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Enrique HerreraSr. Business Strategy ArchitectEnterprise Strategy Services
Future Vision for Connected Vehicles: How can Big Data Enable Services?
26-February 2013
Mobile World Congress
Barcelona
CloudSocialMobility Big data
Social connections, mobility, cloud delivery and pervasive information are converging in a powerful way. This convergence is creating a new era of computing and new opportunities for business.
– Gartner, August 2012
Technology trends accelerating business evolution
What is Big Data?
Data Volume
Data Variety
Data Velocity
Terabytes Petabytes
Structured Unstructured
Batch Streaming
Data: InformationWeek 2013 Analytics, Business Intelligence and Information Management Survey of 417 business technology professionals at companies using or planning to deploy data analytics, BI or statistical analysis software, October 2012
Volume and Value Relationship
Big Data & Analytics
Connected Vehicle Ecosystem
PlatformsBusiness participants
Consumers
RelationshipManagement
Data
Cloud
Connectivity
Client software
Hardware
Commercial
Service providers
Content providers
Dealer/Retailer
Aftermarket
Enterprises
CustomersPeople anddevices
Mobile Network Operator
AutoManufacturer
iPhoneAndroid Phone 8iPAD Windows 8
Multiple Devices / OSs
A
Rapidly growing & confusing
array of APIs, SDKs
C
Multiple Clouds / Service Domains
D
Private / Public Cloud
Telecom Private Cloud
Fixed / Wireless Network “Cloud”
BSS / OSS “Cloud”
Communications Service Provider MicrosoftOther Provider
(Public) (Private)
Great UserExperience
1
Great Developer Experience
2
Great Operations Experience
3
Delivering Agile Multi-Cloud Services
Developer Ecosystems
• Internal “IT Pro”
• External 3rd Party
B
Interoperability Surface
Reference Architecture forMulti-Cloud Service Delivery & End-to-End Management
Automobile
Industry Impact on Multi-Cloud Conversation
A holistic BIG DATA Approachspanning relational and non-relational Worlds
NON-RELATIONAL
100111
DATA MANAGEMENT
SHAREAND GOVERN
DISCOVERAND RECOMMEND
TRANSFORMAND CLEAN
INSIGHTS
DATA ENRICHMENT
OPERATIONAL
SELF-SERVICE MOBILE
PREDICTIVE
REAL-TIMECOLLABORATIVE
MA
RK
ETP
LA
CE
Exte
rnal
Data
an
d
Serv
ices
RELATIONAL
MULTIDIMENSIONAL STREAMING
Data Marketplace ScenariosPri
vate
Data collected and accessible only to organization that collected it. Insight can be enriched with additional data sets and presented in context (eg. Engineering, Quality, Marketing)
Com
mu
nit
y A subset of Data collected Can be shared with SPECIFIC partnering organizations. Insight can be drawn across multi-organizational data sets.
Pu
blic
Data can be anonymized and placed in marketplace for any third party to consume. Ability to monetize.
Big Data & Analytics
Takeaways
Focus on delivering and realizing VALUE through the ecosystem
Interoperable, Flexible and Scalable platforms are the enablers
Information is the currency
