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  • 8/3/2019 CLOUD CON Integration Case Study Keynote Panel Slide

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    Virtualization & Private Cloud

    Copyright 2011 Enterprise Integration News, Inc. All rights reserved

    Vance McCarthy - Program Director

    Thursday, December 15, 20111pm ET // 10am PT

    Welcome

    CLOUD-CON: IntegrationSmart, Rapid and Secure Cloud Integration

    for Enterprise Applications and Data

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    Virtualization & Private Cloud

    Copyright 2011 Enterprise Integration News, Inc. All rights reserved

    Jaime D'Anna - Sr. Product Marketing Mgr

    Andy Kicklighter - Sr. Principal Product Mgr

    Dan Oxenburgh - Director of Marketing

    Rick Nucci - CTO

    Darren Cunningham - VP Informatica Cloud

    Alistair Farquharson - CTO

    Todays Agenda

    In-Depth Solo Sessions

    Business-Critical Cloud Integration Case Studies Overview

    David S. Linthicum - CTO, Blue Mountain Labs

    Keynote Case Study Panel

    Featured Analyst

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    Virtualization & Private Cloud

    Copyright 2011 Enterprise Integration News, Inc. All rights reserved

    Todays Cloud Integration Topics

    Speed multi-point data synchronization for on-premise, cloud, SaaS

    Keep cloud integrations simple with smart templates, wizards

    Securely integrate with remote, cloud-based partners & providers

    Ensure end-to-end SLA, KPIs across on-premise/cloud systems

    Deliver visibility, management for mission-critical integration

    Unlock new business opps with cloud-based API management

    Exploring Top Cloud Integration Trends, Benefits

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    Virtualization & Private Cloud

    Copyright 2011 Enterprise Integration News, Inc. All rights reserved

    What Youll Learn

    Technology Overviews

    Innovative tools and technologies to drive measureable

    business results -- in weeks or even days.

    Learn from Customer Success How F1000 firms define and implement on-premise/cloud

    integration projects for SaaS, data and applications to meet

    business and IT goals. Highlights on ROIs.

    Ways To Get Started - Best Practices, Templates

    Proven steps for helping IT, LoB and C-level execs collaborate

    on cloud integration success.

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    Virtualization & Private Cloud

    Copyright 2011 Enterprise Integration News, Inc. All rights reserved

    Mission-Critical Cloud Integration

    The Business-Critical Cloud

    Your Expert Guide To

    Integration for Applications, Data, ProcessesAcross On-Premise & Cloud

    Because IT and Business professionals want highly-responsive,automated and reliable ways to marry the cloud with on-premise for

    end-to-end operations.

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    Virtualization & Private Cloud

    Copyright 2011 Enterprise Integration News, Inc. All rights reserved

    Todays Format

    Featured Analyst(David Linthicum; CTO, Blue Mountain Labs)

    Review of enterprise cloud integration; Adoption patterns userexamples; Checklist for successful projects.

    Case Study Keynote Panel (All Hands) Speakers share a customer Case Study on cloud integration

    deployment solutions (problems, implementation, ROI, etc.)

    Drill Down Solo Sessions (6 In-Depth Sessions) Each presenter details solutions, technologies, services and

    vision for cloud integration for today and into 2012.

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    Virtualization & Private Cloud

    Copyright 2011 Enterprise Integration News, Inc. All rights reserved

    Panel Speaker: Rick Nucci

    Rick NucciCTO

    Product management and engineering ofDell | Boomi AtomSphere SaaS / cloudintegration .

    Constantly engaged with customers, partnersto ensure business alignment with Boomis

    product strategy.

    Prior to Boomi, worked at EXE Technologies,a leading supply chain software firm.

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    Virtualization & Private Cloud

    Copyright 2011 Enterprise Integration News, Inc. All rights reserved

    Darren CunninghamVice President, Informatica Cloud

    Leads Informatica Cloud product and customerinitiatives for enterprise and ISVs

    Focus on SaaS, PaaS, and data integration(migration, synchronization, replication, etc.)

    Held posts at Salesforce.com, Business Objectsand LucidEra, a SaaS-based BI company

    Panel Speaker: Darren Cunningham

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    Virtualization & Private Cloud

    Copyright 2011 Enterprise Integration News, Inc. All rights reserved

    Panel Speaker: Alistair Farquharson

    Alistair FarquharsonChief Technology Officer

    Spearheads product design, architecture andimplementation of SOA, SOA Management andGovernance.

    Expert in app development, with focus on

    distributed environments, SOA and scalablesystems

    Prior to SOA Software, advised top CTOs /Enterprise Architects for Internet and SOAissues.

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    Virtualization & Private Cloud

    Copyright 2011 Enterprise Integration News, Inc. All rights reserved

    Jaime DAnnaSenior Product Marketing Manager

    Panel Speaker: Jaime DAnna

    Drives product marketing activities for WebSphereCast Iron Cloud Integration

    Help ensures IBM delivers customers simple, fastand reliable cloud integration across 3 form factors

    15 years experience in ERP, CRM, BPM and webapplications firms, including Oracle, OpenText andDocumentum

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    Virtualization & Private Cloud

    Copyright 2011 Enterprise Integration News, Inc. All rights reserved

    Andy KicklighterSr. Principal Product Manager

    Panel Speaker: Andy Kicklighter

    Leads design and delivery of Nimsofts monitoring,

    management cloud offerings.

    Nimsoft, a unit of CA, works with 1,000 enterprise

    and MSP customers 12+ years in IT operations, including at Unisys,

    Sun, IBM/Tivoli and start-ups.

