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Case Study
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CLASSY DOLLS
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COMPANY PROFILE} Classy dolls is a toy manufacturing
companywhich is in the business for the past two
decades.} The manufacturing unit is situated in Mumbai,while its
sales and marketing are spread overa large geographical area,
especially in themajor cities across the country.
} Over the years, a number of competitors
have sprung in the field. Far from childs play,the company found
that the toyssector is atough business.
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PROBLEMS FACED} There is a massive sale during the festival
seasons. If the companys
product is delayed, the valuable market is missed.
} Fashion orcult status products influence the market. Any
wrongdecision in this matter, means loss of sales and build-up of
unwanted
inventory
} There are high marketing and promotional costs. If these
programmes go out, the sales drop massively
} Any misjudgeof the market can also mean closing down of
the
company
} The company has problems regarding stock holding at
itsdistribution
centers. This is mainly due to wrong inputs from feedbacks
andimproper surveys.
} The company relies mainly on hired fleetof roadtransport.
Theservices are not up to the mark in terms of delivery schedules,
safety
of goods from pilferage/theft, and mishandling of product.
} Marketing strategies are far from adequate. They are
noteffectiveenough to counter the strategies adopted by the
competitors.
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REDUCTION OF INVENTORYCARRYING COST
}Warehousing at distribution centers andlarge retailers
} Just in time
}Weekly sales reports/ proper surveys
} Bulk discounts/ extended credit period
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ADVANTAGES OFOUTSOURCING
} Better product mix
} Reduce infrastructure cost} Focus on core competency like
designing
and marketing
} Reduced responsibilities
} Responding fast to customer request}Wider geographical
coverage
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} Specialisation in packaging
} Reduce logistics costs}Minimize damage
}Cost advantage
} Better customer attractiveness
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ADVANTAGES OF HAVINGOWN FLEET OF TRUCKS
} Free advertisements
}Any time call}Dedicated service
} Better tracking system
} Elimination of current loopholes like
damage due to mishandling of goods,safety of goods etc
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DISADVANTAGES OF HAVINGOWN FLEET OF TRUCKS
}Added cost
}Opportunity loss}Deviation from core competency
} Higher risk
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ALTERNATIVE FORADVERTISEMENT
} In transit promotion
}
User interface interaction} Sale promotion exchange offer
} In store advertisement
} Tie ups with large retailers
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Thank you
} Prachi bagaria (114)
}
Vineet V. Moh
ta (135)} Ruchita Doshi (116)
} Prachi Ganeriwal (117)
} Rohit Goyal (119)
}Mayank Singhal (146)}Ankush Aggarwal (106)
