Claude Diamond’s Success Stories - Total Real … · Claude Diamond’s Success Stories ... C. You live for every new book in the self help section proclaiming that escargot

SUCCESS, ONE PERSON AT A TIME !

Colorado Office: (970) 726-7979 Fax: (970) 726-7999 Effective: June thru Dec. Diamond Cstg Group PO Box 960 Winter Park, CO 80482 California Office: (619) 421-4121 Fax: (619) 421-5628 Effective: Jan. thru May 539 Telegraph Canyon Rd. #145 Chula Vista, CA 91910 Web Page: http://www.Claudediamond.com E-mail: [email protected] Diamond Consulting Group & CC&R Property Investments, Inc.

Claude Diamond’s

Success Stories©©

Volume VI No. II ISSN: 1099-7598 Claude “The Mentor” Diamond J.D. The Tools For Your Success

How to “BE”A

Millionaire

Pgs. 1 & 2 The “BE” Rules of Success Pg. 3 Success Mentoring Programs Pg. 4 Claude’s Success Products Pgs. 5, 6 & 7 Book Excerpt: The Mentor Teaches The Guts Sales System©Pg. 7 More Success Letters Pg. 8 The Back Page and Hello Mr. Palmer

Table of Contents

“Let me work with any motivated individual who is H u n g r y , T e a c h a b l e & Decisive. I will Mentor them in my principles of Success and together we will produce a wealthier and happier person in the next 30 days.” Claude

What’s Happening?How about an excerpt from my forthcoming New Book

The MENTOR

Teaches the NEW Guts

Selling System© A Sales Success novel with a happy ending! Pgs 5, 6 & 7.-------------------------------------

It’s a Crazy World Dept.:Arnold Palmer Pg. 8

------------------------------------- All new FREE Teleclasses at Success Mentoring University. The “Guts” Sales System, Coaching,Unconventional Millionaire Secrets and more.-------------------------------------- The Mentor, A Story of Success© at www.Amazon.Com A Book-A Tape-A Mentor

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PLEASE STOP reading this latest (wonderful and irreverent) edition of Success Stories© if you fall into one of the categories below:A. You think chatting positive affirmations to the bathroom mirror while gargling your tofu flavored mouthwash is going to make you rich.B. You believe paying hundreds of dollars to walk over some guru’s hot coals left over from his summer barbecue picnic will enable you to change your world.C. You live for every new book in the self help section proclaiming that escargot flavored yogurt is the way to get past your snail pace in life. (Awful :-)D. You attend every seminar conducted by a far eastern guru (now living happily in Southern California) whose accent and logic is so thick that you nod your head in agreement even though you haven’t a clue what he is talking about. (Does he?) Did you pass? Good, then you might “BE” ready for

Claude’s “Be” Rules for Millionaires Be Impatient! In my world, Impatience is a Virtue. Stop being so darn patient and tolerant about everything. Most people act like they are going to live forever. Stop allowing others to dictate their schedule for YOUR LIFE. Success comes to those who are willing to make something happen today and not wait for things to happen. The day I decided to go for it and get expert advice and training from my Mentor is when I turned my financial fortunes around. Ever hear the expression “You have to crawl before you walk”? Forget it! Start running! Be Unconventional and Be a little bit Crazy! Ok Mom relax, I am not talking about bungie jumping off the Brooklyn Bridge with your cinnamon flavored dental floss. Be crazy once in a while, go against conventional wisdom and think a little bit differently, it’s ok! I remember one self proclaimed real estate magazine Guru said I was crazy to teach others my ideas through One-on-One Mentoring. Today he has his own imitation coaching program. Remember: The eccentrics of today are the geniuses of tomorrow.Be A Failure: What is it that all Millionaires have in common? You got it right bucko, it’s failure. In fact, success driven people have a heck of a lot more failures than the average person. >>>> continued pg 13 (Just kidding, try the next page.)



