INDUSTRY - Pet Food

CLIENT MISSION - To drive targeted traffic for brand awareness and sales at a pre-set CPC using on-brand micro ambassadors.

RAD SOLUTION - Distribute publisher’s content to a variety of contextually-aligned influencers to share with their audiences on social media generating

DETAILS CPC: $1.00 for Products & $0.50 for Blogs Audiences: Women, Men, Pet Owners Interests: Pets, Pet Health, Dog Lovers Content Type: Product Pages and Blogs

CASE STUDY:E-Commerce // Pet Supplement

CLIENT TYPE - eCommerce

Client used RAD INFLUENCER to secure a no-touch influencer program to create brand awareness and sales at the exact CPC that they set for each product page.

We drove 3,947 unique clicks across 122 unique shares within a $2,300 budget. Happy Again Pet’s content was successful on the platform due to influencers frequently sharing the content for the following reasons:

● Product Narrative: the product has a specific use case that influencers can relate to & create a narrative around

● Current Blogs: new blogs were published to tie in current news (i.e. COVID-19) with pets, increasing relevance on social media & allowing HAP to join the conversation

● CPC: the CPC was correctly set to compensate influencers for the branded product page & blogs

RAD INFLUENCER provided:● Over 122 unique pieces of content shared● Persona identification ● Links to influencer shares● Sales and conversion attribution

SUMMARYINSTAGRAM STORIES

AND FACEBOOK POSTS

THE RESULT

Flight Duration Evergreen

Unique Influencers

67Unique Clicks

3,947

Unique Content

122!!

Conversions

33

● 33 conversions● We’ve had 122 unique shares in 3 months● Our content is picked up more than any advertiser on Rad Influencer

by 2x● For $2,300 in total spend, 67 unique influencers have shared, which

is > 2x more than any other advertiser with larger budgets● Native blogs and product pages go "mini" viral every campaign due to

HAP’s strong product & blog narratives● Rad plugs in perfectly into our retargeting funnel by bulking up our

prospecting pool with over 3,947 unique, referral-based clicks● HAP’s marketing team & Rad are now collaborating to develop

story-driven content with Rad Influencers’ platform best practices● Single session conversions / CAC - $67.64

WHY HAPPY PET AGAIN IS RAD HAPPY PET IS NOW A “HAPPY ADVERTISER”