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We are a B2B digital agency, delivering ROI through lead generation
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Marketing you can measureTM
Coast DigitalSpecialist B2B digital marketing agency
Results. Value. Innovation.
Overview – 2011
Marketing you can measureTM
Contents
1. Marketing you can measure2. About Coast Digital3. Our expert team4. Clients5. What we do6. How we do things7. Case studies8. Keep in touch
Marketing you can measureTM
Marketing you can measure
We are big on metrics, we measure the impact of everything we do – from engagements with suspects to profitable sales revenue. We pride ourselves on being transparent and accountable for our actions. ROI is everything.
1000 downloads200 prospect names and emails
25% spike in downloads of other content50 comments
Google rank from 7 to 5Search term visitors +50%
Social media conversion rate +100%Conversion rate for “B2B marketing” +35%
250 direct links to the download pageNewsletter CTR +35%
Visits from social media by +50%Improve engagement – time on site, bounce +20%
Online PR visits +50%; conversion rate +100%Five concrete business meeting
500% ROI
Marketing you can measureTM
Full service digital agency
Results and objective orientated
Fit-for-purpose technologies
Established in 2002
£2m annual turnover
Profit making business
35 full-time staff
Our people make the difference
About Coast Digital
Marketing you can measureTM
The team
Marketing you can measureTM
Clients
Marketing you can measureTM
Digital strategy
Strategy and planningUser experience / usabilityConversion & traffic analysisInformation architectureFunctional specificationCompetitor analysisConversion rate optimisationCRM
Design and Build
CreativeE-learningUser-centred designDevelopmentAccessibilityContent managementE-commerceMobile developmentFlash productionViral gamesVideo productionFacebook applicationsiPhone applications
Online marketing
Search engine optimisationPay per clickAffiliate marketingEmail marketingSocial media & PRMedia planning & buyingTracking & analyticsVideo & viral seedingMobile marketing
Our services
Marketing you can measureTM
Success comes from insight
A journey through your business. From your
competitors and trading environment
to understanding your business
strategy and KPIs.
Environment
Business Strategy
Digital Strategy
Marketing you can measureTM
Affecting your business levers
Increase visitors / more
suspects
Increase engagements
/ more prospects
Increase conversations / more warm
prospects
Increase leads / more
qualified appointments
Increase customers /
more profitable revenue
10,000
Data – Tracking - CRM
200 40 20 6
EmailSearchVideoMobile
UsabilityCRO
Webcasts Content
Social Media Email
Content
Nurturing Automation
Social MediaEmail
Marketing you can measureTM
Network architecture
The ability to create experiences by deeply engaging the user, using natural interfaces and integrating processes and devices, will be what differentiates leading companies and systems from the rest.- Accenture Technology Vision 2011
Marketing you can measureTM
Case study – BIS Data CentresA leading owner operator of data centres
The challengeInvestment in a £10m+ data centre in Docklands was sat idle!
The campaignDigital strategy, website build, email marketing, marketing automation, call tracking, search engine optimisation, pay per click, social media.
The results• Overall 7:1 Return on Investment• 25% increase in conversion rate• £2.8m sales pipeline generated
Marketing you can measureTM
Case study – Morgan Crucible plcA UK ceramic components manufacturer
The challengeOutgrown their designers and wanted a mature agency to plan and execute a digital strategy.
The campaignDigital strategy, website build, call tracking, search engine optimisation, pay per click, social media.
The results• 284% increase in qualified sales leads• Four-fold uplift in site visitors• Rolled out across the Group (18 divisions)
Marketing you can measureTM
Insights to our current thinking
The Semantic & Pervasive web
Replicating consumer experiences in B2B marketing
Data is the new oil
Social media as a business intelligence platform
User experience is what matters
Mobile is the enabler for convergence
Marketing you can measureTM
www.coastdigital.co.uk
@coastdigital
Coast Digital
/digitalmarketingagency
Blog
coastdigital.co.uk/blog
