CLASSROOM CONNECTION - mideca.orgmideca.org/wp-content/uploads/1718midecaguide_section3.pdf · Salesmanship is limitless. Our ... an interactive component with an industry professional

Salesmanship is limitless.

Our very living

is selling. We are all

salespeople.-James Cash Penny,

DECA Honorary Life Member

DECA’s Competitive Events Program is an incredible tool for your curriculum. As an integral part of the classroom cur-riculum, DECA’s industry-validated competitive events are aligned with National Curriculum Standards in the career clusters of marketing, business management and administra-tion, finance, and hospitality and tourism, as well as personal financial literacy and entrepreneurship.

DECA’s competitive events provide authentic learning situ-ations related to current business practices and that are de-signed to evaluate members’ knowledge and skills through an interactive component with an industry professional serv-ing as a judge. DECA’s competitive events support members’ development of 21st Century Skills, such as creativity and in-novation, critical thinking and problem solving, and commu-nication and collaboration.

As a result, DECA’s competitive events directly contribute to every member being college and career ready when they graduate from high school.

COMPETITIVE EVENTINFORMATION

CLASSROOM CONNECTIONDECA’s Career Development Conferences supports educational initiatives.• Career Clusters®• National Curriculum

Standards• 21st Century Skills• Common Core State

Standards• Project-based Learning

Page 59 2017-2018 Michigan DECA Guide

District State@ International*IntroductoryCoreEventsOne Core Exam and Role Play Events - Only for first year DECA Members

PrinciplesofBusinessManagement(PBM) X X 6 PrinciplesofFinance(PFN) X X 6 PrinciplesofHospitalityandTourism(PHT) X X 6 PrinciplesofMarketing(PMK) X X 6

IndividualSeriesEventsOne Cluster Exam and Role Play Events

Apparel&AccessoriesMarketing(AAM) X X 6AutomotiveServicesMarketing(ASM) X X 6BusinessFinance (BFS) X X 6BusinessServicesMarketing(BSM) X X 6

# EntrepreneurshipSeries(ENT) X X 6FoodMarketing(FMS) X X 6HotelandLodgingManagement(HLM) X X 6HumanResourcesManagement(HRM) X X 6

MarketingCommunications(MCS) X X 6QuickServeRestaurantManagement(QSRM) X X 6RestaurantandFoodServiceManagement(RFSM) X X 6RetailMerchandising(RMS) X X 6SportsandEntertainment(SEM) X X 6

Team Decision Making EventsOne Cluster Exam and Case Situations

BusinessLaw&Ethics(BLTDM) X X 6BuyingandMerchandising(BTDM) X X 6

# Entrepreneurship(ETDM) X X 6FinancialServices(FTDM) X X 6HospitalityServices(HTDM) X X 6

MarketingManagement(MTDM) X X 6Sports&EntertainmentMarketing(STDM) X X 6Travel&TourismMarketing(TTDM) X X 6

StateEventsChapterAwardsProgram(CAP) - X GoldGoldMeritAwardProgram(MAP) - Gold Gold

# Leadership&Teamwork(LTW) - 1 -

2018 Competitive Event Categories

Key# Indicatesaneworrevisedevent- IndicatesthattheeventdoesnotcompeteatthisconferenceX Indicatesthatthenumberofindividualsorteamsmayvaryduetothenumberofmembersinthechapterordistrict@IndicatesthenumberofindividualsorteamseligibletoadvancefromeachdistricttotheStateConference* IndicatesthenumberofindividualsorteamseligibletoadvancefromtheStateConferencetotheInternationalConference

Continued on the next page

Michigan DECA does NOT offer competition in DECA’s Accounting Applications or Personal Financial Literacy events

Page 602017-2018 Michigan DECA Guide Page 60

District State@ International*BusinessOperationsResearchWrittenEvents

BusinessServicesOperations(BOR) - X 4-8Buying&MerchandisingOperations(BMOR) - X 4-8FinanceOperations(FOR) - X 4-8Hospitality&TourismOperations(HTOR) - X 4-8Sports&EntertainmentMarketingOperations(SEOR) - X 4-8

ChapterWrittenEventsCommunityServiceProject(CSP) - X 4-8CreativeMarketingProject(CMP) - X 4-8EntrepreneurshipPromotionProject(EPP) - X 4-8FinancialLiteracyPromotionProject(FLPP) - X 4-8Learn&EarnProject(LEP) - X 4-8PublicRelationsProject(PRP) - X 4-8

EntrepreneurshipWrittenEvents BusinessGrowthPlan(EGB) - X 4-8 FranchiseBusinessPlan(EFB) - X 4-6 IndependentBusinessPlan(EIB) - X 4-8# InnovationPlan(EIP) - X 4-6 InternationalBusinessPlan(IBP) - X 4-8# Start-UpBusinessPlan(ESB) - X 4-6

MarketingRepresentativeEvents# AdvertisingCampaign(ADC) - X 4-6# FashionMerchandisingPromotionPlan(FMP) - X 4-6# Sports&EntertainmentPromotionPlan(SEPP) - X 4-6

ProfessionalSelling&ConsultingEvents FinancialConsulting(FCE) X 3 4-6

Hospitality&TourismProfessionalSelling(HTPS) X 3 4-6ProfessionalSelling(PSE) X 3 4-6

DirecttotheInternationalCareerDevelopmentConference SchoolBasedEnterprise(SBE) - GoldOptional Refertoeventguidelines

StockMarketGame(SMG) - - Refertoeventguidelines VirtualBusinessChallenge:Accounting(VBCAC) - - Refertoeventguidelines# VirtualBusinessChallenge:Fashion(VBCFA) - - Refertoeventguidelines

VirtualBusinessChallenge:HotelManagement(VBCHM) - - RefertoeventguidelinesVirtualBusinessChallenge:PersonalFinance(VBCPF) - - RefertoeventguidelinesVirtualBusinessChallenge:Restaurant(VBCRS) - - RefertoeventguidelinesVirtualBusinessChallenge:Retail(VBCRT) - - RefertoeventguidelinesVirtualBusinessChallenge:Sports(VBCSP) - - Refertoeventguidelines

2018 Competitive Event Categories

Key# Indicatesaneworrevisedevent- IndicatesthattheeventdoesnotcompeteatthisconferenceX Indicatesthatthenumberofindividualsorteamsmayvaryduetothenumberofmembersinthechapterordistrict@IndicatesthenumberofindividualsorteamseligibletoadvancefromeachdistricttotheStateConference* IndicatesthenumberofindividualsorteamseligibletoadvancefromtheStateConferencetotheInternationalConference


DECA’s Copyright AgreementsFor DECA’s Competitive Events and DECA Comprehensive ExamsItisincreasinglyimportantthatexamsusedinDECA’sCompetitiveEventsProgrammeetcriteriaforhigh-stakestesting.DECAhascontractedwithMBAResearchtoprovidehighqualitycomprehensiveexamsforusebyChar-teredAssociations.DECAissubsidizingthecostsoftheseexamstoassurethatcharteredassociationshaveaccesstotheappropriateexams.Tohelpensurequality,DECAmonitorsvariablessuchasreliability,validity,discrimina-tion,fairnessandcomprehensiveness.Further,DECAensuresthateachexamitemisappropriatelyanchoredtoperformanceindicatorsandcurriculumstandardsderivedfromformaloccupationalanalysis.

Qualitytestingisexpensive.Thecostsofindustryresearch,development,scenarioanditemwritingaresharedamongallparticipatingassociationsandthroughthesalecompetitiveeventscenariosandofsampleexams.Tohelpcontaincoststoindividualcharteredassociations,dependsontheparticipationofcharteredassociationsandonitslocalaffiliatesadheringtoalluseanddistributionpoliciesandcopyrightrestrictions.

All Chapter Advisors must agree to the following:

1. AnychapterwhichviolatesDECA’sexamorscenariodistributionandusepolicywillnotbeal-lowedtoparticipateinthenexttwocharteredassociationconferenceortheInternationalCareerDevelopmentConferences.

2. Ifanyexamsorscenariosarepostedonachapterorcharteredassociationwebsiteoutsideofthedistributionandusepolicy,thecharteredassociationwillnotbeeligibletopurchaseexamsorreceivescenariosfromDECAInc.foraperiodofoneyearforthefirstoffense.

3. Youarepurchasingalicenseforone-timeuseoftheseexamsforuse(only)aspartofthe2017–2018DECACompetitiveEventsProgram.

4. Examitemsmaynotbebankednorre-usedtodevelopotherexams.ExamsmustbeusedonlyasdistributedbyDECAInc.

5. Itemsmaynotbeeditednorrewrittenforanypurpose.(DerivativeworksarecontrolledbyU.S.copyrightlawandaregenerallynotallowedwithoutexpresspermission.)

