Cloud Computing - Market Landscape - REV 1 (0.93)

8/14/2019 Cloud Computing - Market Landscape - REV 1 (0.93)

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2009LustratusResearchLimited

Lustratus REPAMA

Competitive Marketing Intelligence and Consultancy

http://www.lustratusrepama.com

Market

LandscapeREV 1

CLOUD

COMPUTING

DannyGoodall

LeadMarketingAnalyst

[email protected]

September2009


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2

INTRODUCTION

ThedefinitionsandsegmentationcontainedinthisdocumentarethefoundationforaseriesofLustratusREPAMAcompetitiveintelligencestudies

on

the

cloud

computing

market

Thisresearchispresentedhereindraftfromandwillchangeovertime.Manyofthedefinitionsneedtoberatifiedbutthesegmentationstructureis

close

to

complete

Thesegmentationiscarriedoutfromtheperspectiveofthevendors/serviceproviderstechnicalcapabilityandisnotamarket

segmentation

based

on

market

opportunity.

ThismaterialismadeavailableforfeedbackanddiscussionandmaybeusedfreelyfornoncommercialusewithattributiontoDannyGoodallof

Lustratus

REPAMA.

Please

contact

the

author

with

any

other

usage

requests


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3

FEEDBACK

Futureversionsofthismaterialwillbereleasedat

http://www.lustratusrepama.com/repamablog

Pleaseleave

any

feedback

you

may

have

there

or

[email protected]
http://www.lustratusrepama.com/repama-bloghttp://www.lustratusrepama.com/repama-bloghttp://www.lustratusrepama.com/repama-blogmailto:[email protected]:[email protected]://www.lustratusrepama.com/repama-blog


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4

CLOUD COMPUTING

Technologyandproductcapabilitymarketsegmentation


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5

CLOUDCOMPUTINGDEFINITIONS

...amodelforenablingconvenient,ondemand

networkaccess

to

ashared

pool

of

configurable

computingresources(e.g.,networks,servers,

storage,applications,andservices)thatcanbe

rapidlyprovisioned

and

released

with

minimal

managementeffortorserviceproviderinteraction

CloudComputingaccordingto

Source:NIST http://csrc.nist.gov/groups/SNS/cloudcomputing/index.html
http://csrc.nist.gov/groups/SNS/cloud-computing/index.htmlhttp://csrc.nist.gov/groups/SNS/cloud-computing/index.htmlhttp://csrc.nist.gov/groups/SNS/cloud-computing/index.htmlhttp://csrc.nist.gov/groups/SNS/cloud-computing/index.html


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6

CLOUDCOMPUTINGDEFINITIONS

Essential Characteristics

Ondemandselfservice

Broadnetwork

access

Resourcepooling

Rapidelasticity

MeasuredService

ServiceModels

CloudSoftwareasaService(SaaS)

CloudPlatform

as

aService(PaaS)

CloudInfrastructureasaService(IaaS)

DeploymentModels

PrivatecloudCommunity

cloudPubliccloud Hybridcloud

Source:NIST http://csrc.nist.gov/groups/SNS/cloudcomputing/index.html
http://csrc.nist.gov/groups/SNS/cloud-computing/index.htmlhttp://csrc.nist.gov/groups/SNS/cloud-computing/index.htmlhttp://csrc.nist.gov/groups/SNS/cloud-computing/index.htmlhttp://csrc.nist.gov/groups/SNS/cloud-computing/index.html


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7

THECLOUDCOMPUTINGMARKET -

TECHNICALCAPABILITYSEGMENTATION

Infrastructure

Services

Storage

Compute

ServicesManagement

Platform

Services

GeneralPurpose

BusinessIntelligence

Integration

Development&Testing

Database

Software

Services

Billing,Financials,Legal,HumanResources*

Sales,CRM

DesktopProductivity

ContentManagement

Backup&Recovery

DocumentManagement

Collaboration

SocialNetworks

Cloud

Software

Data

Compute

CloudManagement

Appliances

FileStorage

Professional

Services

Strategy,planninganddesign

Migrationand

implementationservices

Testing

Security

Cloudapplicationdesign/porting

Supportservicesandtraining

*Theseserviceshavebeenarbitrarilygroupedforlayoutpurposes.Thereisnoparticularsignificancetothisgrouping.