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Claude’s How to “BE” Rules continued: Why? Because they know what doesn’t work and they just keep learning and trying till they get it right. A loser tries once or twice and then resigns to whining, complaining, mediocrity, complacency and obscurity. Show me a winner and I will show you someone who understands that failure is just a stepping stone towards success.Be Smart: Oh Boy, is this a favorite of mine. All my life I’ve heard stuff like “nose to the grindstone”, “Work Hard”, “You’ve got to have a good work ethic” and so on. As I said in a previous issue “If working hard is the key to success then why isn’t my nice garbage man a millionaire”? There are too many of you going through all the motions of working hard and not getting to your BANK. It’s OK to have a good work ethic, but if it’s not getting you to your financial goals than you’re no better then a gerbil in one of those treadmill cages. Working hard is only half the solution. You must work smart enough to get to the place that allows you to achieve the greatness and financial freedom you deserve.Be Happy: (Sounds like a bad reggae tune.) Do something that’s fun for you everyday and work is never a four letter word. Sure the money is important, but how do you keep the fire within if you’re the world’s highest paid cesspool cleaner (advance apologies to all my cesspool cleaning readers). Unless you love standing in sh*t all day, it really won’t matter how much money you make. I remember how happy I was when I achieved my first business success in creative real estate. I got up every morning with a special energy knowing I was doing something that I was passionate about. Life is too short to be running the Slurpy™ machine or flipping burgers.Be Gutsy: A sign on my wall says that “The greatest risk in Life is not taking one”. It’s so easy to fall into a complacent lifestyle. Stop accepting mediocrity as a standard. Success takes Guts which I define as fortitude and a helluva lot of character. Take some reasonable risks and stop worrying about crossing all the t’s and dotting the i’s. There are no guarantees to success so stop waiting. It’s better to have tried and lost than never to have tried at all. Don’t go through life with too many regrets. Claude says, walk on the wild side a little in life. Be Gutsy. Be Hungry: You have got to want it badly; so badly that success is what you think about all the time. Remember the first time you fell in love? You couldn’t think of anything else except being with that special person (like Lovely CJ & I ). Being Hungry is a focus, a desire, a passion. Learn to use this emotional power of Hunger.Be Teachable: Be willing to learn all the time. I know I have said it many a time, but “school is never over and learning never stops”. It has been said that knowledge is power. The quickest way to success is to know more than your competition and be willing to implement that knowledge.Be Decisive: Make a decision and stick with it. I can’t tell you how many well educated folks I have met with all kinds of degrees who lack the courage to implement all that expensive knowledge. If you have followed the (Be Teachable) above then make a decision to do something with that pricey knowledge. Be Decisive.Be Original: We need more original ideas and thinkers out there. How many times have you had a good idea until someone ridiculed it and then you dropped it entirely. It’s tough to be an original and if you don’t believe me start researching all the greats in exploration, science, entertainment, the arts, you name it. I remember when I was planning my first success novel The Mentor, A Story of Success©. I can’t tell you how many so called experts told me that I had a snowball’s chance in Maui to sell it. I am happy to report that the book is selling well and was picked up by Amazon.com and soon Barnes and Noble. In fact, we just received the first of hopefully many royalty checks. Years ago I had the idea to write a motivational story of a young man’s journey from despair to financial success with the aid of a mysterious Mentor. The book would be in a quality binder which would also contain an audio version narrated by yours truly onto studio edited and music enhanced cassette tapes as a convenience for those who would like to listen while driving or for those who are sight impaired. The set comes with a free One-On-One Mentoring session with the author all for $99.00. Sinatra sang it best ,“I did it my way”. (Next a movie?)Be Yourself: I saved the best for last. I remember a time in my life when I was unbelievably shy. (Yea, I know it’s hard to believe.) I would not raise my hand in class, I would not express my thoughts. I was always worried what others would think. I was unfulfilled and miserable. One day I made a decision to change. I would express my thoughts, be who I truly wanted to be and to hell with the embarrassment, consequences or judgment of others. Shakespeare said “to thine own self be true”. You are as good as (if not better) than anyone you have ever envied or admired. Popeye said it best “I y’am what I y’am and that’s all that I y’am”. (You gotta love a guy who quotes legendary cartoon characters :-)! I finally got to a point in my life where I discovered that I am happy with the person I am. We live in a crazy celebrity, hero worshipping society when we should just be content with ourselves. Be Yourself and be content for the rest of your days. “Be” all you can “Be”!

