Clarinda Women in Business 2012

©APRIL 2012

2 April 2012 Herald-JournalWOMEN IN BUSINESS LUNCHEON

EMILY GOWINGStaff Writer

Owning an office andworking for a parentcompany has its perks,but working for thepeople you serve iswhat Farm Bureauagent Amy McQueenlikes best about her job.

McQueen beganworking for FarmBureau as an officeassistant in 2002 whenthe position nearlylanded into her lap. Sheand her fiancé werelooking for auto insur-ance when they discov-ered their Farm Bureauclient was looking for asales associate.

“I loved insurancefrom the beginning,”McQueen said. “I’veloved getting to helpothers.”

Through her experi-ence as sales associateand office assistant,McQueen gainedknowledge of the insur-ance business and wis-dom about applyingthat knowledge in a

farming communitylike Clarinda.

“Life insurance isimportant in farmingcommunities,” she said.“It’s for the people thatare surviving. It’s aboutprotecting the familyand a succession ofwealth. It helps payestate taxes from farm-ing generation to farm-ing generation.”

When the ownershipposition became avail-able in 2008 andMcQueen was “inter-ested in betteringmyself and my family,”she stepped into therole of agent, where shehas now been for fouryears.

While life insuranceis one coverage planthat McQueen findsvery important, theimportance doesn’t stopthere.

“Farm Bureau is nostranger to the insur-ance business,” shesaid. “We’ve been inbusiness for over 70years. With Blue CrossBlue Shield, health

insurance is a huge partof Farm Bureau.”

Farm Bureau also hascoverage plans for autoand other vehicles,home and property, aswell as farms andranches.

Iowa Farm Bureauworks in eight stateswith Clarinda’s agencyreaching 631 house-holds in eleven coun-ties.

“It’s a relationshipbusiness,” McQueensaid. “There are peopleI know in northeastIowa who want me totake care of their needs,so I do.”

Taking care of others’needs is more than justa job description toMcQueen; it’s part ofher life at home, too.

As a wife and motherof three, McQueenworks full-time to putothers’ needs and wantsbefore her own.

“I enjoy gardening,reading and singing,”she said of her afterhour hobbies. Turningto point at pictures of

her children hanging onthe wall she continued,“But they are my prior-ity.”

Balancing work, fam-ily and free time could-n’t be done without herhusband, she said. Theonly explanation need-ed is found inMcQueen’s statement:“I have a fantastic hus-band.”

Aside from her hus-

band shouldering fami-ly responsibility whenMcQueen has anevening meeting or out-of-town convention,McQueen is grateful forher staff and the workdone within the officeto make her job easier.

“I have really goodstaff, too,” McQueensaid of her office assis-tant Danni Samuelson.“Because I started in

the position I knowhow important it is.Danni’s the glue in theoffice.”

After studying tobecome a pharmacistand changing careerpaths at the drop of ahat, it seems as ifMcQueen has foundher fit.

“I love what I do,”she said. “I don’t everhate coming to work.”

McQueen ensures customers receive personal attention they deserve

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Keeping Womenin Business

712-542-1100/712-303-8504

Dawn RileyStudent Massage Therapist

Beth SteeveCertified Practitioner

1324 S 16th �� 542-2211

Shayla SmockJoni RipleyDarla LinkMiranda SundermanBonnie WilliamsCourtney WrightLibby KingChrissy Bedsworth

Alex JohnsonRenee EstepKeely GrimesMarissa AndersonMolly MyersAlex NelsonKelsey Grimes

We salute ourworking women:

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Call Jennat Stickler’sfor all your

concrete anddirt workneeds.

Stickler’s Inc.1443 Redwood AveClarinda � 542-4538

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1000 S. 8th St., Clarinda(712) 542-3322

We salute our working women:Merrily Tunnicliff, Joy Tunnicliff,

Rita Glassgow, Lacy Marsh,Audrey Johnson, Erin Montgomery,

Tori Pruitt, & Emily Gowing.

(712) 542-5150

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April 2012 3Herald-Journal WOMEN IN BUSINESS LUNCHEON

Westridge Quality Care & Rehab600 Manor Drive, Clarinda

712-542-5161

For those who care forthose you care about.

