Co-Registration

Industry’s Most Advanced System

Real-Time Data Hygiene Dynamic Offer Targeting/Optimization Secondary Questions & B2B Support XML or HTTP Post Support

Real Time Auto-Responder

Quality Website Partners ‘Best practices’ on data ownership, privacy, regulatory compliance

Overview

Consumer registers at an Affiliate site.

Registration data is posted to TRL platform.

Name, address, phone, e-mail and other data components verified and standardized in real-time.

Targeted offer page served to consumer.

Consumer selects offer (possibly answers secondary questions) and opts-in to receive information from marketer. Opt-in captured

Auto-responder is immediately sent to the consumer.

Consumer is directed to publisher-specified page.

Consumer information is sent to Advertiser.

Process Overview

Registration

Page is Shown

To ViewerData is

Standardized &VerifiedPerson Enters

Information

Registrationpage is shown

to viewer

Offer Display

Offers Served Based on Targeting Registrant checks box next to offer of interest.

In-Line Custom Questions

Custom Question Surveys When “Yes” is selected offer expands to reveal questions in-line.

Partner-Spec Landing Page

Registration & Opt-In Process Complete User is returned to landing page upon completion of registration and opt-in.

Auto-Responder Email

E-mail is sent to registrant within 30 seconds of opt-in to confirm address, provide additional info on offers, and allow opt-out.

Lead Delivery to Advertiser

DATA IN

•Targeted Leads•Requested Fields

DATA OUT

•Validated•Customized

IP Address & Timestamp

Various Data Formats(.xls, .txt, .csv)

Real-Time Post orBatch File

Historical Record LookupFor Opt-In Verification

Complete CustomizationComplete Customization

NETWORK

Premier Network

Product Features/Benefits

Data Quality Validation/Correction

Offer Targeting

Reporting

Data Extract & Transfer

Additional Features…

Product Features/Benefits

USPS ValidationRegulations

AddressRejection

Receiving quality data is critical for advertisers, and minimizes bad data credits for publishers.

Only TRL performs a complete suite of real-time data quality checks.

Entered to Site as:John Doe100 maneDallas, Texas

Delivered to Client as:John DoeW. 100 Main StreetDallas, TX 75208-1928

Invalid Record Received:Mickey Mouse123 Disney LaneFantasyland, CA

Output:Invalid Address

Data Quality Checks

Email Validation – Performs a syntactical check on the input email address and flags if invalid. Invalid emails, i.e. bounces, are captured once auto responders are sent.

Scans All Input Data Checking For “Noise” Words

Appending of Address-Level Latitude/Longitude for Radial Targeting.

Phone Validation – Performs syntactical check on phone number, as well as verification of area code and prefix.

Data Normalization – Ensures maximum flexibility of integration to publisher sites.

DEMOGRAPHIC FILTERS Zip Code/SCF Radial Pulls City State Age Gender

VALIDATION FILTERS Postal Address Telephone Number eMail Address

Targeting Option

Data Extract & Transfer Real-Time or Batch Mode

Real-Time Extracts – Data can be sent to Advertisers in real-time via • a URL post or via a The Right List web service.

Scheduled Batch Extracts – Batch extracts can occur at given intervals: daily, weekly, monthly.

Option of sending raw consumer data or only enhanced data, i.e. standardized data.

Data can be sent based on various criteria: (eg.)– First and Last Name must exist– Email valid and/or exists– Phone valid and/or exists– Valid postal address

Global Media SolutionsCall today for more information

John FosterSVP Marketing The Right List

Tel (800)697-5977Fax 954-317-2665

JFoster@TheRightList.com