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• Four propositions;
• Conventional approaches to risk communication;
• Challenging the orthodoxy:
– The Neo-liberal setting. The ‘choice architectures’ of risk management and
– The Neo-liberal setting. The ‘choice architectures’ of risk management and communication;
– STS studies and the challenging of ‘normal science’;
– Un-packing the assumptions of the deficit model.
• Beyond ‘Expert and lay’? Pragmatic pedagogies of climate change, risk and uncertainty through co-learning.
Risk Society
• Reflexive modernisation:
“Risks, as opposed to older dangers, are consequences which relate to the threatening force of modernisation and its globalisation of doubt. They are politically reflexive” (Beck, 1992, p. 21)p. 21)
“The naive certainties of the Enlightenment...have disintegrated, resulting in individuals’ need to seek and invest new certainties for themselves...Lay people have become sceptical about science, because they are aware science has produced many of the risks...People must therefore deal with constant insecurity and uncertainty” (Lupton, 2013, p. 87)
Paradigms of managing risk
• Hard –Controlling -engineered –physical;
• Soft – managed –socio-political
• Soft – managed –socio-politicaland cultural(McEntire, 2005)
“Historically, disaster management planning in
North America has been viewed from a para-
military perspective...; that is, it has been
conducted for, not with, the community”
(Pearce, 2003, p. 211)
• Three key forms:
– Engineering;
– Ecological;
– Evolutionary.
• Resilience as “...a pervasive idiom of global governance” (Walker and Cooper, 2011, p. 144);
Resilient Communities
144);
• Questioning current epistemologies of resilience (MacKinnon and Derickson, 2012).
2. Conventional approaches to risk communication
“The floods of last year caused the country’s largest peacetime emergency since World War II. The impact of climate change means that the probability of events on a similar scale happening in
Key challenges:
• Priority of national resilience;
• Quality of flood warnings;
• Flood risk management and local authorities;the probability of events on
a similar scale happening in future is increasing. So the Review calls for urgent and fundamental changes in the way the country is adapting to the likelihood of more frequent and intense periods of heavy rainfall” (Pitt Review, 2008, p. vii).
and local authorities;
• Rescue co-ordination;
• Advice, education and engagement of publics.
Communicating Risk: lessons from the
past
• Two examples of risk
communication:
– Anti-smoking – Anti-smoking
advertisement 1;
– Anti-smoking
advertisement 2.
Conventional approaches to risk communication
Psychological:
• Focus on the individual;
• Draws on traditional
‘scientific method’;
See: Drabek (1999), Johnston
et al. (1999); Mileti and
O’Brien (1992); Paton
(2003); Pine (2009); Slovic
(2013); Weinstein et al.
(2000); Shaw et al. (2004).
‘scientific method’;
• Quantitative methods;
• Objectification.
The emergence of ‘behavioural change’ and
‘choice architercutres’
“We all – governments, businesses, families and communities, the public sector, voluntary and community organisations – need to make different choices if we are to achieve the vision of sustainable the vision of sustainable development”
(DEFRA, 2005, p. 25)
High ability and
willingSegment willingness
and ability
Ability to act High
Willing
to Act5: Cautious participants
I do a couple of things to help
2: Waste watchers
‘Waste not, want not’ that’s
important, you should live life
thinking about what you are
doing and using.
12%
1: Positive greens
I think it’s important that I do as
much as I can to limit my impact
on the environment.
18%
3: Concerned
consumers
I think I do more than a lot of
people. Still, going away is
important, I’d find that hard to
give up..well I wouldn’t, so carbon
off-setting would make me feel
better.
14%
7: Honestly
disengaged
Maybe there’ll be an
environmental disaster, maybe
not. Makes no difference to me,
I’m just living life the way I want
Low potential and
unwilling Low
High
Low
I do a couple of things to help
the environment. I’d really like
to do more, well as long as I
saw others were.
14%
4: Sideline supporters
I think climate change is a big
problem for us. I know I don’t
think much about how much water
or electricity I use, and I forget to
turn things off..I’d like to do a bit
more.
14%
I’m just living life the way I want
to.
18%
6: Stalled starters
I don’t know much about
climate change. I can’t afford
a car so I use public
transport.. I’d like a car
though.
10%
Source: DEFRA (2008)
2. Challenging the orthodoxy
A. The Neo-liberal context:
• Gilg-Selman spectrum of state-led policy options for environmental management:
– Regulation;– Regulation;
– Disincentives;
– Incentives;
– Exhortation.
• Moved to citizen-led, ‘co-production’ of polices as the state is ‘rolled back’ (Jessop).
Citizen-consumers as agents of change
“Citizenship is not dead, or dying, but found in new places, in life-politics” (Scammell, 2000, p. 351)
The citizen-consumer (Johnson (2008, p. 232):“…implies a social practice that can satisfy
competing ideologies of consumerism (an ideal rooted in individual self-interest) and competing ideologies of consumerism (an ideal rooted in individual self-interest) and citizenship (an ideal rooted in collective responsibility to a social and ecological commons)”.
Citizen-consumers indicative of (Slocum, 2004, p. 765):
“…an outgrowth of classical liberal theory that universalises the logic of the market for all institutions”, creating ‘passive’ citizens and challenges to progressive politics.
