Cloud Computing A Dell Point of View Definition, Point of View, Solutions for Cloud Nicolai Sandager Senior Technical Consultant

Cloud Computing A Dell Point of View

Definition, Point of View, Solutions for Cloud

Nicolai SandagerSenior Technical Consultant

BVS Strategy and Marketing

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Total#38

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BVS Strategy and Marketing4

Vi hjælper de største virksomheder

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DELL CONFIDENTIAL

ApplicationServices

Business ProcessServices

IT Consulting

Business Consulting

Infrastructure

Managed Services

Cloud Services

Configuration &

Deployment

Support Services

Custom Development

Document Management

End User Strategy & Transformation

End User Virtual Desktop End User Hardware Warranty

Testing Data Capture Data CenterOrganizational

Change Management

Data Center Virtual Data Center

Data Center ProSupport

Applications Management

Knowledge based &

Transaction Processing

Enterprise Architecture

Process Re-Engineering

Hosting Network Accidental Damage

ERP and Industry

Applications

Supply Chain Management

Information Assurance

Value-Added Services

Business Intelligence

Customer Relationship Management

Network

Dell Services Capabilities

Applications

Infrastructure SupportConsultingBusiness Process

Contact Center

Engineering Services

Modernization

X-as-a- Service (Platform, IT

Mgt S/W, Apps,

Software)


Dell’s working definition for cloud is…

“Model for enabling convenient, on-demand network access to a shared pool of configurable computing resources (e.g., networks, servers, storage, applications and services) that can be rapidly provisioned and released with minimal management effort or service provider interaction.”

• Very closely maps to the NIST definition• The end use of the resource or service has no

bearing as to how it is delivered or deployed• A balanced definition that can describe

solutions deployed within the data center as it can services consumed from an external provider


What Is Cloud Computing (CC)

Perspectives:

• User perspective – CC is an elastic infrastructure built on utility-like concepts: on-demand capacity, portability, pay-as-you-go and so on

• Provider perspective – CC is the ultimate decoupling between hardware and applications; this does not necessarily imply the use of virtual machine technology


Our view of cloud computing is characterized as

Open

Capable

Affordable

• Open standards/open-API approach• Bring choice to end users not lock-in• Work seamlessly across environmental

differences (hardware, software, hypervisor)

• Member of Cloud Security Alliance, OpenStack, partnership with industry leaders

• No compromise across all layers of IT• From cloud workshop services, to

hardware enablement of massive cloud service providers, from management of infrastructure for private cloud build out to platforms for application development, Software as a service and much more

• Re-use and re-purpose existing hardware, software, people and process investments

• No lock-in so as to ensure best choice price-capability

• Not a rip-and-replace approach

BVS Strategy and MarketingConfidential9

Dell on Dell

Server utilization increase

30%

45 4 APP deployment day reduction

11,000Servers virtualizedBy 2010

ApplicationDeployment

2/3 less

$90MCost avoidancewith Virtualization

90%

TO 6,000Servers eliminated

Of all servers are virtualized

50%

FASTER

Fewer applications

30 to 1Server consolidation


Cloud computing – Key concepts and terminologies

IaaS PaaS SaaS

Cloud Delivery



IaaS PaaS SaaS

Cloud Delivery

Hybrid Public

Private

Cloud Deployment



IaaS PaaS SaaS

Cloud Delivery

Hybrid Public

Private

Cloud Deployment

Key Cloud Characteristics

On

Dem

and

Elas

tic

Mul

ti Te

nant

Met

erin

g

Resource Pooling Self Service



IaaS PaaS SaaS

Cloud Delivery

Hybrid Public

Private

Cloud Deployment

Key Cloud Characteristics

On

Dem

and

Elas

tic

Mul

ti Te

nant

Met

erin

g

Resource Pooling Self Service

Other Cloud Characteristics

Fault ToleranceVirtualization

Scal

eSe

rvic

e O

rient

ed

Hom

ogen

eity


Cloud Deployment Models

No cloud(On-Premise)

