CMA Final Rep-Livestock

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    1

    Chain values with equity gender in the

    western livestock area of Nicaragua:

    A wider, deeper and more sustainable

    development

    Sylvia Ruth Torres, Georgina Cordn

    Challlenge Millennium Account Nicaragua

    Address: Parque San Juan 1 cuadra abajo.

    Telephone: 505 2311 9000 ext. 128 Fax 505 2311 90008

    MILLENNIUM CHALLENGE

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    a) BACKGROUNDS

    The Millennium Challenge Account (MCA) is a program funded by the Agency for Developmentof the US Government, the Challenge Millennium Corporation to contribute to poverty reduction

    by fostering economic growth. The MCA vision in Nicaragua is that the rural population in the

    western country which encompasses Len and Chinandega become prosperous through

    competitive and productive work.

    To develop the clusters, the MCA hired a consortium made up of TechnoServe (TNS), CAREand UNAN-Len that executes the Western Livestock in a 3-year-term (2007-2001). The

    contract includes supporting 1800 business plans and the goal is 30 of women included and th

    minimum contracted is 20%.

    The project is scheduled to be implemented in three years. The general goal of the project consist

    in increasing gains and salaries at farms in Len-Chinandega livestock clusters by rising gains,

    salaries, businesses in the livestock cluster in Len-Chinandega and the expansion of majoraggregated value in farm and agro-industrial businesses.

    To meet this objective, several components are developed: empowerment and articulation oflivestock clusters, technical assistance to business processing and commercialization, technical

    assistance to farms. All the components have as mainstreaming: Communication, environment,

    equity gender. CARE in the framework of a covenant subscribed with TechnoServe has assumedresponsibilities, such as to guarantee a gender approach mainstreaming throughout the project

    development.

    The intervention of the MCA in the western area ended with two wrong perceptions: 1) thewestern part of the country was not a livestock area and 2) women were not important actors in

    this cluster. Before starting operations, the livestock areas characterized by 1) have little cow

    milk production b) low percentage of pregnant cows each year (50%), c) lots of variation among

    summer and winter production, d) large price variations in summer and winter and e) littleprofitable farms with unsteady incomes.

    Before starting operations, a value chain analysis with an equity gender was conducted and when

    mapping the chain, it was possible to quickly and globally observe the actors, identify their

    relationship characteristics and interdependency. Conducting the mapping by a participatorymethodology contributed to acknowledging among actors and creating confidence and

    articulation. Therefore, they were known by their own names and not only through activities

    developed in the cluster, from the design, production, transformation, commercialization, but also

    the types of actors that develop them, their position, incomes and jobs generated. Moreover, thevalue chain systemic approach is resumed for better relationships among families in their

    contexts from a production perspective.

    In this context, the MCA starts to intervene in the chain through TNS/CARE by: improving

    livestock feeding at farms, improving reproduction index in cows, producing more calves and

    more milk and creating a new milk demand through storing centers to sell export plants and payproducers better and more stable prices. In addition, increasing demand from local plants making

    them more competitive. All this is aimed at improving male and female producers incomes

    through a higher sale of calves and a major milk volume production sold at more stable and

    profitable prices.

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    This model supported 1741 business plans with supplies and technical assistance that are 22%

    womens businesses, 7 storing centers, from which 2 are leaded by women, 42 artisan plants,

    from which 50% are womens businesses.

    To optimize their work, CMA worked from cores made up of a leading farm and 14 satellite

    farms. Each one has an individual business plan. The CMA assumes 30% of the investment

    which is delivered in milk churns, improved pasture, leguminous, milking parlors, mineral saltand deworming. In addition, the total technical assistance is covered and includes clean milking

    practices, animal health, mastitis prevention, summer feeding, farm administration,entrepreneurial development with gender equity.

    As Commercialization, covenants have been set up with industrial plants such as Centrolac whostockpile about 5 million litters of milk. Centrolac exports to the Central American Market.

