CLOA Executive Committee Meeting

Presentation by Paul Anderson MBE, CEO

UK Centre for Carnival Arts

UK Centre for Carnival Arts

Outcomes

•Leave with knowledge and a positive vision of carnival and its potential for communities

•Enable more expressions of interest in the National Archive Project – rolling out 2013

•Hold more activities at our centre in the future

3

Where the vision began…

Labour force constraints

Potentially depressing impactof lack of identity anddownmarket image

Lack of dynamismin local economy

Poor retail status andother service deficiencies

Relatively poorer quality and availability of

employment land

Low innovation orhigh technology

presence

Low inwardinvestment

Poor industrialstructure

Slower growth ofall or most sectors

Shortcomings inCommunication infrastructure

“Enterprise & Culture in

Luton & Beds”

File closed!

“Enterprise & Culture in

Luton & Beds”

File closed!

4

Our Vision

The renaissance of our town and region driven by the unstoppable,

creative and inclusive force of carnival arts

Carnivalinspiration into aspiration

5

The UKCCA Story People

Passion

Possibilities

Partnerships

Our Mission1. To increase the skills, knowledge and

expertise of carnival practitioners and artists

2. To preserve carnival arts’ culturally diverse traditions, artists and communities

3. To create a welcoming, inclusive and creative space as a unique home for carnival arts and its participants

4. To develop and manage a sustainable organisation

5. To nurture, develop and sustain carnival related businesses and industry

6. To take a lead in building partnerships, initiatives and awareness of carnival arts as a tool for change, tourism and regeneration.

7. To co-produce a world class carnival event to act as a showcase for the watering and flowering of the UK carnival scene

8. To develop new audiences and participants

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A topology of UK carnival communities

8

How the public view Carnival Source – UKCCA Audience Research

First Luton Carnival 1976Late May Bank Holiday - great time to link with schoolsOpens UK’s National carnival seasonUK’s biggest one day Carnival150,000 visitors60+ Carnival groups participate each year19 are locally created - schools, community groups and Carnival bands9 reputable carnival bands take part each year3.4 million economic impactUKCCA Mas Camp and works with school and community groups participating in Carnival

AimLIC showcases carnival excellence to raise carnival’s statusLIC assists artists to tour work in national carnival townsShowcasing best practice

Luton International carnival

The Luton Carnival Arts Development Trust (LCADT), now called The UK Centre for Carnival Arts (UKCCA) was set up in 1998 as an independent body to:

• Sustain carnival activities beyond the one day event

• Use regeneration funds to develop carnival arts and position the town via a national centre

• Present carnival as a way to promote social inclusion and bring people together

•Support educational achievement – aiding failing schools

• Improve the quality and content of Luton Carnival

• Increase participation in the parade – from 1000 - 2000

• Build a centre for carnival arts – now opened since May 2009

•Show case of international arts from the many worlds of carnival

•UK may not be known for carnival but realised its best placed to develop the art form and its professional practice

Our mission is to ‘raise the status of carnival arts to that enjoyed by other art forms

History of UKCCA

Multi Purposed Carnival CentreBuilding was opened in May 2009 and now houses:

Our 30 strong team

National Carnival Archive - funded by HLF

Home to LAM - 9 touring costume bands

Key features of the building include:

• Mas camp large scale space (costume making facilities) • Welding and casting area & Wet room• Meeting/seminar/lecture rooms • Band rehearsal space• Theatre/concert facilities•Child care Facility• Bar/Café• Street market/trading facilities• Year round creative team, commercial team and administration centre

53

300 320

535

660

1,100

1,320

1,100 1,125 1,125 1,125

0

500

1,000

1,500

2002/03 2003/04 2004/05 2005/06 2006/07 2007/08 2008/09 2009/10 2010/11 2011/12 2012/13

UKCCA Annual Revenue Income (£K)2002-2013

£K

UKCCA typically raises 70% of income from grants, 20% from ticket sales and hires and 10% from sponsors and overheads.

Finances

Launch Year - May 2009

The UKCCA TeamUKCCA Staff Structure – September 2012

Chief Executive

Officer

PA

Head of Finance & Resources

Business & Centre

Manager

Creative Director

Marketing Consultant

Admin CPD

Development Officer

Marketing & Events Officer

Bar Staff, Stewards,

Casual DM, Porters

Centre Bookings (.5)

Head Duty Technical Manager

Venue Host & Office Manager

Finance Assistant

Digital Archivist (.5)

Archive Project

Manager

Learning & Outreach Officer X4

(.5)

Archive Coordinator

X4 (.5)

Web Editor (.5)

Marketing Assistant

3 Learning & Outreach Officers & 3 Archive Coordinators are based at our 3

partner sites

Creative Learning

Consultant

Our two teams (commercial and artistic) programme activities across two broad seasons:

Educational season (Sept to May) community workshops, development and outreach, courses, conferences, seminars, school visits

Carnival season (Lent to Sept) - master classes, showcases, events and developmental programmes and summer scheme linked to carnivals

Centre’s Capacity

Venue - holds 1,200 people inside and outside made up of:Class rooms - hold 30 each = 90Bar/ Café = 95Workshop =15Café/ bar, outside and Mas camp space = 1,000

Comprehensive facilities team in place to manage buildings for both commercial and community programming.

Growing commercial arm - developing commercial ‘product’ to be sold.

Our Programming Rationale

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Making the vision happen

Town wide& regional

Regeneration

Environmentalsustainability

Culturalcohesion

Tourism&

LIC

Sustainableresources

CrimeDiversionary

work

BusinessDevelopment

& InwardInvestment

InnovativeEducational

Programmes

Developing Employable

skills

Carnival &

UKCCA

Who are UKCCA’s key partners?LocalUniversity of Luton, Luton Borough Council, Barnfield College, local schools, Chamber of Commerce, the voluntary sector, small businesses and carnival community

RegionalCarnival networks, Small businesses, North Herts college, regional arts organisations

NationalArts Council England, Heritage Lottery Fund, LOCOG, London College of fashion, University of the Arts

InternationalBrazil (Rio) culture team, University of the West Indies, NCBA, Pan Trinbago and international exchange partners in Hamburg, Denmark

We have funding to present talent already within our UK shores but we finding it increasingly difficult to present work from international carnival communities to support our projects, so UKCCA welcomes a two way relationship With Partnership Organisations linking artists to our:

September - May

•Master Classes, Workshops & Learning programmes

•Positioning artists in our range of learning projects and partnerships

•Our and partners Conferences, Discussions & Seminars

•Schools, community and outreach programmes

Lent to September

•Performing artists in our events linked to touring venues and carnival network

•Large scale performances, band presentations and showcases linking with UK carnival touring possibilities

•Engage in exchange programmes were UK artists visit carnival destinations to develop

•UK’s artists learning carnival skills from host country carnival through:

•Assisting our adoption of carnival world hertiage

Collaboration possibilities...

Thanks for Listening

All of We is One!!