Thank youSandra AlexanderNancy AllenJamie BahnEmma BarlowPamela BartlesDeborah BennettKacey BidrowskiMarilyn BrananYvonne BrownfieldKatherine CabeenCheryl CampbellRhonda CampbellVicky CampbellHolly CardHeather CarmichaelNikki CastoeBethany CavinPaige ComerClara DavisonJessica Davison

Patricia Johnson

Deb Kirchner

Roberta Kokenge

Chessy Landess

Amy Lattin

Courtanie Lininger

Dora Long

Candy Marker

Lisa Mattson

Debra McCalla

Christina McMichael

Connie Miller

Stephanie Miller

Kathleen Moreno

Ann Morris

Janet Negley

Betty Niehaus

Lizza O’Connor

Barbara O-Dell

Jacqueline Pafford

Tamara Dine

Rebecca Dumler

Christina Edwards

Sonia Edwards

April Eighmy

Angela Ennis

Cheryl Fallis

Andrea Finck

Kourtney Foster

Rachael Gebhardt

Christina Givens

Debra Givens

Paula Glass

Lori Haffner

Alyssa Hartman

Jackie Henry

Kim Huckins

Emma Huey-Brahms

Kendra Hughes

Marcellia Hurley

Virginia Hutson

Ashley Ploeger

Jean Polsley

Deann Provo

Savannah Race

Karen Ronfeldt

Amber Runde

Chelsea Runyon

Krista Sabo

Jaylyn Sayler

Kathy Schrodt

Amber Sharp

Valarie Sharp

Janessa Sharr

Kyra Smith

Ruth Sunderman

Lorie Tanner

Angela Thuman

Mary Tomkinson

Heather Troxel

Amy Vanfosson

Marie Vanfosson

Dawn Hutt

Kathryn Wallace

Tanner White

Sheila Wilcoxson

Nacole Woods

Natausha Woodsmall

Evelyn Vest

Linda Whipple

Angela Whitehill

Sue Witthoft

Brenda Woodsmall

Anna-Marie Barlow

Kathy McNeese

Michelle Mellencamp

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1200 S. 16th St.Clarinda

542-5142 grocery542-6546 pharmacy

We wish to thank all 58 of our working women!Brook Alloway

Valerie BairShelley Barnett

Katie BatesVirginia Beason

Diana BeeryChris BontragerNicole Bontrager

Kelsie BursonCierra Calfee

Nicole CampbellJeanette Carson

Taylor CunninghamMonica Dawson

Ashley DavidshoferMary Ann Deleon

Tammy DozierJennifer Durfey

Kathy Engstrand

Tinelle EngstrandJessica Fastenau

Trudy FidlerKaren Fleetwood

Breana GrayKaytlynne Gregory

Kristen GregoryMorgan HartleyAmanda Holmes

Britni HoytTiffany HughesCarissa Kelley

Connie KinmanKali KnothLily Lam

Danielle LoveJuli Mace

Jackie ManleyJordan Manley

Rosalee McClarnon

Bailey McKinnonLisa McKinnon

Judy NorrisTammy NorrisNorma Pfeiffer

Paula PriceJessica Redmond

Becky RineKim SandersDesirae SearlAnna Smith

Kara StogdillBecky WalkerSue Walters

Brianna WheelbargerGloria Williams

Holly WilsonKara WoodardHannah Weaver

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Iowa Western Community CollegeSalutes Our Working Women

Front row: Annie Allbaugh, Susan Hicks, Dr. Leticia Cabrera, Becky Davis. Back row: PennyLilly, Shelley Anderson, Donna Scarlett, Ann Meyer, Melinda Norton, Joni Jones. Not pic-tured: Michelle Walters, Dr. Julie Barclay, Sara Bridie, Cindy Cusick, Molly Gilmore, KathyHarris, Caroline Farlin, Stacy Pulliam, Bonnie Muller, Paula Olson, Jan Renander.

Clarinda Campus � 923 E. WashingtonClarinda, Iowa � (712) 542-5117

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These Women Know the Business Inside and Out......and we appreciate the work they do!

Front row: Teresa Tritsch, Linda Wheeler. Back row: Jackie Minor,April Garey, Lynn Irr, Tiana Wheeler.

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The women at

900 E. Washington St.can help you from A to Z

Accounting to Zinfandel

Since1994!

Since1987!

BrockshusAccounting

Mary Brockshus

Dings Honk‘N Holler

Karen, Kathy, Elaine, Connie, Janice,Debbie, Pallin and Becky

Karen, Elaine & Debbie

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Our Women Make The Difference...

