- C L O U D S M E D I A P R O F I L E -

M E S S A G E F R O M T H E C E OOn behalf of the near ly 300 employees across Clouds Media Group, East Africa’s leading media organization, I want to thank you for taking the time to learn more about our organization. I think that you will find that we are a group of companies comprised of top notch professionals well-versed in our trade and all focused on one vision; to provide our clients with exceptional ser vice in the delivery of wor ld class content and enter tainment across all of our platforms. In this fast paced media landscape you need a par tner that is robust enough to deliver your message effectively and economically while paying acute attention to detail while allowing you to gain a competitive edge. I think that you will find that this is very much a way of life at Clouds Media Group.

Asante Sana (Thank You)

Joseph KusagaCEO - Clouds Media Group

W H O I S C L O U D S ?CLOUDS is a multi-national, multimedia company that is one of East & Central Africa’s most respected media houses and it has been recognized as one of the regions premier Superbrands. Last year it was named the No.2 company in Tanzania has won ‘Best Taxpayer’ multiple times.

Now celebrating its 15th year of enter taining Africa, CLOUDS is a media powerhouse whose reper toire spans TV, Radio, Print, Digital, Event Management, Public Relations and Corporate communications platforms.

Our por tfolio includes: 3 Radio Stations, 9 TV Stations, a 50-Channel Cable/DTT TV Network, East & Central Africa’s Largest OTT Platform and East & Central Africa’s largest Event Marketing Firm.

Today, CLOUDS is a household name in East & Central Africa and in 2014, expanded the company footprint into the Middle East with a historic par tnership with the Media Zone Authority of Abu Dhabi. We have also opened offices in Jamaica to better ser ve our Caribbean clients.

The Clouds Media Group story is one that is defined by imagination, perspiration, and innovation and that perfect mix has made Clouds Media Group the most dynamic media organization in Tanzania and one of the leading media houses in all of East and Central Africa.

Clouds which stands for (Cool Loveable Outstanding Unique Dynamic Sound) star ted 15 years ago with one radio station studio the size of a small closet and over time we have grown into one of East Africa’s most loved brands. From that very same tiny studio, we have blossomed into a dynamic organization that spans all broadcast mediums, events, marketing, digital, as well as social responsibility platforms.

No organization can reach any sustained level of success without great people. At Clouds Media Group, we are proud to say that some of the finest media professionals from across East Africa call Clouds Media Group home, additionally we are annually recognized for our high employee retention rate.

Clouds Media Group is well respected and trusted by some of the biggest brands both globally and locally to deliver their messaging with high ROI while providing outstanding content to our listeners and viewers.

Since day one Clouds Media Group has always been focused on the future, being first, and exceeding our clients, par tners, and fans expectations.

Please see below a few highlights:

Clouds FMThe People’s StationThe #1 radio station in Tanzania The First radio station in East Africa to deploy the Vidigo Visual Radio technology

Primetime PromotionsEast & Central Africa’s #1 concer t production company

Producers of Serengeti Fiesta, the largest and longest running music festival in East & Central Africa

Clouds TVFirst TV station in Tanzania to deploy a OTT platform www.CloudsTV.com

Market leader in the youth segment

THE BETTER MUSIC MIX

Choice FMTanzania’s favorite English only enter tainment radio station

Coconut FMTop rated Bongo Flava radio station in Zanzibar

The market leader amongst the youth segment

Coconut DigitalThe first DTT operator on the Island of Zanzibar

The largest DTT subscriber baseon the Island of Zanzibar

The African BoxEast and Central Africa’s biggestOTT platformwww.TheAfricanBox.com

Tanzania’s first OTT platform www.TanzaniaBox.com

RAIN DigitalFirst VAS company in Tanzaniato deploy the Evolve rich media mobile platform

FURSATanzania’s most prolific youthself-empowerment and socio-economicdevelopment platform.

Clouds TV International First TV license in the United Arab Emirates issued to an African entity

First TV station in the Middle Eastwith programming for the African Diaspora

Clouds MediaInternationalFirst African company to be attain par tner status with the Media Zone Authority of Abu Dhabi

StatusCommunicationsA continental leader in communication strategy and strategic market access execution.

