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Clare Hill, Content Marketing Association - Presentation at POMP Forum 2014 - the 5th international content marketing conference, Ljubljana, Slovenia.
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Contents The CMA
CMA / TNS Content Marketing Industry Research
10 things to know about content marketing
CMA Services
Best in Class Case Studies
The CMA - The Industry body promoting the discipline and practitioners of content marketing
- The CMA brand promise is to help our members build relationships that you can own
- The CMA members are owned media specialists
The CMA Strategy
Content Marketing Agency
30 of the world’s leading agencies
Working with over 500 brands in the UK & internationally
Media Planning Agency
Mediacom MECiProspect
£1.9 billion client billings between them
Brands
The Prince’s Trust, The CMA’s launch brand
“Joining the CMA means everyone at The Prince’s Trust can benefit from the insight, events and expertise it offers” Charlotte Ridley, Head of Marketing
The Three Pillars
10 steps to create great content marketing
http://www.johnbrownmedia.com/Andrews_Video_test_page.html
UK Trends Dominating the Top 200 Circulated Magazines in UK The top three magazines in the UK The National Trust, Asda and Tesco
6/10 are content marketing titles
70% of the circulation of the top 10 magazines in the UK, reaching over 9 million consumers, and 84% of the top five
Fastest growing title is Waitrose +85%
UK Trends New entrants into consumer publishing from established brandsPaid for branded content Porter £5 cover price, most expensive in market Sports Direct, low end of retail market, £1 cover price
UK TrendsUnilever has signed a 7 figure deal as sponsor for The Guardian's Sustainable Business section Guardian Labs unit will produce branded content for it around that theme Distribution: 40m global traffic with 65% from overseas Credibility: The Guardian has a clear corporate and editorial commitment to sustainability The challenge: every word, picture or video will be picked over by the likes of Greenpeace and other NGOs. The Guardian will have to demonstrate its editorial independence as and when Unilever's sustainability credentials are challenged
Cedar’s BA High Life Cumberbatch Campaign
Thank you