6. CharteredAssociationsagreethatallexamswillbecollectedanddestroyedafterone-timeuse.

7. CharteredAssociationsmayretainonefilecopy,butthefilecopymaynotbeusedasasourceofitemsforanypurpose.

8. OnlyafteradatespecifiedbyDECAInc.willyoubeabletoprovidesamplecopiesoftheDistrictExamtoyourlocalchapteradvisors.OnceDECAdetermineswhenthelastDistrictExamwillbeadministered,anannouncementwillbemadetocharteredassociationsclearingthemtodistributesampleversions.

9. CharteredAssociationsmayduplicateexamsasneededforindividualstudentscompetinginDECA’sCompetitiveEventsProgram.

10. CharteredAssociationsthatuseanonlinetestingservicemustnotifyDECAIncwhotheproviderisandtheprovidermustmeetDECA’sonlinesecurityrequirements.DECAInc.willprovidetheexamsdirectlytoapprovedonlineprovidersaftertheyhavedemonstratedtheirsecuritystandards.

11. Undernocircumstancesmayanyexam,inwholeorinpart,oranyitemwithinbepublishedorpostedonanywebsite.

12. Allcopyrightrestrictionsalsoapplytolocalchapters.


Plagiarism Policy Intention OneofDECA’sGuidingPrinciplesistoprepareourmemberstobeProfessionallyResponsible.“DECAmembersarepoisedprofessionalswithethics,integrityandhighstandards.”Ethicalbehaviorisalargepartofresponsiblecitizenship;therefore,webelieveitisimportanttohaveaclearpolicyconcerningplagiarismandotherformsofacademiccheating.

Definitions Cheatingbystudentsisdefinedasattemptingtotakecreditforsomeoneelse’swork,usingunauthorizedmaterials,orotherwiseactingtodeceivetheevaluatorinanassignment,project,ortest.

Intentional Plagiarism is defined as, but not limited to:• Obvious,substantial,verbatimreproductionofinformation.• Fabricationofsources,falsificationofpagenumbers,orotherdeliberatemis-documentation.• Submissionofothers’workasthestudents’own.Thisappliestoun-citedparaphrasingofanother’sideasaswellasverbatimuseofothers’words.(Others’mayrefertoeitherscholarlysources,online“cribbed”essays,ortheworkofotherstudents).

Technical Plagiarism is defined as, but limited to:• Poorparaphrasing,amountingto“translating”another’swork• Impropercitationordocumentationthatmisrepresentsasource• Insufficientcitationoffactualinformationnotheldtobecommonknowledge(commonknowledgeisdefinedasfactsreadilyavailablefromavarietyofsources)

• Poorintegrationofdirectquotationswiththestudent’sownwriting.

Determination of Plagiarism/Cheating ParentsandtheSchoolPrincipalmustbeinformedimmediatelywhenastudentissuspectedofplagiarismorcheating.ThroughtheuseofTurnItIn.comandothersearchengines,teacherswill,inmostcases,beabletoprovidedocumentedevidenceofplagiarism.Acommitteeofteachersshallbeestablishedtoreview,asneeded,casesofplagiarism.Thepurposeofthecommitteewillbetodeterminethatevidenceofplagiarismexistsandwhichdefinitionapplies,nottoapplypenalties.

Consequence Evidenceofplagiarismorcheatingshallresultinthestudent(andpartner,ifapplicable)beingdisqualifiedfromcompetition.Norefundswillbegivenfordisqualifieddroppedstudents.

Disciplinary consequencesInadditiontobeingdisqualified,MichiganDECAwillreferthestudenttotheschoolprincipalwhereotheractionscouldbetakenasoutlinedintheirschool’scodeofconduct.

The Ledyard (CT) Public School’s Plagiarism Policy, 2008, was used as a basis for this policy.


Eligibility TobeeligibletocompeteinMichiganDECA’scompetitiveeventsprogram,thestudentmustbeapaidmemberofMichiganDECAandenrolledinoracompleterofamarketingeducationprogram.

District Conference CompetitorsA. Schoolswith60orlessmembersbyOctober31:Eachlocalschool(areacareercenteror

comprehensivehighschool)maysendamaximumofthree(3)participantstoeachindividualevent.Two(2)teamsineachTDMeventandone(1)registrantallowedintheFinancial Consulting Event, Hospitality & Tourism Professional Selling, and Professional Selling events.Thiswillallowamaximumof102participantsperschool.Chapterswith100%membership,chaptersthatreceivethe“Gimmie5!”award,andnewchapterswillbeallowedanadditionalparticipantorteamineachevent.

B. Schoolswith61to109membersbyOctober31:Eachlocalschool(areacareercenterorcomprehensivehighschool)maysendamaximumoffour(4)participantsineachindividualevent.Two(2)teamsineachTDMevent,andtwo(2)registrantsallowedintheFinancial Consulting Event, Hospitality & Tourism Professional Selling, and Professional Selling events..Thiswillallowamaximumof122participantsperschool.Chapterswith100%membership,chaptersthatreceivethe“Gimmie5!”award,andnewchapterswillbeallowedanadditionalparticipantorteamineachevent.

C. Schoolswith110ormoremembersbyOctober31:Eachlocalschool(areacareercenterorcomprehensivehighschool)maysendamaximumoffive(5)participantsineachindividualevent.Three(3)teamsineachTDMevent,andthree(3)registrantsintheFinancial Consulting Event, Hospitality & Tourism Professional Selling, and Professional Selling events.Thiswillallowamaximumof158participantsperschool.Chapterswith100%membership,chaptersthatreceivethe“Gimmie5!”award,andnewchapterswillbeallowedanadditionalparticipantorteamineachevent.

D. SchoolsthatsubmittheirmembershiprosterafterNovember15:Eachlocalschool(areacareercenterorcomprehensivehighschool)maysendamaximumofthree(3)participantsineachindividualevent.Two(2)teamsineachTDMevent,andone(1)registrantsintheFinancial Consulting Event, Hospitality & Tourism Professional Selling, and Professional Selling events.Thiswillallowamaximumof95participantsperschool.Chapterswith100%membership,chaptersthatreceivethe“Gimmie5!”award,andnewchapterssubmittinglaterosterswillnotbeallowedtheadditionalparticipants.

Tie Breaking Procedures1. Atallconferences,Alldecisionsofthejudgesarefinal.MichiganDECAwillnotre-evaluatethe

judges’decisions.MichiganDECAwillinvestigate,andifnecessarycorrectanytabulationerrors.2. IntheeventthatthereisatiebetweenoverallfinalistsattheStateConferenceinaneventwithan

exam,theexamscorewillbeusedtobreakthetie,followedbytheparticipatoryeventscorefortheeventlabeled“1”,thenfollowedbytheparticipatoryeventscorefortheeventlabeled“2”.

3. IntheeventthatthereisatiebetweenoverallfinalistsattheStateConferenceinaneventwithoutancomprehensiveexam,thetiewillbebrokenbythescorefortheinterview,thenthejudges’overallimpression,followedbythecategoriesworththemostpoints.

Pleasenotethatthereareusuallyseveralexcellentprojectsandcompetitors.Thedifferencebetweenfirstandsecondplacecouldbeaslittleasonepoint.All decisions of the judges are final.

District Conference Competitors


ChapterAdvisorsareresponsibletofullyexplaintotheirstudentsthecancellationpolicy,dependingontheirtypeofcompetitiveevent:

For All Team Decision Making Events(BLTDM,MTDM,etc.),theseeventsrequireaminimumnumberofteammembers(twostudents),soastudentisnotallowedtocompeteindividually.AftertheDistrictConferences,ifonemembercannotattendthenextlevelofcompetition,no one may be substituted inhisorherplace,andtheremainingteammemberCANNOTmoveintoanotherevent.Thestudentsqualifiedasateam,sotheymusteithercompeteasateam,orcancelasateam-andnotadvancetothenextlevelofcompetition.

ForChapter Written Events,oneoftheteammembersmaybesubstitutedbetweenlevelsofcompetition,however,theteamsizemaynotincreasefromtheoriginalnumberregistered.Forexample,ifaCommunityServiceProjectwasenteredwithJohnandMaryastheoriginalparticipants,andqualifiedattheStateConferencetoadvancetotheInternationalConference,noadditionalparticipantsmaybeadded.IfeitherMaryorJohncouldn’tattendtheICDC,thentheothercouldcompetealone,oroneofthemmaybesubstituted,butoneoftheoriginalmembershastoparticipate.Theteamsizecannotincreasefromtwotothreeparticipants.

