9
© GfK 2017 01 CO-CREATION: INVOLVE YOUR CUSTOMERS TO UNLOCK NEW OPPORTUNITIES FOR INNOVATION Video Tech trends Meet the experts Event highlights Blog Infographics The concepts Event microsite Free consultation Even with a true understanding of consumers’ needs it is still easy to get things wrong. Therefore it is essential to work with your customers to develop and explore ideas. Co-creation is one user-centred approach. Taking place during the early stages of the innovation journey, and using the insights emerging from contextual research with consumers, co-creation is about building on the latent needs of consumers.

CO-CREATION: INVOVE OR CSTOMERS TO NOCK NEW OPPORTNITIES FOR INNOVATION · 2017-07-03 · CO-CREATION: INVOVE OR CSTOMERS TO NOCK NEW OPPORTNITIES FOR INNOVATION Video Tech trends

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Page 1: CO-CREATION: INVOVE OR CSTOMERS TO NOCK NEW OPPORTNITIES FOR INNOVATION · 2017-07-03 · CO-CREATION: INVOVE OR CSTOMERS TO NOCK NEW OPPORTNITIES FOR INNOVATION Video Tech trends

copy GfK 2017 01

CO-CREATION INVOLVE YOUR CUSTOMERS TO UNLOCK NEW OPPORTUNITIES FOR INNOVATION

Video

Tech trends

Meet the experts

Event highlights

Blog

Infographics

The concepts

Event microsite

Free consultation

Even with a true understanding of consumersrsquo needs it is still easy to get things wrong Therefore it is essential to work with your customers to develop and explore ideas

Co-creation is one user-centred approach Taking place during the early stages of the innovation journey and using the insights emerging from contextual research with consumers co-creation is about building on the latent needs of consumers

copy GfK 2017 02

CO-CREATION INVOLVE YOUR CUSTOMERS TO UNLOCK NEW OPPORTUNITIES FOR INNOVATION

Tech trends

Meet the experts

Event highlights

Blog

Infographics

The concepts

Event microsite

Free consultation

Video

Victoria our strategy and insights expert talks about involving consumers in the design process to build better concepts

Video

Watch video

03

CO-CREATION INVOLVE YOUR CUSTOMERS TO UNLOCK NEW OPPORTUNITIES FOR INNOVATION

Video

Tech trends

Meet the experts

Event highlights

Infographics

The concepts

Blog

copy GfK 2017

Free consultation

Event microsite

Blog

Taking a user-centred design approach involves actively engaging with end-users to gather insights that drive design from the earliest stages of product and service development right through the design process Itrsquos about shaping new products and services together with the people that will use them Find out more in our expertrsquos blog

Read blog

copy GfK 2017 04

CO-CREATION INVOLVE YOUR CUSTOMERS TO UNLOCK NEW OPPORTUNITIES FOR INNOVATION

Video

Tech trends

Meet the experts

Event highlights

Blog

The concepts

Infographics

Event microsite

Free consultation

Infographics

Our infographics below highlight how involving customers in co-creating products and services not only leads to the development of products and services that people genuinely need and value but also positively impacts on the business by challenging assumptions and increasing empathy with the customer

Whatrsquos involved in co-creation

Unlocking opportunities for innovation

Key insights from co-creation

copy GfK 2017 05

CO-CREATION INVOLVE YOUR CUSTOMERS TO UNLOCK NEW OPPORTUNITIES FOR INNOVATION

Video

Tech trends

Meet the experts

Event highlights

Blog

Infographics

Free consultation

Event microsite

The concepts

We recently ran a co-creation workshop with 12 participants to test develop and iterate four early concepts developed by GfK that demonstrated how Smart Home technology could address identified consumer needs The workshop involved the GfK team working collaboratively in groups with the participants to understand typical days in their lives and start exploring how smart home technology and the raw concepts could meet their needs improving their quality of life These are the four concepts we developed during the workshop

The concepts

Bringing you our Condashcreation workshop

Find out more about UX at GfK

Co-creation The outcomes 2

Co-creation The outcomes 1

copy GfK 2017 06

CO-CREATION INVOLVE YOUR CUSTOMERS TO UNLOCK NEW OPPORTUNITIES FOR INNOVATION

Video

Meet the experts

Event highlights

Blog

Infographics

The concepts

Event microsite

Free consultation

Tech trends

Tech trends

Which tech trends will be the next big thing We view technology through the eyes of the consumer so we explain what each trend means to the Connected ConsumerFive key trends will dominate the technology landscape in 2017bull Virtual and augmented realitybull Wearablesbull Mobile paymentsbull Autonomous vehiclebull Smart home

