CMA Training · 2013-04-10 · CMA Training – October 2012 . 60 . Image Workflow • To include images within your web pages, the data must be created individually. • The Internet

springer.com CMA Training

CMA Training

CMA Training – October 2012

2

Agenda

• General Overview and Vocabulary

• Centers and Channel

• Content Items

• Forms

• Lists

• Portlets

• Teasers

• Downloads

• Images

• Product RI

• Navigating within the CMA and Practice


General Overview and Vocabulary


Center and Channel


5

Center

• Without content, Centers are empty frames.


6

Center

• A center is the main part of the page into which a content item, list, form, portlet, product information or teaser can be placed.


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Channels, Centers & Content

Internet


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Internet Default Center

Springer.com View

Language Default Center


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Springer.com View


There can be only one.


10


Internet

WEST view

Center

Center

Center

Default Center

Springer.com View



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Internet

Center

UK view

Center

Center

Default Center

Springer.com View



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Internet

Center

Center

IN view

Center

Default Center

Springer.com View



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Internet

Center

Center

Center

CN view

Default Center

Springer.com View



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Springer.com View


Center

Center

Center

Center

Content


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Springer.com View


Portlets &

Teasers

Center

Center

Center

Center

Content


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Channel

• A channel houses the various main sections and subsections as well as the views and languages for each center.

Views: A BR CHL CN DAL EAST FRANCE IN ITALY KR LAAM UK West


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Countries & Views


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Home Channel - Default Center


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Types of Pages

• Default Center (is the home page view)

• Regular Center

• Product Page

• Content Item


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Default Center (Home Page)

The Default Center is a home page of a specific channel.

Centers are containers which may be filled with different components:

• Portlets

• Teasers

• Content Items

• List Elements


21

Regular Center not Homepage

Centers are containers which may be filled with different components:

• Portlets

• Teasers

• Content Items

• List Elements


22

Product Page

Product Pages are a special page type.

The basic framework of a product page is filled by content that is pulled out of the product database Bflow and Jflow automatically.

But you can manually add further content via Product RI.


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Content Item

Content Items are a special type of a page which can stand alone without a center frame.


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Elements of the Site


Content Items


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Content Item

• A content item can be an article, personal page or fragment

Article Personal Page Fragment


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Article

• A type of content item, containing specific or subject information.


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Personal Page

• A type of content item, structured to be of use for authors and editors. May include contacts information, credentials and photo.


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Fragment

• A special type of content item, generally unchanging that can be added to a content item.

• A fragment cannot be published alone; it must be assigned to a content item.


Forms


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Form


Lists


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Lists

• Manual Lists

• Semi Automatic Lists


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Lists

• Manual Lists

– Design

• Design-Long – title and description

• Design-Short – title only

– Type:

• Download

• Personal Page

• BFlow Product

• BFlow Series

• JFlow Journal

• External Link


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Lists

• Semi Automatic Lists

• Updated automatically

• Can be set to either include or exclude specific

– Publishers

– Bookseries

– Subject codes

• Can set

– Publication Date

– Availability Status

– Prioritization


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List

• A list is a way of displaying books or journals related to a particular subject.


Portlets


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Portlets

• Portlets (and teasers) are limited text, content items are not limited to a specific number of characters

• Types of Portlets: – Linklist Portlet

• Target (P3)

• Service Big (P10)

• Discipline (P18) – special use

• Resources for (P20) – special use

– Multilist Portlet • Accordion

• Flaps


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Portlets

• Portlets are used as navigation within a center as well as to provide promotional and marketing support. They typically go on the right rail of the site.


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Portlets

• Portlets are used as navigation within a center as well as to provide promotional and marketing support.


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Portlets

Service Big (P10)

Target (P3)

Accordion

Flaps

Linklist Portlets Multilist Portlets

Limited text within each option

No images

Provide important navigation

Link Display

Internal Links

External Links

Springerlink.com Links


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Portlets

Service Big (P10)

Target (P3)

Resources (20)

Discipline (18)

Accordion

Flaps

Linklist Portlets

Used by Strategic eMarketing Only

Multilist Portlets


Teaser


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Teaser

• Can reference or promote a content item, a channel, an external website, a download or a product. They can also be used as navigation like a portlet.

• They can be used within the center of the page and on the right rail, depending upon use and whether you are in a channel, center or content display.