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8

IMPLIEDMODELHIERARCHY

InfrastructureServices (IaaS)

Compute

Storage

ServicesManagement

PlatformServices (PaaS)

General Purpose

Business Intelligence

Integration

Development & Testing

Database

SoftwareServices(SaaS)

Financials/Legal/Human

Resources/Billing

Sales/CRMDesktop

Productivity

Content&Document

Management

Backup&Recovery

CollaborationSocial

Networks

Thereisanimpliedhierarchyforthedeliveryofcloudservicesasshowninthediagrambelow.Howeverthisisnotalwaysthemodelfordeployment.

Forexample,manyplatformservice

providerswillnotthemselves

procureinfrastructureservices

fromathirdpartybutmayinstead

providetheirowninfrastructure.



9

VENDORS AND SERVICEPROVIDERS



10

CLOUDCOMPUTINGMARKETLANDSCAPE

TheCloudComputingmarkethasquickly

becomecrowded

and

complex.

Before

weareabletofullyanalysetheapproachesthatthedifferentvendorstaketothemarket,wemustfirstarriveatasegmentationofthevarioustechnicaloffers.



11

INFRASTRUCTURE SERVICES

Technical/productcapabilitysegmentationandexamplevendors/serviceproviders



12

INFRASTRUCTURESERVICES

Infrastructureservices

provide

building

blocks

thatcanbemouldedto

rundifferentapplication

servers,packaged

applications,grids,etc.,

whichcanbeusedtohost

applications.

Infrastructure

Services

Storage

Compute

ServicesManagement



13


STORAGEExampleVendors/Providers

AmazonEBS

AmazonS3

CTERAPortal

Mosso CloudFiles

Nirvanix

Vaultscape

Storage

WorkingDefinition Storage

services

typically

providemetered,ondemand

storageofstructureorun

structured

data

delivered

as

a

service.

InfrastructureServices

Storage

Compute

ServicesManagement



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COMPUTEExampleVendors/Providers

AmazonEC2

ServePath GoGrid

Elastra

Mosso CloudServers

Joyent Accelerators

AppNexus

Flexiscale

Elastichosts

Hosting.comCloudNine

Terremark GridLayer

iTRICITY

LayeredTech

Compute

WorkingDefinition Compute

services

typically

providemetered,ondemand

executionofcodefragments,

services

or

applications

deliveredasaservice.


Storage

Compute

ServicesManagement



15


SERVICESMANAGEMENTExampleVendors/Providers

RightScale

enStratus

Scalr

CohesiveFT Kaavo

CloudStatus

Ylastic

Dynect

CloudFoundry

NewRelic

Cloud42

ServicesManagement

WorkingDefinition Services

management

services

typicallyprovidealayerof

managementthatsitsabove

the

underlying

infrastructure

servicesprovidingaggregation,

scaling,execution

management,faulttolerance

andsecurity

of

the

underlying

infrastructureservices


Storage

Compute

ServicesManagement



16

PLATFORM SERVICES




17

PLATFORMSERVICES

Platformservicesoffera

ready

built

infrastructure

andapplication

frameworksthatcanbe

usedfor

building

and

runningapplications.

Platform

ServicesGeneralPurpose


Integration

Development&Testing

Database



18

PLATFORMSERVICES

GENERALPURPOSEExampleVendors/Providers

Force.com

Etelos

LongJump

AppJet

Rollbase

BungeeLabsConnect

GoogleAppEngine

EngineYard

Caspio

Qrimp MSAzureServicesPlatform

MossoCloudSites

WorkXpress

GeneralPurpose

WorkingDefinition General

purpose

platform

servicesprovidemetered,

and/orondemand

development

tools,

frameworksand/orexecution

environmentsthatallowcloud

capableapplicationsor

applicationfragments

to

be

built,deployedandmanaged.