Download report

View infographics

copy GfK 2017 07

CO-CREATION INVOLVE YOUR CUSTOMERS TO UNLOCK NEW OPPORTUNITIES FOR INNOVATION

Video

Tech trends

Event highlights

Blog

Infographics

The concepts

Meet the experts

Free consultation

Event microsite

Meet the experts

The pace of change is quickening Innovation is everywhere But there is no single way to successfully innovate We have on-board some of the best experts in their areas to bring you the latest trends techniques and knowledge in market research sector

Feel free to also watch HARMANrsquos case study where Andrew Till VP for Technology Partnerships amp New Solutions explains their Innovation Journey

HARMANrsquos innovation journey

Meet the experts

copy GfK 2017 08

CO-CREATION INVOLVE YOUR CUSTOMERS TO UNLOCK NEW OPPORTUNITIES FOR INNOVATION

Video

Tech trends

Meet the experts

Blog

Infographics

The concepts

Event microsite

Free consultation

Event highlights

Event highlights

Innovation networking AI VRhellipRemember all the good moments from our Driving Innovation event with the highlights video Enjoy the journey again )

Watch video

copy GfK 2017 09

CO-CREATION INVOLVE YOUR CUSTOMERS TO UNLOCK NEW OPPORTUNITIES FOR INNOVATION

Video

Tech trends

Meet the experts

Event highlights

Blog

Infographics

Infographic

Virtual Digital Assistants (VDAs) like Amazonrsquos Alexa and Googlersquos Now are beginning to build in penetration Our US team has done some early exploration in the VDA space

The concepts

Event microsite

Free consultation

wwwgfkcom GfK Growth from Knowledge

About GfKGfK is the trusted source of relevant market and consumer information that enables its clients to make smarter decisions More than 13000 market research experts combine their passion with GfKrsquos long-standing data science experience This allows GfK to deliver vital global insights matched with local market intelligence from more than 100 countries By using innovative technologies and data sciences GfK turns big data into smart data enabling its clients to improve their competitive edge and enrich consumersrsquo experiences and choices

  1. Schaltflaumlche 12
    1. Page 1
    2. Page 21
    3. Page 32
    4. Page 43
    5. Page 64
    6. Page 75
    7. Page 86
    8. Page 97
      1. Schaltflaumlche 238
      2. Schaltflaumlche 237
      3. Schaltflaumlche 13
Page 2: CO-CREATION: INVOVE OR CSTOMERS TO NOCK NEW OPPORTNITIES FOR INNOVATION · 2017-07-03 · CO-CREATION: INVOVE OR CSTOMERS TO NOCK NEW OPPORTNITIES FOR INNOVATION Video Tech trends

copy GfK 2017 02

CO-CREATION INVOLVE YOUR CUSTOMERS TO UNLOCK NEW OPPORTUNITIES FOR INNOVATION

Tech trends

Meet the experts

Event highlights

Blog

Infographics

The concepts

Event microsite

Free consultation

Video

Victoria our strategy and insights expert talks about involving consumers in the design process to build better concepts

Video

Watch video

03

CO-CREATION INVOLVE YOUR CUSTOMERS TO UNLOCK NEW OPPORTUNITIES FOR INNOVATION

Video

Tech trends

Meet the experts

Event highlights

Infographics

The concepts

Blog

copy GfK 2017

Free consultation

Event microsite

Blog

Taking a user-centred design approach involves actively engaging with end-users to gather insights that drive design from the earliest stages of product and service development right through the design process Itrsquos about shaping new products and services together with the people that will use them Find out more in our expertrsquos blog

Read blog

copy GfK 2017 04

CO-CREATION INVOLVE YOUR CUSTOMERS TO UNLOCK NEW OPPORTUNITIES FOR INNOVATION

Video

Tech trends

Meet the experts

Event highlights

Blog

The concepts

Infographics

Event microsite

Free consultation

Infographics

Our infographics below highlight how involving customers in co-creating products and services not only leads to the development of products and services that people genuinely need and value but also positively impacts on the business by challenging assumptions and increasing empathy with the customer