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Teaser Types

• Big Image Teaser – Premium Teaser – single-spaced

headline

– Premium Teaser – double-spaced headline

– Service Teaser – with subheadline and bullets

– Service Teaser –long headline with text

– News Teaser with logo (2 kinds)

– News Teaser without logo

– Product Teaser with text

– Product Teaser with bullets

– Product Teaser with “Free Content” button

• Small Image Teaser – Image Teaser tall – single

Headline

– Image Teaser tall – double Headline

– Image Teaser tall – without image

– Image Teaser small - with image

– Image Teaser small – without image

• Text Teaser • Job Teaser • RSS Feed Teaser


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Big Image Teaser


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Small Image Tall

• There is a simple version of the Small Image Tall teasers


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Small Image Small + Action Image

• Within Small Image Small teasers only the right corner may have an individual action image.

• If a logo is used it has to be saved as .png in order to manage the transparencies.


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Small Image Small

• There is a simple version of the Small Image Small teasers.

• You can choose from various background colors in the CMA.


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Text Teaser


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Pop-Quiz - Vocabulary

• Identify the site elements


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1 2 3

4 5

6


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Header

Image Teaser Image Teaser

Portlets Content Item


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Vocabulary / Review

• CMA - Content Management Application (CMA) allows you to update the springer.com site.

• Channel – houses the main sections and subsections as well as the views and languages for each center.

• Center – Centers are homepages for disciplines and their views and language combinations or overviews of more detailed content. They are the main part of the page into which a content item, list, form, product information or teaser can be placed.

• Content Item – Fills the center of the page.

– Article – contains product or subject information.

– Personal Page – structured for authors and editors.

– Fragment – generally unchanging, it must be assigned to a page.

• List – displays books or journals or other content

• Forms - are used for collecting user information on the site.

• Portlets – are navigation within a center and can provide promotional messaging.

• Teasers – promote a content item, a channel, an external website, a download or a product. They can also be used as navigation like a portlet.


Summary of Content Types


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Content Types

• Content Items

– Article

– Personal Page

– Fragment

• Forms

• Lists

– Manual Lists

– Semi-Automatic Lists

• Portlet

– Linklist Portlet

– Multilist Portlet

• Teaser

– Big Image Teaser

– Small Image Teaser

– Text Teaser

• Product Pages


Downloads


58

Downloads


Images


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Image Workflow

• To include images within your web pages, the data must be created individually.

• The Internet Team uploads all visible images (excluding artwork offered as downloads) into the CMA.

• Types of images:

– teaser images

– content images (images used in content items)

– logos

– author portraits

– eNewsletter images

• Email requests to [email protected]

• Once edited and imported into the CMS, the image is assigned an image ID number. This ID number will be sent to the requestor, which can then be incorporated into teasers and content items by the Channel Managers.


Maintaining Product Pages Product RI


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Product Pages


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Product Pages

• Most information comes directly from Bflow/JFlow

• Changes in Bflow/JFlow will be visible on Springer.com the next day


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Product RI - TAB

Tab Content Configuration (middle of the page information and display)


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Product RI - Portlet

Portlet Content Configuration (right navigation configuration)


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Product RI – Related Products

Books: • Books by same author of current book • Books by same Prio 1 subject code of current book • Books by same keywords of current book • Journals by same Prio 1 subject code of current book • Books by same words in title of current book


Navigating within the CMA and Practice


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• Content Management Application (CMA) is the interface that allows you to update the springer.com site in realtime.

Sign-in screen

Navigation on the left:

• Content Items

• Centers (only for channel manager)

• Teasers

• Lists

• Portlets

• Product RI

• Downloads



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• Sign In

– Sign Out

– Password

• Search

• All Content Items

• My Content Items

– Working

– Final

– Live

• Create a new content item

• Centers (only for channel manager)

• Product RI


Time for a Break


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Summing Up

• General Overview and Vocabulary

• Centers and Channel

• Content Items

• Forms

• Lists

• Portlets

• Teasers

• Downloads

• Images

• Product RI

• Navigating within the CMA and Practice


Questions Comments


Thank you!

Documents

CMA Training · 2013-04-10 · CMA Training – October 2012 . 60 . Image Workflow • To include images within your web pages, the data must be created individually. • The Internet