PlatformServices

GeneralPurpose


Integration

Development&Testing

Database



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PLATFORMSERVICES

BUSINESSINTELLIGENCEExampleVendors/Providers

AsterDB

Quantivo

Cloud9Analytics

BlinkLogic

Analytics

LogiXML

Oco

Panaroma

PivotLink

Sterna ColdLightNeuron

InfoBright

Vertica


WorkingDefinition Business

intelligence

services

providemetered,and/oron

demandbusinessintelligence

and

analytics

capabilities

that

aredeliveredasaserviceand

canbecloudcapableorcloud

awareinthattheirdatasources

maybe

cloud

based.

PlatformServices

GeneralPurpose


Integration

Development&Testing

Database



20

PLATFORMSERVICES

INTEGRATIONExampleVendors/Providers

AmazonSQS

MuleSourceMuleOnDemand

Boomi

SnapLogic

OpSourceConnect

CastIron

MicrosoftBizTalkServices

gnip

SnapLogicSaaSSolutionPacks

AppianAnywhere

HubSpan InformaticaOnDemand

TIBCOSilver

Cordys

Integration

WorkingDefinition Integration

services

provide

metered,and/orondemand

connectivity,integrationand

process

orchestration

capabilitiesdeliveredasa

serviceandcanbecloud

capableorcloudawareinthat

thesystems

they

integrate

can

becloudbased.

PlatformServices

GeneralPurpose


Integration

Development&Testing

Database



21

PLATFORMSERVICES

DEVELOPMENT ANDTESTINGExampleVendors/Providers

KeynoteSystems

Mercury

SOASTA SkyTap

Aptana

LoadStorm

Collabnet

Dynamsoft

Development&Testing

WorkingDefinition Development

and

testing

servicesprovidemetered,

and/orondemandsoftware

development

life

cycle

managementcapabilities

deliveredasaservice.Theycan

becloudcapableorcloud

awarein

that

the

development

projectsmaythemselvesbe

cloudbased.

PlatformServices

GeneralPurpose


Integration

Development&Testing

Database



22

PLATFORMSERVICES

DATABASEExampleVendors/Providers

Google

BigTable AmazonSimpleDB

FathomDB MicrosoftSDS

Database

WorkingDefinition Database

services

provide

metered,and/orondemand

structureddatamanagement

services

to

application

developersdeliveredasa

service.

PlatformServices

GeneralPurpose


Integration

Development&Testing

Database



23

SOFTWARE SERVICES




24

SOFTWARESERVICES

Softwareservicesare

applications

or

componentsthatcanbe

usedasanendapplication

orused

as

part

of

acustomsolution

Software

Services*Billing,Financials,Legal,HumanResources

Sales,CRM

DesktopProductivity

ContentManagement

Backup&Recovery

DocumentManagement

Collaboration

SocialNetworks

*Theseserviceshavebeenarbitrarilygroupedforlayoutpurposes.Thereisnoparticularsignificancetothisgrouping.



25

SOFTWARESERVICES

BILLINGExampleVendors/Providers

AriaSystems

eVapt

OpSource

Redi2 Zuora

Billing

WorkingDefinition Software

services

provide

meteredand/orondemand

accesstospecialisedbusiness

level

applications,

typically

accessedbyendusersandare


SoftwareServices*

Billing,Financials,Legal...

