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BUSINESS PROFILE
MEET OUR TEAM
MISSIONCMN Ads Mission is to form a consortium of high level media consultants to attract international media companies to Vietnam
• ToprovideinsightintothemediaandadvertisingindustriestotheVietnamese governmentandbusinesscommunitysothattheeconomymaygrowandthrive.
• ToprovidemarketersatargetednetworkofOOHmediasotheymayeffectivelycommunicatewiththeirconsumers.
• Toprovidemediaplanningandbuyingservicestolocal,nationalandinternationaladvertisers.
OBJECTIVES
GOVERNMENT AND BUSINESS COMMUNITYKey role for media & advertising in Vietnam growth• TheVNeconomyispoisedforrapidgrowthinmanyindustrysectors. Mediaandadvertisingbusinessesplayanimportantroleinfuelingthisgrowth.
• Mediacommunicatesinformationandentertainment• Advertisingcommunicatesbenefitsofgoodsandservices.
Media & advertising need self-regulation in order to work for government and country• Therearemanynuancestothemediaandadvertisingbusinessesthatneedtobeaddressedbythegovernmentsowecanworkeffectivelytoprovideefficientser-vicestoVietnam’sgrowingindustry.
Experienced staff and partners• CMNhasaveryexperiencedstaffandhaspartneredwithrenowned,establishedandproveninternationalconsultants, familiarwithbuildingboththeexternalin-frastructureandtheinternalsalesandmarketingofsuccessfulmediabusinesses.
MARKETERSOOH media is a very efficient and effective way for:• Government tocommunicateitspoliticalmessages• Populationtounderstandcommunitybenefits• Industry toadvertisetheirproductsandservices
OOH media can contribute to the growing VN economy:• Businessandindustrycansellmoregoodsandservicesandbemoreprofitable• Reachtouristsandbusinesstravelershelpingmanysmallandmediumbusinesses• Reachconsumerswhotypicallyspendmoretimeoutsidethanathome• Newdigitaltechnologyaidscommunication,effectivenessandattractionofads• Reachaudiencesnotreachedbyotherdecliningmedia:printandradio
OOH is an important part of ad campaigns
Builds reach and brand awareness quickly and efficiently:• Reachesyoung,activepeopleonthego• Largesize,colorfulgraphicsandsuccinctmessagingincreasesawareness • Works24/7andmustbeviewed/cannotbeavoided:cannotbezipped,zapped,turnedout,turnedawayorignored
Makes campaign dollars go further, higher ROI: • ReinforcesthemessagingfromTVandothermediawhentheconsumerisclosertothepoint-of-purchase
• Offersscaleasitmaybeusedtodriveconsumersonline,tosocialandtomobiletocompletethesale
• Efficientlypricedsoitworkswellincombinationwithothermediatomaketheentirecampaignmoreeffectiveandmorefinanciallyefficient.
LOCAL, NATIONAL, INTERNATIONAL ADVERTISERSLocalandnationaladvertisersneedtobetterunderstandhow variousmediaworktogethertoreachtheirtargetaudiences:
Media MixTV,radio,newspapers,magazines,internet,social,mobileandout-of-homemediaallcontributetothemedia-mixandneedtobeusedincombinationsthatwillprovidethehighestROIforspecificbrands.
InternationalInternationalmarketersneedconsultativeservicestobetterunderstandtheViet-nameseculture andmarketplaceandhowbesttocommunicatewithVietnameseconsumers.
Case StudiesCMNhassignificantexperiencedevelopingandexecutingcustomclientsolutionsandhasseveralsuccessfulmediacasestudieswhichshowcaseexpertiseincam-paignplanningandidentifyingandreachingtheappropriateVietnameseconsumer.
SecondHarvestisaspecialistsignageandInfrastructureDevelopmentconsultancy.Weidentify,develop,implementandmanagesignagestrategiesforcommercialandpublicassetandinfra-structurenetworks.
Services• SignageMasterPlanning• ResearchingandReporting • BylawConsulting• SignageAdvisory• ManagementPartnership• Design&Engineering
secondharvest.co.za
VisionToleadandunitearesponsibleOOHad-vertisingindustrycommittedtoservingtheneedsofadvertisers,consumers,andcommunities.
MissionTobeapassionateadvocateandaprogres-sivethoughtleaderthatprotects,unites,andadvancestheinterestsoftheOOHadvertisingindustry.
Strategies ObjectivesGovernment AffairsCreateapositivelegislative,regulatory,andlegalenvironmentthatprotectsandpromotesthevalueofoutdooradvertising.MarketingInform,educate,andpromotethepowerofOOHadvertisingtoallaudiences.CommunicationUseallchannelstocommunicatethevalueofOOHadvertising.MembershipBalanceandservetheinterestsofallmembers,andprovidethetools,resourcesandsupportmembersneedtowininthemarketplace.OperationCreatethepolicies,standards,andbestpracticestoimproveOOHadvertisingquality,appearance,safety,andeffectiveness.
oaaa.org
infocusmediaconsulting.com
• Aleaderinaligningsalesstrategy,marketingandresearchtooptimizerevenueforbothtraditionalanddigitalmediaplatforms.
• Wedevelopbreakthroughresearch,innovativenewcurrencies,effectivemarketingcommunicationsandpowerfulsalesteams.
• Internallywebuild,trainandnurturewithanemphasisonpersonnel,structure,processandstrategy.
• Externallywedeliverdynamicpresentations,fosterindustrycollaborationanddeveloplastingpartnerships.
• Experienced in driving sales revenue for both mature and developing companies.
cmnoutdoor.com
CMN is one of the leading local advertising agencies in Vietnam. With 15 years solid experience, we are about local knowledge and international expertise. • 1992-1stagencytospecializeindesigningandproducingsmall-sizedneonsigns.• 1996-diversifiedproductsandservicestodeliverout-sizedoutdoorcampaignsincludingbig-sizedneonsignsandbillboards.
• 2003-Hdqtrs.inHCMCandjoinedVAA.,Outdoorspaceincreasedto13.361m2across13majorcitiesacrossVN
• 2007-Expandedto360full-serviceadagencyprovidingadsolutionstomaximizeclientROI
• 2009-MemberOut-of-HomeAdvertisingAssociationofAmerica
CMN Ads Lead in Outdoor
• FirstandonlyagencyhavingdoneoverallprojectsofbillboardsystemsinVietnam.• FullysupportedbylocalgovernmentsuchasPeople’sCommitteeandMinistryofInformationandCulture,
cmnoutdoor.com
About Nguyen Chi Kien - CMNAds ‘s Chairman
“Outdooradvertisingislikeanoutdoorartexhibitionandisapartofthelifeoflocalpeople.Asaresult,theplanningisrequiredtogetso-phisticatedprofessionalsinvolvedratherthanjustonlythemanage-mentofficeiscapableof”-(retrieved from Legal Newspaper HCMC)
Contact [email protected]
cmnoutdoor.com
10thfloor,SaigonCenter65LeLoiBlvd,BenNgheWardDist.1,HCMC,[email protected]
