PowerPoint PresentationCity of Naples
D - D o w n t o w n Z o n i n g D i s t r i c t - E c o n o m i c
& M a r k e t A n a l y s i s
2
• Lambert prepared the economic and market analysis in the effort
to guide the land use and zoning review for the CRA and
D-Downtown
• This area has been studied extensively including complete report
in 2013
• To large extent, there has been no notable change, other than
continued growth following recession • However new and expanded
opportunities have emerged
• Zoning regulations will play a key role in CRA/D-Downtown
redevelopment
Introduction
3
4
Though regional population growth has moderated, i t remains
general ly robust
• Lee Count y capt ur i ng s ome of t he move out of Col l i er gi
ven hous i ng af f or dabi l i t y
C o l l i e r C o u n t y , L e e C o u n t y . A n d C h a r l o t
t e C o u n t y
VOLUSIA
ORANGE
1.9%
1.5%
3.1%
4.6%
3.4%
3.7%
2.4%
5
C i t y o f N a p l e s , C R A , T r a d e A r e a ( 1 0 m i n u t
e D r i v e - t i m e ) , & D - D o w n t o w n A r e a
Primary Trade Area of CRA/D- Downtown defined by 10-minute drive
time • Demand models naturally take into
account inflow/outflow
= C it y of N a p les
= 1 0 min d r ive –t ime
6
7
• Primary Trade Area (PTA) represents younger population than City
overall, but still above County
Demographic Snapshot S e c t i o n 2
Collier County City of Naples Trade Area (10 min)
2010-14 ACS Population 334,474 20,214 42,405
2010-14 ACS Total Households 126,331 10,068 19,775
2010-14 ACS Median Age 48.0 64.6 53.8
White 216765 (64.8%) 18,060 (89.3%) 85.3% (including
Hispanic)*
Black 22566 (6.7%) 904 (4.5%) 7.0% All Others 7,049 (2.2%) 214
(1.1%) 7.7%
Hispanic of Any Race 88,094 (26.34%) 1,036 (5.1%) 19.8%
Source: ACS 2010-2014 Census, *Trade Area is based on ESRI
2016
8
• Household Income in PTA falls well below the City and County •
Homeownership significantly lower as well
Demographic Snapshot S e c t i o n 2
Collier County City of Naples Trade Area (10 min)
2010-14 ACS Median Household Income
$56,250 $80,571 $51,615
2010-14 ACS Owner Occupied Households %
72.9% 80.4% 41.4%
27.1% 19.6% 59.6%
Source: ACS 2010-2014 Census, *Trade Area is based on ESRI
2016
9
• Collier County population projected to remain strong through
2025, with Trade Area forecast to capture a measurable part of
growth
• City of Naples lost population from 2000 to 2010; forecast to
continue loss – albeit at more modest pace
Population Projections S e c t i o n 2
2.40%
-1.00%
0.60%
1.60%
-0.30%
1.30%
-1.50%
-1.00%
-0.50%
0.00%
0.50%
1.00%
1.50%
2.00%
2.50%
3.00%
Pop Growth 2000-2010
Pop Growth 2010-2025
10
• The mid to long term opportunity for population/housing growth in
the CRA/D-Downtown is supported by growth in the surrounding Trade
Area.
• PTA population forecast to increase nearly 10,000 by 2030; or,
roughly 4,848 households (2.1 persons/HH)
• Projections from U.S. Census and Florida Data Clearinghouse
Population Projections S e c t i o n 2
2015 (Estimate)
2030 Projections
Avg. Annual Growth %
City of Naples 19,455 18,252 -1,203 -80 -0.3%
Trade Area 42,998 52,969 9,970 664 1.4%
Source: US Census; Florida Data Clearinghouse; ESRI
11
• Seasonal population plays a large role for the City of Naples •
While City’s population declined from 2000 to 2010, the total
number of dwelling units inched up
• Difference between households and actual dwelling units is
dramatically higher than comparable size cities with little second
homeownership.
