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Why add Cloud Training and Certification to your business?• Largest growth area in IT for the next five years • Multiple technologies involved in any Cloud Solution
provides the opportunity to cross-sell and upsell• Newer use for existing technologies provides
opportunities to re-sell existing customers• Your customers will need it, and your competitors are
probably already doing it
Topics:
• Defining the Cloud• Cloud Training and Certification Challenges• Target Audiences• Key Steps• Timeline for the Cloud Skills marketing
campaign• MOC and CWL Cloud learning products• Technical Readiness (MCTs)• Marketing Materials
Define the Cloud
The cloud – or cloud computing – is an approach to computing that’s about Internet scale and connecting a variety of devices and endpoints (servers, PCs, mobile devices) so that they can work together. For consumers, the cloud provides access to “your stuff” when you want from any device. For business, the cloud provides IT delivered as a standardized service.
Microsoft Technical Cloud Computing Definition Cloud computing is a model for enabling convenient, on-demand network access to a shared pool of configurable computing resources (for example, networks, servers, storage, applications, and services) that can be provisioned rapidly and released with minimal management effort or service provider interaction
Target Audiences
3Technologies
9Learning Products from MSL
50+
1Jump StartsElearningPress, SnacksMOC/dMOCCertifications
Telling the one“Cloud Story”
AzureHyper-VSystem CenterSQL AzureSharePoint onlineExchange onlineIntune Office 365CRM Online
IT ProsDevelopersDatabase Specialists
Cloud Training and Certification Challenges:
6 |
Target Audiences:
C-Levels IT Professionals Developers
• Goals:• Save money• Fast deployments• Reduce IT churn• Fears• Security• Service• Getting real ROI
• Goals:• Add more value• Less time fire-fighting• Fewer long nights• Fears• Retaining control• Making it work together• Am I being replaced?
• Goals:• Code that works• Code that is secure• Easy to maintain and
extend code•Fears:• New platform• Complexity of my job
goes up
There are gaps in knowledge at all levels!There are goals and fears at all levels!
Cloud Campaign Steps for Learning Partners1. Learn about the Microsoft Cloud Movement and begin telling the
Cloud Story
2. Prepare your organization (Sales, MCT, Marketing) to teach and sell Cloud Solutions
3. Build your offers and promotions and start Marketing and Selling
Specific resources and guidance to help you successfully launch your own Cloud campaign:
http://mslcampaignfactory.com
Cloud Campaign Key Launch Milestones
Wave 3: OptimizationWave 2: ExecutionWave 1: Awareness & Education
Oct Nov DecFY12
Jan Feb Mar Apr May June
Even
ts Private Cloud
Announced
MCT Summit
PAC
Tech Ed NA and EMEA
Key M
ilesto
nes Cloud Skills
White Paper-
PAC Discussion
Microsoft
Management Conf
Private Cloud
Certification Launch
-System Center
Learning Content
Cloud Campaign Website
SQL /Azure/ Private Cloud
Launch MCT Learning Rewards
-Microsoft.co
m Advertising
- Campaign
Factory
Cloud 101 in CWL
-Marketin
g Makeover
Courses for the Cloud (check the Product Release Schedule for specific dates)MOC/dMOC
MOC 10174: Configuring, Managing and Troubleshooting SharePoint 2010 (Cloud Update) MOC 10231: Designing and Deploying Microsoft SharePoint 2010 (Cloud Update) MOC 10135: Configuring, Managing and Troubleshooting Microsoft Exchange Server 2010 (Cloud Update)
MOC 10233: Designing and Deploying Messaging solutions with Microsoft Exchange Server 2010 (Cloud Update)
CRM 2011 TR7 Update - 80441
CRM 2011 TR8 Update - 80443
Extending Microsoft Dynamics® CRM 2011 - 80295
Marketing Automation in Microsoft Dynamics® CRM 201 - 80290
Microsoft Dynamics® CRM 2011 Customization and Configuration - 80294
Microsoft Dynamics® CRM 2011 Installation and Deployment - 80296
Sales Management in Microsoft Dynamics® CRM 2011 - 80291
Service Management in Microsoft Dynamics® CRM 2011 - 80292
Service Scheduling in Microsoft Dynamics® CRM 2011 0 80293
What's New in Microsoft Dynamics® CRM 2011 - 80289
SQL MOC (w/cloud lab & cloud module)
10215A - Implementing and Managing Microsoft Server Virtualization
10324A - Implementing and Managing Microsoft Desktop Virtualization
6422 - Implementing and Managing Windows Server 2008 Hyper-V
MOC 10776: Developing Databases course for 70-464
MOC 10778: Data Model Reports course for 70-466
MOC 10533_Lync Course for 70-665
MOC 10534 - Lync Course for 70-664
MOC 10750 - Private Cloud: Monitor and Operate
MOC 10751 - Private Cloud: Configure and Deploy
50273 - Planning and Designing Microsoft Virtualization Solutions
50466A: Windows Azure Solutions with Microsoft Visual Studio 2010 50374A – Microsoft Server Virtualization and Management for the Experienced VMWare IT Pro
50521A- Windows Azure Platform 管理入門編
