CITY of VIRGINIA BEACHResort Area Strategic Action Plan (RASAP) MeetingMonday, June 10th 2019

AGENDA

RASAP Boundary Expansion

Summary of Stakeholder Interviews & Key Takeaways

Project Prioritization

Preparation for Public Workshop on June 17th

Summary/Next Steps

3:00

4:20

4:00

3:30

3:10

RASAP BOUNDARY EXPANSION

264

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18TH

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16TH

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22N

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25TH

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PACIFIC AVE

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33R

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46TH

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SEA PINES RD

WILLOW DR

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42N

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37TH

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34TH

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43R

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40TH

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8TH

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1ST

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CRYSTAL LAKE DR

LAUREL VIEW DR

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42N

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MAR

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ST

BLACK DUCK CT

RIVERFRONT CT

51ST

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OAKSHIRE DR

PIPE

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11TH

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MOCKINGBIRD DR

15TH

HAL

F ST

CRYSTAL LAKE C

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HOLLADAY PT

ELIZ

ABET

H CT

PINE SONG LN

MARYLAND CT

SEA OATS WAY

HOBART AVE

LIGHTHOUSE PT

GIL

L CT

CLO

SE

AVE

COLO

NNAD

E DR

SEA POINTE CT

DISTRIBUTION DR

POLO CT

36TH

HAL

F ST

39TH

HAL

F ST

37TH

HAL

F ST

38TH

ST

BIRDNECK CIR

45TH

HAL

F ST

FRAZ

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N

LORAN

CT

PEO

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S W

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JACK RABBIT RD

ARCTIC CIR

JESTERS CT

FISHERMANS BND

DAVENPORT LN

BUSHNELL CT

HAW

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EST

WAY

BRO

OKL

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CAR

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CT

HAR

LOW

ST

TENBEE LN

ARLY

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LN

CARVER SQ

LOC

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MA

ISO

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VIRGINIA CT

WIIG

WAAS LN

COURAGE WAY

SPR

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LAK

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CATS

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CT

27TH

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MO

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BIR

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PEACE SQ

LAKE POINT CIR

RUDEE POIN

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TROOPER CT

TERRACE CT

CASPIAN AVE

MAN

OO

MIN

PL

BEACH TOW

N DR

WATERFRONT CV

COQUINA CHASE

OLD

RU

DEE

BLVD

9TH

ST

ALLE

Y

ALLE

Y

38TH

ST

ALLEY

26TH

ST C

AVA

LIER

DR

ALLEY

264

5TH

ST

INDIAN AVE

ALLE

Y

ALLE

Y

DOZIER LN

SURFSIDE AVE 46TH

ST

15TH

ST

9TH

ST

PARKS AVE

ORIOLE DR

9TH

ST

BAY

CO

LON

Y D

R

ALLEY

12TH

ST

ARCTIC AVE

GARY AVE

42N

D H

ALF

ST

ALLEY

ALLE

Y

ATLANTIC AVE

ARCTIC AVE

ALLEY

B ST

HOLLY RD

ALLE

Y

7TH

ST

TER

RAC

E AV

E

PACIFIC AVE

6TH

ST

10TH

ST

22N

D S

T

BALTIC AVE

HOLLY RD

REALTY LN

2ND

ST

20TH

ST

SOU

THER

N B

LVD

HO

LLY

RD

27TH

HAL

F ST

TANAGER TRL

23R

D S

T

24TH

ST

8TH

ST

24TH

ST

27TH

ST

WYTHE LN

3RD

ST

E ST

LINBAY DR

4TH

ST

ALLE

Y

HIG

H P

OIN

T AV

E

15TH

ST

ALLE

Y

ALLE

Y

264

ALLE

Y

ALLE

Y

43R

D H

ALF

ST

A ST

9TH

ST

ALLE

Y

MYRTLE AVELAKE DR

JEFFERSON AVE

ALLE

Y

9TH

ST

ALLEY

WIN

STO

N S

ALEM

AV

E

23R

D S

T

MA

RY

LAN

D A

VE

Source: Esri, DigitalGlobe, GeoEye, Earthstar Geographics, CNES/Airbus DS, USDA, USGS, AeroGRID, IGN, and the GIS User Community

$

LEGENDProposed Expanded Boundary

Existing Resort Area SGA

Virginia Aquarium and Owls Creek Area

RESORT AREA BOUNDARY

Note: During the 06/12 meeting, it was determined that the boundary would be adjusted to include Marshview Park