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    Virtualization & Private Cloud

    Copyright 2011 Enterprise Integration News, Inc. All rights reserved

    Panel Speaker: Dan Oxenburgh

    Dan OxenburghDirector of Marketing

    Responsible for marketing and product strategyfor Jitterbit.

    A core member of the founding team, brings

    nearly 10 years of experience in the data andapplication integration.

    Dan drove marketing at FinancialOxygen, acapital markets technology and tradingmarketplace firm.

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    Virtualization & Private Cloud

    Copyright 2011 Enterprise Integration News, Inc. All rights reserved

    For Best Viewing

    All speaker slides are available for download.

    Download Slides button (right of viewing area).

    Slides include active URLs to many valuable resourcesVideos, whitepapers, demos, downloads and contacts.

    Ask speaker questions

    Type into Submit a Question box (under viewing area)

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    Virtualization & Private Cloud

    Copyright 2011 Enterprise Integration News, Inc. All rights reserved

    Jaime D'Anna - Sr. Product Marketing Mgr

    Andy Kicklighter - Sr. Principal Product Mgr

    Dan Oxenburgh - Director of Marketing

    Rick Nucci - CTO

    Darren Cunningham - VP Informatica Cloud

    Alistair Farquharson - CTO

    Todays Agenda

    In-Depth Solo Sessions

    Business-Critical Cloud Integration Case Studies Overview

    David S. Linthicum - CTO, Blue Mountain Labs

    Keynote Case Study Panel

    Featured Analyst

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    Virtualization & Private Cloud

    Copyright 2011 Enterprise Integration News, Inc. All rights reserved

    David S. LinthicumCTO

    Panel Speaker: David S. Linthicum

    Focus on SOA and Cloud Best Practices,architectures and implementations forenterprise IT

    Columnist for InfoWordl, eBizQ and Sys-Con,

    among others

    Author of 13 top-rated books on enterprise IT,including Cloud Computing and SOAConvergence

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    David S. Linthicum, CTO

    [email protected]

    Smart, Rapid and Secure Cloud Integration

    for Enterprise Applications and Data

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    New Frontier?

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    THE CLOUD CHANGES EVERYTHING

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    FRAGMENTATIONOF DATA ,

    SERVICES, AND PROCESSES

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    INTEGRATION AND THE CLOUD: AN

    AFTERTHOUGHT

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    CORE INTEGRATION PATTERNS 1997

    Simple information exchange. Adapter management. Intra-enterprise. Process focused. Emerging use of services.

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    CORE INTEGRATION PATTERNS 2003

    Simple information exchange. Use of services. Use of processes. Use of federated integration. Leveraging transactions.

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    CORE INTEGRATION PATTERNS 2011

    Data integration. Use of SOA patterns. Use of standards. Use of open source. Movement to the hybrid cloud.

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    SO, WHAT REALLY CHANGES INTHE

    CLOUD?

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    B IG DATA INTEGRATION

    In addition to the sheer scale of

    big data, the real-time and highfrequency nature of the data isalso key. For example,nowcasting is used extensively

    and adds considerable power toprediction. Similarly the highfrequency of data allows users totest theories in near real-timeand to a level never before

    possible.

    -McKinsey, May 2011

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    SOA Influence

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    NEWAND OLD FOCUS: SOA

    Data Abstraction

    Data Data

    Data Services

    Legacy Legacy

    Services

    Process/Orchestration/Composites

    Monitoring/Event Management

    Governa

    nce

    Rep

    Securi

    ty

    New Services

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    UNDERSTANDING THE

    RELATIONSHIPS

    27

    SOA

    CloudComputing

    Enterprise

    Architecture

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    SOA CHALLENGES

    Source: Wipro

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    STARTWITHTHE ARCHITECTURE

    Understand:

    Business drivers

    Information undermanagement

    Existing services undermanagement

    Core business processes

    29

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    Understand all application

    semantics in your domain.

    SOA

    MetadataMeta data analysis

    Data abstraction

    layer definition

    Data

    Abstraction

    Layer

    Data services definition

    Data

    Services

    Legacy

    Metadata

    External

    Metadata

    (B2B)

    INTEGRATION SUCCESS:STARTWITHTHE DATA

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    THE BASIC CONCEPT

    One can consider cloudcomputing the extension of

    SOA out to cloud-delivered

    resources.

    The trick is to determinewhich services,

    information, and processes

    are good candidates to

    reside in the clouds, as well

    as which cloud services

    should be abstracted within

    the existing or emerging

    SOA.

    Source: IBM

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    THE BASIC IDEA

    NewAccounts

    Finance/Operations

    CommissionCalculation

    Sales

    DataCleaning

    Sales OrderUpdate

    SOA

    http://www.salesforce.com/us/
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    Getting Things Done

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    UNDERSTANDING THE PROBLEM

    Cloud providers must integrate with existingenterprise systems to become more valuable.

    However, existing internal integration needs to existto ensure: Production and consumption of structured information

    Semantic mediation Security mediation

    Service enablement

    Firewall management

    Transactional integrity Unstructured data

    Holistic management of the complete integration chain

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    REMEMBER, THERE

    ARE A FEW

    TECHNICAL ISSUES

    THAT YOU MUST

    ADDRESS

    Semantic and metadata management, or, the management of the different

    information representations amount the external services and internal systems. Transformation and routing, or, accounting for those data differences during run

    time.

    Governance across all systems, meaning, not giving up the notion of security andcontrol when extending your SOA to the global SOA.

    Discovery and service management, meaning, how to find and leverage servicesinside or outside of your enterprise, and how to keep track of those servicesthrough their maturation.