ForAll Written Events,thenamesonthesubmittedWrittenStatementofAssurancesFormMUSTbethesameasthoseontheconferenceregistrationform.If one person fails to sign the submitted Written Statement of Assurances Form - even if their name is printed or typed on the form - they will not be allowed to compete, and will be dropped from the conference.

ChapterAdvisorshavevolunteeredtodoublecheckeachStateConferenceregistrationtobesurethatchaptersarefollowingthesubstitutionpolicyandthatthecorrectqualifiersfromtheDistrictConferenceareadvancingontotheStateConference.

How are alternates called to compete? For students that are qualifiers for the State Conference at the District Conferences:TheChapterAdvisorofthecancelingindividual/teamisresponsibletonotifytheChapterAdvisorofthealternateindividual/teamthattheywillbeabletoadvancetotheStateConference.

For students that are qualifiers for the International Conference at the State Conference:TheChapterAdvisormustfilloutandfaxintheQualifier Not Attending Form,assoonaspossibleforMichiganDECAtobeabletonotifythealternate.

Cancellation & Substitution Policy


1. Thenumberofparticipantsforeachdistrictwillbedeterminedannually,uponreceiptofthefallmembershipsreceivedbyNovember30,asapercentageofthetotalstate-wideDECAmembership.Eachdistrictwillbeguaranteedaminimumoffour(4)participants,perindividualevent,andamaximumoften(10)participantsattheStateCareerDevelopmentConference.Therewillbe72participantsforeachindividualevent,and60foreachTeamDecisionMakingEventattheSCDC.

2. Ifthereisanextraslot(s)duetorounding,itwillbegiventothesmallestdistrict(s).

3. IfaneventataDistrictConferencehaslessstudentscompetingthanthenumberofqualifiersallocatedforthestateconferenceforthatdistrict,thenthenumberofqualifierswillbereducedtohalfoftheallocation.ThisisdonebecauseeachstudentcompetingattheStateConferencemustearntheirwaytherebyplacingattheirDistrictConference.

4. CompetitorsintheFinancial Consulting, Hospitality & Tourism Professional Selling, andProfessional Selling EventswillqualifyattheDistrictConferencelevelinordertocompeteattheStateConference.

5. ThefollowingliststhenumberofentriesallowedperchapterforeachwritteneventattheSCDC:

Each chapter is allowed the specified number of entries in EACH of the listed events

Chapterswith:

AdvertisingCampaignFashionMerchandisingPromoPlan

InnovationPlanSports&EntertainmentPromoPlan

Start-UpBusinessPlan

CommunityServiceProjectCreativeMarketingProject

EntrepreneurshipPromotionProjectFinancialLiteracyPromotionProject

Learn&EarnProjectPublicRelationsProject

BusinessGrowthPlanBusinessServicesOperationsResearchBuying&Merch.OperationsResearch

FinanceOperationsResearchFranchiseBusinessPlan

Hospitality&TourismOperationsResearchIndependentBusinessPlanInternationalBusinessPlan

Sports&Ent.MktgOperationsResearch

0-99members 1* 1 2100-200members 2* 2 3201ormoremembers 3* 3 4

*New in 2018: ChaptersthathaveachievedtheTHRIVElevelintheChapterMembershipCampaignorthosethathave100%Membershipareeligibletobringone(1)additionalentrypereventinAdvertising Campaign, Fashion Merchandising Promotion Plan, Innovation Plan, Sports & Entertainment Promotion PlanandStart-Up Business Planevents.

6. ParticipantsintheStock Market Game, andtheVirtual Business Challenge EventswillnotcompeteattheStateConference.ICDCQualifiersintheseeventswillproceeddirectlytotheInternationalConference,throughtheprocessestablishedbyDECAInc.ThesestudentswillnotattendtheStateConferenceunlesstheyarecompetinginanotherevent.

7. ChaptersparticipatinginSchool Based Enterprise thatreceivetheGoldCertificationorGoldRe-Certificationhavetheoptiontobring1-3studentmanager(s)topresenttheirworkattheStateConference,iftheyarenotinaneventthatiscompetingSaturdaymorning.Thispracticecompetitionwillfollowtheinternationalguidelines.ThetopfiveteamswillreceiverecognitionattheSaturdaySession.TeamsthatreceivetheGoldCertificationorRe-CertificationdonothavetoattendtheStateConference;theycanadvancedirectlytotheInternationalConference.

State Conference Competitors


Business Administration Core PrinciplesofBusinessAdministration PrinciplesofFinance PrinciplesofHospitality PrinciplesofMarketing LeadershipandTeamwork**

Business Management & Administration Cluster BusinessLaw&EthicsTDM HumanResourcesManagementIndividualEvent

New in 2018: Entrepreneurship Cluster EntrepreneurshipSeries EntrepreneurshipTDM

Finance Cluster BusinessFinanceIndividualEvent FinancialConsultingEvent FinancialServicesTDM

Hospitality and Tourism Cluster Hotel&LodgingIndividualEvent HospitalityServicesTDM Hospitality&TourismProfessionalSellingEvent QuickServeRestaurantManagement RestaurantandFoodServiceManagement Travel&TourismTDM

Marketing Cluster AdvertisingCampaign* Apparel&AccessoriesIndividualEvent AutomotiveServicesMarketing BusinessServicesMarketing Buying&MerchandisingTDM FashionMerchandisingPromotionPlanEvent* FoodMarketingIndividualEvent MarketingCommunicationsIndividualEvent MarketingManagementTDM ProfessionalSellingEvent RetailMerchandisingIndividualEvent Sports&EntertainmentIndividualEvent Sports&EntertainmentPromotionPlanEvent* Sports&EntertainmentTDM

Specific performance indicator lists for each cluster exam can be found on deca.org.

* These events do not compete at the District Conference.* The Leadership & Teamwork event does not compete at the District or International Conferences.

Exam Composition for Cluster Level Events at Each Conference District State InternationalBusinessCore 100% 60% 40%(PrerequisiteandCurriculumSustainingCurriculumPlanningLevels)Cluster 0% 40% 60%(SpecialistandSupervisorCurriculumPlanningLevels)

Comprehensive Exam AreasFor District, State and International Competition


TheserequirementsareineffectforwritteneventssubmittedtoMichiganDECA.Theserequirementsarein additiontotheguidelinessetbyNationalDECA.MeritandChapterAwardProgramGuidelinesarelistedseparately.

1. Onlyone copyofeachwritteneventneedstobesubmittedinthespecifiedofficialDECAfolio,whichisnotedintheevent’sguidelines.Ifitisnotintheproperfolio,MichiganDECAwillplaceitinafolioatachargeoffive(5)timesthecurrentlistprice.Pleasenote,thatiftheeventisreceivedinanimproperbinder,thatbinderwillnotbereturned.

2. AllstudentscompetingattheStateConferenceMUSTbeincludedonthechapter’sregistrationform.

3. TheNationalDECAStatementofAssurancesandAcademicIntegrity(page 53 of the National DECA Guide)certifyingtheoriginalityoftheworkmustbesignedbytheadvisorandthestudentbeforetheeventissubmitted.TheStatementofAssurancesmustbethefirstpageofeachentry.Only those students whose name appears on the Statement of Assurances and have been included on the chapter’s registration form will be allowed to compete in the event.

4. Allwrittenevents(excepttheChapterAwardsProgram)willalsoneedtobeuploadedtoTurnItInbythechapteradvisorbetweenFebruary5-16,2018sothatitcanbereviewedforplagiarism.CompleteinstructionsonhowtouploadprojectswillbeprovidedinJanuary.

5. NEW FOR 2018: AprintoutoftheTurnItInconfirmationpageneedstobeincludedinthefoliofortheWrittenEventScreening.ThispageshouldbeplacedaftertheWrittenStatementofAssurancespage,anddoesnotgetnumberedorcountedinthepagecountoftheproject.Failure to include the confirmation page in the folio is a 10 point penalty.

6. AllcontentmustbeoriginalworkoftheDECAmembersmember(s)listedontheStatementofAssurances.No part of the written project can be previously entered into competition or submitted in another DECA competitive event. Anyeventsthatarefoundtobeplagiarizedorpreviouslysubmittedintocompetitionwillbedisqualified.Thosestudentswillbedroppedfromtheconference,andarenoteligibleforarefundoftheconferenceregistrationfee.

7. Entriesmustbeinthefollowingorder:completedandsignedStatementofAssurances,TurnItInConfirmationPage,CoverPage,thentheactualeventfollowingtheguidelinessetbyDECA.(Do not include evaluation forms.)

8. AnyprojectthatreceivespenaltypointsattheStateConferencemustbecorrectedpriortobeingsubmittedattheInternationalConference.