Whatrsquos involved in co-creation

Unlocking opportunities for innovation

Key insights from co-creation

copy GfK 2017 05

CO-CREATION INVOLVE YOUR CUSTOMERS TO UNLOCK NEW OPPORTUNITIES FOR INNOVATION

Video

Tech trends

Meet the experts

Event highlights

Blog

Infographics

Free consultation

Event microsite

The concepts

We recently ran a co-creation workshop with 12 participants to test develop and iterate four early concepts developed by GfK that demonstrated how Smart Home technology could address identified consumer needs The workshop involved the GfK team working collaboratively in groups with the participants to understand typical days in their lives and start exploring how smart home technology and the raw concepts could meet their needs improving their quality of life These are the four concepts we developed during the workshop

The concepts

Bringing you our Condashcreation workshop

Find out more about UX at GfK

Co-creation The outcomes 2

Co-creation The outcomes 1

copy GfK 2017 06

CO-CREATION INVOLVE YOUR CUSTOMERS TO UNLOCK NEW OPPORTUNITIES FOR INNOVATION

Video

Meet the experts

Event highlights

Blog

Infographics

The concepts

Event microsite

Free consultation

Tech trends

Tech trends

Which tech trends will be the next big thing We view technology through the eyes of the consumer so we explain what each trend means to the Connected ConsumerFive key trends will dominate the technology landscape in 2017bull Virtual and augmented realitybull Wearablesbull Mobile paymentsbull Autonomous vehiclebull Smart home

Download report

View infographics

copy GfK 2017 07

CO-CREATION INVOLVE YOUR CUSTOMERS TO UNLOCK NEW OPPORTUNITIES FOR INNOVATION

Video

Tech trends

Event highlights

Blog

Infographics

The concepts

Meet the experts

Free consultation

Event microsite

Meet the experts

The pace of change is quickening Innovation is everywhere But there is no single way to successfully innovate We have on-board some of the best experts in their areas to bring you the latest trends techniques and knowledge in market research sector

Feel free to also watch HARMANrsquos case study where Andrew Till VP for Technology Partnerships amp New Solutions explains their Innovation Journey

HARMANrsquos innovation journey

Meet the experts

copy GfK 2017 08

CO-CREATION INVOLVE YOUR CUSTOMERS TO UNLOCK NEW OPPORTUNITIES FOR INNOVATION

Video

Tech trends

Meet the experts

Blog

Infographics

The concepts

Event microsite

Free consultation

Event highlights

Event highlights

Innovation networking AI VRhellipRemember all the good moments from our Driving Innovation event with the highlights video Enjoy the journey again )

Watch video

copy GfK 2017 09

CO-CREATION INVOLVE YOUR CUSTOMERS TO UNLOCK NEW OPPORTUNITIES FOR INNOVATION

Video

Tech trends

Meet the experts

Event highlights

Blog

Infographics

Infographic

Virtual Digital Assistants (VDAs) like Amazonrsquos Alexa and Googlersquos Now are beginning to build in penetration Our US team has done some early exploration in the VDA space

The concepts

Event microsite

Free consultation

wwwgfkcom GfK Growth from Knowledge

About GfKGfK is the trusted source of relevant market and consumer information that enables its clients to make smarter decisions More than 13000 market research experts combine their passion with GfKrsquos long-standing data science experience This allows GfK to deliver vital global insights matched with local market intelligence from more than 100 countries By using innovative technologies and data sciences GfK turns big data into smart data enabling its clients to improve their competitive edge and enrich consumersrsquo experiences and choices

  1. Schaltflaumlche 12
    1. Page 1
    2. Page 21
    3. Page 32
    4. Page 43
    5. Page 64
    6. Page 75
    7. Page 86
    8. Page 97
      1. Schaltflaumlche 238
      2. Schaltflaumlche 237
      3. Schaltflaumlche 13
Page 3: CO-CREATION: INVOVE OR CSTOMERS TO NOCK NEW OPPORTNITIES FOR INNOVATION · 2017-07-03 · CO-CREATION: INVOVE OR CSTOMERS TO NOCK NEW OPPORTNITIES FOR INNOVATION Video Tech trends

03

CO-CREATION INVOLVE YOUR CUSTOMERS TO UNLOCK NEW OPPORTUNITIES FOR INNOVATION

Video

Tech trends

Meet the experts

Event highlights

Infographics

The concepts

Blog

copy GfK 2017

Free consultation

Event microsite

Blog

Taking a user-centred design approach involves actively engaging with end-users to gather insights that drive design from the earliest stages of product and service development right through the design process Itrsquos about shaping new products and services together with the people that will use them Find out more in our expertrsquos blog