SUMMARY OF STAKEHOLDER INTERVIEWS&

KEY TAKEAWAYS

SEATACK COMMUNITY DAY (Saturday, June 1st):

SEATACK COMMUNITY DAY (Saturday, June 1st):

FEEDBACK FROM SEATACK COMMUNITY:

• Residents do not want the resort area “creeping” into the residential community• The community would like to see markers recognizing the historic community• Would like a space similar to Town Point Park in Norfolk with affordable, programmed

activities that are not water-related• Would like a walking/biking path around Seatack Park• Residents would make use of shuttles, bike share, and scooter share as transportation

options if available• Residents support the idea of satellite parking with shuttles for the oceanfront, but don’t want

the parking to be in their backyard• The industrial/commercial jobs along Birdneck aren’t accessible to a lot of workers since

transit doesn’t reach them• The community likes to be genuinely included in decision making processes impacting the

surrounding areas• • Residents would make use of shuttles, bike share, and scooter share as transportation options if available• • Residents support the idea of satellite parking with shuttles for the oceanfront, but don’t want the parking to be in their backyard• • The industrial/commercial jobs along Birdneck aren’t accessible to a lot of workers since transit doesn’t reach them

ADDITIONAL STAKEHOLDERS ENGAGED:

• RAC

• Hotel Association

• Shadowlawn Civic League

• Resort Beach Civic League

• Virginia Aquarium

• Convention & Visitors Bureau

• Property Owners

• Developers

• Stormwater

• Traffic Engineering

• Parks & Recreation

• Communications

STAKEHOLDER INTERVIEW COMMENTS (these are individual opinions expressed)

• Resort Area has been on the decline for decades • The decline started when parking spaces were removed from Atlantic and parking was

removed from stub streets to be turned into loading zones (sped up traffic, made it look like more asphalt, walkability decreased)

• Don’t have 10-15 years to lose• 17th Street is where the natural growth is; start here and then work on Atlantic• Over 50% of stakeholders did not see value in the trolley; thought it was a lot of real estate

dedicated to a “touristy gimmick” that was not moving enough people. Instead, use this space for wider sidewalks, outdoor dining areas, and on-street parking.

• Bike share/bike lanes are needed for health, safety• Need a traffic study for how to handle Atlantic and Pacific• The resort should connect better to the neighborhoods and inland commercial, for reasons of

business development and social equity

• Cosmetic changes without real infrastructure changes (wider sidewalks, bike lanes, undergrounding utilities, etc.) would be a waste of money

• Parking problems have less to do with the number of parking spaces and more about predictability and location of available parking

• The way that business owners present their storefronts drive the look and feel of the resort area just as much as great streetscapes

• The resort area aesthetic is dominated by concrete; need a softer, greener series of spaces for people to enjoy when they are not on the beach

• Create pedestrian-friendly streetscapes with intense plantings (increases comfort and safety)• A Convention Center Headquarter Hotel was seen by majority of the interviewees as not

being the most important priority at this time• Provide a world class, multi-purpose public park at Rudee Loop that ties into an existing

vibrant marina district • Need to use Something in the Water festival as a springboard for positive change

STAKEHOLDER INTERVIEW COMMENTS (these are individual opinions expressed)

PROJECT PRIORITIZATION

2019 RASAP Project Initiatives Short‐Term(6 months‐2 years)

Mid‐Term(2‐5 years)

Long‐term(6‐10 years)

Support Development, Investment and InfrastructureLaskin Gateway ‐ Continue to monitor private  re‐investment 4

Central Beach ‐ Atlantic Avenue initiatives, review redevelopment 1Marina District ‐ large green space at Rudee Loop 2Pacific Ave. Streetscape Improvements (5th to 40th) 3Establish and Maintain Safe EnvironmentLighting  1Wide sidewalks 3

Enhanced Police presence 3Improve uniform strategies 4Improve bike and pedestrian access 2

Facilitate and Activate Atlantic AvenueBeautification 1

Public restrooms 2Improved signage/wayfinding 3

District Identification/Branding 4

Stricter code compliance 3

Monitor TIP fund and set priorities on a regular scheduleEnhance aesthetics of publicly‐owned streets and corridorsEnhanced maintenance 2Plantings 3Streetscapes 1Stricter code compliance 4Encourage Private Renovation, Redevelopment & New DevelopmentDesign Assistance Program 1