9. All entries (including the Chapter Awards Program, Merit Awards Program and all Written Events advancing on from a district conference) must be completed and received by 10:00 a.m. on February 17, 2018.

10.AllchapteradvisorswithastudententeringaWrittenEvent,ChapterAwardsProject,orMeritAwardProject,needtoattendandassist(orpaytheapplicablescreeningfee)withtheWrittenEventScreeningonSaturday,February17,2018.This includes written projects that have advanced on from a district conference.Advisorsassistingmaybringtheireventstothescreening.

11.ThescreeningwillbeheldatEasternMichiganUniversityonSaturday,February17,2018.

Written Event Screening Procedures


Written Event Screening Procedures12.Advisorsassistingwiththescreeningshouldarrivenoearlierthan9:30a.m.,andnolaterthan

10:00a.m.

13. Events will not be accepted after 10:30 a.m. on February 17, 2018.LateeventswillNOTbeaccepted,nomatterthereason.Pleaseplanaccordingly.

14. NEW FEE STRUCTURE:Advisorswithwritteneventswhoareunabletoattendthescreeningwillberequiredtopayascreeningfee,whichisbeingimposedtoencouragemoreAdvisorstoassistwiththewritteneventscreeningprocess.Thenewscreeningfeeisbasedonthechapter’snumberofentries/folios/bindersasfollows:•One-Five(1-5)entries=$50writtenscreeningfee• Six-Sixteen(6-16)entries=$50writtenscreeningfeePLUSanadditional$15perfolio•MorethanSeventeen(17+)entries=aflat$300writtenscreeningfee

15.IfyouaremailingordeliveringtheentriesfortheWrittenEventScreening:•WerecommendusingUPStosendyourpackages.UPSdeliversdirectlytoouroffice,andallpackagescanbetracked,soyoumayconfirmthattheyweredelivered.

•AllshippedpackagesshouldbesenttobereceivedbyWednesday,February14,2018.Packagesscheduledtobereceivedafterthisdateruntheriskofnotarrivingontime,andnotbeingabletobescreenedforcompetition.

• There is no delivery service on Saturday to the Eastern Michigan University campus from any carrier, even if you pay extra for this service.Thisincludesovernightedpackagedeliveries.

16.AphotocopierwillnotbeavailableattheWrittenEventScreening.


Penalty Point GuidanceTheCompetitiveEventChecklistisusedtoaccesspenaltypointsforallwrittenevents(except Chapter Awards and Merit Awards projects) duringtheMichiganWrittenEventScreening,andalsoduringcompe-titionattheInternationalConference.EachnumbereditembelowcorrespondstoanitemontheCompet-tiveEventChecklist,andincludesfrequentlyaskedquestionsbeloweachitem.

1. TheWrittenEventStatementofAssurancesandAcademicIntegritymustbesignedandsubmittedasthefirstpageoftheentry.

• Ifonlythechapteradvisorsignatureismissing,arepenaltypointsaccessed?YES• Ifoneormoreteammember’ssignatureismissing,arepenaltypointsaccessed?YES• Ifastudentnameismissing,arepenaltypointsaccessed?NO- however, if a name is missing on the

Written Statement of Assurances Form, the student CANNOT participate in the presentation.• Ifthewrongeventnameislistedontheform,arepenaltypointsaccessed?YES

2. TheTurnItInconfirmationpageisthesecondpageoftheproject.(Note: this is only for Michigan for Written Event Screening. Do not include this page for competition at the International Conference.)

• Arepenaltypointsaccessedifitismissing?YES

3. EntriessubmittedinanofficialDECAwritteneventfolio.FoliosareavailablefromDECAImages(FOLIO).Nomarkings,tapeorothermaterialshouldbeattachedtothefolio.Onephotocopyortheoriginaltypeddocu-mentmustbesubmitted.Participantsmaykeepacopyforuseinthepresentation.

• IftheentryissubmittedinanolderDECAfolio,arepenaltypointsaccessed?NO• IftheentryissubmittedinaDECAnotebook/binder,arepenaltypointsaccessed?YES• Iftheentryissubmittedwithanoldcompetitionlabelonthefolio,arepenaltypointsaccessed?NO,

however, penalty points may be accessed during competition at the International conference for folios with markings, labels or tape.

4. Sheetprotectorsmaynotbeused.

5. Limitedtothenumberofpagesspecifiedintheguidelines(plusthetitlepageandthetableofcontents).• Are5penaltypointsaccessedforeverypageoverthelimit?YES• DoestheWrittenStatementofAssurances,TurnItInconfirmation,titlepageandtableofcontentscountinthetotalnumberofpages?NO

6. Allpagesarenumberedinsequencestartingwiththeexecutivesummaryandendingwiththefinalpageoftheappendix.Donotuseseparatesheetsbetweensectionsorastitlepagesforsections.

• Ifthetitlepageandtableofcontentsarenumbered,arepenaltypointsaccessed?YES• Ifagraphiciscoveringapagenumber,arepenaltypointsaccessed?YES• Ifapageisusedonlyasatitlepageforasection,arepenaltypointsaccessed?YES• Ifpagenumbersaretapedon,arepenaltypointsaccessed?YES• Ifpagenumbersarehandwritten,arepenaltypointsaccessed?YES

7. Majorcontentmustbeatleastdouble-spaced(notspace-and-a-half).Titlepage,tableofcontents,executivesummary,bibliography,appendix,footnotes,longquotes(morethanthreetypedlines),materialintables,figures,exhibits,lists,headings,sampleletters,forms,etc.,maybesingle-spaced.

• Ifthereissinglespacingbetweentables,figures,exhibits,lists,headings,sampleletters,forms,etc.,arepenaltypointsaccessed?NO

• Ifthetexttouchesoroverlapswithachartorgraph,arepenaltypointsaccessed?YES


8. Entrymustbetyped/wordprocessed.Handwrittencorrectionswillbepenalized.Chartsandgraphsmaybehandwritten.

• Ifthereareanyhandwrittenmarksfrompreviousreviews,arepenaltypointsaccessed?YES

9. Paperis8½inchesx11inches.Nofold-outs,attachmentsortabsused.• Ifsomethingextendspastthe8½inchesx11inches,arepenaltypointsaccessed?YES• Ifcoloredpaper,cardstock,graphicsorwatermarksused,arepenaltypointsaccessed?NO

10.ThewrittenentryfollowstheoutlineintheWrittenEntryGuidelinesfortheevent.TheRomanNumeralSec-tionHeadingsMUSTbeinthebodyofthewrittenentryandlistedinthetableofcontentswiththecorrectpagenumbers.Additionalsubsectionsarepermittedinthebodyofthewrittenentry.

Themaximumpenaltyforthisareais5points,evenifthereismorethanoneerror.Allerrorsneedtobenoted.

• Musttheentryincludeatitlepageandtableofcontents?YES• Isthetitlepageandtableofcontentspenaltypointedforformatting?NO• Dopagenumbersonthetableofcontentshavetomatchthebodyoftheproject?YES• Domainsectionshavetohavepagenumbersonthetableofcontents?YES-Main Sections are the sec-

tions in the event guidelines that have Roman numerals and are in UPPERCASE letters.• DoRomannumeralshavetobeutilized?NO• Doeseachsectionhavetobeaddressed?YES-inthebodyoftheproject.• Aresectionspenaltypointedifthisyear’seventguidelinesarenotfollowed?YES• Aresectionspenaltypointedifnotproperlysequenced?YES• Musteachmainsectionbetitledexactly?NO-wording may be adjusted. For example, section 4 in the

event guidelines states: “Identification of the Target Market”; the section could be labeled “Target Mar-ket”.

• Dosubsectionshavetobeinthepaper?YES–unless the guidelines state that the subsection is optional.• Canadditionalsubsectionsbeaddedtocontent?YES-Refer to the sample on page 71 of the Michigan

DECA Guide for page number formatting.• Dosubsectionshavetobeonthetableofcontents?NO• Dosubsectionshavetohavepagenumbersonthetableofcontents?NO-however, if page numbers are

included on the table of contents, and are not correct, penalty points will be accessed. • IsaBibliographyrequired?YES• IsanAppendixrequired?NO

All penalty points accessed during Written Event Screening must be approved by one of the Written Event Directors, and the Director must initial that they have confirmed the

total number of penalty points assessed.

Penalty Point Guidance


Note: This is a sample for overall layout and formatting, be sure to consult individual event guidelines for correct section headings.