“ Success, One Person At a Time.” Claude

“A house filled with laughter, is a happy home indeed!” Lovely CJ



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Claude’s Success Mentoring ProgramsThe old way to learn is new again!

Hello, my name is Claude Diamond and I yearned for the success, financial freedom and happiness that most of usdesire. I followed all the rules of the day; I attended excellent colleges and majored in business, I studied law andreceived a J.D. (Juris Doctorate). I was employed by Fortune 500 companies. Guess what? I was unmotivatedunhappy and worst of all I was always broke. I did a good job, but all I got for my efforts were token (very small)raises and pats on the back. My life was frustrating since all my dreams of wealth were just that, daydreams. I wasso frustrated with my life that I had to do something drastic so I took the path that many of us travel on. I spent afortune (that I didn’t have) attending all kinds of real estate, motivational and business opportunity seminars,workshops, boot camps, you name it. Then I spent even more money buying all types of self help books and tapes. Iliterally spent a fortune and I have book shelves full of pie in the sky motivation! When it was all said and done Iwas also in debt! The rules of making it big in America just didn’t seem to be working for me even though I wasfollowing the conventional thinking. All of the above stuff just didn’t work! It’s not that the information is bad, it’sjust that short term, quickie, motivational and gimmicky fixes won’t get you to the bank!

OK, OK Claude so if rah rah seminars, bootcamps and fire walks don’t work what does?What’s the SOLUTION?

There is a common sense, success method that can achieve remarkable results in a reasonable time frameand it’s called MENTORING . It’s a way to learn that goes back to the beginning of time when an experiencedsuccessful young teacher (I think Tom Cruise should play me) would take on a pupil and teach him or her toduplicate/emulate/copy his own success. It’s an honorable old way of learning that had been forgotten, but has beenrediscovered and is new again. (Thank you America.) Now back to my story. I was down right depressed about mynon career at this point and to top it all off I had trouble sleeping at night because I was always worried about money.Life was not a bowl of cherries, but I still wasn’t ready to give up and accept mediocrity. I had the idea that I shouldtry to discover another way to fulfill my destiny, a short cut to success. I decided to find myself a Mentor, a teacherwho had already achieved the success I wanted. I would listen, learn, emulate and finally succeed someday. I met myfirst mentor, Max in serene Northwest New Jersey and he gave me a million dollar education in real estate andbusiness. My life and fortunes literally changed overnight. Thanks to Max, I was able to start up my own business increative real estate and achieve success beyond my wildest dreams. Now it’s your turn to find your success.

I know of no better way to have the Success you want, the Greatness you deserve and the life you were destined forthan by having a One-On-One Success Mentoring & Wealth Coaching Relationship. Let me tell you about all thedumb mistakes I have made so you can avoid them and then let me teach you all the smart things I have learned thatallow my family to enjoy a great life. We live half the year in the Colorado Rockies and the other half in beautiful,warm and sunny San Diego, CA. (See my addresses below). Mentoring is the smart time honored way to acceleratedlearning and growth and to keep the energy and focus on your goals. It’s not for everyone. If you’re hungry, readyto make changes in your life and are teachable we can accomplish some great things. Here are my Favorite Mentoring Programs:Sales Training & Coaching: I have always said that “Sales is the Million Dollar Skill” and with My“GUTS”™ Sales Training Success System I can show anyone, from the starter to the seasoned sales person how tomake sales, fun, satisfying and extremely profitable in the next 30 days and go to the bank.Creative Real Estate/Lease Purchasing: This is my favorite original wealth building home businessLearn how to control without ownership and develop multiple streams of income without tenants & toilets. Mentor Coaching-Coach Training: Learn how to become a Coach, Consultant and/or Mentor bydeveloping your own specialty niche business. Help others to keep the focus. We have the business and marketingplans and a sales system that works. This is the most wonderful home business.Business/Success Mentoring: Do you have a business concept you wish to develop or an existing businessyou want to make more profitable or do you just want to learn 7 figure thinking? Then this is the program for you.The Licensee Mentoring Program: This is the one for the real entrepreneur. It includes full licensee rightsto purchase at cost and sell our exclusive product line. Use our trade mark and proprietary business concepts &materials in operating your own Unique Mentoring, Coaching and Training business.