• Seasonal household growth estimated to add more than 30% over
base households • Seasonal factor plays major role in area
expenditures and taken into account in retail models
Population Projections - Seasonal S e c t i o n 2
# of Housing Units
City of Doral, FL 17,785 14,507 3,278 18.4%
City of Plantation, FL 37,587 33,521 4,066 10.8%
Sun City Center, FL 14,042 11,790 2,252 16.0%
Plant City, FL 13,732 12,329 1,403 10.2%
Source: US Census; Florida Data Clearinghouse; ESRI
12
S E T I O N 2
• 5 largest sectors expecting solid expecting solid growth
• Professional/ Business Services & Health Care typically
higher wage jobs
Source: FDEO
2015 2023 Change CAGR Trade & Transportation 26,502 29,979
3,477 1.6% Leisure & Hospitality 25,841 29,865 4,024 1.8%
Education & Health 19,142 23,380 4,238 2.5% Prof. &
Business Services 15,370 18,803 3,433 2.6% Construction 13,495
19,489 5,994 4.7% Government Services 13,106 14,849 1,743 1.6%
Financial Activities 7,649 8,539 890 1.4% Other Services (Except
Gov. 6,999 7,871 872 1.5% Agricultural & Mining 4,279 4,104
-175 n/a Manufacturing 3,391 3,758 367 1.3% Information 1,526 1,547
21 0.2% Total (w/ Government) 137,300 162,184 24,884 2.1% Total
(Private only) 124,194 147,335 23,141 2.2%
13
City of Naples Employment Profi le S E T I O N 2
• Tot a l J ob s in C ity of N a p les = 2 3 , 7 93
• H ea lth ca r e is by f a r t he la r gest s ect or in N a p les,
f ol low ed by hos p ital i ty
• Collier County School Board, NCH Healthcare System and Collier
County offices comprise nearly 11,000 jobs in Naples
(or just under 50% of total jobs)
• Indicates majority of employment lives outside of City
boundaries
Source: OnTheMap
0 1000 2000 3000 4000 5000 6000 7000
Agriculture, Forestry, Fishing and Hunting Mining, Quarrying, and
Oil and Gas Extraction
Utilities Construction
Information Finance and Insurance
Real Estate and Rental and Leasing Professional, Scientific, and
Technical Services
Management of Companies and Enterprises Administration &
Support, Waste Management and Remediation
Educational Services Health Care and Social Assistance
Arts, Entertainment, and Recreation Accommodation and Food
Services
Other Services (excluding Public Administration) Public
Administration
14
S E T I O N 2
• H eav iest emp loyment
concent ration in v ic inity of
C RA /D-Downtown
15
Naples CRA Employment Profi le S E T I O N 2
Source: OnTheMap
0 500 1000 1500 2000 2500 3000 3500 4000 4500
Agriculture, Forestry, Fishing and Hunting
Mining, Quarrying, and Oil and Gas Extraction
Utilities
Construction
Manufacturing
Professional, Scientific, and Technical Services
Management of Companies and Enterprises
Administration & Support, Waste Management and
Remediation
Educational Services
Arts, Entertainment, and Recreation
Accommodation and Food Services
Public Administration
S E T I O N 2
Heaviest concentration around Hospital
Less than 5% of Employees in CRA, live in CRA
17
18
Source: STR: Lambert Advisory
• The housing market in Collier County/Naples has steadily improved
since the end of the recession in 2010
• City has seen stable (albeit modest) growth in single family
