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  Impact of Cloud Computing on Media &  Marketing Industries  Introduction Filmed entertainment companies have been forced into the digital di stribution business. As content owners they are struggling to understand and exploit new distribution windows, metrics and economics. These more traditional M&E organizations are not well-structured to take advantage of the industry’s digital transformation. Many company departments still operate within silos, which creates obstacles for exploiting digital opportunities that cut across the organization. However, as long as the demand for professionally produced content remains high, which is expected into the long foreseeable future, the fi lmed entertainment industry will continue to evolve, albeit slowly, and find new ways to monetize its content. The Company Bertelsmann AG produces, serves and markets media .Their content is contributed by RTL Group, the No. 1 European broadcaster; Random House, the world's largest book-publishing group; and Gruner + Jahr, Europe's biggest magazine publisher. Arvato provides media and communication services, while Direct Group operates leading media club, book and direct marketing companies.

Cloud Computing and Media Marketing

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http://en.wikipedia.org/wiki/Content_management_system
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http://en.wikipedia.org/wiki/Word_processing
http://en.wikipedia.org/wiki/File_hosting_service
http://en.wikipedia.org/wiki/Server
http://en.wikipedia.org/wiki/Service_provider
http://en.wikipedia.org/wiki/Single_source_publishing
http://en.wikipedia.org/wiki/Document_management_system
http://en.wikipedia.org/wiki/Essay
http://en.wikipedia.org/wiki/Workflow
http://en.wikipedia.org/wiki/Newspaper
http://en.wikipedia.org/wiki/Web_site
http://en.wikipedia.org/wiki/Computer_software
http://en.wikipedia.org/wiki/Web_content_management_system
http://en.wikipedia.org/wiki/Enterprise_search
http://en.wikipedia.org/wiki/Enterprise_search
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