209 E. Main, Clarinda, IA712-542-5139 FAX 712-542-4718

Christi AndersonCorrinna BixKatie BrockmanStar ByersAshleigh CadeBeth Carlson

Norma ClementPam HartstackStephanie HullSara LawrenceMyra NewJena Parrott

Jenn SandsLinda StevensReasa SturmDebra ThompsonTracy Wiig

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Thanks to our women for their hard work throughout the year!

ECONOMICAL

FOOD

STORES

©2012

115 Essie Davison Dr. � ClarindaGrocery 542-3178 � Meat 542-4371

Our High Quality, Affordable Prices andPersonalized Service are brought to you by thededicated employees at your Clarinda Fareway

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Page County Federal Savings Association

��

Left to right:Shalae VorhiesDonnie Davison

Linda MierMeri Maranville

123 East Main � Clarinda � 712-542-2103Telebank 1-866-654-6289 � www.pcfsa.com

Appreciates yourwork and dedication.

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Cassandra Spencer

Duane SturmBranch Manager

114 W Main St., Clarinda, IA 51632712-542-6334 or 888-554-9601

LIFE WELL PLANNEDSecurities offered through Raymond James Financial Services Inc., Member FINRA/SIPC

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Teal Driscoll Susan Harris

We’re so much more than a newspaper!

Like “Clarinda Herald-Journal” on Facebook Follow us “@ClarindaCHJ” on Twitter Subscribe to the Clarinda Herald-Journalchannel on YouTube


Montgomery enjoys helping people, making customers happyKENT DINNEBIER

Editor

A familiar face in theClarinda retail businesscommunity, ErinMontgomery performsher duties with one sim-ple idea in mind.Smiles are contagious.

“The one part of retailI have always liked thebest is helping peopleand making peoplehappy. You always liketo have them leave witha smile on their face,”Montgomery said.

Originally fromVirginia Beach, Va.,Montgomery moved tothe Clarinda area in1981. She graduatedfrom South Page HighSchool in 1984.

Montgomery went towork in retail sales in1996 at Pamida. Afterthat store closed, sheserved as assistant man-ager at Orscheln Farmand Home Supply fornearly nine years.

“When I went toOrscheln’s, I was a city

girl who knew nothingabout farming, but Ilearned over time,”Montgomery said. “I’vealways had the philoso-phy that if I didn’tknow an answer, I’d tryto find out for them. Istill have that philoso-phy.”

H o w e v e r ,Montgomery then spenta year working at theClarinda CommunitySchool. Although shewas not in retail sales,she was still spendingher time helping others.

“I’ve always enjoyedhelping people andnothing says helpingpeople like workingwith kids. That was alot of fun for me. I real-ly enjoyed my yearthere,” Montgomerysaid.

Then, in June of2011, Montgomery washired for her currentposition as manager ofthe Clarinda HometownSears Store. As manag-er of the store,Montgomery said one

of her primary respon-sibilities is to ensurecustomers have a posi-tive shopping experi-ence when they visit thestore.

“I think people enjoycoming somewherewhere it’s a good,happy environment,”she said. “If the peopleare friendly and helpfuland nice, they’ll comeback.”

At the same time,Montgomery haslearned firsthand theimportant role womencan play in the Clarindabusiness community.

Merrily Tunnicliff isthe owner of both theClarinda HometownSears Store and NAPAAuto Parts. Meanwhile,Joy Tunnicliff is alsoactively involved inboth businesses in addi-tion to operating a localdance studio and serv-ing on the ClarindaRegional Health CenterBoard of Trustees.

“Women can legiti-mately hold leadership

roles. (Merrily) is agood example of that,”Montgomery said.“Women can have theresponsibility of beingin leadership roles. It’snot all girly stuff.Sometimes you have tomake hard decisions.Sometimes you have tomake the decisions thatare best for your busi-ness and I think womenare just as capable of

doing a lot of that.”Over the years,

Montgomery has hadthe opportunity toattend several of theWomen In BusinessLuncheons hosted bythe Clarinda Chamberof Commerce. She saidthe event is a great wayto recognize the stand-ing women have in thelocal business commu-nity.

“Usually, if you lookat any of the businesses,there are some wellknown women,”Montgomery said.“They’re the peopleyou see a lot. The peo-ple you relate with andthe people that helpyou. I think the womenare pretty well repre-sented in our communi-ty in a lot of the differ-ent businesses.”

SA

N I TAT I O

N

SO

UTHWEST

M&M

& RECYCLING114233 E.. Washington

Clarinda,, IAA 51632Mattea Fritz, Terry Ribbey, Milly McNeese, Becky Kent, Shannon Casteel

Thank you to

our Women

in Business.

