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CLUB MAHINDRA
PRESENTED BY:AMIT SONI
AFTER 20 MIN YOU WILL BE AWARE ABOUT…..
• WHAT IS TOURISM ?
• MAJOR PLAYERS
• ABOUT CLUB MAHINDRA
• PROFILE OF THE COMPANY
• HISTORY OF THE COMPANY
• HOTELS OF THE COMPANY
• PRODUCT AND SERVICES
CONTD….
• FINANCIAL STATUS
• ACHIEVEMENTS & MILESTONES
• IMPORTANT FACTS OF CLUB MAHINDRA
• COMPETITORS
• MARKETING STRATEGY
• SWOT ANALYSIS
WHAT IS TOURISM ?
• Tourism is travel for recreational or leisure purposes.
• Tourism is the temporary, short-term movement of people to destination outside the places where they normally live and work.
• It includes movements for all purposes.
MAJOR PLAYERS
• Paradise Resorts.
• Pappion Tours
• Cox and Kings (India) Limited
• Kuoni Travel Group, India
• Yatra.com
• SkyLink Travels
ABOUT CLUB MAHINDRA
• Mahindra Holidays & Resorts (popular under its flagship brand Club Mahindra Holidays) was founded in 1996 to provide holidays tour packages.
• It is part of the Infrastructure Development division of Mahindra and Mahindra Limited.
PROFILE OF THE COMPANY
Corporate ID: Club Mahindra Corporate
Name: Mahindra Holidays and Resorts Ltd
Founded : 1996
Type: Public
Key People: Ramesh Ramanathan C.E.O
Mr. Anand Mahindra
Website: www.clubmahindra.com
HISTORY OF THE COMPANY
• Club Mahindra was set up in 1996
• First resort at Munnar became operational the next year.
• Many were surprised that Mahindra which many consider to be a "Jeep and Tractor company" to get into the lifetime holiday business.
• It was part of diversification plan of Anand Mahindra, the group vice-chairman
HOTELS OF COMPANY….
PRODUCT & SERVICES OF THE COMPANY
• LIFE TIME HOLIDAYS.
• CLUB MAHINDRA TRAVEL.
• ONE TIME HOLIDAY.
• FUN DAYS.
FINANCIAL STATUS
Equity capital 431 Million
Total Assets 4.5 Million
Sales 7.87 Million
Revenue 3.75 Million
Profit 4.65 Million
Reserves & Surplus 4.48 Million
ACHIEVEMENTS & MILESTONES
• January, 2007 Launched club Mahindra travel, travel related services
• November, 2006 Launched “Zest”, a product to cater to short break holiday needs
• October, 2006 Launched “Club Mahindra Fun days”
• March, 2005 Club Mahindra Kodagu Valley resort was opened in Coorg, Karnataka
• January 2003 First Club Mahindra Holiday World opened in Chennai
IMPORTANT FACTS ABOUT CLUB MAHINDRA
• Club Mahindra Holidays is the largest vacation ownership brand outside the U S
• 39% of new members have enrolled through referrals from existing members
• Club Mahindra’s Munnar, Goa and Coorg resorts have been accredited with 5-star rating by the Department of Tourism, Government of India
• Five Club Mahindra resorts have won RCI Gold Crown Awards for the year 2007/08
CLUB MAHINDRA WORLD
COMPETITORS
• COUNTRY CLUB INDIA LTD
• THOMAS COOK PVT LTD
• COX AND KINGS
• KUONI TRAVEL GROUP
MAKETTING STRATEGY
• Segmentation
• Targeting
• Positioning
SWOT ANALYSIS
• STRENGTH
-BRAND
-FINANCIAL BACKGROUND
• WEAKNESS
-PROMOTION
-PRICING
CONTD….
• OPPORTUNITIES
-MIDDLE CLASS PEOPLE
-INTERNATIONAL MARKET
• THREAT
-EXTERNAL FACTOR
- COMPITETORS