TABLE OF CONTENTS PageNumber

I. EXECUTIVE SUMMARY 1

II. INTRODUCTION 2 A.Descriptionofbusinessororganization B.Descriptionofthecommunity

III. RESEARCH METHODS USED IN THE STUDY 7 A.Stepstakentodesignthestudyandtheinstrument B.Stepstakentoconductthestudy

IV. PROPOSED STRATEGIC PLAN 9 A.Geographic,demographic,andpsychographic descriptionofaffectedpopulations B.Goals/objectivesandrationale C.Proposedactivitiesandtimelines D.ProposedBudget

V. FINDINGS AND CONCLUSIONS OF THE STUDY 20 A.Benefitstoaffectedpopulations B.Short-andlong-termbenefitstothebusiness C.Strategyforevaluatingtheeffectivenessofthestrategicplan D.Conclusionsbasedonthefindings

VI. BIBLIOGRAPHY 26

VII. APPENDIX 27

Sample Written Event Formatting


Note: This is a sample for overall layout and formatting, be sure to consult individual event guidelines. Also visit http://citationmachine.net which is an electronic resource for completing bibliographies.

BIBLIOGRAPHY 26 “BirminghamChamberofCommerce”.(Online)Available. http://2chambers.com/michigan2.htm,December,2016

“DetroitFreePress”.(Online)Available.http://www.freep.com, December,2015

“DetroitNews”.(Online)Available.http://www.detnews.com,June,2016

Farese,Kimbrell.MarketingEssentials,McGrawHill:MissionHills, California,2016

Irwin,RichardD.PromotionalStrategy:ManagingtheMarketing CommunicationProcess,McGrawHill:St.Louis,2017

Meyer,Harris.RetailMarketing,McGrawHill:StLouis,2016

OaklandCountyEconomicDevelopmentDivision,January,2017

“OaklandPress”.(Online)Available.http://www.theoaklandpress.com December,2015

“TroyChamberofCommerce”.(Online)Available. http://www.TroyChamber.com/,December,2016

Sample Written Event Formatting


Merit Award Program Minimum StandardsThefollowingsummaryofstandardsareineffectfortheMeritAwardProgram.1. AllstudentscompetingattheStateConferenceMUSTbeincludedonthechapter’sregistrationform.

2. All 22 activities must fit within a 1-inch DECA binder [DECA Images catalog #DSB-1]. OnlytheoriginalprojectneedstobesubmittedtoMichiganDECAforWrittenEventScreeningonFebruary17,2018.(Additionalcopiesarenotrequired.)

3. MeritAwardsProjectswillalsoneedtobeuploadedtoTurnItInbythechapteradvisorbetweenFebruary5-16,2018sothatitcanbereviewedforplagiarism.Theuploadwillneedtobeinonefilethatincludesalllevelsandallactivitiesineachlevel.CompleteinstructionsonhowtouploadprojectswillbeprovidedinJanuary.

4. NEW FOR 2018: AprintoutoftheTurnItInconfirmationpageneedstobeincludedinthefoliofortheWrittenEventScreening.ThispageshouldbeplacedaftertheWrittenStatementofAssurancespage,anddoesnotgetnumberedorcountedinthepagecountoftheproject.Failuretoincludetheconfirmationpageinthefolioisa10pointpenalty.

5. Anyeventsthatarefoundtobeplagiarizedorpreviouslysubmittedintocompetitionwillbedisqualified.Thosestudentswillbedroppedfromtheconference,andarenoteligibleforarefundoftheconferenceregistrationfee.

6. Onlyprojectsofstudentscompletingallthreelevelsneedtobesubmittedbytheannualdeadline.Studentscompletingonlyinthebronzeand/orsilverlevelsonlyneedtohavetheirnamesandoccupationalareassubmittedbythedeadlinetoreceiveacertificateofparticipation.

7. TheNationalDECAStatementofAssurancesandAcademicIntegrity(page53oftheNational DECA Guide)certifyingtheoriginalityoftheworkmustbesignedbytheadvisorandthestudentbeforetheeventissubmitted.TheStatementofAssurancesmustbethefirstpageofeachentry.Only those students whose name appears on the Statement of Assurances and have been included on the chapter’s registration form will be allowed to compete in the event.

8. ThefirstpageisthecompletedandsignedStatementofAssurances.ThesecondpageistheTurnItInconfirmationpage.Thethirdpageisthetitlepage.ThefourthpageisthecompletedBronzeLevelMAPProgressForm,followedbythebronzelevelactivities,andabibliographyforthebronzelevel.NextistheSilverLevelMAPProgressFormandthesilverlevelactivities,andabibliographyforthesilverlevel.NextistheGoldLevelMAPProgressFormandthegoldlevelactivities,andabibliographyforthegoldlevel.AllactivitiesmustbeintheorderindicatedoneachoftheMAPProgressForms.AseparateTableofContentsforeachlevelshouldnotbesubmitted.

9. Tabsmust be usedforthedifferentlevels,(Bronze,Silver&Gold)andareoptionalforthedifferentareas.

10. Sheetprotectorsmaynot beused.

11. All22activitiessubmittedmustbetypedin12pointfont.Majorcontentofthewrittenentrymustbedouble-spaced.Onlythefollowingpagesmaybesinglespaced:titlepage,tableofcontents,bibliography,footnotes,longquotes,materialintables,figures,exhibits,headings,documentationpages,etc.

12. Clarification for 2018: Headingsofeachactivitymustconsistofandbeinthefollowingorder:1.AwardLevel(Bronze, Silver, Gold)2.InstructionalArea(Economic Understanding, Human Relations, Marketing, Promotion, Product & Service Knowledge)3.ActivityTitle4.Member’sName

5.CompletionDate


13.Allactivitiesmustbedocumentedby:(activitycover/titlepagesshouldnotbeused):Bronzelevel-includeatotalof10activities,2pagesaverage=minimumlengthof20pages.Silverlevel-includeatotalof7activities,3pagesaverage=minimumlengthof21pages.Goldlevel-includeatotalof5activities,4pagesaverage=minimumlengthof20pages.

14.ExamplesofOriginalWorkconsistoftheparticipant’sdrawings,photosoftheparticipant’sworkorstudentgeneratedcomputerillustrations.Photosofproducts,businessmaps,internetdownloads,etc.,maybeincludedbutarenotcalculatedintheminimumpagecount.

15. Pagesmusthaveatleast2/3pageoftexttocountasapage.IftheparticipantismakingaPowerPointpresentation,thepagesmustbeprintedasahandoutwithaminimumof3slidesperpage.Pleasenotethat6slidesonapagedoesnotcountastwopages.Hands-onprojectsmusthaveatleastaonepagenarrativetosupportthephotosofthehandson-work.

16.AllpagesarenumberedbeginningwiththefirstactivityintheBronzesection.

17. Projectswithmorethan40penaltypointswillnotbeallowedtoadvancetothenextlevelofcompetition.Thoseprojectswillbereturnedandthestudentwill not beallowedtoattendtheStateConferenceasaGoldMeritAwardParticipant.

18. Participantswillgivea10minutepresentationattheStateCareerDevelopmentConference,whichshouldcoverthefivegoldlevelprojects.Thepresentationwillbefollowedbya5minutequestion/answerperiod.

19.Theparticipantmayusethefollowingitemsduringtheoralpresentation:• Notmorethanthree(3)standard-sizedpostersnottoexceed22.5inchesby30.5incheseach.Participantmayusebothsidesoftheposters,butallattachmentsmustfitwithintheposterdimensions.

• One(1)standard-sizedpresentationdisplayboardnottoexceed36.5inchesby48.5inches.• One(1)desktopflipchartpresentationeasel12inchesby10inches(dimensionsofthepage).• One(1)personallaptopcomputer.• Cellphones/smartphones,iPods/MP3players,iPads/tabletsoranytypeofahand-held,informationsharingdevicewillbeallowedinwritteneventsifapplicabletothepresentation.

• Soundisallowed,aslongasthevolumeiskeptataconversationallevel.

20.Videomaybeshownduringyouroralpresentation,butarenot tobeincludedwiththeprojectwhenitisturnedinforWrittenEventScreeningorduringcompetition.

21.Onlyvisualaidsthatcanbeeasilycarriedtothepresentationbytheactualparticipantwillbepermitted,andtheparticipanthimself/herselfmustsetupthevisuals.Noset-uptimewillbeallowed.Participantmustfurnishhis/herownmaterialsandequipment.NoelectricalpowerorInternetconnectionwillbesupplied.

22. Studentswillnotbeabletousethehotelorconventioncenterinternetfortheirwritteneventpresentations,becausethatwouldinvolveaskingsomeoneelsetohelpthemwiththeirequipment.(Refertothepresentationguidelines.)Theymayuseaninternetaircardorpersonalhotspotwiththeircomputerifthestudentshaveone.Butwecautionthatitcouldbedifficultforstudentstoreceiveandmaintainaconnectionduetosomanypeopleusingcellphoneswhileattheconference.Iftheyloseconnection,theywillnotbegivenadditionaltime.Oursuggestionistosaveanythingthattheymightwanttoreferencedirectlyontotheircomputer.

