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This PPT is for a class presentation on Digital Strategy
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DIGITAL STRATEGY PLANFor Making Global Local
Steve Lewis // Digital Media Manager // U.S Trade and Development Agency
By 2015, more Americans will access the Internet via mobile devices than desktop PCs.
Who we are
• About the U.S. Trade and Development Agency
• Linking U.S. businesses to export opportunities, supporting job creation
Say Hello to: Making Global Local
USTDA’s Digital Landscape
Accessibility and Sharing of Online Content
Use of Social Media
Tech- Savvy Online Influencers
Internal Culture
So why do we need a Digital Strategy Plan?
What we’ll accomplish
• Further engage U.S. businesses
• Bring awareness to Making Global Local
• Drive MGL initiative objectives through social
media
Meeting those objectives
• Increase visits to Making Global Local website• Empower Partner
Organizations and U.S. businesses to share
content• Market Making Global
Local throughout U.S. Government foreign assistance agencies
Tactics
Revamp Making Global Local website to responsive design, include shareable content
Implement social media content strategy, launch blog site
Hold monthly webinars and Google+ hangouts
Tie together existing web platforms, eNewsletter and social media platforms
Who’s driving this train?ROLE RESPONSIBILITY
Digital Strategy Manager Responsible for integrating regional teams, IT and general counsel into an overall digital strategy plan. Incorporates social, digital and traditional communication platforms into strategy
Community Manager Oversees Agency presence on social media platforms. Monitors and reports on social activity. Trains USTDA social media ambassadors
New Media Specialist Develops and provides a variety of content to social and digital platforms to include photography, digital flyers, infographics, podcasts and video
Measurement & Data Analyst Analyses and reports on effectiveness of social media strategy using a variety of tools like Klout and other paid/non-paid services
How we will measure successKPI GOAL MEASUREMENT
Unique Site Visitors Increase site visitors by 2% Google analytics
Search ranking Making Global Local to show up first in search
SEO software, Google Adwords, WebPosition
Twitter and Facebook posts Increase from two tweets and posts a month to three
Hootsuite analytics
Shares and retweets Double normal amount of retweets
Hootsuite analytics
Followership Increase number of follows by 15%
Hootsuite analytics
Conclusion: let’s do this.