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(l to r) Barb Echternach, Amber Cabeen, Jill Case.

301 E WashingtonClarinda

542-5605

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Overcoming the chal-lenges that life throwsher way is not only aninstinctive reaction forHeather Herzberg, butit’s in her job descrip-tion too.

As Student ServicesDirector for theClarinda Academy,Herzberg has seen it alland then some. She’sbeen at the Academysince it opened in 1992and has worked with all5,220 students that havepassed through thedoors.

Not only has shetouched every studentbut she’s touched everydepartment at theAcademy, having held aposition in everydepartment except edu-cation. “Everything wedo I’ve had a hand inmaking,” she said. “MyDNA is here.”

She started workingas a weekend-only deskreceptionist as “some-thing to do to get out of

the house.” Within sixmonths she was offereda full-time job and has-n’t looked back.

She still interactswith the students on adaily basis but has herhands into several otherresponsibilities as well.“I do it all,” sheHerzberg said, fromworking with contractservice providers tosubstance abuse andquality assurance, evenheading up the newequipment store, FirstString Apparel.

Although her jobdescription includesmore than just workingwith the kids, that is herfavorite part of her job.“If you’re not with thestudents you lose yourfocus,” she said.

“Kids need a parentalrole and they say thatI’m the mom of theAcademy.”

Mothering so manychildren has changedover the course of hertime at the Academy askids have grown moredifficult and the pro-

gram has expanded.When the Academyopened its doors to girlsin 2003, Herzberg hadalready attained a toughshell but now had totake a differentapproach to workingwith the two sexes.

“Girls need a differ-ent approach thanboys,” she said. “Theyneed good mentors.”

Not only does it takesomething differentfrom the staff, but thestaff may be dishedsomething different aswell.

“Working with boysmolded my tough per-sonality but sometimesyou have to apply asense of humor to whatthe girls say,” Herzbergnoted. “You can’t take[what they say] person-ally.”

Over the yearsHerzberg has not onlybeen able to see teenagedynamics change, butshe’s seen and experi-enced many rewardingstories of kids whomshe’s worked with.

“I still maintain con-tact with some,” shesaid. One, now aCarroll County JuryCourt Officer, “thinkshe’s my son.”

It’s not what the kidshave done when theywalk in the doors butwhat they will do whenthey walk out of thedoors that is importantto Herzberg.

“These kids havegreat personalities,” shesaid, “if only you canbreak the shell.”

For the many femalestaff that Herzbergworks with and otherwomen who consider acareer in correctionaleducation, her advice issimple: trust your gut.

“Here at the ClarindaAcademy, we makedecisions based on ourgut,” Herzberg said.“Even if you’re wrongyou’re right here. We’llback you up. And even-tually, that gut instinctimproves and you startmaking more and more

right decisions.”Trust, respect, perse-

verance and under-standing have grownover time and it’s thattime that has shapedHerzberg into the busi-ness woman she istoday.

“Learning how toprotect these kids isimportant,” she said.It’s the past twentyyears of life experiencethat has taught her allshe needs to know.

Herzberg understands importance of overcoming life’s challenges

To all the other hard-workingwomen of Southwest Iowa,

We Salute You!Debbie Sunderman & Amanda Vorhies

Sundermann Insurancee &Auctioneering

Debbie Sunderman, AgentAmanda Vorhies, AgentJosh Sunderman, Agent

Ed Sunderman, Auctioneer115 S. 16th, Clarinda � 712-542-9866

Amanda Vorhies

Tax & Accounting712-542-9889 Office

712-542-1035 [email protected]

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Brown’s Repair & Auto PartsClarinda - 712-542-4692

Kitty Peterman and Kristi Brownare two of the reasons Brown’sRepair and Auto Parts is one ofthe Best Auto Parts Stores in

the Clarinda Area.

Chat MobilitySells andService

Available 1204

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ALWAYSS THEREE too servee youu att BANKK IOWA.

L to R, front: Debbie Walker, Jan Samford, Rosemary Els,Linda Bruning. Back: Arlene Steddom, Barb Nothwehr,Pam Williams, Lisa Berndt, Vicki Brown, Tish Miller, KerriNeihart, Jennifer McCall, Charlene Twaddle, Becky Shum.Not pictured – Teresa Perry, Beth Rarick.

L to R: Kate Steeve, Pallin Lee, JanetRichardson.