development, but limited development in multifamily sector
Residential Permit Activity S E C T I O N 3
Collier County Naples
Collier County Naples
Collier County Naples
Collier County Naples
2005 4,052 192 651 12 1,919 224 6,622 428 2006 2,829 96 936 12
1,023 36 4,788 144 2007 1,069 82 197 10 829 42 2,095 134 2008 652
85 114 14 185 8 951 107 2009 630 39 112 4 202 0 944 43 2010 766 63
78 0 415 0 1,259 63 2011 920 81 80 0 320 29 1,320 110 2012 1,296
111 102 0 214 0 1,612 111 2013 1,760 146 144 8 774 0 2,678 154 2014
2,477 185 172 2 961 169 3,610 356 2015 3,078 162 259 2 723 93 4,060
257
2Q 2016 1,430 - 182 - 384 - 1,996 -
Year
Building Permits
Delivery of Office Space
2007-2015
Collier County New Office Space Delivered Annually, 2007-2015
Delievery SF of Office
2007
486,000
2008
456,000
2009
255,000
1,197,000
2010
74,000
2011
29,000
2012
20,000
2013
0
2014
0
2015
28,000
Collier County New Office Space Delivered Annually, 2007-2Q
2016
Collier County New Office Space Delivered Annually, 2007-2015
Delievery SF of Office 2007 2008 2009 2010 2011 2012 2013 2014 2015
2Q 2016 486000 456000 255000 74000 29000 20000 0 0 28000 6000
Office Occp & Rent Trends
Office Occupancy & Rent Trends
2006
94.6%
$23.12
2007
92.0%
$1,289.00
2008
87.4%
$1,307.00
2009
85.5%
$1,311.00
2010
85.6%
$1,320.00
2011
84.8%
$1,325.00
2012
86.4%
2013
89.2%
2014
89.4%
2015
91.4%
Oct 11
Apr 12
Oct 12
Apr 13
Oct 13
Apr 14
Oct 14
Apr 15
Oct 15
Apr 16
Number of Sales
Naples Housing Market Trends S e c t i o n 2
• Since early 2013, single family home sales has been on modest
decline, with notable drop in early 2016
20
Oct 11
Apr 12
Oct 12
Apr 13
Oct 13
Apr 14
Oct 14
Apr 15
Oct 15
Apr 16
Median Sales Price
• Naples housing sales values has been on long and sustained growth
trend
S e c t i o n 2
21
Source: Lambert Advisory
• N a p l e s S q u a r e i s a 2 9 2 - c o n d o m i n i u m d e v
e l o p m e n t u n d e r c o n s t r u c t i o n o n t h e w e s t
s i d e o f G o o d l e t t e - Fra n k
R o a d b e t w e e n t h e 3 r d a n d 5 t h Av e n u e S o u t h
b l o c k o f G o o d l e t t e - Fra n k R o a d .
• T h e p r o j e c t i s b e i n g b u i l t i n f o u r p h a s e
s o f 7 3 u n i t s p e r p h a s e . P h a s e 1 i s s o l d o u t
a n d P h a s e 2 i s 8 0 % S o l d .
• U n i t s i z e s ra n g e f r o m 1 , 2 9 5 t o 3 , 3 2 8 s q u
a r e f e e t a n d p r i c e s f r o m t h e $ 6 0 0 ’ s t o $ 1 .
4 m i l l i o n .
• T h e p r o j e c t w i l l a l s o h a v e 7 1 , 7 0 0 s q u a r
e f e e t o f c o m m e r c i a l r e t a i l
• R e s i d e n c e s a t 5 t h a n d 5 t h i s a t h r e e - s t o
r y, 1 1 - u n i t c o n d o m i n i u m d e v e l o p m e n t p l
a n n e d f o r t h e N W C o f 5 t h
Av e n u e a n d 5 t h S t r e e t S o u t h . T h e p r o j e c t
w i l l f e a t u r e t w o f l o o r s o f r e s i d e n t i a l o
v e r 1 1 , 0 0 0 s q u a r e f e e t o f
r e t a i l a t s t r e e t l e v e l .
• U n i t s s i z e w i l l ra n g e f r o m 2 , 2 0 0 t o 3 , 3 0
0 . T h e p r o j e c t i s t a k i n g r e s e r v a t i o n s w i
t h p r e l i m i n a r y u n i t p r i c i n g
ra n g i n g f r o $ 2 . 2 t o $ 3 . 3 m i l l i o n .