Storage

Server HW

Networking

vServers

Databases

Virtualization

Runtimes

Applications

Security & Integration

Cust

om

er

Managed

Infrastructure(as a Service)

Storage

Server HW

Networking

vServers

Databases

Virtualization

Runtimes

Applications


Cust

om

er

Platform(as a Service)

Storage

Server HW

Networking

vServers

Databases

Virtualization

Runtimes

Applications


Pu

blic

/Priv

ate

Cust

om

er

http://www.slideshare.net/davidcchou/windows-azure-platform-2647184

Software(as a Service)

Storage

Server HW

Networking

vServers

Databases

Virtualization

Runtimes

Applications


Hardware/Service

abstractedDynamic

capacity and pricing

Seamless scaling up or

downSystems re-purposing

Hardware/Service

abstractedDynamic




Hardware, software &

Service abstractedDynamic




Pu

blic

/Priv

ate


Cloud delivery model – a few examples

Target: Developers, Sys Admins• Server, Storage, Network• OS, Virtualization, File

system

Target: Developers • Development tools• Database, Middleware• Infrastructure software

Target: End users• Collaborative applications• ERM, CRM, Supply chain

apps• Ops and manufacturing apps• Engineering applications

Infrastructureas a Service

Platformas a Service

Softwareas a Service

Softwareas a Service

http://images.google.com/imgres?imgurl=http://blog.period-three.com/wp-content/uploads/2008/04/rackspace-logo.png&imgrefurl=http://blog.period-three.com/2008/04/28/rackspace-files-ipo/&h=83&w=203&sz=11&hl=en&start=2&tbnid=G5zdcayfiDHjQM:&tbnh=43&tbnw=105&prev=/images?q=rackspace+logo&gbv=2&hl=en

















Barriers to moving to cloud

• Organisational readiness• Workload Profiles• Vendor tie ins• Security• Technology


Cloud Computing: One of Dell’s definitions

Cloud Is Not AboutTechnology, It Is About Making IT

EfficientAnd More Responsive

To The Business

BVS Strategy and Marketing18 Confidential

Customers are at a Tipping PointSomething Needs to

Change

Sophisticated infra takes more time

Maintaining infra inhibits innovation

Pace of change complicates application management

Rapidly changing and growing data

THE EFFICIENCY PROPOSAL“Drive Efficiency and apply

savings to business innovation

TODAY’S IT REALITY“Budgets consumed just keeping the lights on”

DRIVE DOWN operational and data management costs

DRIVE UPStrategic spending to

improve the organization

KEY IT PAINPOINTS“Top IT challenges hindering

business performance”

20%

80%

50%

50%

80% of $1.2 trillion is spent annually just to keep the lights on.

BVS Strategy and MarketingConfidential19

Standardize Simplify Make the Powerful

Easy to Use

+ Achieve Uniformity

+ Reduce number of moving parts

+ Slash costs

+ Eliminate. Unify. + Consolidate+ Virtualization+ Reduce touch

points+ Shrink risk

Automate+ Boost

productivity+ Reduce

manual interaction+ Manage

growth

STRATEGIZE

PLAN IMPLEMENT

MANAGE MONITOR

GOVERNANCE / ITIL / SECURITY

THREE STEPS TO IMPROVED IT RETURNS

Unlocking IT Efficiency

Saved $150M+ migrating off proprietary UNIX architectures to Linux on Dell x86

Virtualized 7,000+

servers for $100M+

over 2 years

Patch to 90% of clients in under 72 hours. Provision servers in hours, not days


Dell’s Efficient Enterprise Strategy

Open Capable Affordable


Efficient Architecture Journey

Confidential21

Reduced HA Cost and

Complexity

High Availability

Reduced CapEx

Server Consolidatio

nMulti-Tenant

Template Provisionin

g

Reduced Operational

Costs

Load Balancing & Power

Mgmt

Operational Efficiency

Self-service

Simplify Managemen

t

ImproveResource Utilization

Pooled Resources

Agility

“Cloud bursting”

Fixed costs become variable

costs

Strategic spend

to improvethe

company

Maintaininglegacy IT

environment

Start

80%

20%

Milestone

50%

50%

Speed Deployments

Recover from

FailuresDynamic Automated

On- demand

Pay as you go

Cost Reduction

Quality of Service

Agility

STANDARDIZE

SIMPLIFY

AUTOMATE


Tenets of the efficient enterprise

+ Standards-based - What percentage of your data center is still proprietary?