Sales,CRM

DesktopProductivity

ContentManagement

Backup&Recovery

DocumentManagement

Collaboration

SocialNetworks



26

SOFTWARESERVICES

FINANCIALSExampleVendors/Providers

Concur

Xero

Workday

Beam4d

Financials


services

provide



level

applications,

typically



SoftwareServices*


Sales,CRM

DesktopProductivity

ContentManagement

Backup&Recovery

DocumentManagement

Collaboration

SocialNetworks


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SOFTWARESERVICES

LEGALExampleVendors/Providers

DirectLaw

Advologix

Fios

Sertifi

Legal


services

provide



level

applications,

typically



SoftwareServices*


Sales,CRM

DesktopProductivity

ContentManagement

Backup&Recovery

DocumentManagement

Collaboration

SocialNetworks

S f S i *


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SOFTWARESERVICES

HUMANRESOURCESExampleVendors/Providers

TaleoWorkday

iCIMS

HumanResources


services

provide



level

applications,

typically



SoftwareServices*


Sales,CRM

DesktopProductivity

ContentManagement

Backup&Recovery

DocumentManagement

Collaboration

SocialNetworks

S ft S i *


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SOFTWARESERVICES

SALESExampleVendors/Providers

Xactly

LucidEra StreetSmarts

SuccessMetrics

Sales


services

provide



level

applications,

typically



SoftwareServices*


Sales,CRM

DesktopProductivity

ContentManagement

Backup&Recovery

DocumentManagement

Collaboration

SocialNetworks

S ft S i *


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SOFTWARESERVICES

CRMExampleVendors/Providers

NetSuite

Parature

Responsys Rightnow

Salesforce.com

LiveOps

MSDynamics

OracleOnDemand

CRM


services

provide



level

applications,

typically



SoftwareServices*


Sales,CRM

DesktopProductivity

ContentManagement

Backup&Recovery

DocumentManagement

Collaboration

SocialNetworks

Software Services*


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SOFTWARESERVICES

DESKTOPPRODUCTIVITYExampleVendors/Providers

Zoho

IBMLotusLive

GoogleApps

Desktoptwo

Parallels ClusterSeven

DesktopProductivity


services

provide



levelapplications,typically



SoftwareServices*


Sales,CRM

DesktopProductivity

ContentManagement

Backup&Recovery

DocumentManagement

Collaboration

SocialNetworks

Software Services*


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SOFTWARESERVICES

CONTENTMANAGEMENTExampleVendors/Providers

Clickability SpringCM

CrownPoint

ContentManagement


services

provide






SoftwareServices*


Sales,CRM

DesktopProductivity

ContentManagement

Backup&Recovery

DocumentManagement

Collaboration

SocialNetworks

Software Services*


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SOFTWARESERVICES

BACKUP& RECOVERYExampleVendors/Providers

JungleDisk

Mozy ZmandaCloudBackup

OpenRSM Syncplicity

Backup

&Recovery


services

provide






SoftwareServices


Sales,CRM

DesktopProductivity

ContentManagement

Backup&Recovery

DocumentManagement

Collaboration

SocialNetworks

Software Services*


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SOFTWARESERVICES

DOCUMENTMANAGEMENTExampleVendors/Providers

NetDocuments

Questys

DocLanding Aconex

Xythos

KnowledgeTreeLive

SpringCM

DocumentManagement


services

provide






SoftwareServices


Sales,CRM

DesktopProductivity

ContentManagement

Backup&Recovery

DocumentManagement

Collaboration

SocialNetworks

Software Services*


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SOFTWARESERVICES

COLLABORATIONExampleVendors/Providers

Box.net

DropBoxCollaboration


services

provide






SoftwareServices


Sales,CRM

DesktopProductivity

ContentManagement

Backup&Recovery

DocumentManagement

Collaboration

SocialNetworks

Software Services*


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SOFTWARESERVICES

SOCIALNETWORKSExampleVendors/Providers

NingZembly

Amitive

SocialNetworks


services

provide






SoftwareServices


Sales,CRM

DesktopProductivity

ContentManagement

Backup&Recovery

DocumentManagement

Collaboration

Social

Networks


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CLOUD SOFTWARE



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CLOUDSOFTWARE

Cloudsoftwareisofftheshelfsoftwarethatcanbe

usedto

create

an

internal

cloudorinsomecasescanbeusedtocustomizeinfrastructureservicesto

mouldacustom

cloud

solution.

*Cloud

management

is

furthersegmentedintoApplicationServicesManagement

Cloud

SoftwareData

Compute

CloudManagement*

ApplicationServicesManagement

Appliances

FileStorage

CloudSoftware


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CLOUDSOFTWARE

DATAExampleVendors/Providers

10GenMongoDB

OracleCoherence

GemstoreGemfire

ApacheCouchDB

ApacheHbase

Hypertable

TerraCotta

TokyoCabinet

Cassandra

memcached

Data

WorkingDefinition

Datamanagement

cloud

softwaretypicallyprovidesdatabaselikefunctionalitythatcanbedeployedwithina

cloudenabled

architecture

possessingsomeofthefollowingattributes:massivelydistributed, paralleldataprocessing,

massively

scalable,

clustered,cachedand/orreplicated.

