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TO UNDERSTAND THE PERCEPTION AND ATTITUDE OF PHYSICIAN,RETAILERS AND PATIENTS TOWARDS THE USE OF METERED SPRAY SYSTEM FOR SKIN DISEASES OVER CONVENTIONAL MEDICATION
SSUBMITTED BY AMIT KHANNIPER MOHALI
FLOW OF PRESENTATION
COMPANY PROFILE
LITERATURE REVIEW
RESARCH METHODOLOGY
DATA ANALYSIS
KEY FINDINGS
RECOMMENDATIONS
COMPANY’S PROFILE
INJECTABLES
CONSUMER HEALTH
CARE
PRESCRIPTION
INNOVATION AT THE CORE,DRIVING PATIENT- FOCUSED DRUG DELIVERY SOLUTION
PRESCRIPTION DIVISON
Allergic rhinitis
Asthma and COPD
Pain
Skin diseases
Central nervous system
Cont…
Aptar pharma business dedicated to the evolving needs of biotechnology, healthcare and pharmaceutical companies with innovative drug delivery solutions.With a strong focus on leveraging innovation to provide patient-focused solutions, allocate 5% of annual revenue to research and development.Having manufacturing sites in Argentina, China, France, Germany, India, Switzerland and the U.S.A. serving the pharmaceutical industry market worldwide.
Cont…Global leaderAptar is worldwide leader in metering valves used in pMDIs in treatment of Asthma and COPD
High volume global manufacturingMore than 1 billion proprietary drug delivery devices manufactured each year
Multi-talented workforce 3,050 employees (research scientists, technical experts, sales force personnel and manufacturing and services staff)
R&D investment in the future• 5% of annual revenue in Research & Development
activities
CLIENTS OF APTAR PHARMA
PROJECT PLAN
Literature review and introduction to projects and objectives
Questionnaire design and approval
Pilot testing and field study amongst dermatologists
Data analysis and
interpretation of key findings
Report preparation submission
and discussion
SKIN DISEASES AN OVERVIEW…
Fungal infection fungal infection
mainly caused by fungus
tinea pedis sypmtoms peeling,
redness, itching, burning, and
sometimes blisters and sores.
SCABIESSCABIES
Scabies is a skin infection caused by a tiny microscopic
bug known as the human itch
mite. This mite is usually passed
from skin to skin. It can also be transmitted
through infested clothing or bedding.
SKIN ALLERGY
SKIN ALLERGYIrritated skin can be caused by a variety of factors. These immune
system disorders, medications and
infections. When an allergen is responsible
for triggering an immune system
response, then it is an allergic skin condition.
Skin allergy
Angioedema
Urticaria
Contact dermatitis
Atopic dermatitis
Cont…
Atopic dermatitis Urticaria
Acne vulgaris
Acne vulgaris is a skin problem that starts when oil and dead skin cells clog up your pores. Some people call it blackheads, blemishes, whiteheads, pimples, or zits. When you have just a few red spots, or pimples, you have a mild form of acne. Acne
RESEARCH METHODOLOGY
TO UNDERSTAND THE PERCEPTION AND ATTITUDE OF PHYSICIAN,RETAILERS AND PATIENTS TOWARDS THE USE OF METERED SPRAY SYSTEM FOR NEUROLOGICAL DISORDERS OVER CONVENTIONAL
MEDICATION
SECONDRY OBJECTIVES
To find out which feature of metered spray systems physicians and retailers like the most
To find out the prescribing behavior of the physicians for metered spray systems
To gain insight on the attributes which general physicians consider while selecting the medicine and
dosage form for treatment of skin disease
To get insight about the price consciousness of the patients from the physicians and retailers
To find out the discomforts that patients usually faced during the treatment by existing medication
skin disease
RESEARCH PLANSR.NO PARAMETER DATA1 research type quantitative2 type of data primary data3 type of questionnaire structured4 mode of data collection personal interview5 sample selection specialty wise6 target respondents Dermatologists retailers,
patients7 sample size 2108 sample unit 70 dermatologists,70
retailers,70 patients9 sampling technique Convenient sampling10 tool of data collection Questionnaire containing
open ended and closed ended questions
11 area covered Haryana(ynr,amb,chd,kkr,Kar,)
`DATA ANALYSIS
DERMATOLOGISTS RESPONSE
MOST COMMON SKIN PROBLEMS OBSERVED WITH PATIENTS?