Read blog

copy GfK 2017 04

CO-CREATION INVOLVE YOUR CUSTOMERS TO UNLOCK NEW OPPORTUNITIES FOR INNOVATION

Video

Tech trends

Meet the experts

Event highlights

Blog

The concepts

Infographics

Event microsite

Free consultation

Infographics

Our infographics below highlight how involving customers in co-creating products and services not only leads to the development of products and services that people genuinely need and value but also positively impacts on the business by challenging assumptions and increasing empathy with the customer

Whatrsquos involved in co-creation

Unlocking opportunities for innovation

Key insights from co-creation

copy GfK 2017 05

CO-CREATION INVOLVE YOUR CUSTOMERS TO UNLOCK NEW OPPORTUNITIES FOR INNOVATION

Video

Tech trends

Meet the experts

Event highlights

Blog

Infographics

Free consultation

Event microsite

The concepts

We recently ran a co-creation workshop with 12 participants to test develop and iterate four early concepts developed by GfK that demonstrated how Smart Home technology could address identified consumer needs The workshop involved the GfK team working collaboratively in groups with the participants to understand typical days in their lives and start exploring how smart home technology and the raw concepts could meet their needs improving their quality of life These are the four concepts we developed during the workshop

The concepts

Bringing you our Condashcreation workshop

Find out more about UX at GfK

Co-creation The outcomes 2

Co-creation The outcomes 1

copy GfK 2017 06

CO-CREATION INVOLVE YOUR CUSTOMERS TO UNLOCK NEW OPPORTUNITIES FOR INNOVATION

Video

Meet the experts

Event highlights

Blog

Infographics

The concepts

Event microsite

Free consultation

Tech trends

Tech trends

Which tech trends will be the next big thing We view technology through the eyes of the consumer so we explain what each trend means to the Connected ConsumerFive key trends will dominate the technology landscape in 2017bull Virtual and augmented realitybull Wearablesbull Mobile paymentsbull Autonomous vehiclebull Smart home

Download report

View infographics

copy GfK 2017 07

CO-CREATION INVOLVE YOUR CUSTOMERS TO UNLOCK NEW OPPORTUNITIES FOR INNOVATION

Video

Tech trends

Event highlights

Blog

Infographics

The concepts

Meet the experts

Free consultation

Event microsite

Meet the experts

The pace of change is quickening Innovation is everywhere But there is no single way to successfully innovate We have on-board some of the best experts in their areas to bring you the latest trends techniques and knowledge in market research sector

Feel free to also watch HARMANrsquos case study where Andrew Till VP for Technology Partnerships amp New Solutions explains their Innovation Journey

HARMANrsquos innovation journey

Meet the experts

copy GfK 2017 08

CO-CREATION INVOLVE YOUR CUSTOMERS TO UNLOCK NEW OPPORTUNITIES FOR INNOVATION

Video

Tech trends

Meet the experts

Blog

Infographics

The concepts

Event microsite

Free consultation

Event highlights

Event highlights

Innovation networking AI VRhellipRemember all the good moments from our Driving Innovation event with the highlights video Enjoy the journey again )

Watch video

copy GfK 2017 09

CO-CREATION INVOLVE YOUR CUSTOMERS TO UNLOCK NEW OPPORTUNITIES FOR INNOVATION

Video

Tech trends

Meet the experts

Event highlights

Blog

Infographics

Infographic

Virtual Digital Assistants (VDAs) like Amazonrsquos Alexa and Googlersquos Now are beginning to build in penetration Our US team has done some early exploration in the VDA space

The concepts

Event microsite

Free consultation

wwwgfkcom GfK Growth from Knowledge

About GfKGfK is the trusted source of relevant market and consumer information that enables its clients to make smarter decisions More than 13000 market research experts combine their passion with GfKrsquos long-standing data science experience This allows GfK to deliver vital global insights matched with local market intelligence from more than 100 countries By using innovative technologies and data sciences GfK turns big data into smart data enabling its clients to improve their competitive edge and enrich consumersrsquo experiences and choices

