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How to start measuring your organisation’s social impact
Paul HenryInspire2Enterprise
• What is social impact measurement?• Why measure your social impact?• Available impact measurement tools• How you can start to measure your impact• An example of impact measurement
What we will cover
• The story of the change• A measurement of ‘Social Value’• Qualitative as well as Quantitative– a measure of change, not just activity• Not just a financial value
What is Social Impact Measurement?
•Evidence that your organisation achieves its social aims•Strengthens your funding proposition: grants, contracts, investment, donations•Helps you identify what works and what doesn’t•Provides data to help your organisation improve and grow•Helps you understand negative and unintended consequences•Enhances stakeholder confidence
“If you can’t measure it, then you cant manage it”.
Why measurement matters
Which Social Impact Method or Tool?
• UoN Social Impact Matrix
• Social Return on Investment
(SROI/Social Value UK)
• Social Accounting and Audit (SAA)
• Outcomes Matrix (Big Society Capital)
• Eco Management & Audit Scheme (EMAS)
• Local Multiplier 3 (LM3)
• Prove it!
• The Social Impact Measurement for local Economies (SIMPLE)
• Volunteering Impact Assessment Toolkit
• Customer Service Excellence (previously Charter-mark)
• European Foundation for Quality Management (EFQM)
• Fit for Purpose• Practical Quality Assurance System for
Small Organisations (PQASSO)• Social Enterprise Balanced Scorecard• 3rd Sector Performance Dashboard• Quality First• Outcomes Star• SOUL Record
• What's the social issue you're trying to address?• What social change are you looking to create through your
activity/service/project?• Outline your activity/service/project • What specific goals/objectives do you have?• How will you know if you've achieved them?
Scope the activity that you want to measure
• Identify what data you already collect• Is it an output, outcome or impact?• Do you have sufficient evidence to demonstrate your outcomes/impact?• If not, what additional evidence do you need?
Review your existing evidence
• OUTPUTS: Activity - numbers supported, workshops run, hours delivered, etc.
• OUTCOMES: Changes, benefits, learning that result from the activities.• IMPACT: Broader or longer-term effects - reduction in offending, reduction in
unemployment, reduction in demand for specific health services, etc.
Is it an Output, Outcome or Impact?
• Draw up a list of your stakeholders• Do you impact on them directly and indirectly?• Prioritise them in order of importance
Identify your stakeholders
• Focus groups• Surveys• Interviews (face to face or telephone)• Workshops• Evaluation forms• Self-assessment tools• Change measurement tools• Social media
Choose your consultation methods
• What change, if any, have they experienced?• How do they know these changes are happening (evidence)?• Identify any negative outcomes• What would happen if you or your service wasn’t there for them?• Who else makes a difference to these stakeholders?
Consult with your stakeholders
• Identify sources of published data/evidence that can help reinforce the value your impact
Global Value Exchange: www.globalvaluexchange.org
Inspiring Impact: http://inspiringimpact.org/
New Philanthropy Capital NPC: http://www.thinknpc.org/
National Data sets: http://neweconomymanchester.com/stories/832-unit_cost_database
Support with desk based research
Include the following:•Your organisation’s mission and objectives (inc an overview of what you do)•A brief overview of the service/product you have measured•Evidence of need•A list of your stakeholders•Details of specific activity undertaken and to who•Evidence of the change created•Quotes and anecdotal evidence to support hard facts•Case studies
Produce your report
NOAH Enterprise: http://www.noahenterprise.org/wp-content/uploads/2014/11/NOAH-Impact-Report-2014.pdf Cambridgeshire Community Foundation:http://www.cambscf.org.uk/tl_files/ccf/download/Current/Impact%20Report%20interactive%20Final.pdf HCT: http://hctgroup.org/social_impact First Ark: https://www.firstark.com/media/1161/social-accounts-2013-2014.pdf
Examples of impact reports
Volunteering Brokerage and Developing Volunteer Opportunities.
•Promoting volunteering to individuals •Enabling individuals to volunteer.•Supporting volunteers in their placements•Supporting organisations to recruit and manage volunteers.
Example: Volunteer Centre
Supporting individuals into volunteering.
Aims and objectives:•Support individuals from initial enquiry through to completion of their placement.•Maximise the impact of volunteering through sourcing and matching volunteers to suitable placements.•Ensure that those placed as volunteers feel fulfilled by their placement and achieve their personal objectives.
Example: Volunteer placement service
Activity to be measured Indicator(s) Output/Outcome/ImpactNumber of VC clients who go on to take up volunteer placements.
Data taken from VC database/client management system
Outcome - as this is a result of the volunteer placement process.
Total number of volunteer hours provided by VC managed volunteers over a specific period.
Data taken from VC database/client management system
Outcome - as this is a result of the volunteer placement process.
Economic benefit of the total volunteer hours provided
Use an existing calculation for the economic value of volunteers.
Impact
Number/percentage of VC supported volunteers who went on to secure employment.
Difficult to assess across all volunteers but can be done for a specific project where one off the project indicators was participants securing employment in a specific time period.
Impact
Professional skills development Self-assessment tool used at defined intervals.Certificates/qualifications/accreditation.Exit interview.
Outcome – as this is the result of the placement and volunteer management process
Personal skills development Self-assessment tool used at defined intervals.Exit interview.
Outcome – as this is the result of the placement and volunteer management process
Increased experience of the workplace Self-assessment tool used at defined intervals.Exit interview.
Outcome
New experiences obtained through volunteering
Case study /anecdote Soft outcome but these can be used in impact reports to give personal stories and avoid just having figures
Knowledge sharing/ knowledge transfer Case study/anecdote Soft outcome but these can be used in impact reports to give personal stories and avoid just having figures.
Community action Case study VC database, client management system data
Soft outcome but these can be used in impact reports to give personal stories and avoid just having figures. Impact – in addition to the soft outcome above the total number of volunteers supported, hours volunteered and organisations volunteers were placed with will all help to demonstrate wider community involvement. It will be particularly powerful if you can disaggregate these figures into age, gender, ethnicity, disability, too.
Number of VC clients who go on to take up volunteer placements
Total number of volunteer hours provided by VC managed volunteers
Economic benefit of total volunteer hours provided
Number/percentage of VC supported volunteers who went on to secure employment
Professional skills development
Personal skills development
Increased experience of the workplace
New experiences obtained through volunteering
Knowledge sharing/knowledge transfer
Inspire2EnterpriseTelephone: 0844 9800 760
(Monday to Friday 8.30am to 5.30pm excl. Bank Holidays)
Email: [email protected]
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