+ Virtualized - How many of your tier 1 production apps are virtualized?

+ Scaled out x86 - Why continue down the proprietary path when new Nehalem platforms outperform RISC for less money?

+ Automated - Deploy servers, storage and networking in minutes instead of days.

+ Incremental in nature, no rip and replace - Optimize the networking infrastructure you have while you move to a “wire-once” Ethernet-based philosophy going forward.

+ No vendor lock-in, even Dell - Don’t fall for “new” proprietary models that promote vendor lock-in and increase complexity.

+ Services to deliver the Efficient Data Center - Assist in building it, build it, run it.

What defines The Efficient Enterprise?


Virtual Integrated System

Dell Confidential


Advanced Infrastructure Manager

Intelligent Hardware

VIS Self-Service Creator VIS Director

Dell VIS Infrastructure

Dell VIS Delivery Center

Serv

ices

and S

upport

Simple catalog based self-service and automatic deployment of

workloads

Advanced application-aware workload and service monitoring

Rapid deployment of compute, storage, and networking resources

Virtual Platform Integration Suites

Solution Concept OverviewDell Virtual Integrated System (VIS)

Dell Confidential


Dell Advanced Infrastructure Manager (AIM)

Highly Available

Automatically and intelligently redeploys workloads across the infrastructure

Dynamically allocate servers, network connectivity and storage access

Unified control for today’s heterogeneous data centers

Move workloads between various makes/models of servers and Hypervisors

Deploy servers from pallet to production in minutes

Workload Mobility,

P2V and V2P

Multi-vendor Support

Shared Infrastructure

Workload Mobility,

P2P

Dynamic and Rapid Server Deployment

Move workloads seamlessly between physical servers and virtual machines

A single management point for physical and virtual resources that accelerates provisioning of heterogeneous hardware while providing a highly dynamic and flexible environment.

Capacity Planning &

Trend Analytics

Cost Allocation

Dependency Mapping

Self-service Portal

Automatic Workload

Provisioning

Resource Tiering and

Pooling

Infrastructure

Provisioning


• Rack Once, Cable Once• No manual changes to LAN/SAN switches, cabling, storage LUNs• No manual changes to network addresses, storage addresses• No reloading software on servers

One moment servers are a Windows cluster, on an internal network, connected to LUN1…

The next moment the servers are a Linux Web Grid, on an external network, connected to LUNs 2 & 3…

Dell Advanced Infrastructure ManagerDynamic server re-provisioning

Confidential26


Pre-productionUtilization – 60%

ProductionUtilization – 50%

QA / TestUtilization – 35%

StandbyUtilization – 0%

Dell Advanced Infrastructure ManagerData center consolidation

Confidential27


Automate in-site failover across disparate hardware

Instantly restore servers, network, and storage access

Move back as needed

Test DR easily, non-intrusively, frequently

Dell Advanced Infrastructure ManagerImproved availability – N+1 failover

Confidential28


Automate site-site failover across disparate hardware

Instantly restore servers, network, and storage access

Leverage storage synchronization

Test DR easily, non-intrusively, frequently

Storage Replication

Dell Advanced Infrastructure ManagerSimplified Disaster Recovery

Confidential29


Add additional servers with appropriate connectivity as-needed

Move servers to higher or lower-CPU hardware as desired

Move back as needed

Power on / Power off for efficiency

Dell Advanced Infrastructure ManagerWorkload balancing

Confidential30


Seamlessly move servers in to and out of physical or virtual machines

Instantaneous process: no delay

Move back as needed

No “conversion” = no risk of different software on each platform

Dell Advanced Infrastructure ManagerDynamically migrate workloads –Physical to virtual or virtual to physical