    Information consumption, processing, and delivery, or, how to effectively moveinformation to and from all interested systems.

    Connectivity and adapter management, or, how to externalize and internalizeinformation and services from very old and proprietary systems.

    Process orchestration and service, and process abstraction, or, the ability to

    abstract the services and information flows into bound processes, thus creating asolution

    C I S

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    CLOUD INTEGRATION SCENARIOS

    Scenario 1: Simple Data Integration Between aSaaS System and an Enterprise System (A to

    B).

    Most integration technologies work fine. Focus on performance and semantic mediation.

    Local or on-demand.

    Dont over pay, and dont over engineer.

    C I S

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    CLOUD INTEGRATION SCENARIOS

    Scenario 2: Sophisticated Data IntegrationBetween SaaS Systems and Enterprise Systems

    (A to B to C).

    Need to support complex integration patterns. Need to provide scalability and performance.

    Need lightweight transactional support.

    CLOU I G A IO SC A IOS

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    CLOUD INTEGRATION SCENARIOS

    Scenario 3: Complex Data IntegrationBetween any number of Cloud Systems and

    Enterprise Systems (A to B to CZ).

    May need to mix and match integrationtechnology.

    Support for full transactions.

    Scalability is a problem to solve.

    HOWEVER NOT SO FAST

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    HOWEVER, NOT SO FAST

    Not all computingresources should

    exist in the clouds.

    Cloud computing is

    not always cost

    effective.

    Do your homework

    before making the

    move.

    THANKS!

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    THANKS!Q & A

    BLOGS

    InfoWorldEnterprise Efficiency

    Forbes

    WEEKLY PODCASTS

    Cloud Computing PodcastThis Week in Cloud

    David S. [email protected]

    COLUMNS

    SOA World MagazineCloud Computing Journal

    FOLLOW ME

    on Twitter (@DavidLinthicum)

    Virtualization & Private Cloud

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    Virtualization & Private Cloud

    Copyright 2011 Enterprise Integration News, Inc. All rights reserved

    Q&A

    Questions & Answers

    Virtualization & Private Cloud

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    Virtualization & Private Cloud

    Copyright 2011 Enterprise Integration News, Inc. All rights reserved

    For More Information

    Blue Mountain Labs

    Cloud Computing and SOA Resources

    http://www.bluemountainlabs.com/resourcesCloud podcastsBML BlogsArticlesWhitepapers

    Twitter

    http://www.bluemountainlabs.com/booksCloud Computing and SOA Convergence

    Virtualization & Private Cloud

    http://www.bluemountainlabs.com/resourceshttp://www.bluemountainlabs.com/bookshttp://www.bluemountainlabs.com/bookshttp://www.bluemountainlabs.com/resources
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    Virtualization & Private Cloud

    Copyright 2011 Enterprise Integration News, Inc. All rights reserved

    Jaime D'Anna - Sr. Product Marketing Mgr

    Andy Kicklighter - Sr. Principal Product Mgr

    Dan Oxenburgh - Director of Marketing

    Rick Nucci - CTO

    Darren Cunningham - VP Informatica Cloud

    Alistair Farquharson - CTO

    Todays Agenda

    In-Depth Solo Sessions

    Business-Critical Cloud Integration Case Studies Overview

    David S. Linthicum - CTO, Blue Mountain Labs

    Keynote Case Study Panel

    Featured Analyst

    Virtualization & Private Cloud

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    Virtualization & Private Cloud

    Copyright 2011 Enterprise Integration News, Inc. All rights reserved

    Panel Speaker: Rick Nucci

    Rick NucciCTO

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    Boomi - The Integration

    Cloud Company

    Rick Nucci

    CTO

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    Cloud IntegrationChallenge

    46

    The Cloud Integration Challenge

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    Complex, multi-location, multi-application integration needs

    Data traversing network and company boundaries Geographically disparate people/processes/applications

    The Cloud Integration Challenge

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    48

    Business Challenge

    Standardize back-office applicationintegrations

    Minimize on-going technical supportrequirements

    Support Sarbanes-Oxley compliance

    Results

    First integration in 5 weeks

    Easy implementation and maintenanceusedno internal IT resources

    Centralized management and data auditingcapabilities

    Scalable solution to meet needs of growingbusinesses

    All integrations real-time 2-way

    In final phase of deploying last few applications

    Custom coding integration is simply not

    sustainable. Boomis rapid implementation

    and reliable ongoing performance has

    allowed us to dedicate our internal IT

    resources where they are best utilized- to

    our core products and services.

    Amrith Nambiar

    Director of Business Applications

    8 Applications Integrated

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    Mindjet Applications Architecture

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    50

    Business Challenge

    Quickly integrating sales teams of acquiredcompanies

    Support multiple instances of Salesforce CRM

    Share leads & opportunities without changingsales processes

    Results

    Shortened integration time-to-value by 75percent

    Eliminated 100 percent of manual processes

    Lowered solution TCO by 30 percent

    Strengthened data security Enabled Dell to economically integration other

    SaaS and on-premise applications

    No business wants to put its customer

    data or lead generation data at risk.

    Supporting Dell security policies was no

    problem using the Boomi Atom and our

    distributed architecture..

    John Miles,

    Vice President of Business Information, Dell

    Applications Integrated

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    Business Challenge

    Select an integration platform to supportapplication migration to the cloud

    Test integration platform on data compliancemanagement project

    Results Rapid Implementationintegration was never

    a project bottleneck

    Quick adaptability to changing requirements

    Improved data qualitybad data routed backto vendor

    Lower maintenance costsintegration process

    visually self-documented

    In the past, IT has been a bottleneck

    during integration projects. Now we can

    quickly accommodate changing

    requirements. It feels good to say, we are

    all done and waiting on you guys. Im a

    hero. Boomi AtomSphere is one of the

    best products Ive used in my 24 years ofIT.