    A gender approach in the Project desing1

    The gender strategy objective in the CMA Project is to assure that men and women have an

    equitable development in the Access to resources, opportunities and decision making in all the

    activities of the same. So it considers each component must promote groups of womensparticipation to increase their entrepreneurial capacity and create conditions so that the same

    assume responsibilities in key positions with the companies and organizational structures in the

    livestock cluster. The technical staff as well as female and producers must be trained in specificgender issues in order to promote a fairer and more egalitarian development among women and

    men and internally in the family so that all of them can have access and opportunities to

    overcome poverty and enjoy economic and social wellbeing.

    B) Description of the experience innovating aspects indicating tools and contribution work-

    contribution processes, what makes this initiative different from the other one 3 pages.

    Four elements that characterize gender integration in the CMA value chain in the western of Nicaragua. 1) A gender analysis was conducted before the contract and their results and

    recommendations were included in the program design, particularly in the Operative AnnualPlans and the budget that made possible to set indicators subject to the contract; 2) overcome

    gender obstacles to have an equitable access for women and men, the Active Search Guide was

    designed as a tool that assure to include female producers who met the client selection criteria; 3)systemic, entrepreneurial and family approach in the staffs awareness and work with the target

    population and 4) acknowledge womens leading for their inclusion in the program from jointly

    work with organizations that represent them.

    1. According to the MCA Gender Policy and Gender Strategy, the purpose of gender analysis is

    to both identify equity barriers and propose procedures to mitigate the same. The result of this

    activity revealed that:

    In the production link, 15% are farm and animal female owners and participate in 14 from 24

    milk production activities. At the same time, they consult their husband about new investmentdecisions in most cases. Producers wives are devoted to transformation tasks and generally give

    aggregated value to milk by providing food and incomes to their family from the sale of by-

    products.

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    Stockpiling and processing. In potential territories for dairy products production, almost all the

    production is sold to industrial processors. Incomes are controlled by men because they are the

    land owners. They control income from milk by-products. They make decisions on goods and

    resources in this activity. A main part of artisan processor businesses is handled by women andmost of them work with little capital, low production volume and little technology. Despite all

    this, they are relevant in terms of aggregated value, employment and poverty reduction. These

    businesses generate their own incomes for the family/business, and generally, they have a clearer

    idea of the business, incomes and use/control inside their families.

    In Commercialization. In territories tending to dairy product industrialization, almost all the

    production is for sale and incomes are controlled by men because they own the land.

    The gender analysis also found that the initial intervention by the MCA was focused on the

    production link of cool milk sold to industrial plants, so it conclusions warned that this bias may

    negatively affect hundreds of jobs of artisan processors and negatively impact MCA job

    generator indicators.

    1)To minimize all these possible negative impacts, a strategy that considered a business

    description of the artisan processing was developed. Also an assistance model was designed to

    improve competiveness of these businesses handled by women. When applying these measures,

    the MCA expanded and deepened its intervention scope procuring a development balance in the

    whole cluster, and in terms of gender, a more equitable impact.

    2)To assure that the inclusion of female producers met all the program profitability parameters

    and since no mini-programs as family gardens were created to be able to include women, the

    TNS gender specialist designed and applied an Active Search Guide. With this application it was

    possible to exceed the initial identification of potential female clients that hardly represented the

    16%. This instrument was jointly designed with field technicians based on their experience to

    identify clients for the program.

    3) Taking into account that livestock is supposedly a male activity, minimizing all the frictions

    inherent to the changes of power relationships by applying a systemic approach was pursued.

    According to this one, if one or more people in a group modify their vision of themselves and

    relationships with e ach other, they may be able to modify all the structure relationship in the

    whole system and ultimately, its members behavior. In this perspective, the human couple and

    their family are systems with changing relationship models. The gender analysis emphasized that

    improving gender equity, the family as a whole would be improved. Also gender awareness

    emphasis moved from the abstract to the concrete and from the private to the public. The MCA

    gender program developed training on entrepreneurial development. From this point, the family

    became aware of gender issues; for example, work with male and female clients, and bring the

    economic contribution of all the family members to the family incomes. The whole technical

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    group participated in constructing a gender strategy in TNS and worked on the deconstruction of

    male patriarchal models. This allowed the appropriation of these issues and personal

    commitment.