L to R: Brenda Ingersoll, Cindy Schaaf, AnnWebb.

Livee Iowa.. Workk Iowa.. Bankk Iowa

Clarindaa Villisca542-2121 826-2562www.bankiowabanks.com

Memberr FDIC

KENT DINNEBIEREditor

As a working woman,wife and mother ofthree, Charla Schaferunderstands businesswomen are faced with achallenging balancingact.

However, Schafer hasfound a way to success-fully juggle thoseresponsibilities and shewill be visitingClarinda Wednesday,April 18, to share someof the tips she waslearned over the years.

Schafer will serve asthe keynote speaker forthe Women In BusinessAnnual Luncheon

sponsored by theClarinda Chamber ofCommerce. The eventstarts at 11:30 a.m. atWibholm Hall.

Married to aSouthwest Iowa native,Schafer and her hus-band currently live inMuscatine. They havethree high school andmiddle age sons.

“I live with four boys,so I am looking forwardto the opportunity tomeet with that manywomen,” Schafer said.“The Clarinda Chamberof Commerce and theevent planning commit-tee have put a great dealof thought and effortinto the success of this

event. I am excited tobe a part of it.”

In keeping with thecircus theme of theluncheon, Schafer saidthe title of her presenta-

tion is “Life is aBalancing Act” and willfocus on seven secretswomen can use toimprove their own bal-ancing acts.

“Women have somany things to balanceand so many things ontheir plate that it can bepretty hectic,” Schafersaid. “I will discusshow seven simplechanges can createmore time in ourinsanely busy day.”

Focusing on attitude,energy and efficiency,Schafer uses stories as afun way to touch onhow to make thosechanges. In this way,she is hopeful she canprovide those attendingthe luncheon the toolsto improve their balanc-ing act as well as inspir-ing them to utilize thosetools.

“My wish for theClarinda Women InBusiness Luncheon isfor those in attendanceto leave laughing andenergized with easy tipsto tackle life,” Schafersaid. “In this way, theywill have a better per-spective on how tomanage their dailyresponsibilities.”

As a member of theIowa BankersAssociation, Schaferhas served as a keynotespeaker for many yearsin Iowa and throughoutthe Midwest. Her pre-sentations typicallyfocus on motivation,time management andleadership.

Schafer shares valuable tips to successfully juggling responsibilities


We appreciate all the workingwomen in Clarinda

1201 E Garfield St., Clarinda 712-542-5603

AKINBUILDING CENTERS

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Carlson Seed, Inc.1978 310th St.

Blanchard, IA 51630

583-3589

Business Womenof Carlson Seed

Lisa and Jenna Salutes Our Working WomenMary Cutler

Brandi WilliamsWendy Probst

Rondi KaminskiCarmen Zech

Thank you for your hard work & dedications!Thank you for your hand work & dedication!

April HughesBrandi WilliamsCarmen Orme

Collette Carlson

Kelley KinserMary Cutler

Wendy Probst


Her fitness goalsstarted at a young ageand now she’s inspiringpeople of all ages toreach theirs.

Sara Bridie has beenworking as a personaltrainer or in a closelyrelated field since shegraduated from IowaState University. Herdegree in exercisesports science with anemphasis in corporatewellness makes her aperfect fit to direct theLied Center’s group fit-ness classes.

From Ames to DesMoines and large com-panies to private clubs,Bridie has worked witha number of peoplehelping them get inshape and stay there.

She chose this careerpath because not onlyhas she always enjoyedsports and dance but it’ssomething she’s pas-sionate about. “Thebiggest reason is that Ibelieve in it. I have seen

fitness help people. Itbrings balance to theirlives.”

After teaching yogaclasses at IWCC for anumber of years, Bridiejoined forces with theCity of Clarinda, thehospital and IWCC in aClarinda WellnessCoalition that “works toimprove health andwellness in the commu-nity in a number ofways,” she said.

Group Fitness classesare just one of thoseways, getting communi-ty members of all agesinvolved in hour-longcardio, strength andflexibility workouts.

Bridie is one of teninstructors, nine ofwhom are women, whooffer thirty classes onland and in water withclasses scheduledmornings and eveningsevery day of the week.

“We offer differentclasses to fit differentneeds,” Bridie said.“Over the past twoyears, our classes havegrown in diversity.”

Bridie teaches StepInterval, Fitness Yogaand Resistance Interval(RI) Training. She alsomeets with over 20 per-sonal training clients atthe Lied Center on aweekly or bi-weeklybasis.

