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The term “Clean Label” resonates differently among consumers who want to know where and how their products are made and what ingredients are in them. As Clean Label gains momentum, it’s important that consumers understand it. In Clean Label surveys with operators and consumers, No Artificial Ingredients & No Antibiotics Ever qualifications were among the highest ranked attributes. Consequently, the Tyson Foods K-12 team is transitioning all our delicious K-12 commodity chicken products to No Artificial Ingredients and the USDA Process Verified claim of Chicken Raised with No Antibiotics Ever for School Year 18/19. Clearing Up Clean Label.

Clearing Up Clean Label. - tysonfoodservice.com...Clean Label gains momentum, it’s important that consumers understand it. In Clean Label surveys with operators and consumers, No

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Page 1: Clearing Up Clean Label. - tysonfoodservice.com...Clean Label gains momentum, it’s important that consumers understand it. In Clean Label surveys with operators and consumers, No

The term “Clean Label” resonates differently among consumers who want to know where and how their products are made and what ingredients are in them. As Clean Label gains momentum, it’s important that consumers understand it. In Clean Label surveys with operators and consumers, No Artificial Ingredients & No Antibiotics Ever qualifications were among the highest ranked attributes. Consequently, the Tyson Foods K-12 team is transitioning all our delicious K-12 commodity chicken products to No Artificial Ingredients and the USDA Process Verified claim of Chicken Raised with No Antibiotics Ever for School Year 18/19.

Clearing Up Clean Label.

Page 2: Clearing Up Clean Label. - tysonfoodservice.com...Clean Label gains momentum, it’s important that consumers understand it. In Clean Label surveys with operators and consumers, No

While all our products use 100% real chicken with no added hormones or steroids*, we’removing to these new claims because of our operational excellence and continuous improvement for us and our customers. And because it’s the right thing to do. Our newdirection for K-12 commodity chicken products will not sacrifice flavor.

Keeping The Delicious.

TFS_26-MLT

*Federal Regulations prohibit the use of added hormones or steroids in chicken. **Minimally processed. No artificial ingredients.

©2017 Tyson Foods, Inc. Trademarks and registered trademarks are owned by Tyson Foods, Inc. or its subsidiaries, or used under license.Learn more: tysonfoodservice.com/k-12

• All commodity chicken products to meet these claims for SY 18/19• Offering a wide variety of chicken products with versatile options• Extensive sensory testing that ensures the same great flavors & attributes• All product code numbers remaining the same• No impactful changes to EPDS or Nutritional Panel Values• Simplified ingredient statements & easy-to-recognize ingredients• Some products also meet 100% All Natural** claim