23.Materialwithnoeconomicvalueandappropriateforthesituationmaybehandedtoorleftwiththejudge.

24. Participantsmaybringnoteswiththemintothepresentation.

25. Specialconsiderationduringtheevaluationwillbegivenforspecialneedsstudentsthatareunabletocompletetheaboveguidelines.SucharequestneedstobecommunicatedbythechapteradvisortotheMichiganDECAStateDirector.

26.AwardswillbegiventotheoutstandingprojectsandwillbeevaluatedusingtheOutstandingGoldProjectEvaluationform,whichcanbefoundonMichiganDECA’swebsiteatwww.mideca.org

27. Projectsreceivinglessthan75pointswillnotadvanceontotheInternationalConference.

Merit Award Program Minimum Standards


ForGoldLevelProjectscompetingattheInternationalCareerDevelopmentConference,allitemsontheprevioustwopagesfortheStateConferenceapply,plustheseadditionalpointslistedbelow:

1. IfaMAPdelegateiselectedasanincomingStateOfficerattheStateConference,theywillNOTbeallowedtocompeteintheMeritAwardProgramattheInternationalConference.

2. IfaMAPdelegatequalifiestoattendtheInternationalConferenceinanothercompetitiveevent,theywillNOTbeallowedtocompeteinMAP;theInternationalDECAeventhasfirstpriority.

3. Two copies of ONLY the five gold level activities are to be submitted at the specified time and location at the International Conference. Each copy needs to be in a separate DECA written event folio [DECAImagesCatalog#DSWEF].

4. ThepagenumbersoftheGoldlevelactivitiesdonothavetobere-numberedfromtheStateConferencecompetition.

5. AnyprojectthatreceivedpenaltypointsattheStateConference,needstobecorrectedpriortobeingsubmittedattheInternationalConference.

6. Eachprojectwillbere-examinedforpenaltypointsattheInternationalConference.

7. Twoadvisorswillevaluateeachproject.8. Participantswillgivea10minutepresentationattheInternationalCareerDevelopment

Conference.Thepresentationshouldcoverthefivegoldlevelprojects.Thepresentationwillbefollowedbya5minutequestion/answerperiod.

9. ParticipantsmustfollowtheInternationalConferenceDressCode.ThisincludeswearingaDECAblazerwhenbeingjudged.

10.ThetopparticipantswillberecognizedasanoutstandingprojectatMichiganDECA’sStateRecognitionSessionattheInternationalCareerDevelopmentConference.

11.Thedecisionofthejudgesisfinal.Studentsandadvisorsarenottoaskjudgesforjustificationoftheirscores.

Merit Award Program Competition at ICDC


Chapter Awards Program Overview

Objectives.TheobjectivesoftheChapterAwardsProgram(CAP)are:1.Encouragelocalchapterorganizationbyplanningayearlyprogramofactivities.2.Buildmemberinvolvement.3.EncourageDECAmembershipatlocal,stateandinternationallevels.4.BuildschoolandcommunityrecognitionforthemarketingeducationprogramandtheDECA chapter.5.Learnofactivitiesandprojectsthatstrengthenthelocalchapter.6.Recognizechaptersfortheiraccomplishments.

Description. TheChapterAwardsProgramisaninstructionalenrichmentprogramformarketingeduca-tion.Theprogramisdesignedforchapterstodevelopawell-roundedprogramofworkandisbasedonchapterachievementaccompaniedwithanawardsprogramforchapterrecognition.

TheChapterAwardsProgramwillproviderecognitionatthreelevels:1.Bronze2.Silver3.Gold

Thelevelofrecognitionwillbedeterminedbythenumberandtypeofactivitiesachaptercompletesineachofthefollowingcategories:

1.MembershipDevelopment2.CommunityOriented3.ExperiencedLeaders4.AcademicallyPrepared5.ProfessionallyResponsible6.Promotion/PublicRelations

Chapterswillclaimcreditforactivitiesbysubmittinganactivityreportandvisualdocumentation.Chap-terswillsubmittheirreportstotheirstateofficeforverificationoftheawardachievementlevel.

TheChapterAwardsProgramshouldbeinitiatedearlyintheyear,sochaptermemberswillrealizethegreatestbenefitsoftheirinvolvement.Athoroughorientationofthepurposeandoperationoftheprogramisvitalforthepreparationofthemembers.

Useyourcreativitywhencreatingyourdocumentationandsectionheadingpages.CAPisabookthatyoushouldwanttoshowofftofuturemarketingclassestoexplainandshowcaseyourDECAactivities.

OnlychaptersachievingthegoldawardonthestatelevelwillbeeligibletoattendtheInternationalCareerDevelopmentConference.Uptothreemembersmayattendfromeachlocalgoldlevelchapter.


Theentrymustfollowthesespecifications.

Statement of Assurances - Thiscompletedformisthefirstpage.TheNationalDECAStatementofAs-surancesandAcademicIntegrity(page53oftheNationalDECAGuide)certifyingtheoriginalityoftheworkmustbesignedbytheadvisorandthestudentbeforetheeventissubmitted.TheStatementofAssur-ancesmustbethefirstpageofeachentry.Only those students whose name appears on the Statement of Assurances and have been included on the chapter’s registration form will be allowed to compete in the event.

Title page.Thetitlepagewillnotbenumbered.Thefirstpageoftheprojectisthetitlepage,whichliststhefollowinginthisorder:

• ChapterAwardsProgram• Designatedlevelofachievement(bronze,silver,orgold)• NameofDECAchapter• Nameofhighschool• Schooladdress• City/State/ZIP• Namesofchapterrepresentatives• Date

Table of contents - ThecompletedProgressReportFormwillserveastheTableofContents.Thisreportisnotnumbered.

Body of the project - ThebodyofthewrittenentrybeginswithSection1,ExecutiveSummary,andcontinuesinthesequenceoutlinedbelow.Thefirstpageoftheentryisnumbered1andallfollowingpagesarenumberedinsequence.Eachactivityistoincludeapagenarrativeexplaininggoals,completionandevaluationoftheactivity,andapagedocumentingtheactivity.Documentationmayincludephotos,programs,brochures,etc.

Activities submitted for National DECA’s Membership Campaign may also count as activities for the Chapter Awards Program.Follow this outline when you prepare your entry. Roman numeral sections must be separated by tabs.

I. Executive Summary containingaone-pagedescriptionoftheprojectandone-pagedescriptionofthelocalMarketingEducationProgram/DECAchapter,schoolandcommunity.

II. Membership Development-Should prove that you have a working DECA chapter.

A. Requirement1. Bronzelevel:DECAmembershipforaminimumof40%ofthemarketingeducationstudents

andcompletionofanytwo(2)membershipactivities2. Silverlevel:DECAmembershipforaminimumof60%ofthemarketingeducationstudents

andcompletionofanyfour(4)membershipdevelopmentactivities3. Goldlevel:Chaptersachieveeitherthe“Gimmie5”Award,has100%DECAmembership,and

completionofanysix(6)membershipdevelopmentactivities.

Chapter Awards Program Format Guidelines



B. Membership development activities:1. Conductamarketingeducationparents’orientationtoexplainmarketingeducationandDECA2. Conductfaculty/counselor/administrationappreciationfunctions3. LocalchapterhostscurrentDECAStateOfficer(s)asguestspeaker(s)duringthechaptermeeting

(officerisnotfromthelocalchapter)4. Completeachapterfund-raisingproject,includingsalesgoals,finalreportandanevaluation5. Otheractivitiesrelatedtomembershipdevelopment6. HaveamembercampaignforaStateOffice.7. Otheractivitiesrelatedtomembershipdevelopment

III. Community Oriented - DECA chapters display what they have been doing for their community.

A. Requirement 1. Bronzelevel:completeanytwo(2)communityactivities2. Silverlevel:completeanyfour(4)communityactivities3. Goldlevel:completeanysix(6)communityactivities

B. Community Service activities1. ParticipationintheDECAServeDay.2. Provideassistancetoacivicorganizationengagedinacommunityserviceproject(i.e.,fooddrive,

clean-up,anti-drug,homeless,etc.)3. Sponsora“getoutandvote”campaign4. SponsorMDAorasimilarorganizationwithafund-raisingactivity5. Visitachildren’swardorseniorcitizens’home,etc.6. Participateinorsupportablooddrive7. CompeteintheCivicConsciousnessProject8. Otheractivitiesrelatedtocivicconsciousness

IV. Experienced Leaders- Illustrates the activities that the DECA chapter has conducted to develop each members leadership skills.