• M a n g r o v e B a y i s a 5 3 - u n i t s i n g l e f a m i l y
h o m e d e v e l o p m e n t l o c a t e d o n t h e e a s t s i d
e o f G o o d l e t t e - Fra n k R o a d
b e t w e e n R i v e r s i d e D r i v e a n d 1 s t Av e n u e S
. T h e p r o j e c t b e g a n s e l l i n g i n 2 0 1 4 , w i t h
7 h o m e s o l d t o d a t e , H o m e
ra n g e f r o m 2 , 5 8 6 t o 4 , 2 4 6 s q u a r e f e e t . P r
i c e s h a v e b e e n r e d u c e d i n p a s t y e a r a n d a r
e n o w p r i c e d f r o m $ 1 . 9 5
t o $ 2 . 9 0 m i l l i o n .
Notable New Projects in the CRA S E C T I O N 3
22
Source: STR: Lambert Advisory
Occupancy and Rental Rate Trends • S ince 2 0 1 0 , occup a ncy Ra
t es I n C ol l ier C ount y have ra ng ed b et ween 9 5 a nd 9 8 p
er cent a nd
b et ween 9 4 . 8 a nd 9 8 . 9 p er cent in N a p les
• T he average b a s e r ent al ra t e in C ol l ier C ount y g r
ew f r om $ 1 , 2 25 in 2 0 1 0 t o $ 1 , 3 39 in t he 2 Q 2 0 1 6
, eq ua l t o a n a nnua l average ra t e of 1 . 2 %. T he average
b a se r ent in N a p les a ls o g r ew by 1 . 2 % on average, f r
om $ 1 , 3 57 in 2 0 1 0 t o $ 1 , 4 50 in 2 Q 2 0 1 6 .
Multi- family Rental Apartment Market
S E C T I O N 3
92.0%
93.0%
94.0%
95.0%
96.0%
97.0%
98.0%
99.0%
100.0%
Occupancy Collier County
Avg. Base Rent Collier County
Avg. Base Rent Naples
S E C T I O N 3
Naples CRA/D-Downtown Trade Area Multifamily Housing Demand
Projections (Market Rate Housing) 2015 through 2026
2015 2020 2025 2030 Change Population 42,998 45,223 47,562 50,023
7,025
Total Households 20,475 21,535 22,649 23,821 3,345 Persons per HH
2.1 2.1 2.1 2.1
% Study Area HH w/Income > $50K (Future Demand) 52.0% 52.0%
52.0% 52.0% No. HH with Income > $50,000 10,647 11,198 11,777
12,387 1,740
% MF Dwelling 51.8% 51.8% 51.8% 51.8% Total Demand for New MF
Dwelling Units 5,515 5,801 6,101 6,416 901
• Roughly 1,000+ units of market rate multi-family housing demanded
within CRA’s PTA through 2030 (and potentially higher as proportion
of MF housing increases) • CRA/D-Downtown should potentially
capture significant amount of this demand
24
25
Source: CoStar
There is currently an estimated 9.19 million square feet of office
space in Collier County. Of this total, 1.28 million square feet
(+14% ) is in the City of Naples submarket. • A s of t he 2 Q 2 0 1
6 , b ot h t he occup a ncy level a nd average q uot ed r ent a l
ra t e f or of f ice s p ace in
N a p les is hig her t ha n t ha t comp a red t o C ol l ier C
ounty.
Office Market Snapshot S E C T I O N 3
Market Area Inventory Sq. Ft. Number of Buildings
Avg. Size Building
Vacant Sq. Ft.
Collier County 9,192,000 740 12,422 792,000 8.6% 91.4% $21.89
City of Naples Submarket 1,278,000 98 13,041 83,000 6.5% 93.5%
$22.43
26
According t o CoSt ar , f rom 2007 t o t he 2Q 2016, t here was
approximat ely 1.35 mi l l ion square feet of of f i ce space del i
vered t o t he Col l ier Count y of f i ce market .