Confidential31


Dell VIS Self-Service Creator

Automatic Provisioning

Automated, policy-driven delivery of IT compute resources

Role-based access to resource deployment within dedicated infrastructure pool

Automatically reclaim underutilized or abandoned resources

Multi-vendor solution support across the ecosystem, hardware, hypervisor, mgmt

Role-based access for users to manage their resources throughout their lifecycle

Workload Templates

Sprawl Control

Group-based Reservation

s

Heterogeneous Ecosystem

Self-service Portal

Pre-packaged process automation workflows, tailor without code changes

Providing IT users the power to deploy and manage their resources while enabling IT to respond faster to business requests and improve control over IT environments.

Capacity Planning &

Trend Analytics

Cost Allocation

Dependency Mapping

Self-service Portal

Automatic Workload

Provisioning


Pooling

Infrastructure

Provisioning


Dell VIS Director

Trend AnalysisUnderstand performance and utilization trends to help with future planning

Identifies issues and resource contentions to help speed mean-time-to-resolution

Tracks utilization, costs and ROI for specific configuration and consumption models

Intuitive view of infrastructure dependencies

Alerts

Cost Analytics

“What-if” Planning

Detailed View of

Infrastructure

Scenario modeling to support resource planning and impact analysis

Capacity Planning &

Trend Analytics

Cost Allocation

Dependency Mapping

Self-service Portal

Automatic Workload

Provisioning


Pooling

Infrastructure

Provisioning

IT operations hub for your virtual environment providing an end-to-end view of infrastructure dependencies and relationships. Comprehensive set trend analysis, predictive reporting and cost analytics giving greater level of visibility into IT environment.


Advanced Infrastructure Manager

EqualLogic Group Manager

VIS DirectorVIS Self-Service Creator

IT user requests VM

Automated approval process

VM is auto-provisioned for user

Monitor detects and diagnoses two threshold alerts

Workflow engine kicks of two remediation processes

AIM discovers, configures and boots a new ESX host

AIM adds the ESX host to VMware automatically

EQL provisions a new storage volume

AIM adds the ESX host to VMware automatically

Storage & Host resources added to virtual platform automatically

Approval requests and admin functionality integrated with vSphere client

VMware vSphere Client

34

With Dell VIS the experience is automated


Dell Virtual Integrated System & VMware…..enable the end-to-end delivery of cloud solutions• Achieving a private, hybrid or public cloud requires solutions

that deliver efficiency and agility to IT through accelerating provisioning, increasing reliability, and dynamically managing capacity

• Dell & VMware deliver complementary components to enable customers to recognize the agility & cost benefits of a true cloud environment


• Dell VIS reduces the time to execute/deliver virtual & physical resource capacity

• Dell AIM plug-in for VMware vCenter, and the future integration with VMware vCloud Director, enables the ability to leverage that IT capacity into a consumption / billable IT resource

• Enables consistency of virtual infrastructure between enterprise & service provider datacenters: virtual abstraction delivers same security, performance, connectivity and DR policies

Dell Virtual Integrated System & VMware

INTEGRATED DELL / VMWARE CLOUD SOLUTIONS

Dell & VMware deliver an efficient cloud infrastructure, up/down the stack!

PROVISIONING

Dell VIS: workload provisioning

MANAGEMENT

Dell VIS: HW mgmt, monitoring & remediation

VMware vSpherevirtualization mgmt

CONSUMPTION

VMware vCloudDirector: will be able to leverage the Dell VIS delivered capacity

into a consumption model


VMware vCloud Director – Build /Manage Private/Hybrid/Public Clouds

VMware vCenter Infrastructure and Ops Monitoring/Mgmt ToolsServer Configuration Mgr Service Manager Integrien ToolsChargeBack Orchestrator vShield Product FamilyHeartbeat Site Recovery Mgr Configuration ManagerConverter Application Discovery Mgr FastScale

VMware vCenter Server

Dell | VMware: Better Together for Infrastructure & Management

Dell Management Plug-ins for vCenter- Dell Mgmt Plugin for VMware vCenter (HW Mgmt)- Storage Mgmt Plug-in*- PowerConnect plug-in*