“Give me a call, I answer my own phone.” Claude



Claude’s Success Products StoreJust check the box for the products you like and mail, fax or e-mail your order or just give us a call. We will try to ship your package the same day via USPO Priority Mail and we NEVER charge for Shipping & Handling. Your purchase can be credited towards any of our Success & Wealth building Mentoring/Coaching Programs on Pg. 3.------------------------------------------------------------------------------

MY NOVEL! The Mentor - A Story of Success© The book that comes with the Author!A novel of Success that comes in its own 3 ring binder with an author narrated cassette tape set package and one free Success Mentoring Session. Price: $99.00 [ ] Success Mentoring University™ Vol. II “SUCCESS SKILLS” Edition Listen to 12 hours and 12 great speakers discuss Sales, Marketing, Coaching & Consulting. Price: $199.00 [ ]The Best of Success Mentoring University™ Vol. I Tape Set - Twelve Hour Creative Real Estate Edition with tons of knowledge from “The school for the rest of us™!” Unrehearsed and unedited frank discussions with the millionaire leaders and good guys in our industry. Price: $199.00 [ ]Sales - The Million Dollar Skill© Tape Set - Included in this tape package: 6 hours of 21st Century sales information, techniques & strategies. It’s time to work smart and have fun in Sales. Discover the 3 minute rule for qualifying any prospect, close up front, reversing the sales call and more. Price: $199.00 [ ]Consulting In Creative Niches© Tape Set - Included in this Tape Package: 6 hours of specialized information like nothing you have heard before. Take the Niche of Lease Purchasing (or anything else) and discover how to get paid for your Time, Knowledge and Energy. The cash flow is wonderful, the self esteem is nourishing and the simple reward of helping others solve their problems with your specialized information makes for a dream business. Price: $199.00 [ ]Lease Purchase Success© Tape Set - These are the best selling tapes in the creative real estate business that contain strategies that NO Guru has ever disclosed before in any book, tape, seminar or workshop. They have state of the art marketing techniques that I use everyday, unique contract clauses designed to protect you in all facets of your deals, tried and true sales ideas, philosophies and attitudes that make deals happen. I know of no other technique or strategy that offers you the opportunity to make a fantastic income doing what you love. Bonuses: 2 hour cassette tape set Claude Live in Las Vegas© & Mentoring to Success© VHS Video. Price:$199.00[ ]Lease Purchasing - The Movie© - Ok, so it’s not Star Wars, but it’s fun, informative & motivating. How many Gurus do you know who would do a movie about Lease Purchasing while ducks were pooping on their shoes? We go from one San Diego, CA home to another and I tell you how the deals were done. I also include The Lease Purchase Times Collector Binder© & The Missing Lease Purchase Video Tape©. Price: $99.00 [ ] The Great Debate© 2 Hour Audio Cassette Tape: Starring Lonnie (the Legend) Scruggs, Scott (Street Smart) Britton and Claude (The Mentor) Diamond in a 2 hour creative real estate dogfight. Price: $39.95 [ ] The Lease Purchase Success Kit: Includes Lease Purchase Success Tape set, Live in Las Vegas,

Lease Purchasing the(VHS) Movie and The Lease Purchase Times© Collection Binder. Price: $299.95 [ ]

THE WORKS All of the Above and includes our Lease Purchase Contracts & Forms. Price: $895.00 [----------------------------------------------------------------------------------------------------------------------------------------

ORDER FORMNAME___________________________________________________________________________________ (FIRST) (M.I.) (LAST)SHIPPING ADDRESS_____________________________________STE., APT. or PMB ________________CITY___________________________________________________STATE________ZIP ________________BILLING ADDRESS (if different)______________________________________________________________________________________________________________________________________________________PHONE NO. (DAY)_______________________________(EVE)____________________________________CHECK or MONEY ORDER ENCLOSED ___ (Made out to The Diamond Consulting Group) CREDIT CARD #_________________________________________________(EXP. DATE)______________ SIGNATURE_____________________________________________________DATE___________________

All Sales Are Final.