A de-politicised Sustainable Development
“The concern here is that sustainable development is seen as reformist, but it mostly avoids questions of power, exploitation, even redistribution. The need for more fundamental social and need for more fundamental social and political change is simply ignored. Instead, critics argue, proponents of sustainable development offer an incrementalistagenda that does not challenge any existing entrenched powers or privileges” (Robinson, 2004, 376).
B. Science: the unquestionable orthodoxy?
Critical human geography and STS:
“This somewhat heterogeneous body of work has challenged the self-image of science as an epistemologically objective and value-free study of the self-evident (once discovered) facts evident (once discovered) facts of a real and ontologically objective world” (Demerrit, 2001b, p. 645)
See also: Wynne (1992), Demeritt(1996; 2001a; 2001b), Oppenheimer (2005) and Schneider (2001).
“Many of these assumptions are
informal and negotiated by
relatively small communities of
investigators. Others are not
formally acknowledged because
they emerge out of the interactions
of scientists within a wider
epistemic community of research
scientists and policy makers”
(Demeritt, 2001a, p. 328)
C. Rationality, expertisation and logical
positivism Jones et al. (2011):
“using the new sciences of choice from psychology, economics and the neurosciences – as well as appealing to an improved understanding of decision-making and behaviour understanding of decision-making and behaviour change – a libertarianpaternalist mode of governing is being promoted in the UK (2011, p. 15).
Rationality, expertisation and logical positivism
Owens (2000, p. 1141) characterises ‘deficit’ approaches thus: “lay people are ignorant of environmental science and irrational in their response to risks: the public must be
• Beyond rationality;
• Questioning
expertisation;
• Questioning objectivist
See: Owens (2000), Whatmore et al. (2011).
irrational in their response to risks: the public must be engaged in order to be better informed and converted to a ‘more objective’ view.”
• Questioning objectivist
approaches.
Community resilience and flood
planning
Responding to the challenges of:
• Community resilience –beyond the individual;
• Long-lasting impacts;
Whittle et al. (2010, pp. 11-12) argue that resilience in this context can be about:
• Resistance;• Long-lasting impacts;
• Lack of engagement of publics.
• Resistance;
• Bounce-back;
• Adaptation;
• Transformation.
Carnegie Trust (2011):
Four key characteristics of communities that are becoming more resilient:
• Healthy and engaged people
Community resilience and flood planning
Healthy and engaged people
• An inclusive culture creating a positive sense of place
• A localising economy –towards sustainable food, energy, housing etc.
• Strong links to other places and communities
New agendas in the social sciences emerging from STS (Whatmore, 2009):
• Tackling epistemic
Engaging Publics and co-producing knowledges
• Tackling epistemic hegemony;
• Exploring and challenging knowledge hierarchies;
• Challenging conventional scientific methods;
• Understanding publics.
Engaging Publics and co-producing knowledges
Leads to forms of:
• Citizen science;
• Social learning;
• Knowledge co-
“...the answer to the question
of what makes public science a more effective
public good resides not in its subservience to
governmental or commercial agendas ...This
places the onus on diversifying
the publics with whom scientists collaborate• Knowledge co-production;
• Radical scientific method
(Blewitt, 2006; Lane et al., 2011; Ross et
al., 2012)
the publics with whom scientists collaborate
on matters that concern them, and on the
terms on which they do so. It should also...involve
redistributions of environmental expertise in
which the inventiveness of social scientists comes
to the fore in the design and conduct of research
practices that stage more and different
opportunities for new knowledge polities to
emerge” (Whatmore, 2009, p. 596).
Building flood knowledges:
Co-producing knowledges
“To examine the production and
circulation of environmental
knowledge in relation to rural land
management and the ways in which
the creative potential of ‘knowledge
“We wanted to try out what happens when
local people and academics are involved in the
knowledge production process from the outset
through an experiment in doing
(flood risk) science differently” (Lane et al.,
2011, p. 17).
the creative potential of ‘knowledge
controversies’ can be positively
harnessed in the practice of
interdisciplinary public science” (Lane
et al., 2011, p. 16).
Case study of Pickering. See Lane et al. (2011), Landstrom et al. (2011), Whatmore (2009).
Scientific controversies: the Ryedale Flood
Research Group
• Place-based research;
• Non-standard ‘data’ included;
• Greater acceptance because of the methodology deployed.
“What we have done here is moved the idea that a model should travel to one where the process of model building should travel.” (Lane et al., 2011, p. 30).
deployed.
• The problem;
• The approach;
Co-producing flood knowledges : the River Barle
Project
• The workshop.
• Key experiences and challenges:
• Flood warning times and system;
• Land management:
• Woodland management;
• Grassland management;
Co-producing flood knowledges : the River Barle
Project
• Priorities:
• Hearing from those who’ve experienced flooding;
• A strategy for engaging landowners;
• Understanding the • Grassland management;
• Recreation and compaction.
• ‘Education’;
• Engagement;
• Planning and development;
• Contested assets, e.g. Dulverton Bridge;
• Community resilience, in advance of and after a flood.
• Understanding the history of flooding;
• Uplifting and embedding the local flood resilience plan.
Summary
• Converging issues of hazard resilience and anthropogenic climate change;
• Moving beyond information-dependent approaches;
• Recognising:
• The political economy of current approaches;
The value-laden nature of science • The value-laden nature of science and ‘expertisation’;
• The limitations of information-deficit models;
• The contested notion of ‘resilience.
• Exploring:
• New forms of engagement;
• New forms of local politics and democracy;
• Place-based approaches to knowledge co-production.