    Vince Moore,

    IT Manager

    Applications Integrated

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    Thank you.

    52

    Rick Nucci

    CTO

    [email protected]

    Dell Boomi

    801 Cassatt Rd. Suite 120

    Berwyn, PA 19312

    West Coast Office

    473 Jackson St. 3rd Floor

    San Francisco, CA 94111

    Tel: 610-854-0700

    Email: [email protected]: @boomi`

    Virtualization & Private Cloud

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    Virtualization & Private Cloud

    Copyright 2011 Enterprise Integration News, Inc. All rights reserved

    Stay tuned for Solo Session after Keynote:

    Summary Remarks

    Making Integration Accessible from the Cloud

    Rick NucciCTO

    Virtualization & Private Cloud

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    Virtualization & Private Cloud

    Copyright 2011 Enterprise Integration News, Inc. All rights reserved

    Darren CunninghamVice President, Informatica Cloud

    Panel Speaker: Darren Cunningham

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    Informatica CloudCustomer Case Study

    Darren CunninghamVice President Marketing

    Informatica Cloud

    www.InformaticaCloud.com

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    56

    What We Hear Every Day.

    www.InformaticaCloud.com

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    57

    Informatica Cloud

    True SaaS Solution

    Unified Platform

    Integration Simplicity

    www.InformaticaCloud.com

    http://www.pivotalcrm.com/en/default.aspxhttp://www.oracle.com/index.html
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    58

    Primary Cloud Integration Use Cases:

    Your Company

    Migrate Sync Monitor ReplicateValidate

    www.InformaticaCloud.com

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    59

    Case Study: RAE Systems

    Leading global provider of rapidly deployable, connected and intelligent gas, volatile

    organic compounds (VOCs) and radiation-detection systems RAE has been the product innovator of portable PIDs and is known as the PID &

    Real-time Wireless Detection company

    RAE Systems detectors are used in public events, oil & gas, industrial hygiene, civildefense, first responder/HazMat + disasters: 2010 Gulf oil spill + Japan disaster

    Established in 1991, used in more than 120 countries, 37 global patents on PID,Sensor, Multigas, Wireless technology

    Headquartered in San Jose, California

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    60

    The Challenge

    Needed to respond quickly to requests for repair or

    replacement imperative for worker and public safety

    Needed to create a fully automated order process toservice orders quickly and in an efficient fashion

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    61

    Why Informatica Cloud?

    Needed to rapidly synchronize Salesforce CRM withOracle EBS R-12

    Accounts, pricing, products, quotes, S/O, Tracking #

    Needed to improve order accuracy through datacleansing

    Evaluated three vendors, and chose Informatica Cloud

    for its ease of use and intuitive user interface

    www.InformaticaCloud.com

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    62

    Cloud Integration Processes

    Accounts and Contacts in Salesforce CRM map to Oracle ERP

    Pricing, product & S/O updates from Oracle ERP flow into Salesforce

    Quotes based on status in Salesforce flow into Oracle ERP forbooking

    Pricing Product

    S/O and Tracking #

    Quotes Accounts

    www.InformaticaCloud.com

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    63

    Results

    Company handled Gulf Oil Crisis requests efficiently toprotect health of workers

    Service team now focuses on customer service rather thanorder-entry concerns

    Cloud integration eliminates dual data entry problems

    Orders captured and vital shipments delivered on time

    www.InformaticaCloud.com

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    64

    Gulf Oil Crisis Examples

    Protect Cleanup Workers fromExposure to Toxic Oil Byproducts

    Wildlife Monitoring

    Monitoring Decontamination ofPeople and Equipment

    Area Monitoring of Shoreline

    www.InformaticaCloud.com

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    65

    Next Steps

    The RAE Systems US service order environment isnow completely automated by Informatica Cloud

    Implemented in less than 90 days

    Informatica Cloud is slated to be extended to theRAE Systems European service operation

    www.InformaticaCloud.com

    Virtualization & Private Cloud

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    Copyright 2011 Enterprise Integration News, Inc. All rights reserved

    Stay tuned for Solo Session after Keynote:

    Summary Remarks

    Informatica Cloud: Get More from All of Your Cloud Investments

    Darren CunninghamVice President, Informatica Cloud

    Virtualization & Private Cloud

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    Copyright 2011 Enterprise Integration News, Inc. All rights reserved

    Panel Speaker: Alistair Farquharson

    Alistair FarquharsonChief Technology Officer

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    Copyright 2001-2011 SOA Software, Inc. All Rights Reserved. All content subject to confidentiality agreement between SOA Software and Customer. Slide 68

    APIsHow APIs can and willchange your business

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    Copyright 2001-2011 SOA Software, Inc. All Rights Reserved. All content subject to confidentiality agreement between SOA Software and Customer. Slide 69

    The Business Impact of APIsHow APIs can change thegame

    What are APIs?

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    Copyright 2001-2011 SOA Software, Inc. All Rights Reserved. All content subject to confidentiality agreement between SOA Software and Customer. Slide 70

    What are APIs?

    Business capabilities exposed over theinternet for applications to use

    API growth

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    Copyright 2001-2011 SOA Software, Inc. All Rights Reserved. All content subject to confidentiality agreement between SOA Software and Customer. Slide 71

    API growth

    http://blog.programmableweb.com/2011/09/16/open-api-growth-a-visualization/

    Why Use APIs?