  1. Schaltflaumlche 12
    1. Page 1
    2. Page 21
    3. Page 32
    4. Page 43
    5. Page 64
    6. Page 75
    7. Page 86
    8. Page 97
      1. Schaltflaumlche 238
      2. Schaltflaumlche 237
      3. Schaltflaumlche 13
Page 4: CO-CREATION: INVOVE OR CSTOMERS TO NOCK NEW OPPORTNITIES FOR INNOVATION · 2017-07-03 · CO-CREATION: INVOVE OR CSTOMERS TO NOCK NEW OPPORTNITIES FOR INNOVATION Video Tech trends

copy GfK 2017 04

CO-CREATION INVOLVE YOUR CUSTOMERS TO UNLOCK NEW OPPORTUNITIES FOR INNOVATION

Video

Tech trends

Meet the experts

Event highlights

Blog

The concepts

Infographics

Event microsite

Free consultation

Infographics

Our infographics below highlight how involving customers in co-creating products and services not only leads to the development of products and services that people genuinely need and value but also positively impacts on the business by challenging assumptions and increasing empathy with the customer

Whatrsquos involved in co-creation

Unlocking opportunities for innovation

Key insights from co-creation

copy GfK 2017 05

CO-CREATION INVOLVE YOUR CUSTOMERS TO UNLOCK NEW OPPORTUNITIES FOR INNOVATION

Video

Tech trends

Meet the experts

Event highlights

Blog

Infographics

Free consultation

Event microsite

The concepts

We recently ran a co-creation workshop with 12 participants to test develop and iterate four early concepts developed by GfK that demonstrated how Smart Home technology could address identified consumer needs The workshop involved the GfK team working collaboratively in groups with the participants to understand typical days in their lives and start exploring how smart home technology and the raw concepts could meet their needs improving their quality of life These are the four concepts we developed during the workshop

The concepts

Bringing you our Condashcreation workshop

Find out more about UX at GfK

Co-creation The outcomes 2

Co-creation The outcomes 1

copy GfK 2017 06

CO-CREATION INVOLVE YOUR CUSTOMERS TO UNLOCK NEW OPPORTUNITIES FOR INNOVATION

Video

Meet the experts

Event highlights

Blog

Infographics

The concepts

Event microsite

Free consultation

Tech trends

Tech trends

Which tech trends will be the next big thing We view technology through the eyes of the consumer so we explain what each trend means to the Connected ConsumerFive key trends will dominate the technology landscape in 2017bull Virtual and augmented realitybull Wearablesbull Mobile paymentsbull Autonomous vehiclebull Smart home

Download report

View infographics

copy GfK 2017 07

CO-CREATION INVOLVE YOUR CUSTOMERS TO UNLOCK NEW OPPORTUNITIES FOR INNOVATION

Video

Tech trends

Event highlights

Blog

Infographics

The concepts

Meet the experts

Free consultation

Event microsite

Meet the experts

The pace of change is quickening Innovation is everywhere But there is no single way to successfully innovate We have on-board some of the best experts in their areas to bring you the latest trends techniques and knowledge in market research sector

Feel free to also watch HARMANrsquos case study where Andrew Till VP for Technology Partnerships amp New Solutions explains their Innovation Journey

HARMANrsquos innovation journey

Meet the experts

copy GfK 2017 08

CO-CREATION INVOLVE YOUR CUSTOMERS TO UNLOCK NEW OPPORTUNITIES FOR INNOVATION

Video

Tech trends

Meet the experts

Blog

Infographics

The concepts

Event microsite

Free consultation

Event highlights

Event highlights

Innovation networking AI VRhellipRemember all the good moments from our Driving Innovation event with the highlights video Enjoy the journey again )

Watch video

copy GfK 2017 09

CO-CREATION INVOLVE YOUR CUSTOMERS TO UNLOCK NEW OPPORTUNITIES FOR INNOVATION

Video

Tech trends

Meet the experts

Event highlights

Blog

Infographics

Infographic

Virtual Digital Assistants (VDAs) like Amazonrsquos Alexa and Googlersquos Now are beginning to build in penetration Our US team has done some early exploration in the VDA space

The concepts

Event microsite

Free consultation

wwwgfkcom GfK Growth from Knowledge

About GfKGfK is the trusted source of relevant market and consumer information that enables its clients to make smarter decisions More than 13000 market research experts combine their passion with GfKrsquos long-standing data science experience This allows GfK to deliver vital global insights matched with local market intelligence from more than 100 countries By using innovative technologies and data sciences GfK turns big data into smart data enabling its clients to improve their competitive edge and enrich consumersrsquo experiences and choices