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The Mentor Teaches Me The GUTS ™ Selling System

Sales is Now Fun, Profitable and within your Control On the following page is an excerpt from my forthcoming new novel.

“When I was a kid I remember that people would tell me to SHUT UP! Now they pay me 7 figures because I do talk! Go figure?” Claude INTRODUCTION

Sleazy, Liar, Big mouth, Annoying, Nuisance, Loud, Obnoxious, Exaggerator (sounds like the beginning of the story of Snow White and the decrepit Dwarfs! Some other descriptive favorites are Manipulative, Cheap Polyester Suits and the Infamous Willie Loman from Arthur Miller’s Death of a Salesman. These are all terms that are conjured up when we mention the words sales/salesman. Think about it, what proud father or mother in their right mind would have exclaimed on the birth of their new offspring “ Here is my Son/Daughter, The Future Salesperson”!

Yep, you’re right. It just ain’t going to happen. Having said all this I had many sales jobs, from running the blue light special at K-Mart™ to selling hot-dogs in the South Bronx (da Bronx) for Swift Premium™. The training in sales ranged from nil to sophisticated and included expensive seminars. I was good, but I was not making the money I envisioned and grew to dislike the way many prospects were treating me. They would keep me waiting in their offices while I was reading their old boring trade magazines even though I had an appointment. Eventually they would grant me an audience. (Heck the Pope would be easier to see with posturing). Sometimes I would get an order, sometimes a BS session, other times disrespect, after all I was only a salesman. I eventually would find myself finding excuses not to go out and make presentations, I started becoming a slacker because I just wasn’t feeling fulfilled. I mean how the heck do you motivate yourself everyday when you get up in the morning? Oh boy, today I get to go out and have some prospective buyer crap all over me again, what fun!

In light of the above, I always seemed to meet salespeople who loved what they were doing, had their own business and best of all they were making unbelievable money while having control and FUN with their lives. I was always envious and I wanted what they had; security, self esteem and big bucks.

Note: For those of you who disdain making money and just want to make the world better for Tofu then read no further.

I had taken all the modern sales seminars, read all the classic books and recent best sellers and for the most part these guys were all saying the same thing, but in different ways about presentations, closing and the usual dog and pony shows blended with tons of hype and motivation. This stuff was older than Methuselah (old dude in the Bible). I wanted to learn, but this stuff just didn’t seem to work for me on a long term basis. I thought that I needed a Sales Mentor/Coach if I was ever going to get out of my sales rut, someone who had achieved the success that I wanted, had the right to teach me because he was doing it right, all the way to the bank.

I went out to find the best salesman in the world who would teach me his system of success. One day my search was over and I found the person who gave me the sales tools to make as much money as I wanted. I called this system “The Guts” because it made me confident, it allowed me to work smart and go to the bank.

This novel is based on that Mentoring relationship, the lessons learned and how my life was never the same again. When I wrote my first book, THE MENTOR, A STORY OF SUCCESS© I introduced gregarious Max the Mentor in a readable, motivating and hopefully memorable parable. Based on your favorable response (you have bought a heck of a lot of my books, thank you) I wrote in the same style for The Mentor Teaches The Guts™ Selling System© with hopefully the same results. Remember, Sales is the Million Dollar Skill!