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    Copyright 2001-2011 SOA Software, Inc. All Rights Reserved. All content subject to confidentiality agreement between SOA Software and Customer. Slide 72

    Why Use APIs?

    Make money 60% of all listings on eBay.com added via theirAPIs

    Save money SmugMug saves > $500K/year with Amazon S3

    Storage

    Build brand Google Maps 300% growth vs 20% MapQuest

    Move to the cloud Over 50% of all salesforce.com transactions via

    their API

    Move to the Cloud

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    Copyright 2001-2011 SOA Software, Inc. All Rights Reserved. All content subject to confidentiality agreement between SOA Software and Customer. Slide 73

    Move to the Cloud

    A large retail organization wants to leverageSalesForce.com for all CRM and is usingForce.com to store and manage marketing

    collateral Problem: How to distribute large datasets and binarycontent to mobile devices

    Solution: Globally Distributed caching and pagingservices lighten the load

    Building Brand

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    Copyright 2001-2011 SOA Software, Inc. All Rights Reserved. All content subject to confidentiality agreement between SOA Software and Customer. Slide 74

    Building Brand

    A financial institution wants to extend itsservices and build new products for mobiledevices

    Problem: The number of devices and lack of skills in-house make it difficult to compete

    Solution: Create an API allowing external developers tobuild new and innovative products

    Virtualization & Private Cloud

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    Copyright 2011 Enterprise Integration News, Inc. All rights reserved

    Stay tuned for Solo Session after Keynote:

    Summary Remarks

    Alistair FarquharsonChief Technology Officer

    How the Cloud and APIs Can and Will Change Your Business

    Virtualization & Private Cloud

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    Copyright 2011 Enterprise Integration News, Inc. All rights reserved

    Jaime DAnnaSenior Product Marketing Manager

    Panel Speaker: Jaime DAnna

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    Integration: Essential Strategies for Cloud

    Computing

    Jaime DAnnaSr PMMIBM

    Agenda

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    Cloud Trends, Adoption and Integration Strategies The situation on the Ground

    Rapidly Connect Cloud Applications to Your Enterprise

    Q&A

    Connect To A Smarter Planet

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    2011 IBM Corporation

    Deliverfast, flexibleandreliableaccess to information across

    applications, enterprises, and the cloud to:

    Connectivity and Integration

    Inform decisions with newinformation

    Embrace new channels

    Leverage rich partnerships

    Cloud Applications

    Partners,Suppliers, &Customers

    Internal Enterprise

    Capitalize on complexity and thrive in an interconnected world

    CRM

    ERPHCM

    79

    Understanding That Cloud Adoption and Usage Is Exploding

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    2011 IBM Corporation

    80 Source: IDC

    Global Public Cloud Market: $55.5B in 2014

    Which Has Created A Hybrid World

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    2011 IBM Corporation81

    Private Clouds

    Home-grownApplications

    PackagedApplications

    Public Clouds

    Companies have both Cloud and On Premise Applications

    That Demands Integration

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    2011 IBM Corporation82

    Private Clouds

    PackagedApplications

    Public Clouds

    Integration is Critical in a Hybrid World

    Home-grownApplications

    Needs Getting More and More Complex

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    2011 IBM Corporation

    Home-grownApplications

    Integration Maximizes Value of Cloud Investments

    PackagedApplications

    83

    Why Connect the Cloud?