Please see below a few highlights:

Clouds FMThe People’s StationThe #1 radio station in Tanzania The First radio station in East Africa to deploy the Vidigo Visual Radio technology

Primetime PromotionsEast & Central Africa’s #1 concer t production company

Producers of Serengeti Fiesta, the largest and longest running music festival in East & Central Africa

Clouds TVFirst TV station in Tanzania to deploy a OTT platform www.CloudsTV.com

Market leader in the youth segment

Choice FMTanzania’s favorite English only enter tainment radio station

Coconut FMTop rated Bongo Flava radio station in Zanzibar

The market leader amongst the youth segment

Coconut DigitalThe first DTT operator on the Island of Zanzibar

The largest DTT subscriber baseon the Island of Zanzibar

The African BoxEast and Central Africa’s biggestOTT platformwww.TheAfricanBox.com

Tanzania’s first OTT platform www.TanzaniaBox.com

RAIN DigitalFirst VAS company in Tanzaniato deploy the Evolve rich media mobile platform

FURSATanzania’s most prolific youthself-empowerment and socio-economicdevelopment platform.

Clouds TV International First TV license in the United Arab Emirates issued to an African entity

First TV station in the Middle Eastwith programming for the African Diaspora

Clouds MediaInternationalFirst African company to be attain par tner status with the Media Zone Authority of Abu Dhabi

StatusCommunicationsA continental leader in communication strategy and strategic market access execution.

I N T R O D U C T I O N T O F I E S TAIn the history of enter tainment in East and Central Africa there has been no spectacle as big that has burned as bright as Serengeti Fiesta.Fiesta, now in it’s second decade is the region’s largest and oldest music festival and is commonly refer red to as “East Africa’s Biggest Stage“Star ting as an annual show in Dar es Salaam over a decade ago, Fiesta has mushroomed into 20 dates annually with a total attendance reaching upwards of 500,000 people and is highlighted by the Fiesta Grand Finale Show in Dar es Salaam that has an annual attendance of 40,000+ people.Fiesta hands down is East and Central Africa’s number one platform in regards to engagement and interaction with the youth category, which makes up 60% of the region’s population.In 2015, Fiesta seeks to expand to other countries with dates in Kenya, Uganda, Burundi, and Zambia.

F I E S TA h a l l o f f a m eFiesta has given Tanzanians the oppor tunity to see veterans of the wor ld stage perform in Tanzania alongside their favorite homegrown acts.

Over the years Fiesta has also played host to Jay Z, Ludacris, Rick Ross, Busta Rhymes, Ja Rule, Mya, Mims, Gyptian, T-Pain, Shaggy, Fat Joe, Sean Paul, and many more.

"The Fiesta crowd was crazy this was one of my best shows ever"

-Busta Rhymes

”Fiesta is crazy, I hadno clue it was going tobe like this!”

-Jay Z

“I am loving Fiesta andAfrica right now”

-50 Cent

“The energy of the Fiesta stage cannot bematched anywhere”

-Shaggy”It was amazing to see 60,000 people knowing all the words to my songs and rapping along with me”

-Rick Ross

?WHOwe are

C L O U D S M E D I A E N T I T I E S

C L O U D S F MNow celebrating it’s 15th year on air, Clouds FM is the epitome of broadcast excellence and annually holds the position as the top rated radio station in Tanzania in total listenership as well as with the very impor tant youth category.

Clouds FM broadcasts quality & enter taining radio programming in the Kiswahili language. Clouds FM’s ear ly suppor t of the local Bongo Flava genre helped catapult it to an international phenomenon.

Clouds FM is very much the voice of the masses and is affectionately refer red to as ‘The People’s Station’

Clouds FM presenters are some of the most recognized radio personalities across Africa and you will find many of them making guest appearances on the continent’s biggest platforms.

C L O U D S T VClouds TV is the visual representation of Clouds FM and thus is also “The People’s Station” and is the TV channel of choice for those seeking new, sleek, edgy, and imaginative programming.