She introduces herclients to basic fitnessroutines before encour-aging them to join agroup fitness class.

“People who are fitare active every day,”she said. It’s not thesame workout or thesame length of time thatis important, but consis-tency that helps peopleachieve fitness results.

As a matter of fact,Bridie said, “variety isimportant. It helpsmental stamina, pre-vents overuse injuries,and helps improve mus-cle strength throughoutthe body.”

Bridie finds variety inher own workout rou-tine as she participatesin Group Fitness class-es and enjoys runningand training for races.

The WellnessCoalition is hosting itssecond annual HealthFair at the Lied Centeron May 5th. There willbe two races that daythat other runners (andwalkers) can participatein, as well as wellnessbooths set up in theLied Center gym andfree Group Fitnessclasses on the schedulefor people to try out.

Information regard-

ing the Health Fair andGroup Fitness classes isavailable at the LiedCenter and on theClarinda RegionalHealth Center websiteat www.clarinda-health.com..

The fitness opportu-nities at the Lied Centerare “really affordablefitness,” Bridie said.“Small towns are hardbut you can find fitnessanywhere.”

Bridie, the WellnessCoalition, and the otherGroup Fitness instruc-tors are looking towardthe future with plans toexpand the programeven further, offeringnew classes such asspinning.

“People of all agesbenefit from gettingfit,” Bridie said.“Eventually we’re hop-ing to branch out to dofamily training as well.”

Bridie inspires people of all ages to reach their individual fitness goals

HAIR, NAILS, TANNING108 North 14th � 542-2303

Norma, Denise, Dina

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We “Believe” in our staff andsalute our women in business:

Jenn Bramble, flooring consultant

the Carpet Store207 E. Main,

Clarinda709 Davis Ave.,

Corning

877-53-FLOORcarpetstoreiowa.com304 Coolbaugh,

Red Oak

Rita Miller, flooring consultant;Charity Gittins, flooring consultant;Cheryl Walker, flooring consultant;Stacy Blume, flooring consultant;

Connie Riley, human resources; andDenise Riley, owner

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ClarindaFlower Shop

West side of ��(712) 542-5673

Courtney- designer, Karla - owner-designerand special thanks to Leona, Joyce and Terri

Professional Women in Business

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Thanks Kathy foreverything you do.

Clarinda.NetWayne Goecker, Owner111 North 15th Street

Clarinda, Iowa � 712-542-4822

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Diane’s Hair ExpressSalon & Barber Shop291 E. Glenn Miller Dr. � 542-3170

Tuesday isMen’s Walk-InHaircut Day

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1180 S. 16 - Clarinda - 542-5885

Holly Fisher, Operations Group ManagerNikki Geyer, Softlines Group Manager

Sharon Agnew, Customer Service AssociateJenn Agnew, Customer Service AssociateBrittany Bix, Customer Service Associate

Silver Love, Sales AssociateTonia Nelson, Sales AssociateAshley Argo, Sales Associate

Morgan Peterman, Sales AssociatePam Woodruff, Operations Associate

Cyndi Eighmy, Store Manager

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��

��

Ken Garrett, Broker 712-542-2222Licensed -- Iowa and Missouri

Karen Beaver, Broker 712-303-7390Judy Fastenau, Sales 712-542-3473

Darrel Wichman, Sales 712-542-0184

JUDY FASTENAU & KAREN BEAVER

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Wee caree aboutt yourr reall estatee needs.Comee too seee us!

1. You’re looking for ways tosave money.

2. You could use a new job.3. Your basement and garage

are about to burst.4. You need a new ride.5. You want to know where

the best deals are.6. You’re looking for a good

preschool.7. You want to know who

won the game last night.8. Your cat had

kittens...again!9. You need a new roof.10. You’re looking for some-

thing to do this weekend.

114 W. Main, Suite B, Clarinda �� 712-542-2181

Thanksfor ALL you do!

201 East MainClarinda, Iowa

(712) 542-6541

South 8th & CrossClarinda, Iowa

(712) 542-4212

��

Trish, Angie,

Vickie and

Joyce120419-4

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Page County Abstract &Title Company

118 N. 16th � P.O. Box 180Clarinda � 542-3613

AA speciall thankss toNormaa Abma,

Caroll Balgemann,Stephaniee Brysonn and

Mildredd Geyerforr alll theirr haard

workk andd dedication!

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Southwest MutualInsurance Association401 South 16th � 542-5638

We salute the women in the workforce!