    http://images.google.com/imgres?imgurl=http://www.ghandshake.com/images/Shoplogos/amazon_logo.gif&imgrefurl=http://www.ghandshake.com/news_2.html&usg=__GVvyZNN9G01MdmettiVDYc8cVrY=&h=134&w=361&sz=8&hl=en&start=4&um=1&tbnid=ConR54MZhyjeXM:&tbnh=45&tbnw=121&prev=/images?q=amazon+logo&um=1&hl=enhttp://images.google.com/imgres?imgurl=http://swz-yahoo.salary.com/salarywizard/graphics/salary_com_logo_40x170.gif&imgrefurl=http://swz-yahoo.salary.com/salarywizard/layoutscripts/swzl_titleselect.asp?geo=&narrowdesc=IT+--%20All&narrowcode=IT03&zipcode=&metrocode=&usg=__o8zTuZAUfQ2_h7LfdaEFAWefvcY=&h=40&w=170&sz=2&hl=en&start=2&tbnid=G72b5-yaqRPE0M:&tbnh=23&tbnw=99&prev=/images?q=salary.com+logo&gbv=2&hl=enhttp://images.google.com/imgres?imgurl=http://www.pitchengine.com/brands/right90/logos/Right90logo08CMYK.jpg&imgrefurl=http://www.pitchengine.com/right90/right90-announces-the-release-of-right90-change-analytics/12082/&usg=__3dYwCuJmf-UtQRl3rrFsjJ5Pea4=&h=170&w=462&sz=39&hl=en&start=11&um=1&tbnid=a17kRMNki0LGPM:&tbnh=47&tbnw=128&prev=/images?q=right90&gbv=2&hl=en&um=1http://images.google.com/imgres?imgurl=http://www.marathoncorporate.com/images/getthere_logo.jpg&imgrefurl=http://www.marathoncorporate.com/booknow.html&usg=__UMZ5BN3w960m1PYykxQfLFQi7qI=&h=81&w=120&sz=3&hl=en&start=3&tbnid=33zpXZyAd_bcVM:&tbnh=59&tbnw=88&prev=/images?q=getthere+logo&gbv=2&hl=enhttp://images.google.com/imgres?imgurl=http://www.redcanary.ca/files/redcanary/city-of-toronto/zero_logo.jpg&imgrefurl=http://redcanary.ca/view/city-of-toronto&usg=__ojIgP86pdmUOimbdtUf0zT2OrLI=&h=103&w=600&sz=11&hl=en&start=4&tbnid=yvNmLEzLVaK0tM:&tbnh=23&tbnw=135&prev=/images?q=zerofootprint&gbv=2&hl=enhttp://images.google.com/imgres?imgurl=http://www.visibleasset.com/images/300_gw_logo_stacked.gif&imgrefurl=http://www.visibleasset.com/pages/1/page1.html?refresh=1112483515755&usg=__eZKWPslwdCwu48JZihU-wd_nF8M=&h=100&w=300&sz=2&hl=en&start=4&um=1&tbnid=FyC_N1CxlqZvAM:&tbnh=39&tbnw=116&prev=/images?q=Gearworks+logo&hl=en&um=1http://images.google.com/imgres?imgurl=http://www.neotys.com/images/logos/aprimo_logo.gif&imgrefurl=http://www.neotys.com/company/testimonials.html&usg=__HDDORwf4JtLQS7WU9BFKhBZJgiE=&h=62&w=164&sz=2&hl=en&start=2&um=1&tbnid=nsAW0jgUYOvR7M:&tbnh=37&tbnw=98&prev=/images?q=aprimo+logo&hl=en&um=1http://images.google.com/imgres?imgurl=http://www.bsgconcours.com/ngenera-logo.png&imgrefurl=http://www.bsgconcours.com/&usg=__n-UiyLTfgLys0_IxAnNcMHjS7us=&h=144&w=540&sz=11&hl=en&start=1&tbnid=7L5lBcrh1jaUbM:&tbnh=35&tbnw=132&prev=/images?q=ngenera+logo&gbv=2&hl=enhttp://recruiting.com/http://images.google.com/imgres?imgurl=http://www.ppmperformance.com/img/At-Task_Logo.jpg&imgrefurl=http://www.ppmperformance.com/featured-tools.html&usg=__LUGZ7bCNs8ocdpxHtaj2d_dQSgM=&h=253&w=488&sz=15&hl=en&start=9&tbnid=jYO-lUB5aVQbOM:&tbnh=67&tbnw=130&prev=/images?q=@task+logo&gbv=2&hl=enhttp://images.google.com/imgres?imgurl=http://media.marketwire.com/attachments/200902/505229_eloqua_logo_red_RGB_451x80.png&imgrefurl=http://www.marketwire.com/press-release/Eloqua-NYSE-JMP-991200.html&usg=__64XVDmUrIBwHICp9kCxj6kUDyJk=&h=53&w=300&sz=9&hl=en&start=3&tbnid=j9GJjhvCrSSxuM:&tbnh=20&tbnw=116&prev=/images?q=eloqua+logo&gbv=2&hl=enhttp://images.google.com/imgres?imgurl=http://www.outlookventures.com/art/xactly_logo.gif&imgrefurl=http://www.outlookventures.com/portfolio.html&usg=__bgTQnAfvTL4F0BPWhCCb-pInMRI=&h=46&w=110&sz=3&hl=en&start=1&um=1&tbnid=9tXiOPDfXwy6PM:&tbnh=36&tbnw=85&prev=/images?q=xactly+logo&um=1&hl=enhttp://images.google.com/imgres?imgurl=http://www.okisoft.co.jp/product/rightnow/images/raightnow_logo.gif&imgrefurl=http://www.okisoft.co.jp/product/rightnow/&h=155&w=156&sz=10&hl=en&start=1&tbnid=5SMCUQ1W9PYd0M:&tbnh=96&tbnw=97&prev=/images?q=rightnow&svnum=10&hl=en&safe=offhttp://images.google.com/imgres?imgurl=http://library2go.files.wordpress.com/2008/04/google.jpg&imgrefurl=http://library2go.wordpress.com/&usg=__LZxCu06kAhDW0WGln1U6IwcCEG4=&h=478&w=1197&sz=204&hl=en&start=1&tbnid=ylwf-XkJVe34QM:&tbnh=60&tbnw=150&prev=/images?q=google&hl=en&sa=Ghttp://www.netsuite.com/portal/home.shtml
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    2011 IBM Corporation

    Has the P1 Casebeen resolved?

    Have they downloadedthe link from the website?

    Have they seen our

    new offering?

    Have they paid usyet for the last deal?

    Has the invoicegone out?

    Has my customers

    order shipped?

    Did finance submitthe order? Is it in stock?

    Account Team

    Case Study: Whats Happening With My Customer?

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    2011 IBM Corporation

    FinanceOperations

    Shipping

    Support/Services

    Marketing

    Account Team

    Information Often Siloed in Disparate Departmental Systems

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    2011 IBM Corporation

    Account Team

    New Leads

    Content ViewedEvents Attended

    Order Status

    Invoices, Payments

    ?

    FinanceOperations

    ShippingMarketing

    Support/Services

    360View With WebSphere Cast Iron Cloud integration

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    2011 IBM Corporation

    FinanceOperations

    ShippingMarketing

    Account Team

    New Leads

    Content ViewedEvents Attended

    Order Status

    Invoices, Payments

    ?