• A p pr oximately 8 8 % of t he new of f ice s p ace, (eq ual t o
1 . 2 mi l l ion s q uar e f eet ) w a s d el ivered f r om 2 0 0 7
t o 2 0 1 0. O nly 1 5 0 , 000 s q ua re f eet ha s b een d el
ivered s ince 2 0 1 0.
Office Development Trends S E C T I O N 3
0
100,000
200,000
300,000
400,000
500,000
600,000
2007 2008 2009 2010 2011 2012 2013 2014 2015 2Q 2016
Collier County New Office Space Delivered Annually, 2007-2Q
2016
Source: CoStart
Source: CoStar
The Col l i er Count y of f i ce market , which was signi f i cant
l y impact ed by t he recession, has exper ienced sl ow but st eady
improvement , but i s st i l l below pre- recession l evel s.
.T he of f ice occup a ncy ra t e, w hich p ea ked a t 9 4 . 6% in
2 0 0 6 , d ecl ined yea r over yea r t o 8 4 . 8% in 2 0 1 1 , b
ef or e incr ea sing yea r over yea r t o 9 1 . 4% a s of t he 2 Q
2 0 1 6 .
• A s king r ent a l ra t es ( f ul l s er vice) f or of f ice p ea
ked a t $ 2 4 .2 3 p er s q ua re f oot in 2 0 0 7 , b ef or e t r
ending d ow n t o $ 2 0 . 11 p er s q uare f oot in 2 0 1 3 . A s
king r ent al ra t es have s ince imp r oved mod estly t o $ 2 1 .
89 p er s q ua re f oot a s of t he 2 Q 2 0 1 6
Office Market Trends S E C T I O N 3
78.0%
80.0%
82.0%
84.0%
86.0%
88.0%
90.0%
92.0%
94.0%
96.0%
$0.00
$5.00
$10.00
$15.00
$20.00
$25.00
$30.00
2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2Q 2016
Occupancy Avg. Asking Rent Full Service
28
SourceCoStar
• 2 5 6 , 000 s q ua re f eet net a b s orption of of f ice s p a
ce in 2 0 0 7 , f ol low ed by a t ot a l of 9 9 , 00 0 s q uar e f
eet net a b sorption f r om 2 0 0 8 t o 2 0 1 1, includ ing neg
ative net 4 2 , 0 00 s q uare f eet in 2 0 1 1 .
• A nnua l A b sorption of of f ice s p a ce ha s f luct uated s
ince 2 0 1 1 , w it h a hig h of 2 5 5 , 000 s q ua re f eet a b s
orbed in 2 0 1 3, t o a low of 2 1 , 0 00 s q ua re f eet a b s
orbed in 2 0 1 5 , a nd only 8 , 0 00 s q uare f eet a b s orbed t
hr ough t he 2 Q 2 0 1 6
Office Market Absorption S E C T I O N 3
(100,000)
(50,000)
0
50,000
100,000
150,000
200,000
250,000
300,000
2007 2008 2009 2010 2011 2012 2013 2014 2015 2Q 2016
Collier County Annual Absorption Square Feet of Office
29
Source: STR: Lambert Advisory
• C oll ier C ounty ’s es t imated of f ice j ob emp loyment f or
eca st t o incr ea se by a t ot a l 1 , 6 00 t o 2 , 0 0 0
j ob s b et ween 2 0 1 5 a nd 2 0 2 3 ; 2 . 2 % average a nnua l g
r owth
• I nd icates r oug hly 4 0 0 , 000 t o 5 0 0 , 00 0 s q .f t . of
of f ice d ema nd C ounty-wide over nex t 8 yea rs
• Pr ov ides s ol id b ut l imited s up porting us e f or C RA
/D-Downtown mixed us e d evelopment
Collier County & Study Area Office Demand Projections
S E C T I O N 3
Net New Office Demand 2015-2023
Low High
Estimated County Office Job Growth (2015 to 2023) 1,600 2,000
Sq.Ft. Office Net Demand @ 233+ sf per employee 400,000
500,000
% Estimated CRA/D-Downtown Submarket Capture 10% 20%
CRA/D-Downtown Total Potential - Office Demand (Sq.Ft.) 40,000
100,000
30
31
Source: CoStar
There is currently an estimated 21.99 million square feet of office
space in Collier County. Of this total, 2.92 million square feet
(+13% ) is in the City of Naples submarket. • A s of t he 2 Q 2 0 1
6 , b ot h t he occup a ncy level a nd average q uot ed r ent a l
ra t e f or r et a i l s p ace in
N a p les is hig her t ha n t ha t f or C ol l ier C ounty.