Clouds TV’s mix of locally produced dramas, soaps, and reality shows blended with hard hitting news and insightful lifestyle productions has made Clouds TV a favorite in Tanzania amongst the youth segment.

C H O I C E F MChoice FM is ‘The Better Music Mix, and is Tanzania’s favorite English only enter tainment station. With a top-40 playlist and wor ldly presenters, Choice FM is prefer red by Tanzania’s young urban professionals who were schooled overseas and have now returned as well as the countries large expat community.

Premium brands have found Choice FM to be their platform of choice when trying to reach their target consumer.

Choice FM boasts a phenomenal wor ldwide following who listen online daily from around the wor ld via the Choice FM website and Facebook page.

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P R I M E T I M E P R O M O T I O N SOver 13 years ago Primetime Promotions was launched as the promotional arm of Clouds FM, however, today it has grown into East and Central Africa’s largest and most successful concer t production firm.

Primetime Promotions success over the years has been achieved largely in par t due to its commitment to maintaining excellence in concer t production, experiential marketing and event management ser vices as well as providing clients with the latest in production technology, equipment, and know how.

Primetime Promotions is trusted by some of the wor ld's biggest brands and is the engine behind the long-running annual concer t tour, Fiesta.

C O C O N U T D I G I TA L T VCoconut Digital TV has the distinct privilege and honor of being the first digital TV provider in the Zanzibar isles. Coconut Digital TV has made its way into thousands of homes, broadcasting quality enter tainment through a fiber-optic and digital transmission system.

Coconut Digital TV gives Zanzibar residents a range of 50 international and local channels that provide news, enter tainment, film & spor ts for 24 hours a day.

Coconut Digital TV guarantees exceptional signal quality anywhere on the island and now covers 91% of Zanzibar, more than any other digital TV provider.

C O C O N U T F MBroadcasting from the beautiful resor t isles of Zanzibar, Coconut FM feeds into local Zanzibari culture, enter taining locals with content sourced from the Zanzibar music scene, events & news in real time.

Coconut FM provides a por tal through which residents of Zanzibar have access to current affairs in and outside the isles.

Coconut FM is a leader in the youth category in Zanzibar, many of them who find Coconut’s blend of contemporary Bongo Flava music mixed with traditional Taarib music the perfect playlist.

C L O U D S M O B I L EClouds Mobile is par t of our VAS por tfolio. We have par tnered with Oxygen 8 on Evolve.

Evolve is a state of the ar t web based communication tool built to help businesses enhance and improve interactions with their consumer base via the mobile phone. We want our customers to embrace the power of mobile as a multi-channel tool for communicating directly with consumers, ensuring it is personal and meaningful.

Evolve provides the tools to allow you to utilize customer databases and insights to ensure personal contact with each individual with timely, personal messages that evoke a personal reaction. Evolve will help you gain a better understanding of how interactions change from consumer to consumer.

C L O U D S D I G I TA LClouds Digital is Tanzania’s fastest growing full ser vice digital agency and beyond adding value to Clouds’s clients has now innovated new products in the market like dili moto.

Clouds Digital has the unique ability to use the Clouds TV and Clouds Radio Platforms to reinforce and amplify digital messaging.

Clouds Digital is a leader in building engagement and interactivity across it’s many managed platforms.

I N N O VAT I O NMany times when we hear the word innovation we think of the West, with companies like Google, Apple, Microsoft, in cities like Palo Alto, Silicon Valley and Seattle.

Clouds Media wants to impar t the message that the spirit of innovation is alive and well right here in Africa. When we look across this mighty continent from Cape Town to Cairo and from Arusha to Abuja, we see innovation in action.

When looking at Africa from the outside, one might see the limitations of infrastructure, communication and connectivity. However, we see this as an oppor tunity to create our own solutions for our own people in every corner of society, from low-tech solutions to high-tech innovation.

We hope that Clouds Media will be considered as a meeting point where the spirit of African innovation meets technology of tomorrow.

P R E S S

www.CloudsTV.com Was nominated for the 2013 Digital TV Europe Awards for the Innovation.

