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PARTNER BRIEF Enterprise customers using or planning to use HDP will greatly benefit from the business insights provided by ClickFox CEA ClickFox is The Journey Company that surfaces journeys from your data. Analytics is not about data, it’s about what you derive from it and the decisions you make. The most accurate and actionable insights come from connecting data together to form journeys. ClickFox has 12 years of experience in journey technology and is widely adopted by leading companies around the world. As the creator of the journey data standard and the only specialized journey solution certified on Hortonworks Data Platform, ClickFox has proven success transforming big data into connected, dynamic journeys delivering billions in incremental revenue, operational efficiencies and c-sat improvements to their clients. With its unique data infrastructure and proprietary algorithms, the ClickFox Experience Analytics (CEA) Platform connects all touch point data across enterprise systems to create transparency on the end-to-end journeys. Journeys for everyone The ClickFox CEA interface enables non-technical Business Analysts to access, analyze and create journeys from enterprise big data, while taking a data-driven approach to journey mapping. Data experts can quickly ingest data sources from any channel and schedule them for recurring loads. A proprietary journey transformation language is executed from the Build interface to simplify data for easy interpretation by business users. By managing journeys with CEA, a common language across organizational silos is formed on how the enterprise looks at journeys. Journeys Tell a Story The CEA Platform provides the data and tools required to surface tangible opportunities rapidly through journey science, while also capturing and storing business context about journeys. Patented path visualization capabilities allow you to easily see things like: what a customer was doing in one channel prior to another, whether they failed or completed downstream processes, long-term impact on key outcomes (e.g. CSAT, NPS, Complaints). ClickFox CEA and Hortonworks Data Platform Bridge the knowledge gap across the enterprise with Journey Datasets™ Journey Datasets™ (JDS), a net-new data asset, contains data connected into categorized journeys and include: events, business context, details from other attempted journeys and unique derived attributes. Whether created ad hoc for a specific hypothesis, or recurring feed, the JDS is the most intelligent dataset available. JDS is used to feed dashboards, predictive models and decisioning systems.

ClickFox CEA and Hortonworks Data Platform€¦ · Our open connected Data Platforms power Modern Data Applications that deliver actionable intelligence from all data: data-in-motion

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Page 1: ClickFox CEA and Hortonworks Data Platform€¦ · Our open connected Data Platforms power Modern Data Applications that deliver actionable intelligence from all data: data-in-motion

PARTNER BRIEF

EnterprisecustomersusingorplanningtouseHDPwillgreatlybenefitfromthebusinessinsightsprovidedbyClickFoxCEA

ClickFoxisTheJourneyCompanythatsurfacesjourneysfromyourdata.Analyticsisnotaboutdata,it’saboutwhatyouderivefromitandthedecisionsyoumake.Themostaccurateandactionableinsightscomefromconnectingdatatogethertoformjourneys.ClickFoxhas12yearsofexperienceinjourneytechnologyandiswidelyadoptedbyleadingcompaniesaroundtheworld.AsthecreatorofthejourneydatastandardandtheonlyspecializedjourneysolutioncertifiedonHortonworksDataPlatform,ClickFoxhasprovensuccesstransformingbigdataintoconnected,dynamicjourneysdeliveringbillionsinincrementalrevenue,operationalefficienciesandc-satimprovementstotheirclients. Withitsuniquedatainfrastructureandproprietaryalgorithms,theClickFoxExperienceAnalytics(CEA)Platformconnectsalltouchpointdataacrossenterprisesystemstocreatetransparencyontheend-to-endjourneys.

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Journeysforeveryone

TheClickFoxCEAinterfaceenablesnon-technicalBusinessAnalyststoaccess,analyzeandcreatejourneysfromenterprisebigdata,whiletakingadata-drivenapproachtojourneymapping.Dataexpertscanquicklyingestdatasourcesfromanychannelandschedulethemforrecurringloads.AproprietaryjourneytransformationlanguageisexecutedfromtheBuildinterfacetosimplifydataforeasyinterpretationbybusinessusers.BymanagingjourneyswithCEA,acommonlanguageacrossorganizationalsilosisformedonhowtheenterpriselooksatjourneys.

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JourneysTellaStoryTheCEAPlatformprovidesthedataandtoolsrequiredtosurfacetangibleopportunitiesrapidlythroughjourneyscience,whilealsocapturingandstoringbusinesscontextaboutjourneys.Patentedpathvisualizationcapabilitiesallowyoutoeasilyseethingslike:whatacustomerwasdoinginonechannelpriortoanother,whethertheyfailedorcompleteddownstreamprocesses,long-termimpactonkeyoutcomes(e.g.CSAT,NPS,Complaints).

ClickFoxCEAandHortonworksDataPlatform

BridgetheknowledgegapacrosstheenterprisewithJourneyDatasets™

JourneyDatasets™(JDS),anet-newdataasset,containsdataconnectedintocategorizedjourneysandinclude:events,businesscontext,detailsfromotherattemptedjourneysanduniquederivedattributes.Whethercreatedadhocforaspecifichypothesis,orrecurringfeed,theJDSisthemostintelligentdatasetavailable.JDSisusedtofeeddashboards,predictivemodelsanddecisioningsystems.

Page 2: ClickFox CEA and Hortonworks Data Platform€¦ · Our open connected Data Platforms power Modern Data Applications that deliver actionable intelligence from all data: data-in-motion

CLICKFOXHASEARNEDTHEHDPCERTIFIEDREADYBADGETheHortonworksProductIntegrationCertificationProgramreviewsandcertifiestechnologiesforarchitecturalbestpractices,validatespartnertechnologiesagainstacomprehensivesuiteofintegrationtestcases,benchmarksforscaleundervariedworkloadsandcomprehensivelydocumented.

ClickFoxwww.clickfox.com/(303)9513490

CLICKFOXANDHDP

TurnyourdataintoJourneys.ClickFoxisajourneyenginethatusesnativeHadoopecosystemtools.Thistechnologyallowsyoutocontextualizeenterprisedataandbuildjourneysaboutcustomersandhowtheyinteract,andnavigatethroughyoursystems.

ClickFoxclientsbuildjourneyswiththehighestfidelityacrossmultiplechannels,highingestrates,largeprocessingworkloads,andquickresponsetimestoendusers.

HortonworksHDPenablescustomerstostoremassiveamountsofdatawiththeaddedbenefitofbuilt-inmulti-purposedistributedprocessingframeworks.Organizationsneedcontextappliedtoallofthatdata.

ClickFoxtogetherwithHDPallowyoutosequence,connectandcontextualizedataintheDataLake,andturnyourdataintojourneysacrosstheenterprise,forcustomers,systemsandemployees.

AboutHortonworksHortonworksisaleadinginnovatoratcreating,distributingandsupportingenterprise-readyopendataplatforms.Ourmissionistomanagetheworld’sdata.Wehaveasingle-mindedfocusondrivinginnovationinopensourcecommunitiessuchasApacheHadoop,NiFiandSpark.OuropenconnectedDataPlatformspowerModernDataApplicationsthatdeliveractionableintelligencefromalldata:data-in-motionanddata-at-rest.Alongwithourpartners,weprovidetheexpertise,trainingandservicesthatallowcustomerstounlockthetransformationalvalueofdataacrossanylineofbusiness.WearePoweringtheFutureofData™.

ContactHortonworks+1408675-0983+18558-HORTONINTL:+44(0)2038261405www.hortonworks.com

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