Retail Market Snapshot S E C T I O N 3
32
Source: STR: Lambert Advisory
From 2007 t o t he 2Q 2016, t here was approximately 3.95 mi l l
ion square feet of retai l space del ivered t o t he Col l ier
County retai l market .
• T he la r gest s ha r e, eq ua l t o 3 . 0 6 mil l ion s q ua re
f eet ( 7 7 .5%), w a s d el ivered f r om 2 0 0 7 t o 2 0 1 6
.
Retail Development Trends S E C T I O N 3
0
200,000
400,000
600,000
800,000
1,000,000
1,200,000
1,400,000
1,600,000
1,800,000
2007 2008 2009 2010 2011 2012 2013 2014 2015 2Q 2016
Collier County New Retail Space Delivered Annually, 2007-2Q
2016
33
Source: CoStar
The Collier County retail market has experienced slow but steady
improvement since 2010, but is still below pre-recession
levels.
.T he r et a i l occup a ncy ra t e, w hich p ea ked a t 9 7 . 7%
in 2 0 0 6 , d ecl ined yea r over yea r t o 9 0 . 6% in 2 0 0 9 ,
b ef or e incr ea sing yea r over yea r t o 9 4 . 0% a s of t he 2
Q 2 0 1 6 .
• A s king r ent a l ra t es ( f ul l s er vice) f or r et a i l p
ea ked a t $ 2 3 . 94 p er s q uare f oot N N N in 2 0 0 7 , b ef
or e t r ending d ow n t o $ 1 6 . 42 p er s q uar e f oot N N N in
2 0 1 1 . A s king r ent a l ra t es have s ince imp r oved mod
estly t o $ 1 9 . 55 p er s q uare f oot a s of t he 2 Q 2 0 1
6
Retail Market Trends S E C T I O N 3
$0.00
$5.00
$10.00
$15.00
$20.00
$25.00
$30.00
86.0%
88.0%
90.0%
92.0%
94.0%
96.0%
98.0%
100.0%
2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2Q 2016
Occupancy Avg. Asking Rent Full Service
34
SourceCoStar
• A p pr oximately 1 . 8 2 mil l ion s q uare f eet of r et ai l s
p a ce in , 2 0 0 7 a nd 2 0 0 8 comb ined, f ol low ed by neg a
tive net 3 4 3 ,0 00 s q ua re f eet in 2 0 0 9 .
• A nnua l A b sorption of r et a i l s p a ce ha s f luct uated s
ince 2 0 1 0 , w it h a hig h of 3 0 7 , 000 s q uare f eet t hr
ough t he 2 Q 2 0 1 6, t o a low of 1 0 8 , 000 s q uare f eet a b
s orbed in 2 0 1 2 .
