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Clay Craft Group of Companies Clay Craft | Crown Craft | JCPL ‘Why should you prefer Fine bone China?’ (over Porcelain / Opalware)

Clay Craft Group of Companies Clay Craft | Crown Craft | JCPL ‘Why should you prefer Fine bone China?’ (over Porcelain / Opalware)

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Page 1: Clay Craft Group of Companies Clay Craft | Crown Craft | JCPL ‘Why should you prefer Fine bone China?’ (over Porcelain / Opalware)

Clay Craft Group of Companies

Clay Craft | Crown Craft | JCPL

‘Why should you prefer Fine bone China?’(over Porcelain / Opalware)

Page 2: Clay Craft Group of Companies Clay Craft | Crown Craft | JCPL ‘Why should you prefer Fine bone China?’ (over Porcelain / Opalware)

Mission & VisionMission :

To innovate, create value and offer products to ourcustomer at affordable prices.

Vision :

To be world’s most preferred brand in ceramic tableware.

Page 3: Clay Craft Group of Companies Clay Craft | Crown Craft | JCPL ‘Why should you prefer Fine bone China?’ (over Porcelain / Opalware)

Fine Bone China(delicate, white, translucent,

Superior material, brilliant glaze, durable, High chip resistance, value for money)

Porcelain(off white, heavy, low durability,

Not translucent)

Opalware(super white, very limited designs,

very limited shapes, expensive)

‘Why should you prefer Fine bone China?’

(over Porcelain / Opalware)

Page 4: Clay Craft Group of Companies Clay Craft | Crown Craft | JCPL ‘Why should you prefer Fine bone China?’ (over Porcelain / Opalware)

Why Fine Bone China?

Bone China Porcelain Opal Glass

Bone china has beautiful white appearance

Porcelain is off white Super white

Brilliant glaze which provides shine and scratch resistance

Gets scratches easily Gather invisible scratches, they become more fragile

Bone china is light in weight, easy handling

Porcelain is heavy in weight, difficult to handle

Light in weight but low on sustainability

Value for money Porcelain is price sensitive

Low priced

Page 5: Clay Craft Group of Companies Clay Craft | Crown Craft | JCPL ‘Why should you prefer Fine bone China?’ (over Porcelain / Opalware)

Why Fine Bone China?

Bone China Porcelain Opal Glass

Bone china is translucent Porcelain is opaque and does not allow light to pass through

Semi translucent

Rich & classy look, mostly preferred material for fine dinning, banquets, catering and gifting.

For use only in seated dining.

Not preferred in HoReCa industry; majorly used for Gifting.

Large variety of designs possible from Floral, abstract, lusture to gold % platinum designs

Limited variety of designs come out well.

Mostly only floral designs are offered.

High chip resistance, durable, lasts long

Chipping is the major problem and breaks easily

Does not easily break.

Page 6: Clay Craft Group of Companies Clay Craft | Crown Craft | JCPL ‘Why should you prefer Fine bone China?’ (over Porcelain / Opalware)

Tableware Market In India

Page 7: Clay Craft Group of Companies Clay Craft | Crown Craft | JCPL ‘Why should you prefer Fine bone China?’ (over Porcelain / Opalware)

Current Market Leaders

Page 8: Clay Craft Group of Companies Clay Craft | Crown Craft | JCPL ‘Why should you prefer Fine bone China?’ (over Porcelain / Opalware)

A glance At Clay Craft Collection

Hotel-ware Collection

Dinner Sets Tea & Coffee Sets Tea Mugs

Milk/Coffee Mugs Gifts & promotional items

Page 9: Clay Craft Group of Companies Clay Craft | Crown Craft | JCPL ‘Why should you prefer Fine bone China?’ (over Porcelain / Opalware)

Hospitality Partnerships

Page 10: Clay Craft Group of Companies Clay Craft | Crown Craft | JCPL ‘Why should you prefer Fine bone China?’ (over Porcelain / Opalware)

Retail & E-tail Partnerships

Page 11: Clay Craft Group of Companies Clay Craft | Crown Craft | JCPL ‘Why should you prefer Fine bone China?’ (over Porcelain / Opalware)

Thank you

Clay Craft India Pvt. Ltd.

F-766 A, Road No. 1-D, V.K.I. Area, Jaipur-302013. India

Tel: 141 4107978, 4107979, Email: [email protected]

Website: www.claycraftindia.com