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D R M E L A N I E I R O N S

@ m e l a n i e i r o n s


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power


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20 860 858 34 836 611 2 826 273

79.7% 25-34, 35-44 4.3, 10.6 12.5 2 500% 0

301 431 622km 700 10 000 1 $100m


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emergent groups

Private citizens who

work together in

pursuit of collective

goals relevant to

actual or potential

disasters but whose

organization has

not yet become

institutionalized (Stallings & Quarantelli, 1985)


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We all remember the

saying from the Kevin

Costner baseball

movie, Field of

Dreams, ‘If you build

it, they will come’.

Well, if you have a

complex disaster run

right through it, they will

come as well. (Wachtendorf & Kendra, 2004, p. 5)


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sum of all its parts


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Bill & Burridge Dimity & Gab Cathy & Tering My VOST


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Admin

sources

information

Admin

handles

information

Admin posts

information

on TFWCH

Admin leaves

information

to crowd

• Newspapers

• Twitter

• Facebook

• Radio

• Private messages via

TFWCH

• TV news

• Phone calls

• Text messages

• Comments to posts on

TFWCH

• Recent posts by

others on TFWCH

• Websites

• Emails via Gmail

• Verify through other sources

• Respond to privately

• Do not verify or filter;

proceed

• Ignore

• Contact source; request

more information

• Contact source; request link

to first-hand source

• Re-word

• Copy/paste

• Summarise

• Translate

• Moderate comments where

necessary

• To share online

• To share in “real world”

• To respond to

• To be informed

• To act on

• To problem solve

• To ignore

1 2 3 4

TRUST JUDGEMENT + CRITICAL

THINKING COMMUNICATION

SKILLS TRUST


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2 443 678 1 302 675 5/900

139 private info shared

91 splinter groups formed

71 extreme generosity

69 fundraisers

53 what we don’t need

50 missing people

43 room for improvement!

Advice from others (3) Government

information (16) Requests for help with transport/ delivery (26)

Emergency website development (6)

Telecomm-unications/ power (6)

Gardens, fencing, environment (3)

Road closures, police alerts (2)

General information on donations (4)

Housing, accomodation (3)

Insurance (1) The fire (3) The Bushfire Inquiry (2) The Primary School (2) Volunteers needed/not

needed (2)

Platform for sharing information

Fundraisers, fundraising (6)

Rebuilding, recovery (5) Media/ awareness

raising (7) Requests for specific

information (24) Banks (1)

Ways to help, offers of help (6)

Requests for specific assistance (79)

Thank you events/awards (4)

Requests for specific items (61)

Financial assistance/ entitlements (12)

Missing/ stranded people (6)

Grants (1) Looting (1) Other simultaneous

disasters (2)

Convoys, meetings, events (4)

Physical health (9) Psychological health (10) Rental car issues (1) Broadcasting messages for businesses/ groups

(3)

Hubs and recovery/evac sites (2)

Pets, livestock, wildlife (2)


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Make information accessible

Network, build profile +

legitimacy

Provide accurate + high quality information

(apomediate)

Provide constant + fast source of

information Listen + provide

psychological first aid

Fit into the official response Maintain

engagement + motivation

Emphasise safety

Control donations Manage rumours Maintain positive tone of the page

Guide + facilitate the community: ‘give permission’

Be systematic + reliable

Story tell, give feedback +

‘progress reports’

Be human + honest

Not focus at all on herself

Be very available + bi-directional communication

Encourage critical thinking +

responsibiity

Have a bit of fun + spread hope!

Admin’s ‘Job Description'


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people in trouble turn to

what they think will be the

fastest way to get help,

and this often means

turning to social media (Blanchard et al., 2010)


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speed accuracy trade-off… can you have both?


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what we know

what we don’t know

what we are doing

what we need you to do


title style many of these people…

simply want to have

someone to talk to (Queensland Floods Commission of Inquiry, 2011, p.6)

psychological

first aid


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goals of

psychological

first aid

(Burke et al., 2013, p. 9)


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Make people feel safe and secure

Facilitate people’s social support

Give hope

Get people through the first period of

high intensity and uncertainty

Reduce the risk factors of mental

illness as a result of the event, such as

PTSD


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Everything...we would of had nothing if it

wasn't for tfwch and foodbank. I sent a

message, received a reply within a few

hours and had most supplies by that night.

All people delivering supplies went out of

their way to help. [sic]

The page was the right page at the right time. We were devastated

hearing about the fires, and you provided a means for all of us to

really help. The first week was absolutely awesome. I cried lots

with the fantastic things people were able to do. Not something I'm

prone to do much of - I'm male!! Your page kept us all in touch with

real time needs and we really felt what we were doing was actually

making a difference. [sic]

When we were isolated on the [location], this page was the lifesaver of my emotional wellbeing. Just reading of the goodness of strangers and how every one was helping took my mind off the fear I felt of being so isolated. [sic]


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what media

were they using?