50522A- Windows Azure Platform 開発入門編 50500A- Hyper-V 2.0 と Virtual Machine Manager 2008 R2 によるサーバー仮想化( R2
対応)
50408A- Introduction to Microsoft Business Productivity Online Suite (BPOS)
50288A- Hyper-V のインストールと構成 (Version 2) 50374: Microsoft Server Virtualization and Management for the Experienced VMware IT Pro
70-659 Server Virt Jump Start
50556: Virtualization Jump Start Course
50557: Office 365 Jump Start Course
50577: 70-659 Server Virtualization Jump Start
Cloud 101
Azure for Dev Jump Start
Private Cloud Jump Start
Lync Design Jump Start
Lync Administer Jump Start
Azure for ITPro Jump Start
Windows 8 Jump Start
CWL
http://test.mslcampaignfactory.com/Downloads/ExamMapping.pdf (current list of Cloud courseware)
Technical Enablement
Cloud 101:http://technet.microsoft.com/en-us/edge/ff701749
Channel 9:http://channel9.msdn.com/search?term=cloud
TechNet - Private Cloud Solution Hub:http://technet.microsoft.com/en-us/cloud/private-cloud
Microsoft Virtual Academy:http://www.microsoftvirtualacademy.com/Home.aspx
Slide 11
MCT Cloud Learning Ambassador programGoal: To provide MCTs the opportunity to earn relevant rewards when they promote awareness and drive consumption of MSL’s learning products on Cloud technologies. Contest duration: January 9 - June 30How you earn points: • MCTs will receive a personalized promotional URL (i.e. short link) that you can provide to students in order to promote
specific learning assets relevant to them. • Short link: www.gomct/$@$&%%1234
• MCTs will earn points for each student that you influence to consume a learning product. Most learning products in this offering are free (i.e. downloadable eBook, per below). MCTs will also get points for students completing the MTM survey for the classes that you teach.
Slide 12
MCT Cloud Learning Ambassador rewardsContest rewards: • Cloud Branded MCTs: A “Official Microsoft Cloud
Ambassador 2012” moniker for your Virtual Business Card profile page for the first 500 MCTs reaching 300 points before June 30.
• First 50: $75 USD Zinio gift card to use towards any Technology magazine subscription (digital) for first 50 MCTs to earn 200 points before June 30.
• Top 10: $300 USD Amazon gift card to use towards books, magazines, or anything else you choose for the top 10 MCTs who have earned the most points by June 30. A minimum of 500 points is required.
13
Cloud Marketing Materials FlyersTo customer: (1) 2-sided PDFThru partner: (1) 2-sided PDF EmailsTo customer: (3) emails for Outlook and Exact Target distribution (OFT and HTML)Thru partner: (1) email for Outlook and Exact Target distribution (OFT and HTML) BannersAll audiences: (3) static versions in sizes 120x90, 120x240, 160x600, 180x150, 300x250, 728x90 (JPEG and PSD, not customizable) Web To customer: Cloud Reach Campaign graphics and contentThru partner: HTML webpage to live on partner sites PowerPointAll audiences: 5-10 slide sales presentation on the value of the cloudMessages7 key messages for use in Newsletters, websites, promotions
White Paper
http://mslcampaignfactory.com/Campaigns.aspx?qs=42
Step 2
Step 1
Step 3
Cloud Skills Story Framework: (Training Paths)
Design, configuring, and maintenance
specialized in Exchange, Lync, or
SharePoint
Analysis and planning for O365 co-
existence, SLAs, security, and networking
Design, configuring, and maintenance across Exchange,
Lync, and SharePoint
From Administrator to Office 365 Administrator
Use Visual Studio and .NET to build Web and SOA applications
Architecting on-premise applications
to work together
Develop Azure platform services
From Developer to Cloud Developer
Design and configure server networking,
security, and virtualization
Monitoring, provisioning, and
managing the data center with System
Center 2012
Service Management and automation,
design deployment, and operational
excellence (MOF/ITIL)
From Infrastructure Specialist to Data Center Operations Manager
Build Core On-Premise Skills
Apply Core Skills for Hybrid
Environments
Add New Skills
Designing, installing, and administering
SQL databases
Co-existence of SQL Server and
SQL Azure
Architecting database solutions to mine data and work with other
cloud services
From Database Developer to Data Steward
software as a service
infrastructure as a service
platform as a service
Consume it
Migrate to it
Build on it
“SaaS”
“PaaS” “IaaS”
IT as a Service
Separation of Responsibilities
On-Premise
s
Storage
Servers
Networking
O/S
Middleware
Virtualization
Data
Applications
Runtime
You
M
an
ag
e
Infrastructure
(as a Service)
Storage
Servers
Networking
O/S
Middleware
Virtualization
Data
Applications
Runtime
Som
eon
e E
lse M
an
ag
es
You
Man
ag
e
Platform(as a Service)
Som
eon
e E
lse M
an
ag
es
You
Man
ag
eStorage
Servers
Networking
O/S
Middleware
Virtualization
Applications
Runtime
Data
Software(as a Service)
Som
eon
e E
lse M
an
ag
es
Storage
Servers
Networking
O/S
Middleware
Virtualization
Applications
Runtime
Data
“SaaS”“PaaS”“IaaS”