    4) The execution of a gender strategy in the MCA comes mostly from the boost of the female

    producers, who mobilized and submitted a inclusion proposal during the consultation process.

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    PREVIOUS AND CURRENT MILK VALUE CHAIN IN THE WESTERN AREA

    CADENA DE VALOR ANTES Y ACTUAL DE LA LECHE EN OCCIDENTE

    6

    Primary

    Production

    Stockpilin

    gProcessing

    Commercializati

    on

    Milk Sale

    Posts

    Refrigerate

    dStoring

    Centers

    Localplants

    Industrial

    Plants

    (Centrolac)

    Local Market

    Salvadoria

    n Market

    National

    Market

    Regional

    Market

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    e) Benefits and differentiated impacts for women, outcomes from the Project, how it

    helped to improve the conditions of living and what contributions were made in the

    environment where it was carried out

    The MCA western livestock Project could raise productivity of 1741 producers. 21% were

    women. As far as base year, these male clients increased quality milk up to 70%, and their

    production up to 0.71 liters daily per cow and multiplied by the milking cows registered by theprogram, the production increase depicts 14,000 liters in the region. Regarding income, these

    clients had an increase about 672 dollars annually.

    To reach these outcomes in the production link, the MCA through TNS trained 1,741 producers.

    21% are women, distributed the same number of equipment to detect mastitis, milking

    equipment, materials to build milking parlors. Through this support, producers were able toimprove cattle feeding by sowing 5020 pasture mzas, 897 sugar cane, 330 leguminous. 70% male

    and female producers used mineral salt to feed their cattle.

    The project male and female technicians carried out 15.743 individual assistance visits, 46,000production diagnoses as well as group training on farm administration, feeding, animal health,

    reproduction and good milking practices.

    In the stockpiling link, 2,700,000 first quality refrigerated milk liters have been stockpiled and

    commercialized from industrial plants. To attain this, the staff from technique administration

    centers were trained, good manufacture practices, sanitation, milk quality analysis and

    transportation were applied. One third of the milk storing centers are being managed by women.

    Two stockpiling routes are currently working. The first one with 4 milk storing centers

    working and 2 Centers in construction. The second stockpiling route comprises 5 Milk Storingcenters ready to operate, 1 center is being built and 1 center is a project.

    In the link artisan processing, 42 local artisan processing plants have been provided with

    technical assistance; half of them are owned and managed by women. They have been trained on

    good manufacture practices, sanitation, new products preparation, milk quality analysis, packing

    and label.

    Regarding improvement of womens position in this cluster, 25% of those who receive technical

    training are women. 25 female producers have had access to commercial credit bank. The target

    was 15 and this represents 60% of the total. Also womens participation in key positions withinthe livestock cluster companies has improved. 100% of the Boards of Directors have women

    within the cluster commissions. The target was 10% of commissions as well as 100% processing

    associations and storing centers have women in their boards.

    A horizontal business network with a gender approach is working with female producers from the

    Municipality of El Sauce. A womens cooperative was set up at Israel Community in the

    municipality of Villanueva. Also there is mainstreaming gender approach in all the Project

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    administrative tools such as monitoring. 6 training sessions addressed to the technical staff were

    held.

    To strengthen the Project female clients partnership, inter-institutional bodies were set up to

    speed cooperatives legalization and the access to other training and technical services.

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    f) Lessons learned, conclusions, and reproducibility conditions. The lessons taught by the

    project and how they can be used in other similar experiences in the future

    1) A gender analysis grasped as an instrument to identify obstacles, but also to design mitigationprocedures from the same. This constitutes an important tool in the Project development designand modification.

    Having started gender awareness as an essential part in contract discussions, determined thesuccessful modality by which gender would be introduced in the livestock project. Gender

    analysis discussion resulted in the first gender training to the recent hired Technoserve team. The

    findings were negotiated with TNS and some suggestions were included. A target set up for

    womens integration was included in the Contract, the Operative Plan and Tecnoserve budget.