PrologueIt’s Monday morning and Leo is sitting in the last row of the sales meeting room trying to stay awake for anotherboring meeting held by the company's sales manager. Leo feels that he is the world’s worst salesman and with goodreason. He is constantly rejected by his prospects, he gets the run around all the time. He is treated with disrespectby his customers and his peers and frankly he is living from paycheck to paycheck earning very few commissions. His credit cards are always maxed out and he is always behind in his bills. He is unmotivated and lacks any selfesteem. He hates getting up for work because he knows that each day gets worse. Leo knows that there are a few fellow workers who love their jobs and are always on the top of their sales, who make great money, drive nice cars and win all the awards at the company annual conventions. Then one day something wonderful happened and his lifemade a dramatic change for the better.---------------------------------------------------------------------------------------------------------------------------------------- Chapter One-The Monday Morning Sales Meeting

Oh Gawd, Leo exclaimed, how the hell am I going to stay awake for another one of these boring things? Hedecided that rather than fight the feeling of sleepiness, he would place his head on his arms and try to catch a few winks; after all, he was in the back of the meeting room and who would notice? It’s 9:00 AM on Monday and as is the company's custom, the usual sales meeting is called to order by Vincent Demitre the National Sales Manager forExcelsior, Ltd. He is also known unofficially as the tormentor. Leo Silver, the northeast territory salesman has been attending the same useless rah rah sessions for 3 years and the meetings are always the same. Treat the top sellers like they were royalty and then crap all over the rest of the sales staff.

Demitre marched into the room shaking hands like the President entering Congress to give the State of the Union Address. He was dressed in his expensive custom made Italian silk suit, Gucci shoes and Cartier watch. He began the sales meeting with the usual perfunctory comments about changes in pricing and shipping schedules. Then hebegan his same boring sales spiel. He always picked a new subject to brief the “troops” as he liked to call them.

Well, we have had some great individual record sales thanks to Nolan Smith, but we missed the mark on ourquota because a few people around here aren’t taking their sales very seriously. He gave the room of salespeoplehis typical sinister scan and then spotted a very tired Leo in the last row with his head cradled in his arms.

Well I see Mr. Silver is not finding our little meeting very interesting today. Demitre walked within a foot of Leoand in his most sarcastic voice asked, Mr. Silver do you need some No-Doz™ tablets in order to join the rest of us in the land of the living?

Leo reacted in a way that even surprised him. He looked at the tormentor and exclaimed, Hey Vincent, if you have some I sure could use ‘em, but I would rather have a double expresso instead of this crappy cheap coffee you guys serve. Leo relished the opportunity to reverse the tables, but he knew that playing games with Demitre was basic hari kari as the Japanese would say. One did not reply in jest to Mr. Vincent Demitre.

Demitre’s face turned cherry red as the entire room burst into uproarious laughter at Leo’s remark. He neverexhibited a sense of humor unless he was the one telling the joke, usually at someone’s expense. He felt humiliatedby Leo’s lack of respect to him, a management superior. Well Vincent thought, I will show him. It’s time to kick some butt, Leo Silver butt. Mr. Silver let’s have a look at your sales over the last quarter.

Oh Oh Leo thought to himself. Well Mr. Silver, the last time I recall you had the lowest sales in the company except for Ms. Johnson who is out on maternity leave. Have you considered having a baby Mr. Silver, Vincent questionedsarcastically. Have you reached your quota for the last quarter? No sir, Leo replied quickly in a quiet voice.

Well then sir, what gives you the right to take a nocturnal sojourn during a sales meeting where you might learn something? Why can’t you be more like Nolan Smith? Now he is a salesman Mr. Silver, unlike yourself. Vincentthen walked to the front of the room and resumed the meeting. Leo was fuming, but there was nothing he could do. A small part of him even agreed with Demitre; why couldn’t he be more like Nolan Smith? Continued>>>>>>