Resort Incentive Program 3Resort SGA Storefront Office 4Promote Positive Resort Perception 2

Encourage & support involvement in projects w/ public participationPromote in‐market advertising from TIP fund 1

Enhance Resort Traffic and Parking PlanIncrease awareness of parking apps 3Prepare for limited parking during construction projects 4Review and revise commercial parking lot ordinance 5Strategic Mobility Plan w/ Implementation Strategy 1

Create a Transportation Management Authority (TMA); authority to implement 2Adopt new parking technology ‐ parking finder assistance (predictability) 1

Strategic GoalsWrite-in Comments:

• Sense of arrival/sense of place/gateways

• Lighting

• 17th Street

• Dome site project

• Arena is top priority #1

• Norfolk Southern Right-of-way

• 32nd Street

• Create Transportation Mgmt. Authority

2019 RASAP Project Initiatives Short‐Term(6 months‐2 years)

Mid‐Term(2‐5 years)

Long‐term(6‐10 years)

Support Development, Investment and InfrastructureLaskin Gateway ‐ Continue to monitor private  re‐investment 4

Central Beach ‐ Atlantic Avenue initiatives, review redevelopment 1Marina District ‐ large green space at Rudee Loop 2Pacific Ave. Streetscape Improvements (5th to 40th) 3Establish and Maintain Safe EnvironmentLighting  1Wide sidewalks 3

Enhanced Police presence 3Improve uniform strategies 4Improve bike and pedestrian access 2

Facilitate and Activate Atlantic AvenueBeautification 1

Public restrooms 2Improved signage/wayfinding 3

District Identification/Branding 4

Stricter code compliance 3

Monitor TIP fund and set priorities on a regular scheduleEnhance aesthetics of publicly‐owned streets and corridorsEnhanced maintenance 2Plantings 3Streetscapes 1Stricter code compliance 4Encourage Private Renovation, Redevelopment & New DevelopmentDesign Assistance Program 1

Resort Incentive Program 3Resort SGA Storefront Office 4Promote Positive Resort Perception 2

Encourage & support involvement in projects w/ public participationPromote in‐market advertising from TIP fund 1

Enhance Resort Traffic and Parking PlanIncrease awareness of parking apps 3Prepare for limited parking during construction projects 4Review and revise commercial parking lot ordinance 5Strategic Mobility Plan w/ Implementation Strategy 1

Create a Transportation Management Authority (TMA); authority to implement 2Adopt new parking technology ‐ parking finder assistance (predictability) 1

Strategic Goals

Write-in Comments:

• Bike Share

• Connectivity

• Plan for Sea Level Rise

• Green Infrastructure

• Implementation of RASAP Plan

• Everything is #1

• Promote in-market advertising (short term)

• Marina District (long term)

• Skate Park at Rudee Loop

REVISED PRIORITY MATRIX:

Priority Ranking Opinion of Probable Cost (Total Cost) Funding Source Options Implementation Steps

Design Implementation Design Implementation Design Implementation

(1=high, 5=low) Create a Central Management StructureThat does not affect taxes X X

(1=high, 5=low) Multi‐Modal Transportation Network PlanTransportation Management Authority (TMA) X X

Traffic‐calming (reduce speeds, increase safety, divert traffic away from neighborhoods) X X

Pedestrian circulation X X

Bike Circulation (bike network, bike share) X X

Public transit X X

Vehicular transit (private and rideshare) X X

Parking (comprehensive parking study, remote parking and shuttle, decrease surface parking) X X

(1=high, 5=low) Pedestrian‐Friendly Streetscape Design w/ Green Infrastructure17th Street X X

Atlantic Avenue (15th to 25th as #1 priority) X X

Pacific Avenue X X

Central Beach Streetscapes X X

ViBE District X X

32nd Street

(1=high, 5=low) Public‐realm design guidelinesSite furnishings X X

Wayfinding system X X

Smart corridor enhancements X X

(1=high, 5=low) Gateways/Sense of ArrivalNorfolk Avenue X X

21st Street/22nd Street X X

Laskin Gateway

Rudee Bridge X X

Atlantic Avenue (transition from North End into the Resort Area) X X

17th Street/Virginia Beach Blvd. X X

(1=high, 5=low) Connected Green/Open SpacesConnector park preservation and enhancement X X X