    2) Mapping methodology in the value chain with participatory and gender resulted in being

    decisive to identify competitiveness factors and include elements in the analysis that were

    excluded so far such as knowledge, confidence relationships between actors and roles and therole social capital play. Also, placing people and their inter-relationships in the center of the

    analysis facilitates relationships among several actors.

    At the MCA, analyzing value chains focused on actors, links with most womens businesses were

    identified. These analyses were crossed with the compact indicators. Jobs creation and income

    rising revealed the importance of women and their roles to meet MCA goals. The methodology

    developed brings about reflection on gender equity so that the existence of womens businesses in

    the distinct items as well as their business competitiveness can be improved and recognized and

    womens economic empowerment is strengthened.

    3) Culture articulates our ways of thinking, our attitudes before the reality, our feelings and our

    different manners to response and act before the reality. Gender relationship transformation is not

    just a matter of technical procedures and regulations, but it also involves feelings and emotions.

    For that reason, changes in gender culture need human warmth and not merely a technical

    issue.

    Entrepreneurial and family approach also contributed to deactivating reluctances from male

    technicians, to whom strategy approach emphasized on individual contract compliance with, goals

    attainment within the clusters and strengthen of family businesses allowed them to make a

    commitment to work for gender equity without compromising their masculinity concepts.

    Taking this into account, a practical and entrepreneurial, but not ideological approach was

    prioritized. We developed a family approach based on a systemic approach that considers that if

    person or more modify their vision of themselves and their relationships with the others, they can

    attain changes able to modify the relationship structure in the whole system and ultimately its

    members behavior.

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    According to this perspective, power is not a mater of adding nothing and where power spaces

    gained by women are lost by men. The thing is that with a systemic equity focus among families

    a vision of gaining gaining is implemented where the whole family places in a better position.

    4) MCA gender strategy granted privilege to a practical route centered on improving rural

    businesses. To attain this goal, identity was worked by emphasizing business identity as the routeto become businesswomen and businessmen. The reason to support identity is, ultimately, because

    acting and peoples position depend on how they conceive themselves. The identity people choose

    for them determine the different aspects of their lives. It is proved that people with the same

    resources and story, some people consider themselves victims or development subjects, while

    others decide to be protagonists.

    The business identity approach made possible to identify the economic value of womens work. In

    the booklet exercises, matrixes were applied to identify womens production and reproduction as

    well as place and sizes of their businesses in the value chains. Therefore, the macro analysis

    stepped into family lives by reassessing womens lives.

    Regarding male and female clients, the newest of this MCA approach consists in applying a

    business approach. It was possible to place women in the public sphere of life, where according to

    a patriarchal perspective is where these actors live and take place. With this element included,

    frictions proper from power relation work decreased through the promotion of the vision of

    gaining-gaining where the new power acquired by women increases familys power instead of

    reducing mens power.

    In short, first, womens inclusion in the program was guaranteed. Then, as women entered the

    program, empowerment was promoted by strengthening business identity and capacities and

    finally, abstract and conscience.

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    g) References

    1. MCA Gender Policy.www.cuentadelmilenio.org.ni

    2. MCA-N Gender Strategy.www.cuentadelmilenio.org.ni

    3. MCA-N Guide for Gender Application in Clusters. www.cuentadelmilenio.org.ni

    4. CRM N Business Formation Program Booklets. www.cuentadelmilenio.org.ni

    Translated by Helda Fryeda Reyes, BA in Tranlation. Managua, October 5, 2009.

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    http://www.cuentadelmilenio.org.ni/http://www.cuentadelmilenio.org.ni/http://www.cuentadelmilenio.org.ni/http://www.cuentadelmilenio.org.ni/http://www.cuentadelmilenio.org.ni/http://www.cuentadelmilenio.org.ni/http://www.cuentadelmilenio.org.ni/http://www.cuentadelmilenio.org.ni/http://www.cuentadelmilenio.org.ni/http://www.cuentadelmilenio.org.ni/