to date….”-Florida Sportsman, April 2006
20
Summary of Marketing and Sales
Tony MirabelliSenior Vice PresidentMarketing & Sales
21
Harnessing InnovationPersonal Communications
Two-Way RadiosCitizens Band Radio
MarineVHF RadiosChartplotters
NavigationRadar DetectionMobile Navigation
22
Leveraging StrengthsDistribution Channels
Travel CentersConsumer Electronics RetailMass MerchandisersSporting Goods/Outdoor RetailersMarine Retailers and Distributors
23
Personal Communications
24
22%
34%
3%
3%
18% 20%
CobraUnidenMotorola (Giant)AudiovoxRadio ShackOther
Two-Way RadiosOnly manufacturer with high powered radios at a fraction of the size
Full line of radios from 6 to 17 Miles
2005 Unit Market Shares: U.S.Source: IMR; PTR; CEC estimates
25
Two-Way Radios
PR 165PR 165--2 VP2 VP6 MILES6 MILES
PR 255PR 255--2 VP2 VP10 MILES10 MILES
PR 3800PR 3800--2 VP2 VP12 MILES12 MILES
PR 5000PR 5000--2 VP2 VP15 MILES15 MILES
26
Innovation in Two-Way Radios-Another First from Cobra:
The World’s SmallestLiON High Powered Compact Radio
27
Citizens Band RadiosMarket leaderCreative merchandising spurs replacement purchasesSuccessful limited editions
64%12%
8%
1%
11%4%
CobraUnidenMidlandMaxonRadio ShackOthers
2005 Unit Market Shares: U.S.
Source: IMR; CEC estimates
28
Citizens Band RadiosCobra continues to lead this categoryCapturing increased mass merchandiser shelf space
25 LTD25 LTD 29 LTD29 LTD
The Driver’s Choice of CB Radios
29
Marine Electronics
30
Marine ElectronicsInnovative line of marine radiosEstablished global distributionStrong presence in EuropeChartplotter introduced in late 2005
31
Marine ElectronicsPlaced product at key retailers and distributors throughout the world
Teleimpex
Bergsala
32
Marine ElectronicsPlacement success has led to significant market share among target usersSimilar success in EuropeGaining shelf space in other global markets
VHF Radio Market ShareBoats < 30 Ft. (USA)
40%
17%
14%
10%
5%
5%
9%Uniden
iCom
Raymarine
Cobra
StandardHorizon
WestMarine
OtherSource: CEC estimates
33
Navigation & Detection
34
Radar DetectionIncreased market leadershipExpanding distributionInnovative features and design
CobraWhistlerBelRadio ShackOthersEscort
2005 Unit Market Shares: U.S.Source: IMR; PTR; CEC estimates
63%12%
9%
2%
7%7%
35
Cobra’s New 2006 Radar Line
12-Band ™ XRS Revolution SeriesHigh Performance
& Ultra Performance Digital Detectors
XRS 9930$219.95
XRS 9830$199.95
XRS 9730$179.95
36
Innovation in Radar Detection only from Cobra:
Radar Detection with a video screen
Exclusive FullColor
Video Screen!!
37
Mobile NavigationNAV ONE™ 4000/4500 in stores September 2005Offers innovative features unavailable from any other productPositive retail reception52 Million media hits
38
Mobile NavigationInnovation continues in 2006The NAV ONETM 2500, with features unavailable from other lower price point products
Ultra-bright touchscreenOn-screen route comparisonAvailable real-time trafficOver 5 million points of interest
AvailableJuly 2006
39
Profile Mobile Navigation2005 Unit Market Shares: U.S.
Source: Cobra estimates
35%
25%
25%
10% 5%
Cobra
Garmin
Magellan
TomTom
Other
40
Leveraging StrengthsBuild and sustain market leadership
ListenInnovateDifferentiateDesignMerchandise
41
Brand Advertising
42
Brand Advertising
43
Financial Summary
Michael SmithSenior Vice President andChief Financial Officer
44
Net Sales 2002 - 2005
$136
$115
$123
$133
$100$105$110$115$120$125$130$135$140
2002 2003 2004 2005
Net Sales (millions)
45
Net Sales – 2005Expanding leadership in radar detection, CBTwo-way radio reflects continued maturation of market; pricing and unitsIntroduction of new products
Mobile navigationMarine radios
International salesGMRS approval in CanadaMarine radio in Europe, Caribbean, South Africa and New Zealand
46
Net earnings increased by 6.8% in 2005 after a 29.3% increase in 2004
1,720 1,841
2,3812,543
$0
$600
$1,200
$1,800
$2,400
$3,000(000)
2002 2003 2004 2005*
Net Earnings 2002 - 2005
* Note: 2005 results adjusted for nonrecurring events.