His Excellency President Jakaya Kikwete used Clouds TV as a platform to address a global audience for the first time since his election.

T H E A F R I C A N B O XThe African Box is the bold next step in Clouds vision to expand it’s offering well beyond the borders of Tanzania and East Africa but to the wor ld. The African Box is an OTT platform designed o distribute and monetize premium content produced across Africa. The African Box’s key mission is to deliver the best of Africa globally through connected devices and IPTV.

With an integrated video streaming customized to more 8000 different connected devices, videos are transcoded in different formats to give consumers a great experience of content, on a device of their choice, on the go, anywhere, and in one place. These boxes are tailor-made for each of the countries in which they are registered. (Tanzaniabox, Kenyabox, Rwandabox, Ugandabox etc.)

our socialresponsibility

F U R S AFURSA is a Kiswahili word loosely translated as an oppor tunity or a chance for socio-economic advancement.

This is a campaign driven by Clouds Media Group to encourage the youth to see oppor tunity for business in the most unlikely places and take the initiative to create avenues for themselves to gain financially and improve their lives.

The campaign was launched in 2013, reaching 16 regions and covering a total of 56,000 youth all over the country in its first year, where prominent speakers and exper ts spoke on various topics ranging from Effective entrepreneurship, Value addition, Agri-business and Regional Branding and Themes.

Why FURSA is the best platform to transform the youth?

FURSA’s approach is unique, as it focuses on regional identification of micro investments, job oppor tunities and career paths for formal and informal sectors and provides tailored know-how to grab those oppor tunities.

FURSA paints a realistic picture of the creative industries and introduce the business model for the industry while redefining new economic oppor tunities by helping the identification of value addition business oppor tunities.

FURSA identifies and promotes local role models in different areas other than enter tainment and spor ts, focusing on highlighting many lucrative oppor tunities available in the country to bring about diversification in career choices.

F U R S A P h a s e I IFURSA phase I was culminated with official launch of 2020 Vision (FURSA phase II) in Dar es Salaam by His Excellency President of the United Republic of Tanzania, Jakaya Kikwete.

The second phase focuses specifically in providing mentoring and coaching solutions for the already formed groups to take off their projects.

To achieve this goal, FURSA phase II is working alongside exper ts from various sectors such as Tanzania Bureau of Standards (TBS), Tanzania Revenue Authority (TRA), Commission for Science and Technology (COSTECH), Tanzania Investment Bank (TIB), GS1 (organization in charge of provision of barcodes), Small Industries Development Organization (SIDO) and exper ts in developing small business.

‘FURSA’s vision is simple, create a new Tanzania where everyone is inspired and empowered to make their dreams come true’

Ruge MutahabaFounder-FURSA

FURSA is a Kiswahili word loosely translated as an oppor tunity or a chance for socio-economic advancement.

This is a campaign driven by Clouds Media Group to encourage the youth to see oppor tunity for business in the most unlikely places and take the initiative to create avenues for themselves to gain financially and improve their lives.

The campaign was launched in 2013, reaching 16 regions and covering a total of 56,000 youth all over the country in its first year, where prominent speakers and exper ts spoke on various topics ranging from Effective entrepreneurship, Value addition, Agri-business and Regional Branding and Themes.

Why FURSA is the best platform to transform the youth?

FURSA’s approach is unique, as it focuses on regional identification of micro investments, job oppor tunities and career paths for formal and informal sectors and provides tailored know-how to grab those oppor tunities.

FURSA paints a realistic picture of the creative industries and introduce the business model for the industry while redefining new economic oppor tunities by helping the identification of value addition business oppor tunities.

FURSA identifies and promotes local role models in different areas other than enter tainment and spor ts, focusing on highlighting many lucrative oppor tunities available in the country to bring about diversification in career choices.

F U R S A P h a s e I IFURSA phase I was culminated with official launch of 2020 Vision (FURSA phase II) in Dar es Salaam by His Excellency President of the United Republic of Tanzania, Jakaya Kikwete.

The second phase focuses specifically in providing mentoring and coaching solutions for the already formed groups to take off their projects.