  1. Schaltflaumlche 12
    1. Page 1
    2. Page 21
    3. Page 32
    4. Page 43
    5. Page 64
    6. Page 75
    7. Page 86
    8. Page 97
      1. Schaltflaumlche 238
      2. Schaltflaumlche 237
      3. Schaltflaumlche 13
Page 5: CO-CREATION: INVOVE OR CSTOMERS TO NOCK NEW OPPORTNITIES FOR INNOVATION · 2017-07-03 · CO-CREATION: INVOVE OR CSTOMERS TO NOCK NEW OPPORTNITIES FOR INNOVATION Video Tech trends

copy GfK 2017 05

CO-CREATION INVOLVE YOUR CUSTOMERS TO UNLOCK NEW OPPORTUNITIES FOR INNOVATION

Video

Tech trends

Meet the experts

Event highlights

Blog

Infographics

Free consultation

Event microsite

The concepts

We recently ran a co-creation workshop with 12 participants to test develop and iterate four early concepts developed by GfK that demonstrated how Smart Home technology could address identified consumer needs The workshop involved the GfK team working collaboratively in groups with the participants to understand typical days in their lives and start exploring how smart home technology and the raw concepts could meet their needs improving their quality of life These are the four concepts we developed during the workshop

The concepts

Bringing you our Condashcreation workshop

Find out more about UX at GfK

Co-creation The outcomes 2

Co-creation The outcomes 1

copy GfK 2017 06

CO-CREATION INVOLVE YOUR CUSTOMERS TO UNLOCK NEW OPPORTUNITIES FOR INNOVATION

Video

Meet the experts

Event highlights

Blog

Infographics

The concepts

Event microsite

Free consultation

Tech trends

Tech trends

Which tech trends will be the next big thing We view technology through the eyes of the consumer so we explain what each trend means to the Connected ConsumerFive key trends will dominate the technology landscape in 2017bull Virtual and augmented realitybull Wearablesbull Mobile paymentsbull Autonomous vehiclebull Smart home

Download report

View infographics

copy GfK 2017 07

CO-CREATION INVOLVE YOUR CUSTOMERS TO UNLOCK NEW OPPORTUNITIES FOR INNOVATION

Video

Tech trends

Event highlights

Blog

Infographics

The concepts

Meet the experts

Free consultation

Event microsite

Meet the experts

The pace of change is quickening Innovation is everywhere But there is no single way to successfully innovate We have on-board some of the best experts in their areas to bring you the latest trends techniques and knowledge in market research sector

Feel free to also watch HARMANrsquos case study where Andrew Till VP for Technology Partnerships amp New Solutions explains their Innovation Journey

HARMANrsquos innovation journey

Meet the experts

copy GfK 2017 08

CO-CREATION INVOLVE YOUR CUSTOMERS TO UNLOCK NEW OPPORTUNITIES FOR INNOVATION

Video

Tech trends

Meet the experts

Blog

Infographics

The concepts

Event microsite

Free consultation

Event highlights

Event highlights

Innovation networking AI VRhellipRemember all the good moments from our Driving Innovation event with the highlights video Enjoy the journey again )

Watch video

copy GfK 2017 09

CO-CREATION INVOLVE YOUR CUSTOMERS TO UNLOCK NEW OPPORTUNITIES FOR INNOVATION

Video

Tech trends

Meet the experts

Event highlights

Blog

Infographics

Infographic

Virtual Digital Assistants (VDAs) like Amazonrsquos Alexa and Googlersquos Now are beginning to build in penetration Our US team has done some early exploration in the VDA space

The concepts

Event microsite

Free consultation

wwwgfkcom GfK Growth from Knowledge

About GfKGfK is the trusted source of relevant market and consumer information that enables its clients to make smarter decisions More than 13000 market research experts combine their passion with GfKrsquos long-standing data science experience This allows GfK to deliver vital global insights matched with local market intelligence from more than 100 countries By using innovative technologies and data sciences GfK turns big data into smart data enabling its clients to improve their competitive edge and enrich consumersrsquo experiences and choices

  1. Schaltflaumlche 12
    1. Page 1
    2. Page 21
    3. Page 32
    4. Page 43
    5. Page 64
    6. Page 75
    7. Page 86
    8. Page 97
      1. Schaltflaumlche 238
      2. Schaltflaumlche 237
      3. Schaltflaumlche 13
Page 6: CO-CREATION: INVOVE OR CSTOMERS TO NOCK NEW OPPORTNITIES FOR INNOVATION · 2017-07-03 · CO-CREATION: INVOVE OR CSTOMERS TO NOCK NEW OPPORTNITIES FOR INNOVATION Video Tech trends

copy GfK 2017 06

CO-CREATION INVOLVE YOUR CUSTOMERS TO UNLOCK NEW OPPORTUNITIES FOR INNOVATION

Video

Meet the experts

Event highlights

Blog

Infographics

The concepts

Event microsite

Free consultation

Tech trends

Tech trends

Which tech trends will be the next big thing We view technology through the eyes of the consumer so we explain what each trend means to the Connected ConsumerFive key trends will dominate the technology landscape in 2017bull Virtual and augmented realitybull Wearablesbull Mobile paymentsbull Autonomous vehiclebull Smart home