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7Leo decided that he had to do something before it was too late; before he lost all self respect. He had experienced the last humiliation he would ever tolerate from the likes of Mr. Demitre. He had to find a way out of this quagmire of failure, but how? Money was tight, he was in an endless spiral of sales failure, he needed a way out. He needed help, but where from? At that moment, Nolan Smith, the star salesman of Excelsior, Inc. tapped him on the shoulder and awoke him from his deep thoughts. Hi there Leo, I was wondering if I might speak with you for a moment? Leo nodded a surprised acknowledgment; Nolan had never spoken to him before. I just wanted to let you know that I thought Demitre's behavior was way out of line. He is a dinosaur and I have told him as much. He thinks that he can increase sales in the company by intimidation, long senseless sales meetings, wasteful paperwork, berating and humiliating the sales staff like he did to you today. It’s no big deal Nolan, Leo replied. I have heard it all before, besides I brought on myself; Demitre was in no mood for my humor today. If I was a go getter salesperson like you, management types like Demitre would treat me a heck of a lot better. That's just my point Leo, Nolan replied. You want to succeed, but no one has ever given you the proper tools. It’s like giving a commercial jet mechanic a kitchen spatula and telling him to tune up the jet engines. Leo, you remind me of me when I first started in sales. What do you mean Nolan? I am the the worst salesman in the company and you are the best. Leo, let’s get out of here, have some lunch and I will explain. Leo was wondering how he would pay for lunch, as he only had $5.00 in his wallet. Nolan, possibly sensing Leo’s anxiety said, and lunch is on me Protege.

Why did you just call me Protégé, Nolan? Be patient Leo, all your questions will be answered in due time, but first let’s eat I’m starving. They went outside and made their way to Nolan's car, a new loaded Lexis. Leo sat down in the rich soft leather seats. All Leo could think about was the old 1989 clunker he was using to get around in. You like the car Leo? You bet Nolan, I always wanted to drive a show wagon like this. Leo, what would you think if I told you that in 30 days you will be driving any car your heart desires if you are hungry, teachable, decisive and can show a little guts? Frankly Nolan, my response would be that I would find that very hard to believe. Nolan took his eyes off the road for a second and gave Leo an intense look, just you wait and see Protege. He smiled coyly and pulled up in front of DZ Atkins, Nolan's favorite San Diego Deli. They proceeded inside and were immediately escorted to a quiet corner booth. Leo noticed pictures on the wall of all sorts of VIPs; politicians, famous actors and news anchors. On the table were giant tubs of pickles and green tomatoes which Nolan proceed to dive into. Try these Leo, they’re great and they make them right on the premises. The waiter gave them the largest laminated and most complex menu Leo had ever seen and then poured 2 large glasses of freshly made ice tea. When the waiter returned for the order, Leo didn’t have a clue what to get. Leo if it’s all right, as you are my guest, let me order for you. Nolan looked up at the waiter and requested ‘the usual please’.

Nolan then began. Leo as you know, I am the top salesman in the entire company for Excelsior and that includes our international and national sales division. What you may not know is that less than 3 years ago, I was the worst salesman in the world; I couldn’t even give away twenty dollar bills on the street corner. Leo interrupted, I find that hard to believe Nolan. Well, it’s true my friend, Nolan countered. I learned from my Mentor that Sales is NOT about giving dog and pony show presentations, memorizing sales scripts and charts. Sales is about WORKING SMART, HAVING FUN, achieving FINANCIAL FREEDOM and it can all be done with a sales system. Leo, I used to hate sales because I had no control over sales process and a low self image because of that lack of control and abuse that was heaped upon me daily. The worst thing of all was that I wasn’t making MONEY. The waiter interrupted their conversation by bringing two enormous plates with the largest sandwiches Leo ever saw. I hope you like my favorite sandwich Leo, it’s a corned beef, pastrami, tongue and chopped chicken liver on fresh rye bread. Looks good Nolan, Leo then picked up half the sandwich and realized how hungry he was. It was delicious, but most of the meat fell out onto the plate. Nolan laughed out loud. The same thing happened to me when my Mentor brought me here. Eatting it takes a little practice, but it’s well worth it. After devouring half the sandwich, Leo asked Nolan about the system and his Mentor.

