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Closing session
AENEAS TRAINING 05-03-2010
Munich Workshop
Maarten van Bemmelen
AENEAS is supported by:
Maarten van Bemmelen (Donostia-San Sebastián) AENEAS TRAINING Munich 05-03-2010
Topics of presentation• Some highlights from the workshop
• The follow-up of Munich workshop
• The future AENEAS workshops
• Evaluation of the workshop
• Feedback on the site visits
AENEAS is supported by:
Maarten van Bemmelen (Donostia-San Sebastián) AENEAS TRAINING Munich 05-03-2010
Some highlights (1 of 4)
• In Mobility Management and Marketing we have to set realistic goals
• Especially European projects seem to have over ambitious goals related to changes in modal split
• A campaign can only exactly reach the needs of a small group of people
• Marketing can only change the materialistic or concrete constructs, not the core constructs
AENEAS is supported by:
Maarten van Bemmelen (Donostia-San Sebastián) AENEAS TRAINING Munich 05-03-2010
Some Highlights (2 of 4)
• The target group of older people is diverse, you should further define the group (also exclude some)
• Gender, age, vision on mobility, physical ability, lost partner etc.
• Do not have the ambition to change the petrol head
• Direct marketing can provide targeted information
• In Patenticket project, candidates are selected by family or friends
AENEAS is supported by:
Maarten van Bemmelen (Donostia-San Sebastián) AENEAS TRAINING Munich 05-03-2010
Some highlights (3 of 4)
• To make a change in mobility behaviour people need to experiment and to receive validation
• How to get people to a training/expriment:
Direct marketing, set a date and place
Work with peers
Grand children can have a convnicing power
Work with existing structures/organisations of older people
• Provide positive feedback to participants in trainings
AENEAS is supported by:
Maarten van Bemmelen (Donostia-San Sebastián) AENEAS TRAINING Munich 05-03-2010
Some highlights (4 of 4)
• Mobility marketing and mobility management measures can reach impacts in a cost effective way
• Some examples
14 % feedback from direct marketing among older people in Munich
30% of participants in Patenticket buy a season ticket right after the trial period
• Why do we not implement these actions everywhere and on a large scale?
AENEAS is supported by:
Maarten van Bemmelen (Donostia-San Sebastián) AENEAS TRAINING Munich 05-03-2010
Follow up training workshop
• All power points available on the AENEAS website within two weeks
• Abstracts of the presentations, summaries of the discussions and outcomes of the smaller groups and the site visits will be integrated in the workshop report
• A draft of the workshop report will be send to all participants and speakers in two weeks (18th of March), this will include participants list
• After comments the final version of the report will be publicly available on the website
• You receive a final version directly and we will ask you how you have spread the lessons from the workshop
AENEAS is supported by:
Maarten van Bemmelen (Donostia-San Sebastián) AENEAS TRAINING Munich 05-03-2010
Odense Training Workshop
• Theme: Cycling and health
• Fourth AENEAS training workshop
• 9-10th of June 2010, Odense
• Training organised in the Castle
• We will continue with the same format:
• Plenary session on day 1
• Interactive elements
• Small groups and site visit on day 2
AENEAS is supported by:
Maarten van Bemmelen (Donostia-San Sebastián) AENEAS TRAINING Munich 05-03-2010
Odense Training Programme
• First speakers of plenary part confirmed:
• The relation between cycling and health, the case of older people, by Lars Bo Andersen, SDU
• An action plan for older cyclist in Denmark, based on focus group discussions, Pernille Ehlers, Council for Safe Traffic
• Mobility policy in Odense, the interplay between infrastructure and cycling promotion campaigns, Connie Juel Clausen/ Birthe Papsø, City of Odense
• A selection of practical experiences with cycling activation and safety projects for older people
• Cycling trip in Odense and meet with participants in local cycling measure
• Small group work based on site visit
AENEAS is supported by:
Maarten van Bemmelen (Donostia-San Sebastián) AENEAS TRAINING Munich 05-03-2010
Salzburg Training Workshop
• Older passengers: It´s all about communication. How to address them? How to keep them?
• 24th and 25th of November 2010
AENEAS is supported by:
Maarten van Bemmelen (Donostia-San Sebastián) AENEAS TRAINING Munich 05-03-2010
Evaluation of the workshop
• Thank you for completing the questionnaire
AENEAS is supported by:
Maarten van Bemmelen (Donostia-San Sebastián) AENEAS TRAINING Munich 05-03-2010
Site visits
• For us it is important to receive feedback on the site visits as well
• A rapporteur will take note of the discussion
• Also complete the even shorter questionnaire and give it to the rapporteur or your guide
AENEAS is supported by:
Maarten van Bemmelen (Donostia-San Sebastián) AENEAS TRAINING Munich 05-03-2010
Please stay in touch!
• We want to continue the exchange
• Come to one of the next workshops
• Visit/contribute to our good practice database
• Subscribe to the newsletter
• Receive a hardcopy of our high-level deliverables