Download report

View infographics

copy GfK 2017 07

CO-CREATION INVOLVE YOUR CUSTOMERS TO UNLOCK NEW OPPORTUNITIES FOR INNOVATION

Video

Tech trends

Event highlights

Blog

Infographics

The concepts

Meet the experts

Free consultation

Event microsite

Meet the experts

The pace of change is quickening Innovation is everywhere But there is no single way to successfully innovate We have on-board some of the best experts in their areas to bring you the latest trends techniques and knowledge in market research sector

Feel free to also watch HARMANrsquos case study where Andrew Till VP for Technology Partnerships amp New Solutions explains their Innovation Journey

HARMANrsquos innovation journey

Meet the experts

copy GfK 2017 08

CO-CREATION INVOLVE YOUR CUSTOMERS TO UNLOCK NEW OPPORTUNITIES FOR INNOVATION

Video

Tech trends

Meet the experts

Blog

Infographics

The concepts

Event microsite

Free consultation

Event highlights

Event highlights

Innovation networking AI VRhellipRemember all the good moments from our Driving Innovation event with the highlights video Enjoy the journey again )

Watch video

copy GfK 2017 09

CO-CREATION INVOLVE YOUR CUSTOMERS TO UNLOCK NEW OPPORTUNITIES FOR INNOVATION

Video

Tech trends

Meet the experts

Event highlights

Blog

Infographics

Infographic

Virtual Digital Assistants (VDAs) like Amazonrsquos Alexa and Googlersquos Now are beginning to build in penetration Our US team has done some early exploration in the VDA space

The concepts

Event microsite

Free consultation

wwwgfkcom GfK Growth from Knowledge

About GfKGfK is the trusted source of relevant market and consumer information that enables its clients to make smarter decisions More than 13000 market research experts combine their passion with GfKrsquos long-standing data science experience This allows GfK to deliver vital global insights matched with local market intelligence from more than 100 countries By using innovative technologies and data sciences GfK turns big data into smart data enabling its clients to improve their competitive edge and enrich consumersrsquo experiences and choices

  1. Schaltflaumlche 12
    1. Page 1
    2. Page 21
    3. Page 32
    4. Page 43
    5. Page 64
    6. Page 75
    7. Page 86
    8. Page 97
      1. Schaltflaumlche 238
      2. Schaltflaumlche 237
      3. Schaltflaumlche 13
Page 7: CO-CREATION: INVOVE OR CSTOMERS TO NOCK NEW OPPORTNITIES FOR INNOVATION · 2017-07-03 · CO-CREATION: INVOVE OR CSTOMERS TO NOCK NEW OPPORTNITIES FOR INNOVATION Video Tech trends

copy GfK 2017 07

CO-CREATION INVOLVE YOUR CUSTOMERS TO UNLOCK NEW OPPORTUNITIES FOR INNOVATION

Video

Tech trends

Event highlights

Blog

Infographics

The concepts

Meet the experts

Free consultation

Event microsite

Meet the experts

The pace of change is quickening Innovation is everywhere But there is no single way to successfully innovate We have on-board some of the best experts in their areas to bring you the latest trends techniques and knowledge in market research sector

Feel free to also watch HARMANrsquos case study where Andrew Till VP for Technology Partnerships amp New Solutions explains their Innovation Journey

HARMANrsquos innovation journey

Meet the experts

copy GfK 2017 08

CO-CREATION INVOLVE YOUR CUSTOMERS TO UNLOCK NEW OPPORTUNITIES FOR INNOVATION

Video

Tech trends

Meet the experts

Blog

Infographics

The concepts

Event microsite

Free consultation

Event highlights

Event highlights

Innovation networking AI VRhellipRemember all the good moments from our Driving Innovation event with the highlights video Enjoy the journey again )