Data

Compute

CloudManagement

Appliances

FileStorage

CloudSoftware


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CLOUDSOFTWARE

COMPUTEExampleVendors/Providers

GlobusToolkit

Xeround

Beowulf

SunGridEngine

Hadoop

OpenCloud

Gigaspaces DataSynapse

Platform

Compute

WorkingDefinition Compute

cloud

software

allowsavirtualenvironmentto

bebuiltintowhichapplications

orapplicationfragmentscan

bedeployedandexecuted.

Thisistypicallyachievedby

addingamanagement

abstractionlayer

across

a

massivelydistributednetwork

ofhardware

Data

Compute

CloudManagement

Appliances

FileStorage

CloudSoftware


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CLOUDSOFTWARE

CLOUDMANAGEMENTExampleVendors/Providers

OpenNebula

EnomalyEnomalism

AltorNetworks

VMWarevSphere

CohesiveFTVPNCubed

Eucalyptus

ReductiveLabs

Puppet

OpenQRM

CloudManagement

WorkingDefinition

Cloud

management

software

allowsenterprisesandserviceproviderstomanagethecomponentsoftheirvirtualcloud

infrastructure.

These

elements

mayincludenetwork,compute,storageorapplications*.Managementcapabilitiesmay

include

provisioning,

starting,

stopping,monitoring,moving,scalingorsecuringaservicewithinpublic,privateorhybridclouds

Data

Compute

CloudManagement

Appliances

FileStorage

*Applicationservicemanagementistreatedasaseparatesegmentlaterinthispresentation

CloudSoftware


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CLOUDSOFTWARE

APPLICATIONSERVICESMGMT.ExampleVendors/Providers

Appistry

Open.ControlTier

DataSynapse Fabric

(NowTIBCO)

AppZero(wasTrigence)

3Tera

App

Logic SpringSource(was

Hyperic)

Cloud

ApplicationServices

Management

WorkingDefinition A

subset

of

the

cloud

managementsegment,

applicationservices

managementsoftware

providesautomated

managementofthelifecycleof

applicationservicesincluding

provisioning,starting,

stopping,

moving,monitoring,scaling

andbilling.

Data

Compute

CloudManagement

Appliances

FileStorage

CloudSoftware


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CLOUDSOFTWARE

APPLIANCESExampleVendors/Providers

Symplified Vordel

rPath*

PingIdentity*

Appliances

WorkingDefinition Appliances

provide

hardware

basedaccelerationsupport

servicesforvariouscloud

functions

Data

Compute

CloudManagement

Appliances

FileStorage

*Ineedconfirmationthattheseareinfactappliances

CloudSoftware


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CLOUDSOFTWARE

FILESTORAGEExampleVendors/Providers

EMC

Atmos ParaScale

ZmandaCTERA

FileStorage

WorkingDefinition File

storage

cloud

software

providesenterprisesthatare

buildinginternalcloudsor

providersthatarebuilding

externalcloudswithmassively

scalablefilestoragecapability.

Data

Compute

CloudManagement

Appliances

FileStorage


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PROFESSIONAL SERVICES


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PROFESSIONALSERVICES

Professionalservicesare

thehumandeliveredskills

thatorganisations

consumeinordertoplan,

build,deploy,

maintain

andsupportacloud

computinginfrastructure

Professional

ServicesStrategy,planninganddesign

Migrationand

implementation

services

Testing

Security

Cloudapplicationdesign/porting

Supportservicesandtraining


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ACKNOWLEDGEMENTS

LustratusREPAMAwouldliketoacknowledgethat

muchof

the

high

level

work

on

market

taxonomy

is

derivedfromworkcarriedoutbyBradBuckof

OpenCrowdandPeterLairdofTendrilInc.

Workingdefinitionsforcloudcomputingcomefrom

theworkofPeterMell andTimGrance ofNIST.


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Competitive Marketing Intelligence and Consultancy