Great questions Leo and as a matter of fact, asking questions are part of the system rather than giving free consultations all day like most salesmen. When we finish our lunch I want to take you to meet a good friend of mine. He is the man who changed my life and gave me the knowledge to enable me to have the success, unlimited wealth and freedom I always wanted. If Max agrees with me that you are worthy and you are willing to make The Commitment you will learn the wonderful Guts™ Sales SYSTEM and your life will never be the same.

Claude Secret Special: Call my office and order an advanced copy of my new Success Novel/Tape Set on The GUTS™ Sales System and receive 50% off the regular $99.00 sales price. I will even pay for the shipping and handling and include a surprice bonus, too.



The Last Word8

Life is strange, but fun Department! Recently I received one of the few surprises in my life, an autographed picture by none other than Arnold Palmer. Yes, the inventor of the half iced tea and half lemonade drink.

The leader of Arnie’s Armies. Before there was ever a Tiger Woods there was a Mr. Palmer. Previously I wrote a story (go to www.claudediamond.com) about how Lovely

CJ kicked my butt on a golf date and it took years before I could go ba to the links. Believe it or not, the story somehow got to a remarkable web page called

www.Badgolfmonthly.com. It then made it to the attention of an acquaintance of the Palmer Organization who got it into the hands of the Great One. In the mail one day arrives a yellow manila bubble envelope with an 8 X 11 autographed picture (featured to the left) which read “To Claude, Best Wishes Arnold Palmer”. Is it any reason to wonder why I love this business, the many wonderful roads it has taken me on and the people I have had the pleasure to meet?

Robert Frost still said it best “as for me I will take the road less traveled”.----------------------------------------------------------------------------------------------------------------------------------------Speaking of Success, here are some of Claude’s Gigs & Travels:Sept. 1-5: La Jolla, California - Going surfing with Becca and have a few fish tacos & Coronas at Pacific Beach.Sept. 21-23: Las Vegas - It will be a 3 day Speaking Mega-Profits Seminar. The sessions will consist of: platform skills, marketing your speaking skills & creating products to sell at your speaking events. Call 800-324-4652.Oct.19th: Las Vegas - Nevada Bar Association (Anyone have any good lawyer jokes?)Oct. 20th: Denver, Colorado - Bronco Billy Bronchick’s Creative Real Estate Seminar.----------------------------------------------------------------------------------------------------------------------------------------Too Much Claude Dept.: In August I was on The Mike Litman radio show (AM1240) in The Big Apple. This was one of the best interviews I have ever given thanks to Mike. The guy is a nut and we had a blast talking about all the BS in Guru land. Hear the whole unedited wild show by just going to www.mikelitman.com/claude.ram. ------------------------------------------------------------------------------------------------ Claude’s New Toy Dept: Technological discovery. As many of you know, I was a great fan of the wonderful Handheld PDA (but discontinued) Newton

by Apple. I do a great deal of writing for newsletters, manuals, e-mails and books. I use an Apple iBook for the majority of my desk work, however

the need for portability, ease of use, long battery life and quick access is sometimes necessary. On the last plane trip I took, the seats were so small that the screen of the computer was wedged in the back of the seat in front of me. The Alpha Smart 3000 (www.alphasmart.com) is a simple electronic keyboard that allows you to write anywhere without the hassle of using a computer. It is truly the easiest to use tool of its kind. I use one all the time. It’s simple, inexpensive, runs for over 700 hours on 3 AA batteries, is compatible with Macs & PCs and is very sturdy. This is my new toy/tool because it's so well designed, easy to use and the people who make it are a pleasure to deal with. $199.00 and they will even send it for a free 2 week trial.----------------------------------------------------------------------------------------------------------------------------------------I hope you enjoyed this issue of Success Stories©, (if you didn’t, you still can’t beat the price)! Please feel free to give me a call anytime you have any questions on my Unique One-On-One programs or prices or just want to say ‘hi’. I answer my own phone (whatta guy) and will always personally return your call. Why not try right now? Remember, when the Student is ready the Mentor will appear!

Success, One Person at a Time™!

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Claude Diamond’s Success Stories - Total Real … · Claude Diamond’s Success Stories ... C. You live for every new book in the self help section proclaiming that escargot