47
Earnings per Share 2002 - 2005
$0.26$0.28
$0.36$0.38
$0.00$0.05$0.10$0.15$0.20$0.25$0.30$0.35$0.40
2002 2003 2004 2005*
* Note: 2005 results adjusted for nonrecurring events.
48
Earnings per Share - 2005Increased due to 8.3% sales increase and lower effective tax rateExcludes non-recurring gains, including $9.2 MM for life insurance proceeds and sale of landSG&A growth driven by regulatory climate
49
EBITDA – 2001 - 2005
$6.0 $6.0
$7.4
$8.3
$0.0$1.0$2.0$3.0$4.0$5.0$6.0$7.0$8.0$9.0
2002 2003 2004 2005*
EBITDA (millions)
* Note: 2005 results adjusted for nonrecurring events.
50
Strong Balance SheetBalance sheet is strong as working capital has been managed tightlyGenerate significant cash from operationsYear-end interest-bearing debt declined from $15.4 million to zero since 2001Cash at year-end was $6.7 million
51
Interest-Bearing Debt – 2001 - 2005
$15.4
$0.0 $0.0 $0.0 $0.0$0.0$2.0$4.0$6.0$8.0
$10.0$12.0$14.0$16.0
2001 2002 2003 2004 2005
Zero debt at year-end
52
Balance Sheet Highlights
2002 2003 2004 2005*Debt/EBITDA - - - -Debt/Total Capital - - - -Change In Shareholders' Equity 4.3% 3.3% 4.0% 20.2%Return on Average Equity 3.1% 3.2% 4.0% 18.1%
* Includes gains of $9.2 million for life insurance and sale of land
53
Sarbanes-Oxley ComplianceSection 404 requires management to file an internal control report verifying that controls are adequateRequires that independent public accountant attest to management’s evaluation of controlsCobra may be required to comply for the year ended December 31, 2006Cobra will be prepared
54
Investor Returns 2003 – 2005
Legend
Cobra NASDAQ
S&P 500 Russell 2000
12/31/01 1/6/03 1/5/04 1/3/05 1/2/06
55
Concluding Remarks
Jim Bazet
56
Questions
57
Net Earnings & Earnings Per Share – 2005
Reconciled to Slides 46 & 47
I n th o u s a n d s , e x c e p t p e r s h a r e a m o u n ts
Y e a r E n d e dD e c e m b e r 3 1 ,
2 0 0 5
In c o m e b e f o r e i n c o m e t a x e s $ 1 3 ,5 8 3
L e s s : H o r i z o n s e t t l e m e n t , n e t b e n e f i t t o c o s t o f s a l e s 7 2 4
G a i n o n e x - o f f i c e r ' s l i f e i n s u r a n c e 7 ,2 4 4G a i n o n d e f e r r e d c o m p e n s a t i o n p a y o u t 2 9 9G a i n o n s a l e o f l a n d 1 ,9 1 6
A d j u s t e d i n c o m e b e f o r e t a x e s 3 ,4 0 0T a x p r o vi s i o n , n e t o f i n s u r a n c e b e n e f i t 8 5 7A d j u s t e d n e t e a r n i n g s $ 2 ,5 4 3
A d j u s t e d n e t e a r n i n g s p e r c o m m o n s h a r e
B a s i c $ 0 .3 9 D i l u t e d $ 0 .3 8W e i g h t e d a ve r a g e s h a r e s o u t s t a n d i n g B a s i c 6 ,4 4 8 D i l u t e d 6 ,6 0 9
58
EBITDA – 2005
Reconciled to Slide 49
I n th o u s a n d s
Y e a r E n d e dD e c e m b e r 3 1 ,
2 0 0 5
E B IT D A $ 1 8 ,5 1 6L e s s : H o r i z o n s e t t l e m e n t , n e t b e n e f i t t o c o s t o f s a l e s 7 2 4
G a i n o n e x - o f f i c e r ' s l i f e i n s u r a n c e 7 ,2 4 4G a i n o n d e f e r r e d c o m p e n s a t i o n p a y o u t 2 9 9G a i n o n s a l e o f l a n d 1 ,9 1 6
A d j u s t e d E B IT D A $ 8 ,3 3 3