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CITY OF TORONTO
How to Start a Food Business Seminar Presentation
Presentation by:
Michael Wolfson, Food and Beverage Sector Specialist City of Toronto Economic Development
Importance of the Food Sector to Toronto’s Economy
Food Industry is Canada’s second largest manufacturing sector.Over $16 Billion of Sales in Toronto alone.Directly employs over 50,000 people who would not readily find employment elsewhere.12% of the Industrial Workforce. Growth of more than 5% per annum.
‘Toronto's unsung heroes are its food processors, the Number 2 manufacturing category behind the auto sector, because they have helped stabilize factory output,’ Theriault of the Conference Board of Canada. Toronto Star Oct. 7, 2005.
• There are 6 major Automotive manufacturers in Ontario.
• 450 auto parts manufacturers.• There are 135,000 workers in Automotive
manufacturing in Ontario.
There are more than 3,000 food processing establishments in Ontario. The majority being SME.There are 114,000 jobs in just the food processing sector in Ontario.The spill over affect of this industry in retailing and foodservice adds another 500,000 jobs.
The GTA Food Processing Cluster
Farmers
Consumers
Food Processors
Traditional Model
Food Processors
Farmers
Consumers
A New Way of Thinking!!!!
Corporate Logo and Branding
Spend a great deal of time and thought on this!!!
Do not pigeon hole your company with what you are currently doing.
Create an image that will work with all your products.
Feelings and Imagery are the keys. Don’t be descriptive!!!!!!!!!!!!
Branding
S W O T Analysis
Strengths: Personal Strengths Strength of Product ( Hook )Weaknesses: Personal Weaknesses Is my product a me tooo!!Opportunities: What are the trends? What publications do you read? www.bakersjournal.com www.specialtyfoodnews.com www.foodincanada.com
Threats: Focus???????? Financial Burdens?????
USP not UPS
A pasta sauce by any other name may be just a pasta sauce!!
Channels of DistributionChannels of Distribution
Product Developer
Broker
Distributor
Retailer
Co-packer or Manufacturer
Cost $1.00
50% $2.00
30% $2.85
10% $3.17
25% $4.23
35 % $6.51
Labeling and Packaging Your Products
www.inspection.gc.ca/english/fssa/labeti/guide/toce.shtml
Produce a small run of your product.Contact a label company and have them register you for a UPC Code.Nutritional Information can be done for as little as $200.00 per item. These are mandatory.
Important Websites
www.omaf.gov.on.ca
www.agr.gc.ca
www.toronto.ca/business
www.enterprisetoronto.com
http://www.pushfoodforward.com/kitchens
Toronto Food Business Incubator
TFBI Client Graduate
Hemant TallurCEO, Eat-In Foods Inc.
Shipping to grocery stores including 6-pack size to Costco Wholesale Corporation
THANK YOU
Michael WolfsonCity of Toronto Economic Development
Food & Beverage Sector Specialist5100 Yonge St. Main Floor
Toronto, OntarioM2N 5V7
Phone: 416-392-3830Email: [email protected]
www.toronto.ca/invest-in-toronto/food.htm