ACNE ALLERGY FUNGAL INFECTION
OTHERS SCABIES0
10203040506070
NO. OF PATIENTS
NO
.OF
PATI
ENT
IN %
Majority of dermatologists revealed that Allergy and fungal infection are the most prevalent skin disease in patients
HOW MANY PATIENTS YOU GET PER DAY OF SKIN DISEASES?
(0-10) (10-20) (20-30) > 300%
5%
10%
15%
20%
25%
30%
35%
40%
As per the above responses obtained from physicians vindicating that there is huge market potential for the drugs used in the treatment of skin problems
due to huge prevalence of skin diseases
DO PATIENT FEEL ANY DISCOMFORT WHILE ON MEDICATION?
NO; 34%
YES; 66%
Majority of patients feel discomfort with existing medications for skin diseases as revealed by the physicians
40%
16%
26%
13%5%
always oftensometimes rarelynever
Dermatologists Retailers
yes57%
no43%
Patients
IF YES, WHAT KIND OF DISCOMFORT PATIENT USUALLY FACES?
37%
50%
13%
drug administration and application problemsadverse drug reactiondosage form frequencyany other
59%
39%
2%
Retailers
physician
Major Adverse drug reactionDrowsinessGiddiness
Abdominal discomfortvomiting
59%23%
10%
9%
patients
Administration and application problems
Size of tabletGreasiness
Assistance is required
WHICH DOSAGE FORM YOU PREFER USUALLY WHEN PRICE IS NOT A CONSTRAINT?
16%
69%
3%
2% 10%
SOLID DOSAGE FORM SEMI-SOLID DOSAGE FORMLIQUID DOSAGE FORMINJECTABLESSPRAY SOLUTIONS
When price is not a constraint for physician most of the physicians agreed to prescribe semi-solid dosage form to patients like ointments, creams for local
application.
DO YOU THINK SPRAY SYSTEM IS THE BETTER AND SAFER WAY OF MEDICATION?
97%
3%
YESNO
Almost every physician and a considerable number of retailers are in the favor of statement that spray systems are better and safer way of medication as
compared to conventional medication
16%
24%
56%
4%
strongly disagree disagreeneutral agreestrongly agree
Dermatologist Retailers
WHICH FEATURES OF SPRAY SYSTEM YOU LIKE MOSTLY?
6%
37%
27%
28%2%
DOSE UNIFORMITYQUICK ONSET OF ACTIONSAFETYEFFECTIVENESSOTHERS
Quick onset of action, safety and effectiveness are the mostly liked features of spray system by the physicians
ARE YOU CURRENTLY PRESCRIBING ANY SPRAY SYSTEM?
YES15%
NO85%
Spray system prescription
Only very few number of the physicians insists on prescribing spray system to patients
DO YOU THINK PATIENTS WILL PAY EXTRA FOR SPRAY SYSTEM?
YES30%
NO70%
As per the responses obtained from doctors and retailers only 1\3 of the patients can pay extra for spray system, inferred the price conscious nature
of patients
YES23%
NO77%
Dermatologists Retailers
IF YES, THEN HOW MUCH EXTRA PATIENTS CAN PAY FOR SPRAY SYSTEM?
2-5% 5-10% 10-15% >150
10
20
30
40
50
60
As per the physician the patient can pay a small amount of extra price for spray system, not more then 10%
WHICH FEATURES OF SPRAY SYSTEM YOU THINK SHOULD BE IMPROVED
efficacy price packaging volume of container
other05
10152025303540
% o
f phy
sici
ans
A large group of physician want improvement in efficacy and affordability of spray system to patients
RETAILERS RESPONSES
DATA ANALYSIS
MOST POPULAR BRANDS FOR SKIN DISEASES
WHY THESE BRANDS ARE SO POPULAR?
effectiveness safety affordability non availability f other option
any other
94.00%
14.00%
58.80%
3.00%
As per the retailers these brands are popular due to there effectiveness and affordability to patients
DO PATIENT BUY PRESCRIBED MEDICINES ONLY?