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Subscribe to theClarinda Herald-Journal today.

You miss a lot when you don’t read us every week!


Thanks for All You Do

Ritchie Funeral Home712-542-3637 � www.ritchiefuneralhome.com

Kristi Ritchie

“Our FamilyServing Your

Family”

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Beverly Evans Lorenne Muller

OOurr Friendly,, Fastt & Professionall Servicee IsBroughtt Too Youu Byy Thesee Businesss Women

J’s Pizza & Steak HouseNorthh Sidee � Clarindaa � (712)) 542-2000

Locallyy Ownedd & Operated

Janalyn SundermanJeanette JohnsonNashae JohnsonKarmen MosesJan MosesAmy SlaymakerBrenda Williams

Michelle DavidsonAmelia CooperJacque StephensJocelyn MosesShelby MontgomeryMary RichardsonShala Davidson

Cassie LuftJaedra MosesKaylee JacksonJessica FastenauAmanda WaltersMakenzie Eighmy

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701 south 8th St.712-542-5114 � 1-800-477-0195

www.whippsales.com12

0419

-451

07

To all theWomen in Business

on the go!

Thank youCrystal & Mary!

MURPHY’SINSURANCE & REAL ESTATE

Thank you toFrances and Marie!

The Women in Our Business.

PO Box 128 � Coin, IA 51636(712) 583-3279

(712) 583-3333 FAX

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SWANSON TAX & ACCOUNTING113A N. 15th St. � Clarinda, Iowa 51632

712.542.2888 � Fax [email protected]

Laura Swanson & Miranda Welch

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� all hair services� artificial, minx & natural nails� manicures & pedicures� facials, massages� spray tanning� hair extensions� Brazilian blowouts� body and facial waxingDebra Herzberg, Christina Muff, Elisha Davison

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We appreciate the hard work and dedication of...

Janice ClarkSandra WilliamsMelanie Sump

Ellen McClureAmanda VardamanDebra ReedElissa Reed

Thank You!

Ruthellen ReedNancy DavisonPeg Otte

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KENT DINNEBIEREditor

Now that LauraRisola has gotten ataste of what it is like tooperate her own busi-ness, she understandsjust how sweet successcan be.

A native of Clarinda,Risola is the co-ownerof Down RightDelicious along withher husband, James,and her business part-ner Tiffany Pruitt. Theyopened the bakery Dec.2, 2011, and havereceived strong supportfrom the communityever since.

“We were still carry-ing construction stuffout and people werewalking in, so we werelike, ok, let’s do this,”Risola said.

A couple of weekslater, Risola said thebakery received a largeChristmas order fromClarinda RegionalHealth Center. Then,she said there was alsoa strong turnout for theofficial ribbon cuttingceremony for the bak-ery.

“It felt really good tohave that much supportthat early,” Risola said.“It’s just amazing howmuch support we’vehad from everyone inthe community.”

Risola said she hasbeen cooking her entirelife. She credits hermother, Susan Cavinwho serves as a localcaterer, for her love of

cooking.“Over the last couple

of years I’ve gottenmore serious about it,”Risola said. “I’mentirely self-taught, soI’m constantly trying tocome up with new chal-lenges for myself.”

Prior to opening thebakery, Risola served asthe assistant manager atMovie Gallery inClarinda and thenmoved away to becomemanager of anotherstore. However, whenthe chain closed, shedecided to return toClarinda to be closer tofamily.

Having that experi-ence in the businessworld, Risola said,enabled her to capital-ize on the opportunityto start her own busi-ness.

“I have always beenvery interested in busi-ness, marketing and thewhole working ofenterprise in general,”Risola said. “Havingthat taste of managing astore for a corporationreally helped me seethat this is what I want-ed to do.”

The key differencefor Risola betweenowning a business andbeing an employee isthe level of control shehas. Risola said sheenjoys the opportunityto make day to daydecisions, such as whatthe bakery will serve orhow the establishmentwill be decorated, thatdirectly impact the suc-

cess of the business.Still, Risola said there

are also challengesassociated with owninga business. Given thenature of her business,Risola said the biggestchallenge for her hasbeen opening herself upto a public evaluation ofher cooking skills andservice.

“There’s no chance tolet off the gas. It ispedal to the metal, Iguess, the whole time.Sometimes there’s nochance to breathe. Youcan’t second guessmuch of anything. Youjust have to kind of trustyour gut and keep mov-ing,” Risola said.

