Clan of the CavemanClan of the CavemanLinda TischlerLinda Tischler

Presented by: Amy YardleyPresented by: Amy YardleyLacey GableLacey Gable

Shelby UlmanShelby Ulman

Martin AgencyMartin Agency

Founded in 1965 by local ad executives Founded in 1965 by local ad executives David Martin and George Woltz in David Martin and George Woltz in Richmond, VA.Richmond, VA.

Ranked as one of top ten creative shops Ranked as one of top ten creative shops by by Advertising AgeAdvertising Age in 1981. in 1981.

Named one of the top five agencies by Named one of the top five agencies by Advertising AgeAdvertising Age in 2006. in 2006.

Testimonials and Caveman campaigns Testimonials and Caveman campaigns placed them as two of top three ad placed them as two of top three ad campaigns for 2006.campaigns for 2006.

CampaignsCampaigns

1972 “Virginia is for 1972 “Virginia is for Lovers”Lovers”

1989 Wrangler 1989 Wrangler JeansJeans

1992 Mercedes1992 Mercedes 1995 Geico – Gecko 1995 Geico – Gecko

campaigncampaign 2002 UPS – 2002 UPS –

“Brown”“Brown”

Other Campaigns:• Nascar• Spike • Turner Classic Movies• Miller Genuine Draft• TV Land• Ping

How to have a successful How to have a successful campaigncampaign

EvolveEvolve Don’t fit inDon’t fit in Transform brandsTransform brands

Creative controlCreative control Every voice Every voice

contributescontributes

How to have a successful How to have a successful campaigncampaign

Create a deeper Create a deeper relationshiprelationship

Embrace direct-responsesEmbrace direct-responses

How to have a successful How to have a successful campaigncampaign

Future AccountsFuture Accounts

Wal-MartWal-Mart– Attracted to Martin Agency because of Attracted to Martin Agency because of

their humble attitudes.their humble attitudes.– Martin employees are Wal-Mart Martin employees are Wal-Mart

customers and have an understanding customers and have an understanding of the brand.of the brand.

– Campaign pitch to Wal-Mart was given Campaign pitch to Wal-Mart was given by a direct-response writer.by a direct-response writer.

“Are you afraid of what we might do to you?”

Surviving Wal-MartSurviving Wal-Mart

““Just make like a neanderthal and Just make like a neanderthal and keep evolving”keep evolving”

““Martin’s biggest challenge working Martin’s biggest challenge working with Wal-Mart will be to do work that with Wal-Mart will be to do work that doesn’t suck”doesn’t suck”

SourcesSources

Fastcompany.comFastcompany.com Martinagency.comMartinagency.com Googleimages.comGoogleimages.com Youtube.comYoutube.com Cavemanscrib.comCavemanscrib.com