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Peter Relan
Executive Chairman
• Why Cloud Gaming?
• Cloud Gaming 1.0 2.0
• From PC Client GPU Server: Challenges
• Nvidia Grid Technology: Addressing the key challenges
• Agawi True Cloud + Nvidia Grid
• Market: How Big is it? 4B users
• Enabling the OTT/MSO Channel: Project VG36
3/19/2013 GPU Technology Conference 2013
•Gaming is next
3/19/2013 GPU Technology Conference 2013
Cloud Gaming 1.0: PC Era
Vertical System Architecture: Poor
Eco-system
Not “Cloud”: Dedicated
Servers/Cap-ex
AAA Games for Core Gamer on a
PC: Small Market, Hard to Please
Cloud Gaming 2.0: Post-PC Era
Horizontal Platform
Architecture: Strong Eco-System
Agawi True Cloud: Elastic,
Minimal Cap-Ex
ALL Games for Social and Ex-
Gamers on Tablets/TV’s: Huge
Market, Easier to Please
Friendster, MySpace Facebook: a Platform
3/19/2013 GPU Technology Conference 2013
Confidential
Proprietary H/W
Codecs
Private Data
Centers
CPUs, GPUs
Content Licensing
B2C Service
PROPRIETARY, EXPENSIVE, LOCAL
3/19/2013 GPU Technology Conference 2013
DOS
IBM
CPU
Apps
ComputerLand
Windows
PC Industry
CPUs
Office, Apps
Retail, Online, Phone
IBM PC WINTEL PC
3/19/2013 GPU Technology Conference 2013
Getting to $0.25/User/Hour + Global Coverage Confidential
Server Y Server Z Server X
Data Centers, MSP’s Cloud Service Providers: AMZN..
Applications
CPUs
OPEN, ECONOMICAL, GLOBAL
3/19/2013 GPU Technology Conference 2013
Getting to $0.25/User/Hour + Global Coverage Confidential
Open, Economical, Global
Tesla & Kepler GPU Servers Grid
Appliance
4 core CPU
Server
XO, Peer1, BBG… Amazon, Azure…
Agawi True Cloud Virtualization/QOS
CPUs & GPUs
True Cloud API
Content Partners: Social, Mid-Core MMO, PC Casual, PC Core, AAA
3/19/2013 GPU Technology Conference 2013
•The Difference between GPU on a
Personal PC vs. Server-based GPUs • Power: Personal PC GPU is less sensitive to power/cooling
cost
• Virtualization: Personal PC GPU is for ONE stream per GPU
• Elastic Scaling: Personal PC GPU can have idle time
3/19/2013 GPU Technology Conference 2013
Confidential
H.264 Hardware Encoding
SMX Streaming Multi-processor for power efficiency
192 CUDA Cores
3/19/2013 GPU Technology Conference 2013
Confidential
• 8 virtual cores @ 2.6 GHz
• Memory: 15 GB RAM
• GPU: 1 NVIDIA Grid K520
• GPU memory: 4GB
• Elastic Storage
• 12 physical GPUs per server
• 3072 Cuda Cores
• 36 game streams
• 200 TFLOPS in rack
• Rack is ~700 Xbox 360s
Grid Server Grid Appliance
3/19/2013 GPU Technology Conference 2013
Elastic: Leverage CSPs or Use “True Cloud Gaming API” for MSPs for Scale
Flexible: Runs on Linux, Windows; Capable of hybrid GPU/CPU clouds for
ALL types of content
High Performance: <100ms latency, 720p @ 30FPS
Control Virtualization for play on post-pc era devices
Content Ingestion Platform for Scalable Publisher Self Service
True Cloud Software
True Cloud Gaming API
3/19/2013 GPU Technology Conference 2013
3/19/2013 GPU Technology Conference 2013
Nvidia Grid Server
Agawi True Cloud
VG 36
Analytics
Content Mgmt
Billing
System
User Profile
Mgmt
Nvidia Grid Server
Agawi True Cloud
VG 36
Nvidia Grid Server
Agawi True Cloud
VG 36
Nvidia Grid Server
Agawi True Cloud
VG 36
…
Density/Unit Power: Nvidia
Hardware Encoding: Nvidia
Server Architectures: Nvidia
GPU Virtualization: Nvidia/Agawi
True Cloud Elasticity/QOS: Agawi
Content Partnerships/Ingestion: Agawi
Universal Client for Tablets/TV’s/PC’s: Agawi
3/19/2013 GPU Technology Conference 2013
3/19/2013 GPU Technology Conference 2013
GPU Tech
Confidential
3/19/2013 GPU Technology Conference 2013
Confidential
0
0.2
0.4
0.6
0.8
1
1.2
2012 2013 2014 2015
Cost/User-hour
Kepler
Maxwell
“Moore”
3/19/2013 GPU Technology Conference 2013
$
Social Gamer
Ex-Gamer
Gamer
Cloud Gaming 2.0 Audience
36m ex-gamers male 30+ in US
37m women 35+ in US
Projected revenue by 2018: $2 billion*
Cloud Gaming 1.0 Audience
Core Gamers
2010 cloud gaming revenue: $85m
3/19/2013 GPU Technology Conference 2013
≈450M users >4B users
200M installed base
=> 760M in 2016
1.1B Smartphone Users
Today => >3B in 2017
2012 => 2017: ≈9x increase
153M console
installed base
>300M PC gamers
3/19/2013 GPU Technology Conference 2013
Getting to $0.25/User/Hour + Global Coverage Confidential
Quaddro & Kepler GPU based Servers Grid
Appliance
4 Core
CPU
BBG, Peer1, XO Amazon, Azure..
Agawi True Cloud Gaming
True Cloud Gaming API
Intel CPUs, Nvidia GPUs
3/19/2013 GPU Technology Conference 2013
3/19/2013 GPU Technology Conference 2013
Content: 50 Curated Facebook Social Games, 20 PC Games, 10 AAA Titles
Clients Supported: Nexus/Galaxy Tabs, iPad, Kindle, Marvell STB (Android)
Servers Supported: Nvidia Grid Appliance, Nvidia Kepler based 1U Server
True Cloud Streaming Specifications: 720P, 30FPS, 2-3 Streams per GPU
Content Ingestion Platform: Developer Self-Service, 1-2 days of work/game
Availability: 3Q 2013, Global Data Center Partners, or as Software Appliance
• Plug and Play Trial System for 30 to 3000 users
• Coverage of all genres of content for the modern
family, and all modern gaming devices
• Scale up SAME system horizontally by adding more
VG36 servers in the Cloud, or in MSO’s own data
center
• Ride the cost curve downwards as technology
improves and demand scales up
3/19/2013 GPU Technology Conference 2013
• Cloud Gaming 2.0 is Here: With a Long Term
Architecture
• Nvidia Grid and Agawi True Cloud Makes it Possible
• Agawi has most scale in Cloud Gaming 2.0 in world: 4
million users playing games off a global cloud
• VG36: The first packaged solution to standardize a
cost-effective plug and play system + content
• Q&A: [email protected]; Demos? Visit booth!
3/19/2013 GPU Technology Conference 2013