ALWAYS OFTEN SOMETIMES RARELY NEVER0
10
20
30
40
50
60
70
80
90
As stated by most of the retailers that patients are more conscious for purchasing prescribed medicines only
IF NOT THEN,WHICH FACTOR MOSTLY INFLUENCE THE PATIENT TO SWITCH OVER OTHER BRANDS?
effective
nesssafet
ypric
e
dosage form
non availb
ility o
f medicin
es
any other
0
10
20
30
40
50
60
Half of the retailers agreed that price is major concern for patients to switch over other brands
WOULD YOU ENCOURGE THE PATIENT TO BUY SPRAY SYSTEM?
YES30%
NO70%
Majority of retailers are agree to encourage the patients to buy the spray systems
ARE YOU AWARE ABOUT SPRAY SYSTEM FOR SKIN PROBLEMS
YES89%
NO11%
A very few number of retailers are aware about spray solution for skin disease
PATIENT’S REPONSES
DATA ANALYSIS
WHICH SKIN PROBLEM DO YOU HAVE?
fungal in-fection
skin allergy scabies acne other0
5
10
15
20
25
30
35
% o
f pati
ents
Skin Allergy and fungal infection are the most prevalent skin disease among patients
ARE YOU AWARE OF AVAILABILITY OF SPRAY SYSTEM FOR SKIN PROBLEMS?
yes12%
no88%
Awareness among patients
it is glaringly inferred from above graph that is patients are not aware about spray system for skin problems
WOULD YOU PREFER TO USE SPRAY SYSTEM OVER CONVENTIONAL MEDICATION?
YES87%
NO13%
Most of the patients wanted to use spray system over conventional medication
WOULD YOU WILLING TO PAY EXTRA FOR SPRAY SYSTEM?
YES24%
NO76%
76% of the patients are reluctant to pay extra for spray system
KEY FINDINGS
A large group of people are suffering from skin disease
Fungal infection and skin allergy are the most prevalent skin
disease among patients
Most of the patients feel discomfort with existing medications
Patients
PREVALENCE
Spray system are effective and safe
way of drug administration or
applicationThere is lack of
awareness about availability of spray
system for skin diseases
Spray systems are having quick onset of
action and effectiveness
OPINION ABOUT SPRAY SYSTEM
Physicians mainly rely on semi-solid dosage form like cream and ointment for direct
application over skinPhysicians are not able to prescribe spray system to
patients due to there price conscious nature
PHYSICIANS PERCEPTION
RECOMMENDATIONS• Awareness program - campaign should be planned for spreading
awareness because large group of retailers, patients and even physicians are not aware about the spray system availability at market place
• Affordability- physicians are reluctant to prescribe spray systems due to there expensive nature over conventional medications so the price of spray system should be with in the reach of patients.
• Design of container - the product should be available in small volume packages that would be more affordable as well as convenient for patients to purchase
• Labeling- Proper instruction regarding its operation and administration should be clearly mentioned over the container
LEARNINGS FROM THE TRAINING
SECONDARY RESEARCH:- LITERATURE REVIEW OF GASTROINTESTINAL SYSTEM IN HUMANS- ASSOCIATING LITERATURE WITH THE OBJECTIVES OF THE STUDY QUESTIONNAIRE DESIGN:- FLOW OF THE QUESTIONNAIRE - FRAMING QUESTIONS BASED ON OBJECTIVES & CURRENT DATA- CONSIDERING FACTORS WHICH AFFECT THE STUDY PRIMARY RESEARCH:- PILOT STUDY OF THE QUESTIONNAIRE & CORRECTIONS BASED ON THE SAME- APPROACH TOWARDS THE DOCTORS TO EXTRACT RELEVANT INFORMATION DATA ANALYSIS & INTERPRETATION:- SUMMARIZING RESEARCH FINDINGS & INTERPRETATION OF THESE FINDINGS- IMPLICATIONS OF THESE FINDINGS ON FUTURE ACTIVITIES - DISCUSSION OF THE PROJECT WITH SENIOR AUTHORITIES.