To achieve this goal, FURSA phase II is working alongside exper ts from various sectors such as Tanzania Bureau of Standards (TBS), Tanzania Revenue Authority (TRA), Commission for Science and Technology (COSTECH), Tanzania Investment Bank (TIB), GS1 (organization in charge of provision of barcodes), Small Industries Development Organization (SIDO) and exper ts in developing small business.

‘FURSA’s vision is simple, create a new Tanzania where everyone is inspired and empowered to make their dreams come true’

Ruge MutahabaFounder-FURSA

our globalfootprint

C l o u d s M e d i a r e a c h

COMMING SOON REACHED

Ghana Nigeria Ethiopia

UAE

Kenya

Tanzania

UgandaRwandaBurundi

Angola

KingstonJAMAICA

THE CARIBBEAN

C L O U D S M E D I A I N T H E G C CCLOUDS has expanded to the GCC, not only to cater to the growing African diaspora but to showcase Africa’s potential, resources, diversity, beauty, growth and spirit. By doing so, Clouds Media seeks to reveal the true face of Africa and why the wor ld’s trends continue to be inspired by this continent’s diverse cultures.

Clouds Media is an official recognized par tner of the Government of Abu Dhabi and the Media Zone Authority of Abu Dhabi (twofour54).

Clouds Media was the very first African par tner in the Media Zone Authority and the first and only African company to attain a TV license for content aimed at the African Diaspora.

Twofour54 is also the home to major media powerhouses like CNN, FOX, FOX MOVIES, and STAR.

Our mission is to deliver the very best of TV, Radio and Digital content from East & Central Africa to the wor ld while enter taining our audiences and creating amazing value for our clients. Above all we want to ensure that Africa’s voice is heard loudly and is recognized as a stakeholder in the global content.

C L O U D S T V I N T E R N AT I O N A LClouds TV International represents a totally unique enter tainment experience in the Middle East. We seek to bring the very best in enter tainment from

across the continent of Africa to the GCC.

Clouds TV International w i l l be the first broadcast p l a t f o r m targeting the African Diaspora to reach out to a community of over 3 million people in the GCC, providing quality enter tainment and creating a new avenue for adver tisers.

Clouds TV International will communicate adventure, vibrancy, creativity, allure, humor, knowledge, information, pop culture, drama, ar t, film, diversity and... AFRICA.

Clouds TV International aims to be the premier broadcast media platform of choice.

Status Communications is a public relations, corporate communications, strategic market access and content brand management firm ser ving clients and par tners throughout East Africa and the Middle East.

Status Communications specializes in communicating brand values as well as key corporate messaging to the public via numerous platforms that allow for targeted, strategic and integrated client and par tner communications on message, on time and on target.

S TAT U S C O M M U N I C AT I O N S

C L O U D S T VI N T E R N AT I O N A L

We are pleased to announce that we have extended our footprint to the Caribbean region and have set up office in Kingston, Jamaica. Clouds is honored to be able to provide our products and ser vices to the people of the Caribbean. Our por tfolio for the Caribbean will be anchored by our Rays brand but Status Communications, RAIN Digital and Primetime Promotions will also operate in the market as well. Status, RAIN, and Primetime bring PR, Communications, VAS, and event marketing to the Caribbean.With Mr. Dean Mundy at the helm as Director of Clouds Media International-Caribbean, we look forward to the endless possibilities that this new venture shall bring and we also look forward to giving our clients in the Caribbean the ultimate Clouds experience- excellence in delivery at all times.

Clouds Media HouseMikocheni, Kanisani Road

P. O. Box 31513, Dar es Salaam, TanzaniaTel. +255 22 278 1445

Email. info@cloudsmedia.co, Website. www.cloudsmedia.co

Clouds Media International FZ-LLCMedia Zone Authority – Abu Dhabi

Blue, 2nd Floor, Suite 34P. O. Box 77764, Abu Dhabi, United Arab Emirates

Tel. +971 2 401 2756

Clouds Media International - Carzibbean8 LAdy Musgrave Rd, Kingston 5 Jamaica West Indies

Tel. +971 2 401 2756