Open vistas to the ocean X

Park at Rudee Loop X X X

Refresh existing parks X X X

New parks/open space (additional public bathrooms/showers) X X X

(1=high, 5=low) Advocacy ‐ support key private development projectsDome site X X

Convention Center Hotel X X

Rudee Inlet/Marina District X X

Pier Replacement (public, or private, or partnership) X X

2019 RASAP Project InitiativesShort‐Term

(6 months‐2 years)Mid‐Term(2‐5 years)

Long‐term(6‐10 years)

Complete

Complete

REVISED PRIORITY MATRIX:

Priority Ranking Opinion of Probable Cost (Total Cost) Funding Source Options Implementation Steps

Design Implementation Design Implementation Design Implementation

(1=high, 5=low) Create a Central Management StructureThat does not affect taxes X X

(1=high, 5=low) Multi‐Modal Transportation Network PlanTransportation Management Authority (TMA) X X

Traffic‐calming (reduce speeds, increase safety, divert traffic away from neighborhoods) X X

Pedestrian circulation X X

Bike Circulation (bike network, bike share) X X

Public transit X X

Vehicular transit (private and rideshare) X X

Parking (comprehensive parking study, remote parking and shuttle, decrease surface parking) X X

(1=high, 5=low) Pedestrian‐Friendly Streetscape Design w/ Green Infrastructure17th Street X X

Atlantic Avenue (15th to 25th as #1 priority) X X

Pacific Avenue X X

Central Beach Streetscapes X X

ViBE District X X

32nd Street

(1=high, 5=low) Public‐realm design guidelinesSite furnishings X X

Wayfinding system X X

Smart corridor enhancements X X

(1=high, 5=low) Gateways/Sense of ArrivalNorfolk Avenue X X

21st Street/22nd Street X X

Laskin Gateway

Rudee Bridge X X

Atlantic Avenue (transition from North End into the Resort Area) X X

17th Street/Virginia Beach Blvd. X X

(1=high, 5=low) Connected Green/Open SpacesConnector park preservation and enhancement X X X

Open vistas to the ocean X

Park at Rudee Loop X X X

Refresh existing parks X X X

New parks/open space (additional public bathrooms/showers) X X X

(1=high, 5=low) Advocacy ‐ support key private development projectsDome site X X

Convention Center Hotel X X

Rudee Inlet/Marina District X X

Pier Replacement (public, or private, or partnership) X X

2019 RASAP Project InitiativesShort‐Term

(6 months‐2 years)Mid‐Term(2‐5 years)

Long‐term(6‐10 years)

Complete

Complete

PREPARATION FOR PUBLIC WORKSHOP ON JUNE 17TH

PUBLIC WORKSHOP PREPARATION:

• Welcome and Sign-in • Room setup• Table Facilitators• Presentation• Exercise 1 Open Space/Recreation/Placemaking Stormwater Management/Resilience/Sea Level Rise• Exercise 2 Parking/Multimodal/Connectivity Streetscapes• Exercise 3 Balance of Residential and Resort Clean and Safe/Central Management Authority• Summary/Closing/Next Steps

SUMMARY / NEXT STEPS

NEXT STEPS:

• May 13th - WPA to provide draft outline

• June 17th - Public Workshop

• June 18th - Debrief on Public Workshop

• See the website for monthly updates:

www.vbgov.com/resortsga

SCHEDULE

MAY NOVEMBEROCTOBERSEPTEMBERAUGUSTJULYJUNE

• RASAP Steering Committee Meeting

• Internal Stakeholders Meeting & One-on-one Interviews

• WPA to provide a Recommended Outline for Document

• RASAP Steering Committee - Interview Debrief and Workshop Brief

• 1st Public Workshop

• Workshop follow-up/debrief

• RASAP Steering Committee - Summary of Open House/Workshop

• Draft RASAP Update due

• RASAP Steering Committee - Draft RASAP Update

• Brief Planning Commission – Special Workshop

• Brief City Council

• 2nd Public Workshop

• Workshop follow-up/debrief

• RASAP Steering Committee - Summary of Public Meeting

• Final Draft RASAP Update Document

• RASAP Steering Committee - Final Draft RASAP Document

• Planning Commission Public Hearing

• City Council Public Hearing/Vote

THANK YOU!