    MobileTechnology

    SocialNetworking

    Support/Services

    Websphere Cast Iron Integration Overview & Value Prop

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    2011 IBM Corporation88

    Cloud

    Applications

    Cloud

    Applications

    Integrate Cloud and On-Premise Applications in Days

    ReduceRisk & TCO =

    Futureproof

    Save Up to 80%in Time & Costs

    = ROI in Months

    Increase ITSelf-Sufficiency =

    Unlock the Shop

    ReduceRisk & TCO =

    Futureproof

    Save Up to 80%in Time & Costs

    = ROI in Months

    Increase ITSelf-Sufficiency =

    Unlock the Shop

    On-premise

    Applications

    Templates (TIPs)

    Rapid SimpleFlexible

    Multi-tenant CloudService

    Physical appliances (IBM Datapower)

    Virtual appliances (VMware)

    0

    4

    2

    6

    8

    10

    12

    Months

    Cast Iron

    CustomCode

    Cloud Offering Customer Scenario Duration

    Rapid: Integrate in Days!

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    2011 IBM Corporation

    Cloud Offering Customer Scenario Duration

    Sales Cloud SAP360 Degree Customer View

    10 Days

    Custom Cloud - PeopleSoftBilling and Invoice Integration

    8 Days

    Sales Cloud & Chatter SAP

    Customer and Sales OrderIntegration 14 Days

    Netsuite Sales CloudCustomer Support Integration

    5 Days

    ORCL CRM OD - ORCL FinancialsCustomer Master and Order

    Visibility10 Days

    Sales Cloud, Service Cloud,Force.com - Jeeves

    Order to Shipment

    21 Days

    PrivateCloud

    89

    90

    http://www.google.com/imgres?imgurl=http://www.mspmentor.net/wp-content/uploads/2009/02/netsuite_saas.jpg&imgrefurl=http://www.mspmentor.net/2009/02/16/netsuite-winning-back-wall-street/&usg=__nzlT7vqYAsB5ggMJlp2Dfeoo9aA=&h=163&w=400&sz=24&hl=en&start=4&zoom=1&tbnid=hmJmEQDT7ZYMNM:&tbnh=51&tbnw=124&prev=/images?q=netsuite&um=1&hl=en&sa=N&rlz=1R2SKPB_enUS383&tbs=isch:1&um=1&itbs=1http://www.google.com/imgres?imgurl=http://salesquest.com/docs/oracle%2520CRM%2520logo.png&imgrefurl=http://www.salesquest.com/services/crm-integration/&usg=__dVHJ_kQM7x8U_yZA__vSi7kk5eQ=&h=42&w=160&sz=3&hl=en&start=11&zoom=1&tbnid=xlBvEC7T489lXM:&tbnh=26&tbnw=98&prev=/images?q=oracle+CRM+on+demand&um=1&hl=en&sa=N&rlz=1R2SKPB_enUS383&tbs=isch:1&um=1&itbs=1http://www.ebioscience.com/
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    2011 IBM Corporation

    Proven Results Across Industries

    EducationFinSrvLife Sciences Manufacturing High Tech

    All Video Testimonials & Demos Available at ibm.com/castiron

    eBioscience SiemensEnergy, Inc

    WestmontCollege

    CompWestInsurance

    SonusNetworks

    Summary: WebSphere Cast Iron Cloud integration

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    2011 IBM Corporation

    Integrate in days

    Completely maps to your organizations Cloud Strategy

    User-friendly configuration, not coding approach to integration

    91

    Rapid

    Flexible

    Simple

    Virtualization & Private Cloud

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    Copyright 2011 Enterprise Integration News, Inc. All rights reserved

    Stay tuned for Solo Session after Keynote:

    Summary Remarks

    Integration: Essential Strategies for Cloud Computing

    Jaime DAnnaSenior Product Marketing Manager

    Virtualization & Private Cloud

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    Copyright 2011 Enterprise Integration News, Inc. All rights reserved

    Andy KicklighterSr. Principal Product Manager

    Panel Speaker: Andy Kicklighter

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    Page 94 Nimsoft, all ri ghts reserved

    Andy KicklighterSr. Principal Product Manager

    December, 2011

    Integrated Monitoring Case StudyIT Authorities

    Nimsoft - Unified IT Management

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    Page 95 Nimsoft, all ri ghts reserved

    Until now, IT solutions existed in silos

    Separate solutions for each IT discipline

    High cost & complexity

    Difficult integrations, manual processes

    Nimsoft customers at the forefront:

    420+ Service Providers seeing high growth

    600+ Emerging Enterprises

    36 countries - 20,000 Enterprises managed

    Requirement

    Unified IT Management Single solution, infrastructure, view

    Modular architecture

    Rapid adoption of cloud, virtualization and external IT service

    providers drive new IT management requirements

    Nimsoft for Integrated Monitoring and Management

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    Page 96 Nimsoft, all ri ghts reserved

    Ideal for monitoring and managementfrom the data center to the clouds

    Complete single tool Unified IT Management

    Meets the challenges organizationsencounter for DC / Cloud /Virtualization

    Dense infrastructure

    High variability

    Mission critical application and service support

    Integration requirements

    Results in

    Accelerated implementations andquick ROI

    Fast problem resolution

    Optimized IT Service Delivery

    Case Study IT Authorities

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    Page 97 Nimsoft, all ri ghts reserved

    US based Cloud Computingand Managed Service Provider

    Top 100 MSP focused onmeeting the needs of small tomedium enterprises

    Hosts thousands of servers andsoftware applications in theirCloud and Managed Hosting environment

    24/7/365 monitoring and management of- Customer site on-premise computer systems- Cloud based systems around the world

    Problem: Needed a single platform for a complete 360 view of allenvironments and elements to deliver on uptime requirements and SLAs