A. Requirement1. Bronzelevel:completeanytwo(2)leadershipactivities2. Silverlevel:completeanyfour(4)leadershipactivities3. Goldlevel:completeanysix(6)leadershipactivities

B. Leadership activities1. Advisorycommitteemembership2. Chaptermeetingminutes3. Annualbudget4. ChapterofficersconductaworkshopattheStateLeadershipConference5. Attendaleadershipconferenceorworkshop6. Holdachapterinstallationceremony7. Otheractivitiesrelatedtoleadershipdevelopment8. Officerelections


V. Academically Prepared - Shows evidence of members learning academic and career/technical information for their careers.

A. Requirement1. Bronzelevel:completeanytwo(2)AcademicorCTEactivities2. Silverlevel:completeanyfour(4)AcademicorCTEactivities3. Goldlevel:completeanysix(6)AcademicorCTEactivities

B. Academic or CTE activities1. Assistabusinesswithtakinginventory2. ConductalocalCareerDevelopmentConference3. CompletetheCreativeMarketingProject4. CompletetheEntrepreneurshipPromotionProject5. CompletetheLearnandEarnProject6. MajorityofchaptermembersparticipateintheDECADistrictConference7. Chapterservesas“HostChapter”foraDistrict/RegionalConference8. Majorityofmembersparticipateinacompetitiveevent9. Otheractivitiesrelatedtovocationalunderstanding

VI. Professionally Responsible - Illustrates the ways DECA teaches members how to participate in pro-fessional manor in social situations.

A. Requirement1. Bronzelevel:completeanytwo(2)professionalactivities2. Silverlevel:completeanyfour(4)professionalactivities3. Goldlevel:completeanysix(6)professionalactivities

B. Professional activities1. Planaseriesofguestspeakersforchaptermeetingsthroughouttheyear(trainingsponsors,

careerspecialists,marketingprofessionals,etc.)2. Conductafashionshow3. Conductajobinterviewseminarforotherclassesinyourschool4. ConductmockjobinterviewsforallDECAmembers5. Organizeachapterfieldtrip,i.e.tourofamall,merchandiseshow6. Holdanemployee/employerfunction7. Chapternominatesandsupportscandidate(s)foranystateoffice8. Organizeanalumnichapterwithalumniactivities9. Otheractivitiesrelatedtosocialintelligence10.Organizeandimplementafallemployerorientationtoexplaintheorganizationandoperation

ofthetotalmarketingeducationprogram11.Conductachapterbreakfastwithaformalizedprogram12.Sponsoraschool-widedanceorothersocialactivity13.Otheractivitiesrelatedtosocialintelligence



VII. Promotion/Public Relations-activitiesdesignedtopromotetheDECAChapterand/ortheMarket-ingEducationProgram.

A. Requirement1. Bronzelevel:completeanytwo(2)promotion/PRactivities2. Silverlevel:completeanyfour(4)promotion/PRactivities3. Goldlevel:completeanysix(6)promotion/PRactivities

B. In-school activities1. Bulletinboard2. PAannouncement3. Readerboard4. Marqueemessage5. Posters6. Displays7. Schoolpaper8. Localbrochure9. Teacherrecognition10.Otheractivitiesrelatedtopromotion/publicrelations

C. Submitting articles to1. DECADimensions2. Stateassociationnewsletters3. Otherpublications

D. Community1. Newspaper/TV2. Radio3. Billboard(outdoor)4. Communitymarquee5. Fairs,parades,festivals6. Displayincommunityplace7. Civicappearance/presentation8. Otheractivitiesrelatedtopromotion/publicrelations

E. DECA Week1. Publishanarticleintheschoolorlocalnewspaper2. Publishanarticleinthestateassociationnewspaper/DECADimensions3. ParticipateinaTV/radiointerviewaboutmarketingeducationorDECA4. Presentaformalprogrambeforeacivicgroup5. Participateinacommunityfairusingabooth6. Planandorganizecommunityinvolvement/advisorycommitteemeetings7. Obtainaproclamationfromyourmayororcitycouncil8. Otheractivitiesrelatedtopromotion/publicrelations



Chapter Awards Program Evaluation ProceduresThe entry must follow these presentation standards:1. Theentrymaybesubmittedinanofficial1inchDECABinder,anofficial2inchDECABinder(no longer

available from DECA Images)oraplainwhiteorplainbluebinderwherethespinedoesnotexceed2.5inches.EntriesmaynotbesubmittedinaDECAfolioorscrapbook.Nomarkings,tapeorothermaterialshouldbeattachedtothebinder.

2. Sheetprotectorsareoptional.Attachments,pasteupsandphotographsmaybeusedaslongastheyarecon-tainedonthepage.

3. Thepagesmustbenumberedinsequencestartingwiththeexecutivesummaryandendingwithpromotion.4. Forstatelevelcertificationoftheawardlevel,thebodyoftheentrymustbelimitedto:

• 35numberedpagesforthebronzeaward• 70totalpagesforthesilveraward• 105totalpagesforthegoldaward

Pagenumbersmustincludeallnarrativeanddocumentation.5. ThecompletedChapterAwardsProgressFormwillserveasthetableofcontents.6. Majorcontentofthewrittenentrymustbeatleastdouble-spaced(notOne-and-a-halfspaced).Titlepage,table

ofcontents,executivesummary,bibliography,appendix,footnotes,longquotes,materialintables,figures,exhibits,lists,headings,documentationpages,etc.,maybesinglespaced.

7. Theentrymustbetyped/wordprocessed(nothandwritten).Chartsandgraphsmaybehandwritten.8. Eachspecificactivitywillcountonlyonce,butchapterscandomultipleversionsofanactivity.For example,

chapters may raise funds for two different organizations and count it as two separate activities.9. TheentrymayincludeactivitiesconductedaftertheInternationalCareerDevelopmentConferenceandpriorto

theannualsubmissiondeadline.10.Allactivitiesmusthaveaheadingthatcontains:

a.Activityareab.Activitytitlec.Activitydate

11. Eachactivitymustcontainonenarrativepagedirectlyfollowedbyonedocumentationpageforthatactivity.Documentationmaycomeintheformofpictures,programs,charts,etc.Alldocumentationmustbelabeled.Thesepagesmustbenumberedinsequencewiththerestoftheproject.Thenarrativeofeachactivityshouldcontain:

a.Goalsoftheactivityb.Asummaryoftheactivity(writeasthoughthereaderknowsnothingabouttheactivity)c.Explainhowtheactivitywascompletedd.Evaluationoftheactivity

12.Theinterviewwillconsistoftheprojectchairpersons(maximumofthree)makingatenminutepresentationonwhatwaslearnedandahighlightoftheiroutstandingactivities.Uptofiveminuteswillbeallowedforaques-tionandanswerperiodwiththejudge.

13. Studentswillnotbeabletousethehotelorconventioncenterinternetfortheirwritteneventpresentations,becausethatwouldinvolveaskingsomeoneelsetohelpthemwiththeirequipment.(Refertothepresentationguidelines.)Theymayuseaninternetaircardorpersonalhotspotwiththeircomputerifthestudentshaveone.Butwecautionthatitcouldbedifficultforstudentstoreceiveandmaintainaconnectionduetosomanypeopleusingcellphoneswhileattheconference.Iftheyloseconnection,theywillnotbegivenadditionaltime.Oursuggestionistosaveanythingthattheymightwanttoreferencedirectlyontotheircomputer.

14.Only100%Membershipchaptersorchaptersreceivingthe“Gimmie5”AwardandreceivingthegoldawardforCAPattheStateConferenceareeligibletoattendtheInternationalCareerDevelopmentConference.Uptothreedelegatesmaychairtheprojectandrepresenttheirchapter.


Chapter Award Program Gold Evaluation Procedures

State Screening and Competition:1. Theoriginalprojectsinanofficial1inchDECABinder,anofficial2inchDECABinder(no longer available

from DECA Images)oraplainwhiteorplainbluebinderwherethespinedoesnotexceed2.5inchesmustbesubmittedtoMichiganDECAforWrittenEventScreeningonFebruary17,2018.(Additionalcopiesarenotrequired.)

2. AllstudentscompetingattheStateConferenceMUSTbeincludedonthechapter’sregistrationform.3. Projectswillbereviewed,toensuretheymeettheminimumstandards.Projectsnot meetingtheminimum

standardswillbereturnedandtheprojectchairperson(s)willnotbeabletoattendtheconferenceasaChapterAwardsProgramparticipant.

4. ParticipantswillgiveatenminutepresentationattheStateandInternationalCareerDevelopmentConferences.Thepresentationwillbefollowedbya5minutequestion/answerperiodwiththejudge.

