Click to edit Master title style © 2007 c360, Inc. All Rights reserved. Extending the functionality and industry focus of Microsoft Dynamics ® CRM Extending

•Click to edit Master title style

© 2007 c360, Inc. All Rights reserved.

Extending the functionality and industry focus of

Microsoft Dynamics® CRM

Extending the functionality and industry focus of

Microsoft Dynamics® CRM

c360 Products Presentation

c360 E-Marketing



Who is c360?

Division of CDC Software (NASDAQ: CHINA)

Microsoft Gold Certified Partner

Microsoft “Partner Choice ISV” award

25+ add-on products

1,000+ partners worldwide

3,000+ organizations run c360 products

500,000+ licenses installed

“c360 is a strong business partner that continues to leverage the Microsoft Dynamics CRM platform to provide high value solutions to our customers and partners”

Brad WilsonGeneral Manager; Microsoft Dynamics CRM

c360: The Leader in Microsoft Dynamics CRM Add-ons



• Integrated Marketing & CRM Platform

• Lead Generation Email Marketing Web Visitor Tracking Segmentation Multi-Channel Campaigns Search/PPC Management Landing Pages Lead Profiling

• Lead Management Lead Scoring Lead Profiling Lead Nurturing Sales Alerting Lead Routing Subscription

Management Email Integration

• Lead Conversion MS Dynamics CRM

Integration Campaign ROI Tracking Subscription Management

• Workflow • Analytics • Integration

• Find • Engage • Convert

c360 E-Marketing for MS CRM



Integration with MS CRM

MS CRM Contact History Tab• Email Opened• Email Clicked• Email “Opt Out”

Detailed Email Analytics and Web Forensics E-Marketing data viewed directly from MS CRM Contact E-Marketing Tab.




Marketing Lists in MS CRM

Same Marketing List in E-Marketing



E-Mail Templates in MS CRM



MS CRM E-Marketing Tab




Accounts, Contact, Leads and Opportunities synchronized between MS CRM & E-Marketing

Lead Scoring can be utilized to determine which information is “pushed” from E-Marketing into CRM



Create an Email Campaign









Distribution List Manager



Segmentation List Builder






Trigger/Nurture CampaignsDrip Campaign

Trigger Campaign



E-Mail Template



E-Mail Template



Approve and Send Campaign



Email Statistics



Web Analytics

User with email address jg*****@******.com clicked https://www306.livemeeting.com/lrs/c360_ccc/Registration.aspx?pageName=3s4jzwkz43tgr7jd&FromPublicUrl=1 at 4/15/2010 12:47:09 PM URL Visited: Microsoft CRM : Microsoft Dynamics CRM 4.0 - c360 (/) URL Visited: c360 Add-On Products, Industry Solutions and Development Tools for Microsoft Dynamics CRM (/Products.aspx) URL Visited: c360 Documents Pack for Microsoft Dynamics CRM 4.0 (/DocumentsPack.aspx) URL Visited: c360 Documents Pack for Microsoft Dynamics CRM 4.0 (/DocumentsPack.aspx) URL Visited: c360 Download Registration: c360 for Microsoft Dynamics CRM and A Microsoft Dynamics CRM Demo License (/DownloadRegister.aspx) URL Visited: c360 Documents Pack for Microsoft Dynamics CRM 4.0 (/DocumentsPack.aspx) URL Visited: c360 Download Registration: c360 for Microsoft Dynamics CRM and A Microsoft Dynamics CRM Demo License (/DownloadRegister.aspx) URL Visited: c360 Download Registration: c360 for Microsoft Dynamics CRM and A Microsoft Dynamics CRM Demo License (/DownloadRegister.aspx) URL Visited: c360 Product Resources (Quick links): c360 for Microsoft Dynamics CRM (/ProductResources.aspx) URL Visited: c360 Documents Pack for Microsoft Dynamics CRM 4.0 (/DocumentsPack.aspx)



15-Day Trial

• “15 Day Trial” and Detailed Pricing Information can be found at:www.c360.com/Emarketing.aspx

• Fax the “c360 E-Marketing Credit Card Authorization” form to 678-668-8042• You can expect access to E-Marketing within 24-48 business hours.• The 15 day trial does not include integration with a MS Dynamics CRM system, or

migration of external data into E-Marketing.• The trial is only to be used for evaluation and testing purposes. Bulk Email

campaigns are not permitted during the trial period.• Obtain a “Cancellation Request” email receipt from your c360 Account Manager prior to the end of your 15 day trial to discontinue service.• After 15 days, automated Credit Card billing will commence.

http://www.c360.com/Emarketing.aspx



Contact Us1 (888) 929-3670

[email protected]

c360 Solutions2002 Summit Boulevard

Perimeter Summit BuildingAtlanta, Georgia 30319

Thank You For Attending

http://www.c360.com/

mailto:[email protected]