Watch video

copy GfK 2017 09

CO-CREATION INVOLVE YOUR CUSTOMERS TO UNLOCK NEW OPPORTUNITIES FOR INNOVATION

Video

Tech trends

Meet the experts

Event highlights

Blog

Infographics

Infographic

Virtual Digital Assistants (VDAs) like Amazonrsquos Alexa and Googlersquos Now are beginning to build in penetration Our US team has done some early exploration in the VDA space

The concepts

Event microsite

Free consultation

wwwgfkcom GfK Growth from Knowledge

About GfKGfK is the trusted source of relevant market and consumer information that enables its clients to make smarter decisions More than 13000 market research experts combine their passion with GfKrsquos long-standing data science experience This allows GfK to deliver vital global insights matched with local market intelligence from more than 100 countries By using innovative technologies and data sciences GfK turns big data into smart data enabling its clients to improve their competitive edge and enrich consumersrsquo experiences and choices

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      1. Schaltflaumlche 238
      2. Schaltflaumlche 237
      3. Schaltflaumlche 13
Page 8: CO-CREATION: INVOVE OR CSTOMERS TO NOCK NEW OPPORTNITIES FOR INNOVATION · 2017-07-03 · CO-CREATION: INVOVE OR CSTOMERS TO NOCK NEW OPPORTNITIES FOR INNOVATION Video Tech trends

copy GfK 2017 08

CO-CREATION INVOLVE YOUR CUSTOMERS TO UNLOCK NEW OPPORTUNITIES FOR INNOVATION

Video

Tech trends

Meet the experts

Blog

Infographics

The concepts

Event microsite

Free consultation

Event highlights

Event highlights

Innovation networking AI VRhellipRemember all the good moments from our Driving Innovation event with the highlights video Enjoy the journey again )

Watch video

copy GfK 2017 09

CO-CREATION INVOLVE YOUR CUSTOMERS TO UNLOCK NEW OPPORTUNITIES FOR INNOVATION

Video

Tech trends

Meet the experts

Event highlights

Blog

Infographics

Infographic

Virtual Digital Assistants (VDAs) like Amazonrsquos Alexa and Googlersquos Now are beginning to build in penetration Our US team has done some early exploration in the VDA space

The concepts

Event microsite

Free consultation

wwwgfkcom GfK Growth from Knowledge

About GfKGfK is the trusted source of relevant market and consumer information that enables its clients to make smarter decisions More than 13000 market research experts combine their passion with GfKrsquos long-standing data science experience This allows GfK to deliver vital global insights matched with local market intelligence from more than 100 countries By using innovative technologies and data sciences GfK turns big data into smart data enabling its clients to improve their competitive edge and enrich consumersrsquo experiences and choices

  1. Schaltflaumlche 12
    1. Page 1
    2. Page 21
    3. Page 32
    4. Page 43
    5. Page 64
    6. Page 75
    7. Page 86
    8. Page 97
      1. Schaltflaumlche 238
      2. Schaltflaumlche 237
      3. Schaltflaumlche 13
Page 9: CO-CREATION: INVOVE OR CSTOMERS TO NOCK NEW OPPORTNITIES FOR INNOVATION · 2017-07-03 · CO-CREATION: INVOVE OR CSTOMERS TO NOCK NEW OPPORTNITIES FOR INNOVATION Video Tech trends

copy GfK 2017 09

CO-CREATION INVOLVE YOUR CUSTOMERS TO UNLOCK NEW OPPORTUNITIES FOR INNOVATION

Video

Tech trends

Meet the experts

Event highlights

Blog

Infographics

Infographic

Virtual Digital Assistants (VDAs) like Amazonrsquos Alexa and Googlersquos Now are beginning to build in penetration Our US team has done some early exploration in the VDA space

The concepts

Event microsite

Free consultation

wwwgfkcom GfK Growth from Knowledge

About GfKGfK is the trusted source of relevant market and consumer information that enables its clients to make smarter decisions More than 13000 market research experts combine their passion with GfKrsquos long-standing data science experience This allows GfK to deliver vital global insights matched with local market intelligence from more than 100 countries By using innovative technologies and data sciences GfK turns big data into smart data enabling its clients to improve their competitive edge and enrich consumersrsquo experiences and choices

  1. Schaltflaumlche 12
    1. Page 1
    2. Page 21
    3. Page 32
    4. Page 43
    5. Page 64
    6. Page 75
    7. Page 86
    8. Page 97
      1. Schaltflaumlche 238
      2. Schaltflaumlche 237
      3. Schaltflaumlche 13