Retail Market Absorption S E C T I O N 3
(600,000)
(400,000)
(200,000)
0
200,000
400,000
600,000
800,000
1,000,000
1,200,000
2007 2008 2009 2010 2011 2012 2013 2014 2015 2Q 2016
Collier County Annual Absorption Square Feet of Retail
35
S E C T I O N 3
• 7,000+ person increase in population (3,300+ new households) in
PTA generates roughly 300,000 square feet of estimated retail
demand • Importantly, a portion of this demand likely absorbed by
vacant and/or underutilized existing retail
inventory • CRA/D-Downtown should aim to capture 20 to 30%
Estimated Sq.ft. Demanded /Person
Convenience Goods 12.0 92,400
Other Non-retail 4.0 30,800
37
Source: STR: Lambert Advisory
Collier County Visitor Highlights S E C T I O N 3
• 1.8 million visitors in 2015
• $21 million in tourist tax revenue, $121 million in sales and gas
tax revenue
• 36,000 jobs within hospitality sector
38
S E C T I O N 3
$110
$115
$120
$125
$130
$135
$140
$145
$150
0%
10%
20%
30%
40%
50%
60%
70%
80%
ADR Occupancy
• Occupancy and average daily rate (ADR) within region has seen
strong sustained growth during past five years • Though market
occupancy considered to be below “stabilized” levels (or mid 70%
range)
39
P r e 1 9 9 0
1 9 9 0 - 1 9 9 9
2 0 0 0 - P r e s e n t
54% 29%
Source: STR
• M o r e t h a n 5 0 % o f N a p l e s h o t e l s b u i l t
b e f o r e 1 9 9 0 . D e v e l o p m e n t ra m p e d
u p d u r i n g t h e 1 9 9 0 ’ s , s l o w i n g d o w n
d u r i n g t h e p a s t 1 5 y e a r s .
Property Class Sample Properties Total Rooms % Total
Economy Red Roof, Super 8 691 11%
Mid/Upper Mid-Scale La Quinta, Holiday Inn Express,
Hampton Inn, Fairfield Inn 1,965 32%
UpScale Bay Inn on 5th, Courtyard
Residence Inn 1,004 16%
Luxury Ritz Carlton, La Playa Resort,
Naples Bay Resort 1,142 18%
Total 6,,233
Source: STR: Lambert Advisory
Opportunity for Hotel S E C T I O N 3
• New Hyatt House proving market strength
• Select Service is recommended product for CRA/D-Downtown • But
unique brand such as Aloft or Indigo
• Potential for 2 development (125+ rooms) during next 15
years
41
42
• City of Naples forecasts limited population growth; however,
surrounding PTA shows measurable growth
• Multi-family housing is the key driver to the CRA/D-Downtown
growth • Represents combination of for-sale and rental
• Market rate rental housing should be met with near term demand;
financial viability needs to be tested
• Considerable “pent-up” demand for Workforce housing
• Opportunity for select service hotel within 3 to 5 years • Market
supports quality brand
• Moderate level of demand for retail near term, but can be
expanded over time as housing increases and broader revitalization
efforts take hold
• Encourage local/regional businesses
• Limited demand for office • Medical office in connection with
hospital
HEADLINE & CONCLUSIONS C O N C L U S I O N S
43
• Support redevelopment of critical mass requires relaxation of
regulatory constraints • Increase height to encourage housing
• Mixed use should not be required district wide • Mixed use
(including retail) oriented to main thoroughfares
• Parking is a critical element to redevelopment planning,
particularly as it relates to revitalizing smaller parcels.
• Identifying optimal location of centralized parking is crucial to
maximize utilization and impact within D- Downtown
• Centralized parking garage can be a joint public/private effort;
but, will require at least some level public subsidy
HEADLINE & CONCLUSIONS C O N C L U S I O N S
44
Development Feasibil ity
45
Avg. Annual Occupancy/Operating Expense Ratio 95% / 40+%
Stabilized Estimated Annual Net Operating Income $3,500,000
Capitalized Valuation (at 6.0%) $57,000,000
Development Cost Evaluation
Estimated Total Cost per Unit (w/out Garage Parking) $160,000 per
unit
plus: Estimated Land Cost (per unit) $35,000 per unit Total Cost of
Development (without Garage Parking) $49,000,000
plus: Minimum 350 spaces required at $20K/space $7,000,000 Total
Cost of Development (with Garage Parking) $56,000,000
ROI = 15+%
Marginal ROI
I l lustrative Feasibil ity Evaluation of a 250 unit Luxury
Apartment Complex (and Impact of Garage Parking)
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