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Class 6
Redefining the Book, Changing Role of Editorial/Publishers
CURRENT EVENTS
Current Events
• What price points where just announced for eInk devices?– Amazon was selling refurbished Kindles through
its warehouse at $109 (the company is now out of stock)
– Books-a-Million customers can now buy the Sony 505 e-reader for $99 (or $89.10 for those with membership cards)
Current Events
• How much did eBook sales rise in May?– 162.8% in May, to $29.3 million, at the 13 publishers that
report results to AAP’s monthly sales report. • How much for the first five months?– 207.4%, to $148.3 million.
• Bonus questions: what was the differential between publishers reporting print vs. digital sales?– 17 publishers reported physical sales. – 13 publishers reported digital sales.– What is the significance of the differential?
Current Events
• What company just launched a new digital educational platform?– Nixty
• What is the solution?– teaching tools:
• automated grade books• easy-to-make-and-print certificates.
– Aggregated, easy to navigate, Ivy League courses – Socially-driven user interface– drag and drop course building software to create new courses– wiki features; teachers can add certain texts, videos or lectures to
a course.
Current Events
• What is the business model?– Public courses (open to all) are free to create– Planning to roll out payment functionality for
private/continuing education courses soon. • For paid courses, Nixty will charge teachers
$4.99/month for three courses;• Or $9.99/month for nine courses plus an additional
20% of whatever the teacher decides to charge students for each course.
Current Events
• What were some possible inaccuracies or misleading facts on the Gizmodo article?– iPad has captured 22% of the eBook market in it's
first 60 days– Purchases tied to device: • “Apple, Barnes and Noble, Borders and even
newcomers like Kobo are creating their own eBookstores and mobile eReading Apps. Initially these bookstores were tied to devices like the iPad, Kindle, Nook and the Kobo”
REDEFINING THE BOOK
By Subject
• Children’s• Adult• Professional• STM
Digital Book Content Types
eBook•Straight epub rendering•No “extras”
eBook w/ Bonus Material
•Straight rendering + text based extras (FAQ, etc.)•No price increase
Enriched Digital Edition•Additional elements including audio or video elements•Higher price point
Book App
•Usually includes light motion or some interactivity
All digital resellers
All digital resellers
Targeted Release
Only to “App Stores”
Linear Reading Experience Non-Linear
Online vs. In-line
• Online – hyper linking to web– What are the advantages?• Existing aggregated content• Single source to maintain• Multiple books can link
– What are the disadvantages?• Dead links - you may not own the link• Not everyone is connected all the time• Disrupts the reading experience
Online vs. In-line
• In-line – content is part of the book, does not hyperlink to web– What are the advantages?
• Does not disrupt the reading experience• Don’t have to be connected to the web• Don’t have to worry about dead links
– What are the disadvantages?• Not as easily shared among books• Not all devices can display audio, video, color, etc.• May require extra rights to be granted / cost• Layout more difficult
Contracts
• What do publishers have the rights to do?– Pre 2010 contracts – NOT MUCH
Boilerplate
Editorial Roles
• Positions:– Managing Editor– Digital Publisher
• Roles:– Negotiate contract
• “Conflicting Work”• Royalties• Creative Approval
– Budget / P&L– Communication liaison: Author, Agent, IT, Digital Media,
Sales, Marketing
Creating a Content Map
• It is important to map out what will be extra and understand its value to the reader and book
Demos
• Deliver Us From Evil• Toy Story• Cookbook• Guinness Book of World Records• Spanish for Dummies