That philosophy hasnot only resulted in asuccessful start for thebakery, but has also ledto Down RightDelicious being select-ed to cater the ClarindaChamber of CommerceWomen In BusinessLuncheon this year. Theevent is scheduled for11:30 a.m. Wednesday,April 18, at WibholmHall in Clarinda.

“This is one of ourbiggest jobs so far.We’re really proud andexcited to be doingthat,” Risola said.

Besides serving as thecaterer, Risola said sheis really looking for-ward to the event itself.This will be the firstWomen In BusinessLuncheon she has hadan opportunity toattend.

“I think it will be real-

ly great to do some net-working and meet someother women in townthat have similar inter-ests,” Risola said.

Having grown up inClarinda, and now serv-ing as a member of thebusiness community,Risola said she hasalways been pleasedwith the balance

between men andwomen holding leader-ship roles in the com-munity.

“I think we have agood set of role models,both male and female,in this town for busi-ness owners and leader-ship in general,” Risolasaid. “I think it reallyshows that even though

it may be a small town,people aren’t smallminded. Sometimes Ithink people sellSouthwest Iowa short,but people are reallyopen-minded. As longas you’re going to doyour job and do it well,it doesn’t really matterwhat your gender is.”

Risola turns love of cooking into successful new business opportunity

Kathleen, BobbieJo and Kisha can

help you withall of your

insurance needs.

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114 W. Main, Suite B �� Clarinda712-542-2181 � www.clarindaherald.com

TThese women keep it allin balance! Thank you.

Kate ThompsonMarketing Director

Laurie UrichGraphic Artist

Mandy FordMarketing Consultant

Marilyn JonesOffice Manager

Rita SligerMarketing Consultant

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OOurr Familyy Servingg Yours

Front row: (l to r): Cindy Whitmore, Becky Brownlee, Becky McCoy,Jana Fastenau. Back row: Angie Potter, Deanna Leach, MarleneRobberts, Christie Strough, Sheri Greenwood, Linda Rowan.

(From L to R) Mandi Graves, Megan Steeve, Terry Hiatt.

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EZ Way, Inc.Penny AdamsRaquel AhlversDonna AndersonKim BettsMichelle BevinsAngela ChambersCrystal CoxCindy Darrah

Melissa GarnerDanee GithaigaDebbie HamiltonBobbie HodgmanMarcie HudsonMary LandhuisKathy LarsonTammy Lutz

Heather McCormickDiane MellencampLynne NothwehrSharon ParrottGail RossAmy ScottMila Sebeniecher

Gloria SliwinskiDebra SmithCarol SmithEdith StoutCathy SumpHanh VuDeb Warren

Bonnie Arellano Marilyn Batten Shawn Beard Chari Bix Pat Bogdanski Jennifer Brown Amanda Carlson Kendra Clark Kristi Clark Sharyn Clark Debbie Clayton D'Ann Cooke Barb Copeland Vicki Crosby Cathy Dale Sabrina Dale Chrissy Daly Dawn Derry

Lindsay Dow Shelly Dunn Tonya Eighmy Jeannie Ellison Nancy Estep Jan Farrens Vera Fastenau Cora Freeman Judy Graham Barb HarveyStacey HarveyMarsha Haug Sandy Herzberg Vickie Hess Jenna Holt Terry Holt Pam Hoselton Norma Hughes

Shirley Jackson Joyce John Connie Johnson Diane Johnson Sharon Jones Christina Landess Teri Larson Nicole Lastine Carrie Lushinsky Julia Marriott Rhonda Marriott Barb McCollum Lou Ann McComb Billee Means Rae Ann

Mellencamp Becky Murdock Mahala Parker

Janis Peterman Norma Pfeiffer Julia Ploeger Denise Powers Teresa Pratt Ashley Price Karen Rector Kay Rock Tracey Roush Susan Rowe Brooke Seering Laura Selders Stacy Simmons Gina Slauter Christy Smith Linda Snyder Debbie Stewart Kathy Strong

Lisa Swindler Greta Turpen Christine

Vanderpool Janiece Vardaman Vickie Wagaman Jolene Wallin Pam Warner Gail Webb Alesha Widener GayRea Williams Phillis Williams Linda Williamson Nancy Wills Ann Wilson Sarah Wolosion Pam Woodruff Patty Wright

Lisle Corporation

EEZ Way,, Inc.. andd Lisle’s Corporationthankk ourr workingg women!

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Documents

Clarinda Women in Business 2012