VMware ESXDell Infrastructure


Dell

Serv

ices

Dell | VMware: Substantially simplify the management of physical & virtual infrastructureand private/hybrid/public clouds through a single source, unique, comprehensive and integrated management & monitoring solution stack

Dell Virtual

Integrated System

Advanced Infrastructure

Manager

VIS Self-Service Creator

VIS Director

VIS AIM Plug-inFor vCenter

Single Pane of Glass Mgmt of Virtual and Physical Dell Infrastructure

* Under Development

Dell | VMware Storage Integration• Dell storage Management plug-in for vCenter *• New Compellent storage

storage vCenter plug-in• vStorage API integrations –

performance & functionality• New Dell storage platforms

launching in 2011• Dell/VMware SRM solutions

Workload Provisioning/Deployment

Provision Anywhere*:vCD/VIS Integration for

workload portability


Summary

“Model for enabling convenient, on-demand network access to a shared pool of configurable computing resources (e.g., networks, servers, storage, applications and services) that can be rapidly provisioned and released with minimal management effort or service provider interaction.”

Open Capable

Affordable

Questions?

Thank You!

41

Dell Virtual Integrated System & VMware…..enable the end-to-end delivery of cloud solutions

Achieving a private, hybrid or public cloud requires solutions that deliver efficiency and agility to IT through accelerating provisioning, increasing reliability, and dynamically managing capacity

Dell & VMware deliver complementary components to enable customers to recognize the agility & cost benefits of a true cloud environment

42

• Dell VIS reduces the time to execute/deliver virtual & physical resource capacity

• Dell AIM plug-in for VMware vCenter, and the future integration with VMware vCloud Director, enables the ability to leverage that IT capacity into a consumption / billable IT resource

• Enables consistency of virtual infrastructure between enterprise & service provider datacenters: virtual abstraction delivers same security, performance, connectivity and DR policies

Dell Virtual Integrated System & VMware

INTEGRATED DELL / VMWARE CLOUD SOLUTIONS

Dell & VMware deliver an efficient cloud infrastructure, up/down the stack!

PROVISIONING

Dell VIS: workload provisioning

MANAGEMENT

Dell VIS: HW mgmt, monitoring & remediation

VMware vSpherevirtualization mgmt

CONSUMPTION

VMware vCloudDirector: will be able to leverage the Dell VIS delivered capacity

into a consumption model

43

VMware vCloud Director – Build /Manage Private/Hybrid/Public Clouds

VMware vCenter Infrastructure and Ops Monitoring/Mgmt ToolsServer Configuration Mgr Service Manager Integrien Tools

ChargeBack Orchestrator vShield Product Family

Heartbeat Site Recovery Mgr Configuration Manager

Converter Application Discovery Mgr FastScale

VMware vCenter Server

Dell | VMware: Better Together for Infrastructure & Management

Dell Management Plug-ins for vCenter- Dell Mgmt Plugin for VMware vCenter (HW Mgmt)

- Storage Mgmt Plug-in*- PowerConnect plug-in*

VMware ESXDell Infrastructure


Del

l Ser

vice

s

Dell | VMware: Substantially simplify the management of physical & virtual infrastructureand private/hybrid/public clouds through a single source, unique,

comprehensive and integrated management & monitoring solution stack

Dell Virtual

Integrated System

Advanced Infrastructure

Manager

VIS Self-Service Creator

VIS Director

VIS AIM Plug-inFor vCenter

Single Pane of Glass Mgmt of Virtual and Physical Dell Infrastructure

* Under Development

Dell | VMware Storage Integration• Dell storage Management plug-in for vCenter *

• New Compellent storage storage vCenter plug-in

• vStorage API integrations – performance & functionality

• New Dell storage platforms launching in 2011

• Dell/VMware SRM solutions

Workload Provisioning/Deployment

Provision Anywhere*:vCD/VIS Integration for

workload portability

Documents

Cloud Computing A Dell Point of View Definition, Point of View, Solutions for Cloud Nicolai Sandager Senior Technical Consultant