5. Theparticipantmayusethefollowingitemsduringtheoralpresentation:• Notmorethanthree(3)standard-sizedpostersnottoexceed22.5inchesby30.5incheseach.Participantmayusebothsidesoftheposters,butallattachmentsmustfitwithintheposterdimensions.

• One(1)standard-sizedpresentationdisplayboardnottoexceed36.5inchesby48.5inches.• One(1)desktopflipchartpresentationeasel12inchesby10inches(dimensionsofthepage).• One(1)personallaptopcomputer.• Cellphones/smartphones,iPods/MP3players,iPads/tabletsoranytypeofahand-held,informationsharingdevicewillbeallowedinwritteneventsifapplicabletothepresentation.

• Soundisallowed,aslongasthevolumeiskeptataconversationallevel.

6. Onlyvisualaidsthatcanbeeasilycarriedtothepresentationbytheactualparticipantwillbepermitted,andtheparticipanthimself/herselfmustsetupthevisuals.Noset-uptimewillbeallowed.Participantmustfurnishhis/herownmaterialsandequipment.NoelectricalpowerorInternetconnectionwillbesupplied.

7. Materialwithnoeconomicvalueandappropriateforthesituationmaybehandedtoorleftwiththejudge.8. Participantsmaybringnoteswiththemintothepresentation.9. ProjectsmeetingtheminimumstandardswillreceiverecognitionattheStateCareerDevelopmentConference.10.Thedecisionofthejudgesisfinal.StudentsandAdvisorsarenottoaskjudgesforjustificationoftheirscores.11. Projectsmusthaveatleast75pointsafteranypenaltypointshavebeendeducted,inordertoadvanceontothe

InternationalConference.

International Conference Evaluation:All the points listed above, in addition to: 12. ProjectsmayberevisedbetweentheStateandInternationalConferences.13. Projectsaretobesubmittedinanofficial1inchDECABinder,anofficial2inchDECABinder(no longer

available from DECA Images)oraplainwhiteorplainbluebinderwherethespinedoesnotexceed2.5inches.OnlystudentswhoparticipatedintheinterviewattheStateConferencewillbeallowedtoattendtheInternationalConference.

14.Twoadvisorswillevaluatetheprojectandinterviewtheteam.15. ParticipantsmustfollowtheInternationalConferenceDressCode.ThisincludeswearingaDECAblazer

whenbeingjudged.16.ThetopprojectineachsectionwillberecognizedasanoutstandingprojectatMichiganDECA’sState

RecognitionSessionattheInternationalCareerDevelopmentConference.17.Thedecisionofthejudgesisfinal.StudentsandAdvisorsarenottoaskjudgesforjustificationoftheirscores.18. Studentsreceivingascoreof70orhigherwillreceiveaCertificateofExcellence.


TheSchool-BasedEnterprise(SBE)CertificationProgramwasdevelopedtoproviderecognitionforoutstandingachievementbyschool-basedenterprisesandtomotivateSBEstostriveforexcellenceandtogrow.TheprogramwillprovideSBEswithstandardsformodelschoolstoreoperation.TheCertificationProgramwillproviderecognitionforschool-basedenterprisesatthreelevels:bronze,silverandgold.Thenumberandtypeofactivitiesaschool-basedenterprisecompletesineachoftwelvecategorieswilldeterminetherecognitionlevel.AsamplegoldlevelSBEmanualcanbefoundonDECA’sSBEwebsiteatwww.schoolbasedenterprises.org.

SchoolBasedEnterpriseentriesmustfollowDECA’sguidelinesandbesubmitted to DECA, Inc. by January 12, 2018forverificationoftheawardachievementlevel.ChapteradvisorswillreceiveofficialnotificationfromDECAInc.regardingthelevelofachievement.DECAInc.willthensubmitalisttoMichiganDECAofSBEsthatachievecertification,alongwiththeappropriateawardcertificates.Therewillbenocompetitionatthestatelevel.

ChaptersthatreceivetheGoldCertificationorGoldRe-Certificationhavetheoptiontobring1-3studentmanager(s)tocompeteattheStateConference.TheywillpresentonSaturday.TheevaluationformwillbethesameonethatwillbeusedattheInternationalConference.ThetopfiveteamswillreceiverecognitionattheAwardsSession.SBE students may not compete in another event that is competing on Saturday morning at the State Conference.TheywillalsoberequiredtotakeeithertheMathorEconomicsExaminationonSaturday.Teams that receive Gold Certification do not have to attend the State Conference; they can advance directly to the International Conference.

ChaptersreceivingtheGoldLevelCertificationorRe-Certificationwillbeeligibletobringanadvisorand1-3studentmanager(s)totheInternationalCareerDevelopmentConference.TheywillcompeteattheInternationalConference,presentingtheirprojecttoajudge.ThetopSBEswillberecognizedandreceiveanawardattheSaturdaysession.

GoldLevelcertifiedSBEsmayremaincertifiedatthatlevelfor5yearsbycompletingtherequirementsforre-certificationannually.ThoseSBEswhocompleteGoldLevelRe-CertificationwillalsoberecognizedattheICDC.TherequirementsforRe-CertificationareoutlinedontheSBEwebsiteatwww.schoolbasedenterprises.org.Afterfiveyears,theSBEmustcompletetheoriginalcertificationprocesstobeeligiblefortheGoldLevelaward.

The format and guidelines for the School Based Enterprise Certification Program can be found at

www.schoolbasedenterprises.org

School-Based Enterprise Certification Program


TheLeadershipandTeamworkEventisdesignedtodevelopleadershipabilitybyprovidingDECAmemberswiththeopportunitytodemonstratethebasicprinciplesofconductingabusinessmeetingwhiledecidingonthebestsolutiontoaproblempresentedtothegroup.Thiseventisateam,ratherthananindividual,competition.Therefore,memberslearntheimportanceofcooperationanddecisionmakingthroughcompetitiveperformance.Theeventwillexamineeachteam’sabilitytoreviewallpointsofabasicmarketingormanagementproblemanddevelopanappropriatesolution.

Specifications1. Eachschooliseligibletoenterone(1)teamintheLeadership&TeamworkEventattheState

Conference.Teammembersarenotallowedtocompeteinanyotherevent,excepttheMeritAwardProgram.

2. Ateamwillconsistofthreemembers.Onepersonmustassumetheroleoffacilitatorandonepersonmustassumetheroleofrecorder.A 15 point deduction will apply for teams with less than three members.

3. NEW FOR 2018: The top teams will NOT advance to compete at the International Conference.

4. ParticipantswilltaketheBusinessAdministrationCoreExamonlinefortheStateCareerDevelopmentConference.Thetestwillbe50%oftheteam’sscore.

5. Teammembersaretoreporttotheassignedpreproomatleastfiveminutespriortotheirassignedreportingtime,butnomorethanfifteenminutespriortotheassignedtime.

6. Theteamwillhavetwentyminutestoreviewtheeventsituationanddevelopasolution.Onlyteammembersandjudgeswillbeallowedinthepreparationroom.Noadvisorcontactwillbeallowedfromthetimeofpreparationtothecompletionoftheevent.

7. Ajudgewillevaluatetheteammembersduringtheprepperiodonhowallteammembersareparticipating.

8. Duringthepreptime,theteammembersaretoreviewtheeventsituationanddevelopthreealternativestothesituation.Theteammustrecommendandgivetheirreasonsforthebestalternative.

9. Theteamwillbeevaluatedonhowallmembersparticipatedandhowtheydemonstrateeffectiveproblemsolving,reasoning,andcommunicationskills.

10. Theteamwillhaveeightminutestopresenttheiralternativesandrecommendation.11. Uptofiveminuteswillbeallowedtoeachteamforquestionsbythejudges,atthecompletionof

thepresentation.Thesequestionswillbedirectedtothefacilitatorforanyteammembertoanswer.Questionswillreferencetheabilitiesdemonstratedduringtheevent.

12. BusinessattiremustbewornduringcompetitionattheStateConference.13. Thereshallbenoidentificationofchapter,school,city,etc.inthepresentation.14. Anaudiencewillnotbeallowed.15. Thedecisionofthejudgesisfinal.Studentsarenottoaskjudgesforjustificationoftheirscores.

Method of Evaluation: Judge’sRatingSheet

Equipment Supplied: Blankwhitepaper.

Length of Event OnlineComprehensiveexam20minutesforpreparationEightminutesforpresentation

Preparation:Samplecasesituations,Judge’sevaluationformandguidelinescanbefoundonlineat:http://mideca.org/competition/ltwevent/

Leadership and Teamwork Event

Documents

CLASSROOM CONNECTION - mideca.orgmideca.org/wp-content/uploads/1718midecaguide_section3.pdf · Salesmanship is limitless. Our ... an interactive component with an industry professional