    IT Authorities cloud elements

    Managed Hosting for customer web sites, email , databases in IT Authorities DC

    Customer on-premise systems and applications managed by IT Authorities

    Cloud-based services from other vendors (SalesForce, Amazon, Microsoft, etc.) usedby IT Authorities customers

    Required A Single View for All

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    Page 98 Nimsoft, all ri ghts reserved

    PublicSaaS, PaaS

    Public IaaSVirtualization and Private Cloud

    Internal External

    vCloudDirector

    Data Centers

    Special Challenges

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    Page 99 Nimsoft, all ri ghts reserved

    When customers called

    lack of visibility into allelements hamperedresponses

    Many single point solutionscould only report if anapplication was slow or aserver not performing

    Engaging the Experts

    Offer additional capabilitiesbeyond their skill set

    Engage with expert partnersfor database and other Apps

    Is there an internet problem causing slowperformance from their location?

    What about the database? Is it the application? Is there a problem with the virtual

    network?

    What about the physical network orshared fabric underlying the application? Is there a rogue application consuming all

    the bandwidth?

    What about CPU or memory shortages?Physical and virtual?

    Is there a SAN allocation or bandwidthproblem?

    Where is the problem?

    SolutionServer & OS

    Network

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    Page 100 Nimsoft, all ri ghts reserved

    End to end monitoring withNimsoft

    NMS Connect to engage withexpert partners as needed

    Increased efficiencies and

    enabled new service offerings

    Storage

    SaaS and Public Clouds

    Databases

    Web site / User Experience

    Applications- Exchange, SAP,

    Power & Environment

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    Page 101 Nimsoft, all ri ghts reserved

    Thank You

    Virtualization & Private Cloud

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    Copyright 2011 Enterprise Integration News, Inc. All rights reserved

    Stay tuned for Solo Session after Keynote:

    Summary Remarks

    Monitoring for the New IT Environment

    Andy KicklighterSr. Principal Product Manager

    Virtualization & Private Cloud

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    Copyright 2011 Enterprise Integration News, Inc. All rights reserved

    Panel Speaker: Dan Oxenburgh

    Dan OxenburghDirector of Marketing

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    Enterprise Integration Made Easy

    Connecting the Cloud

    Who is Jitterbit?

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    The Buzz

    SaaS / Cloud Integration

    Application & Data Integration

    Business Process Integration

    Jitterbit delivers powerful, flexible,& easy to use data and applicationintegration software.

    Founded in 2004, HQ in Oakland, CA

    Focused on simplifying integration

    4 years of consecutive growth

    95% customer retention

    Jitterbit [is] focusedsolely on offeringintegration services forless money and in lesstime, and they're shakingup established firms likeInformatica and Oracle-

    SAP... Infoworld

    Jitterbit has filled thevoid where designing andexecuting the migration ofdata across applications,services, databases and

    even files has proven toocomplex for business anddata analysts. VentanaResearch

    Our Solutions

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    Integration ReplicationMigration

    SaaS Apps

    Data WarehousePrevious

    CRM Apps

    Databases

    AX, GP, NAV, SLOther ERP

    Files

    AnalyticsOther Data

    Company & Product Success

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    20,000+ active users

    Customers including NASA, McKesson, ContinentalAirlines, Dow Jones, Cap Gemini, BP Gas

    Used in 125 countries and 5 continents

    Customer Success | AWPRx

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    Cloud Migration

    Cloud integration ofinsurance providers,

    pharmacies andworkers compensation

    systems.

    Needed an efficient , flexible system to administer utilizationmanagement and clinical programs,

    Needed employees to collaborate and share information across thecompany on claimants, clients, vendors and regulatory organizations.

    Needed to move current on-premise and systems and processes to thecloud.

    Previous complex, homegrown Java- and Oracle-based solutions usingIBM Cast Iron appliance was difficult to modify and maintain; trainingnew programmers was painful.

    Business Challenge

    On-PremisesOracle

    DBs & Apps

    CRM, EDI, Portal

    Email, Productivity

    Drug, Provider DBs

    Competing Tech In-house coding

    IBM Cast Iron

    ?

    Customer Success | AWPRx

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    On-ramping

    Solution Results Jitterbit for Migration, Ongoing Sync, and Replication

    Utilized on-premise, public & private clouddeployments through various stages.

    Implemented a custom system with Jitterbit linkingits databases to its cloud computing environmentrunning on Force.com.

    Jitterbit provides a single portal for all of data flow,linking custom applications across hybrid cloudplatforms and infrastructure.

    Retired homegrown applications, reducing the needfor new IT staff and complex training.

    Access all cloud applications and DBs seamlessly,delivering improved data-management.

    Saved 80% over previous solution and realized anROI of up to $400,000 by the end of the first year.

    Greater reliability and scalability; eliminatedadministration and maintenance woes, allowing for agreater focus on customers.

    Cloud integration ofinsurance providers,

    pharmacies andworkers compensation

    systems.

    On-PremisesOracle

    Databases

    CRM, EDI, Portal

    Email, Productivity

    Drug, Provider DBs

    Cloud integration ofinsurance providers,

    pharmacies andworkers compensation

    systems.

    Flexible, Robust Deployment

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    Connect anything to anything & Deploy anywhere.

    3 Keys to Hybrid Cloud Integration

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    Flexible & Rapid Deployment

    Ease of Use & Collaboration

    Scalability & Performance

    Virtualization & Private Cloud

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    Stay tuned for Solo Session after Keynote:

    Summary Remarks

    3 Keys to Hybrid Cloud Integration Success

    Dan OxenburghDirector of Marketing