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45

6

11

3

41

2

27

4

16

5

85

19

9

35

25

6

11

1

47

68

25

7

89

14

4

24

1

21

6

24

1

72

20

6

24

9

10

6

7

16

1

30

11

3

12

5

23

0

91

42

4

69

17

1

37

8

0

50

100

150

200

250

300

350

400

450

500

550

Not At All Important/Irrelevant Important/Somewhat Important Extremely Important/Very Important


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what were

they doing?


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individual volunteers

Direct donation 340

Shared info online 338

Support/praise 307

Fundraiser donation 292

Financial donation 242

Transport/delivery 183

St Vincent de Paul’s 180

Contacted business 177

Evac./recovery site 119

Livestock feed 109


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bushfire-affected individuals

Sourcing unofficial information 100.0%

Sharing information online 90.9%

Getting fire related info 84.1%

Getting general support 83.7%

Sharing information in the “real world” 77.3%

Feeling connected 75.0%

Getting encouragement/support 67.5%

Getting official information 65.0%

Help from the Foodbank 55.9%

Evacuation hub information 55.8%

Mental health help 41.9%


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did the page

matter?


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42.46%

7.27%

50.30%

The page had animpact

Hard to say/notsure

The page did nothave an impact


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traditional

volunteering?


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8.4% registered

17.5% actively used

1.7%


title style resilience

… that ‘ole buzzword


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A model of stress resistance and resilience over time (Norris et al., 2008, p. 130)


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robust

unlikely to fall apart

redundant

have got lots of backups/‘understudies’

rapid

can move it/get it fast


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Community resilience as a set of networked adaptive capacities (Norris et al., 2008, p. 236)


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economic development

all people can get stuff

social capital

people know + use people

information & communication

people know stuff + can share it

community competence

people can problem solve + work

together


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a motivated,

connected,

informed

community with

social media

NAIL both those

models


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Craig Fugate & Bob Jensen:

Plan for the worst, not what you can handle

Be survivor-centric, not government-centric

Time is the most important resource

“Go big, go early, go fast, go smart”

“Unless it’s illegal or gonna kill someone”


title style things are changing


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rather than having the

response ‘done to them’;

members of the public should

be seen as active agents in an

emergency, operating as

information suppliers and

‘everyday analysts’ (Palen, 2012)


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in social media space

still a lot of fear


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These reasons include a failure to

see information attained over social

media as useful, fear of spreading

misinformation, not understanding the

benefits, or lack of resourcing to run

social media accounts

(Crawford, 2009; St. Denis et al., 2012; For-mukwai, 2010; Palen, Hiltz & Liu, 2007;

Palen & Liu, 2007; Westbrook et al., 2012)


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cheats, scammers, donations, money concerns,

disorganisation initially, communication confusion, conflicting

information, dislike or distrust of social media, basic

administration improvements, improvements with Facebook

structure. excessive donations, duplication, repetition,

insufficiency, feeling ignored, people not understanding the

system, confusion, verification and accuracy issues,

information overload, rumours, getting loans back,

advertising, taking advantage, safety, risks, duty of care,

heroism, negative people upsetting the mood, general

recovery issues, expectations, roles, questions about

operation in this space at all


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the pros still far outweigh

the cons


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It can be likened to professional

responders sitting in an

emergency operations control

centre, and not answering the

phone when it is ringing

(C. Milligan, personal communication September 7, 2014)


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Do you know someone who

brags that they don’t text,

tweet or care about social

media?

I like to diplomatically tell

these folks that their digital

zipper is down; and it is not

helping them look relevant

(Feeney, 2012, NP)


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never too late


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The best time to plant a tree was

20 years ago.

The second best time is now.

(Chinese proverb)


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thoughts


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GET A VOST (contact: Caroline Milligan, Crest Advisory)


title style the ant’s nest


title style “set it free”

(White Paper released after the Haitian earthquake by the US Department of State Humanitarian Information

Unit, 2010)


title style details really matter


title style be human before, during, after

how’s the empathy of your staff?


title style be where they are

not where it’s easiest for you to be


title style listen deeply


title style “never waste a lunch”


title style if you think you are on to something… you

are.


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thank you


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Tassie Fires – We Can Help

www.tassiefireswecanhelp.com

ABC Australian Story:

“Irons in the Fire”

Dr. Melanie Irons

www.melanieirons.com

[email protected]

Documents

Click to edit Master title style - anhmc.organhmc.org/wp-content/uploads/2017/12/Mel-Irons.pdf · • Ignore • Contact source; request more information • Contact source; request